rewe international lager- und transportgesellschaft m.b.h.

What rewe international lager- und transportgesellschaft m.b.h. does

REWE International Lager- und Transportgesellschaft m.b.H. is the operating legal entity of REWE International AG, an Austrian-headquartered, wholly-owned subsidiary of Germany's REWE Group that has supplied food, drugstore, and consumer goods for over 70 years across Austria and nine other European countries. Its core operation is multi-format retail under the banners BILLA, BILLA PLUS, and BILLA Corso (supermarkets), PENNY (discount), BIPA (drugstore), and ADEG, Sutterlüty, and IKI (regional grocers), supported by 60 private-label brands including Ja! Natürlich organic, clever, bi good, and Da komm' ich her. regional sourcing. The group serves roughly 1.9 million BILLA customers daily and operates the jö Bonus Club loyalty program with 3.8 million members across 16 partner companies.

The business generates revenue through retail transaction fees across food retail, drugstore, and discount formats; tourism via the DERTOUR Austria division (including BILLA Reisen and JAHN Reisen, generating €326 million in Austria, up 11.6%); B2B voucher sales to corporate customers with volume-based discounts from 1.0% to 4.5%; and wholesale supply to fuel-station partners such as OMV and Shell, which grew 7.9% in 2025. Underlying capabilities include a logistics network of ten central and regional warehouses, a 330-truck fleet handling 372 million order units and 18.5 million km annually with 65% in-house transport, a fully automated meat processing plant in Eberstalzell covering 35,500 sqm, and the €600 million ALPHA automated logistics center in Wiener Neudorf. Customers span individual consumers across nine European countries, corporate voucher buyers, fuel-station partners, and travel customers; sustainability commitments (climate neutrality by 2040, 100% green electricity across all Austrian stores, €2 billion of annual Austrian sourcing) and 24 apprenticeship programs round out the operational profile.

Name

rewe international lager- und transportgesellschaft m.b.h.

Legal name

REWE International AG

Website

https://rewe-group.at

Company type

Private

Founded year

1953

Operating status

Operating

Short description

REWE International AG operates multi-format retail (BILLA, BILLA PLUS, PENNY, BIPA, ADEG, IKI) across Austria and nine other European countries, serving 1.9 million daily grocery customers and generating €11.36 billion gross turnover in 2025 under German REWE Group ownership.

Ownership category

akta.pro rank

Product category

Food Retail

NAICS

General Line Grocery Merchant Wholesalers (42441), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

akta.pro secondary industries

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Food retail
• Supermarket operations
• Discount grocery
• Drugstore retail
• Regional sourcing

Headquarters

HQ city

Wiener Neudorf

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Retail: Revenue from food retail operations through BILLA, BILLA PLUS, PENNY stores across Austria and international markets. The food retail segment recorded revenue growth of 1.9%.
2. Drugstore Retail: Revenue from BIPA drugstore operations in Austria, Croatia, and Romania with around 590 branches domestically and international expansion.
3. Tourism (DERTOUR Austria): Revenue from travel agency operations including BILLA Reisen and JAHN Reisen. Generated €326 million in revenue in Austria, an increase of 11.6%.
4. B2B Vouchers: Sale of gift vouchers and voucher cards to companies and institutions with volume-based discounts ranging from 1.0% to 4.5%.
5. Wholesale: Wholesale business recorded strong revenue growth of 7.9% in 2025, driven by convenience segment and fuel station partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels7 records

Core offering

REWE International AG operates multi-format food and drugstore retail across Austria and eight other European countries under brands including BILLA, BILLA PLUS, BILLA Corso, PENNY, BIPA, ADEG, Sutterlüty, and IKI. The entity also provides warehousing and transport logistics services to support its own retail network and operates adjacent tourism (DERTOUR Austria) and corporate B2B voucher services.

Product overview

REWE International AG operates a multi-format retail portfolio across Austria and 8 other European countries. The offering consists of supermarket brands (BILLA, BILLA PLUS, BILLA Corso), discount format (PENNY), drugstore chain (BIPA), and regional suppliers (ADEG, Sutterlüty), complemented by own brands (Ja! Natürlich organic products, clever value line, bi good sustainable cosmetics, regional Da komm' ich her!, plant-based Vega Vita). Supporting services include DERTOUR Austria tourism, B2B voucher services, the jö Bonus Club loyalty program, and the REWE Group Hintbox digital compliance platform. Media operations include MAXFIVE retail experience services, RG Verlag customer magazines, and marian in-house advertising agency.

Differentiator

Problem solved

Functional benefit

Brands

• Ja! Natürlich: First Austrian organic brand founded in 1994, offering 1,100 organic products from around 7,000 organic farms
• BILLA Bio
• clever
• Da komm' ich her!
• bi good
• Hofstädter
• Tonis Freilandeier
• Vega Vita
• Simply Good
• Wunderlinge
• Fair zum Tier
• Ich bin Österreich

Products and services

• BILLA
• BILLA PLUS
• BILLA Corso
• PENNY
• BIPA
• ADEG
• Sutterlüty
• IKI
• DERTOUR Austria
• Ja! Natürlich
• clever
• Hofstädter
• Vega Vita
• bi good
• Da komm' ich her!
• Tonis Freilandeier
• Wunderlinge
• REWE International B2B Vouchers
• REWE Group Hintbox
• MAXFIVE

Quantifiable outcome

• 8,275.4 tonnes of fruit and vegetables rescued from disposal as 'Wunderlinge' (weirdos)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• First Vienna FC 1894minorGTM or Marketing Partner · 22 June 2026BIPA partnership supporting girls' teams of the traditional football club. Part of 'Ehrlich gesagt' initiative for women's empowerment, covering around 100 players.
• Brau Union ÖsterreichminorStrategic or Co-development PartnerSustainability partnership for climate neutrality by 2040. Brau Union pursuing CO2-neutral production by 2030 including entire value chain by 2040, with waste heat recovery and biogas plants.
• LGV SonnengemüseminorStrategic or Co-development PartnerPartnership for climate-neutral vegetable production. Uses photovoltaic systems, district heating, rainwater irrigation, and beneficial organisms instead of pesticides.
• EssityminorStrategic or Co-development PartnerSustainability partnership. Essity committed to reducing CO2 emissions by one-third by 2035 and climate neutral by 2050, with 30% straw pulp in Plenty kitchen towels.
• Procter & Gamble AustriaminorStrategic or Co-development PartnerClimate partnership with NetZero 2040 goal including production and supply chains. Working with NGOs on reforestation programs and carbon sinks.
• Unilever AustriaminorStrategic or Co-development PartnerClean Future strategy partnership investing 1 billion euros to eliminate fossil raw materials from detergents by 2030. Goal of 25% recycled post-consumer plastics by 2025.
• BerglandmilchminorStrategic or Co-development PartnerClimate neutrality partnership with commitment to achieving net-zero emissions affecting all areas of operations.
• GLOBAL 2000coreStrategic or Co-development PartnerDeveloped Pesticide Reduction Programme (PRP) together with the environmental organisation. Also collaboration on Schmetterlinge Österreichs butterfly observation app.
• FairtradecoreStrategic or Co-development PartnerSold around 16 million Fairtrade products in 2020, generating over €714,000 in Fairtrade premiums for producers in developing countries.
• ARGE GentechnikfreicoreStrategic or Co-development PartnerREWE Group is a founding member of ARGE GMO-free. Had around 3,500 products with 'Ohne Gentechnik' label in 2019.
• CaritascoreStrategic or Co-development PartnerFood donations partnership through Aktionsplattform Lebensmittelhandel (Association of Austrian Food Banks). Also 'Aufrunder bewirken Wunder' rounding initiative supporting Caritas institutions.
• Unverschwendet (Too Good To Go)minorChannel Partner/ Reseller/ DistributorPartnership with innovative startup to fight food waste through app allowing surplus food collection from participating BILLA stores at discounted prices.
• Lernen macht SchuleminorStrategic or Co-development PartnerInitiative taking action against poverty restricting educational opportunities. Students from WU Vienna and IFZ Salzburg learn with children from disadvantaged groups.
• klimaaktiv Pact 2030coreStrategic or Co-development PartnerEnergy transition partnership supporting green electricity usage across all stores. BILLA, BILLA PLUS, PENNY, BIPA and ADEG use 100% green electricity.
• EHA Austria Energiehandels GmbHcoreTechnology or IntegrationGreen electricity supplier since 2008 providing 100% sustainable energy (geothermal, hydropower, solar, wind, biomass) for all stores.
• Andreas von Máriássy (Ombudsman)coreOthersExternal ombudsman accepting information on suspected criminal offenses or violations. Focus on fighting corruption with anonymous reporting option.
• REWE Group HintboxcoreTechnology or IntegrationDigital grievance platform for reporting human rights and environmental risks under LkSG. Enables anonymous reporting and data protection-compliant communication.

Scale indicators43 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SPAR Austria Group: Austrian-headquartered grocery retailer operating across Austria and neighboring CEE countries. Direct competitor to BILLA in Austrian supermarkets with similar store footprint, own-brand focus, and regional sourcing emphasis.
• Lidl Österreich: Hard-discount grocery competitor operating in Austria and across all REWE International CEE markets. Directly competes with PENNY on price, private-label depth, and store density.
• Aldi Österreich: Hard-discount grocery operator present in Austria and most CEE countries. Competes with PENNY on price-led value and with BILLA on private-label penetration in fresh and ambient categories.
• Maxima Group: Largest grocery retailer in Lithuania operating extensive supermarket, discount, and pharmacy formats. Directly competes with IKI Lithuania for share of the Baltic grocery market with similar multi-format strategy.
• Kaufland: Schwarz Group's hypermarket format with extensive CEE presence including Romania, Bulgaria, Czech Republic, Slovakia, Hungary, and Croatia. Directly competes with BILLA PLUS in larger-format grocery and overlaps with BILLA CEE locations in the same markets.

Broad incumbents

• Edeka Group: Germany's largest grocery retailer and a peer within the broader German retail landscape alongside REWE Group. Operates supermarket, discount, and convenience formats with similar own-brand depth and regional structure.
• Schwarz Group (Lidl/Kaufland): Parent of Lidl and Kaufland, operating both hard-discount and hypermarket formats across Europe. The largest discount competitor to REWE International's PENNY and a broader threat to BILLA in non-food categories.
• Tesco: UK-headquartered international grocery retailer with Central European operations including in Hungary, Czech Republic, and Slovakia. Comparable multi-format retail model and own-brand depth overlapping with REWE International's PENNY and BILLA operations in CEE.
• Carrefour Group: Global grocery retailer with hypermarket, supermarket, and convenience formats across Europe. Comparable in multi-format strategy, own-brand portfolio, and sustainability positioning, though with broader geographic reach.
• Ahold Delhaize: International grocery retailer operating supermarkets, convenience, and e-commerce across Europe and the US. Comparable in format diversification (including drugstore-adjacent categories), private-label depth, and loyalty program sophistication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rewe international lager- und transportgesellschaft m.b.h.