What efma does

EFMA operates as the trade name for CMA Formation Bourgoin-Jallieu, the apprenticeship and vocational training arm of the Chambre de Métiers et de l'Artisanat de Région Auvergne-Rhône-Alpes — a French public institution founded in 1976. The organization serves artisans and aspiring entrepreneurs across 12 departments in the Auvergne-Rhône-Alpes region, delivering apprenticeship programs (alternance) from CAP to BAC+2 across five professional sectors (automotive, food trades, restaurant, hairstyling/esthetics, and commerce/management), alongside continuing education, Validation of Prior Learning (VAE), and the Brevet de Maîtrise master craftsman diploma. Beyond training, EFMA/CMA provides business lifecycle services including micro-enterprise creation and SIREN registration via the INPI Single Window, formalities management, financing advisory (CPF, OPCO, France Travail, Region Auvergne-Rhône-Alpes), digital-transformation diagnostics, SEO/e-commerce training, and business transmission/valuation services through the Transentreprise platform.

The core technology stack combines a Qualiopi-certified in-person training delivery model with a self-paced e-learning platform providing 24/7 access for 30-day periods plus scheduled tutor appointments. The website (cma-auvergnerhonealpes.fr) functions as a catalog, e-commerce enrollment funnel, and resource library, supported by a Beapi-developed CMS and the ymag.cloud pre-registration portal. Revenue is generated through unit-priced training courses (€150-€3,000, many CPF-eligible), the Pass CMA Liberté subscription (€23.88/month), individual formalities services (€600-€2,388), and public funding flows from CPF, OPCO, France Travail, and regional government subsidies. Outcome metrics disclosed include an 89% exam pass rate, 99% continuing-training satisfaction, 94% recommendation rate, and 81% RNCP certification success.

EFMA occupies a regulated niche with limited direct competitors: it is one of the pilot CFA training centers in the ANFA automotive network, an Opco Mobilité partner, and a FAFIH partner for hospitality training. The combination of public institutional status, Qualiopi certification (valid 2024-2027), regional agency footprint, and 2,500 partner companies creates a defensible position in the Auvergne-Rhône-Alpes artisan training market, though expansion is structurally bounded by regional scope and public-sector funding mechanics.

Name

efma

Legal name

Chambre de Métiers et de l'Artisanat de Région Auvergne-Rhône-Alpes

Website

https://efma.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

EFMA is the apprenticeship and continuing education arm of the French public Chamber of Trades and Crafts for Auvergne-Rhône-Alpes, training 7,773 learners annually across 46 programs in five artisan sectors while providing business creation, formalities, and transmission services to SMB artisans.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Other Technical and Trade Schools (611519), Apprenticeship Training (611513), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK)

akta.pro secondary industries

Assessment, Certification & Qualifications Frameworks (BPADAKAL), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• Vocational training services
• Apprenticeship training programs
• Professional certification courses
• Artisan business support
• Continuing professional development

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Training services: Revenue generated from vocational training programs, professional development courses, and apprenticeship-related services. Training is funded through multiple channels including CPF ( Compte Personnel de Formation), OPCO (skills operators), France Travail, and regional government subsidies. Pricing varies by program type, duration, and target audience.
2. Certification and diploma programs: CAP (Certificate of Professional Aptitude), Brevet de Maîtrise (Master's Certificate), and other professional qualifications ranging from CAP to BAC+2 level. Programs include both theoretical instruction and practical training in artisan trades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

EFMA, identified as CMA Formation Bourgoin-Jallieu, provides apprenticeship, continuing education, vocational certification, and professional development programs for young people, employees, job seekers, and craft-sector professionals. It also sells business-support services covering company creation, financing, digital adoption, formalities, business valuation, and business transfer.

Product overview

CMA Auvergne-Rhône-Alpes (efma/CMA Formation Bourgoin-Jallieu) operates as a Chamber of Trades and Crafts providing vocational training and business support services. The organization offers a comprehensive portfolio structured around CMA Formation (apprenticeship and continuing education), a training catalogue (with e-learning, Qualiopi-certified courses), and business support services. Key products include: (1) CMA Formation Bourgoin-Jallieu - the primary apprenticeship center with 46 training programs from CAP to BAC+2 across 5 professional sectors; (2) ADEA certification pathway for becoming an artisanal business assistant; (3) Specialized craft training including BM (Maîtrise) diplomas, CAP certifications, and sector-specific courses; (4) Digital transformation services including diagnostic express, website creation (WordPress/Wix), SEO, and AI training; (5) Business creation and formalities services (SIREN registration, micro-enterprise support); (6) Pass CMA Liberté subscription for ongoing entrepreneur support; (7) Business transmission services including valuation, listing, and buyer matching. The organization is structured as a platform model with multiple specialized training modules and support services, rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• CMA Formation Bourgoin-Jallieu (EFMA) The primary CMA training center serving apprentices, employees, job seekers, and craft professionals through apprenticeship, continuing education, and vocational programs in automobile, food trades, restaurant, hairstyling, aesthetics, commerce, and management.
• Validation of Prior Learning Support (Accompagnement pour obtenir votre VAE) Support service for professionals seeking to validate work experience and obtain an official craft certification through Validation of Acquired Experience.
• Become an Assistant in an Artisanal Business (ADEA - Devenir adjoint d'une entreprise artisanale) Certification program for becoming an assistant manager in an artisanal business, covering human-resources management, administration, accounting, budgeting, and digital marketing strategy.
• Building Painter Mastery Diploma (BM Peintre en bâtiment) BAC+2-level Mastery Diploma for building painters that develops advanced craft and business-management skills for aspiring artisanal entrepreneurs.
• Pastry Vocational Aptitude Certificate Preparation (Préparez-vous au CAP Pâtisserie) CAP Pastry preparation covering receiving and storing goods, food preparation, hygiene, quality control, and customer service for aspiring pastry professionals.
• Search Engine Optimization Training (Booster votre visibilité sur internet avec le référencement naturel) E-learning course for improving website visibility through search engine optimization, including Google Business Profile, content optimization, and link-building techniques.
• Artificial Intelligence for Your Business (L'IA au service de votre activité) Training course on using artificial intelligence to save time in the operations of an artisanal business.
• Create an Online Store with WordPress or Wix (Créer son site marchand avec WordPress / Wix) Courses on setting up and administering an e-commerce website for artisanal and small businesses using WordPress and Wix.
• Digital Integration Express Diagnostic (Intégrer le numérique dans votre entreprise : diagnostic express) One-hour individual consultation with a digital advisor to identify an artisanal business's needs and projects and recommend appropriate digital solutions.
• Estimate Your Business Value and Find a Successor (Estimer la valeur de votre entreprise et trouver un repreneur) Business-transfer support for businesses below €500,000 in annual revenue, including diagnostic evaluation, valuation, transfer planning, and connection with potential buyers through the Transentreprise platform.
• Pass CMA Liberté Monthly subscription for micro-entrepreneurs that includes priority support, coaching, partner discounts, two secure formalities, five training days, and four individual expert meetings per year.
• Finance Your Business Project (Financer votre projet d'entreprise) Advisory service that helps entrepreneurs secure funding for business creation, takeover, or expansion projects.
• Prepare the Transfer of Your Business (Préparer la transmission de votre entreprise) Diagnostic and action-planning service for preparing the sale or transfer of a business with annual revenue between €150,000 and €500,000.
• Create Your Micro-Enterprise or Individual Business (Créer sa micro-entreprise / entreprise individuelle) Company-creation service covering business-structure selection, completion of formalities, and SIREN registration through the INPI Single Window.
• E-Learning Training (Formation en e-learning) Self-paced online training available 24/7 for 30 days, with expert tutoring, scheduled check-ins, and personalized guidance.
• Develop Your Travel Cake Range (Développer votre gamme de gâteaux de voyage) Specialized practical training in travel-cake production techniques taught by a World Pastry Champion.
• Greengrocer Vocational Aptitude Certificate (CAP Primeur) CAP Primeur certification training for greengrocers and fruit-and-vegetable specialists.
• Dog, Cat, and Exotic Animal Groomer Certificate (CTM Toiletteur canin, félin et NAC) Certificate of Technician Mastery for professionals grooming dogs, cats, and exotic companion animals.
• Electronic Invoicing with a Management and Invoicing Solution (Maitriser sa facturation électronique avec une solution de gestion et facturation) Training on electronic invoicing through management and billing software solutions.
• Hair Extension Application Training (Maîtrisez la pose d'extensions de cheveux) Practical training in hair-extension methods including clip-in, hot, and cold application.
• Hand Saddle Stitching in Leather Goods (Maîtriser le point sellier à la main en maroquinerie) Practical training in saddle-stitching techniques for leather-goods and maroquinerie craftspeople.
• Balinese Modeling Training (Maitriser le modelage Balinais) Training in Balinese massage techniques derived from Ayurvedic and Chinese traditions for relaxation and wellness services.
• Moving from Micro to Real: What Solutions Are Available? (Passer du micro au réel : les solutions possibles ?) Training on changing from a micro-enterprise to a full business structure, including tax regimes, social-security implications, and legal-status options.
• Sustainable Development Integration Training (Intégrer le développement durable) Training in environmental-impact assessment, stakeholder mapping, action planning, and eco-responsible business practices.

Quantifiable outcome

• 89% exam pass rate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ANFA (Association Nationale pour la Formation Automobile)coreStrategic or Co-development PartnerCMA Formation is part of the ANFA network of pilot training centers (CFA pilotes) for automotive sector, providing specialized apprenticeship programs for vehicle maintenance and repair trades.
• Opco MobilitécoreStrategic or Co-development PartnerPartner network for mobility sector training, supporting skill development and apprenticeship in transportation and mobility-related artisan trades.
• FAFIH (Fonds d'Assurance Formation de l'Industrie Hôtelière)coreStrategic or Co-development PartnerPartner establishment for hotel and catering industry training, offering certified programs for hospitality sector artisans.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFPA: AFPA is a national vocational and apprenticeship training provider serving job seekers, employees, and employers through funded programs. It overlaps directly with CMA's vocational training, apprenticeship, and continuing education offering.
• Les Compagnons du Devoir: Les Compagnons du Devoir is a craft-sector training network combining apprenticeship, practical workshops, and professional pathways. It is a direct comparator for CMA's hands-on artisan training and employer-linked placement model.
• GRETA: GRETA is the French public network for continuing vocational education, delivering work-linked and classroom or digital training through regional centers. Its target learners and delivery model closely resemble CMA's continuing education and apprenticeship activities.

Broad incumbents

• CCI France: CCI France coordinates chambers of commerce that provide business training, apprenticeships, and advisory services. It is a broader incumbent with overlapping training and small-business support capabilities.

Regional players

• CMA Nouvelle-Aquitaine: CMA Nouvelle-Aquitaine is a regional chamber of trades and crafts supporting artisans through apprenticeships, continuing education, and business services. It is a strong regional peer with the same institutional customer base and program types.
• CMA Occitanie: CMA Occitanie operates as a regional public chamber for trades and crafts, combining vocational training, apprenticeship, and support services for small businesses. It mirrors CMA's regional institutional model while serving a different territory.
• CMA Hauts-de-France: CMA Hauts-de-France is a regional chamber of trades and crafts with apprenticeship, continuing education, and artisan business-support activities. Its operating model and target market are highly comparable to the subject company.
• CMA Grand Est: CMA Grand Est is a regional public chamber serving craftspeople and small businesses through training, apprenticeships, and business services. It is comparable in institutional structure, customer segments, and regional delivery footprint.
• CMA Bretagne: CMA Bretagne is a regional chamber of trades and crafts that supports artisans with vocational training, apprenticeships, and business-development services. It competes in the same craft-training and SME-support category in a different region.
• CMA Pays de la Loire: CMA Pays de la Loire is a regional chamber of trades and crafts offering apprenticeship, continuing education, and advisory services to artisans and small businesses. It is a close regional analogue to CMA's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cmaAURA
• Facebookfacebook.com/Chambre-R%C3%A9gionale-de-M%C3%A9tiers-et-de-lArtisanat-Auvergne-Rh%C3%B4ne-Alpes-199983480048360
• LinkedInlinkedin.com/company/efma-european-financial-management-association
• Instagraminstagram.com/cma_auvergnerhonealpes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about efma