combiwith corporation

What combiwith corporation does

Combiwith Corporation (コンビウィズ株式会社) is a Japanese childcare-focused company operating as a wholly-owned subsidiary of Combi Co., Ltd. The company runs two business segments: BCS (B-to-B School), which manufactures and distributes nursery and kindergarten equipment such as booster seats, baby changing tables, paper sheet systems, facility strollers, and shelter baby cots, and Combi Plaza, which directly operates licensed nursery schools. BCS products reach end users through authorized dealer partners including LIXIL and Daiwa Sangyo, with Combi Plaza providing both revenue and operating reference data for product development.

The company was founded in 1982 as Combi Health Co., Ltd. and renamed Combiwith Corporation in October 2004. It maintains 389 full-time employees as of January 1, 2025, with registered capital of JPY 30 million. Combi Plaza operates 19 nursery facilities across Tokyo, Kanagawa, and Saitama, serving urban and suburban demand for licensed childcare services.

Revenue is generated through B2B equipment sales via the BCS dealer network and through tuition and fees at directly operated nursery schools. Recent strategic activity includes a 2025 partnership with Sekisui House, integration of West Japan and Fukuoka regional offices in June 2023, and ongoing product lifecycle activity including the SC61, AW5/AW6, HB11, and PC12 series. The company has won Kids Design Awards in 11 consecutive years through 2026, including a fourth-consecutive-term recognition, signaling sustained design investment used in municipal and private procurement. Operations remain domestic to Japan with no disclosed expansion outside the country.

Name

combiwith corporation

Legal name

コンビウィズ株式会社 (Combiwith Corporation)

Website

https://combiwith.co.jp

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Combiwith Corporation manufactures BCS nursery/childcare equipment and operates 19 directly-run Combi Plaza nursery schools in Tokyo, Kanagawa, and Saitama as a Combi Co., Ltd. subsidiary.

Ownership category

akta.pro rank

Product category

Childcare Facility Equipment and Nursery Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYCRAIAAAE

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Childcare facility equipment
• Baby booster seats
• Nursery school operations
• Facility strollers
• Disaster preparedness infant cots

Headquarters

HQ city

Tokyo (Taito-ku)

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Facility Childcare Products (BCS Division): Sale of facility-installed childcare equipment including baby diaper changing tables, baby seats, nursing chairs, booster seats, facility strollers, and disaster preparedness products. Products sold directly to commercial facilities, public spaces, and through distributor networks.
2. Nursery School Operations (Combi Plaza): Operation of 19 nursery schools and after-school clubs (kids clubs) across Tokyo, Kanagawa, and Saitama prefectures. Revenue from tuition fees paid by parents and government subsidies for licensed childcare facilities.
3. Nursery Staffing Services: Dispatch of nursery teachers and childcare personnel to families and corporate clients through Combismile, a group company. Part of the broader childcare ecosystem services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Combiwith Corporation manufactures and sells facility-installed childcare equipment under its BCS (Baby Care System) division — including booster seats, facility strollers, diaper-changing paper sheet systems, baby rest room products, wheelchair-accessible baby keeps, and disaster-preparedness infant cots — to commercial facilities, restaurants, public spaces, and municipalities across Japan. It also operates 19 licensed nursery schools and after-school clubs under the Combi Plaza brand in the Tokyo/Kanagawa/Saitama region, and provides nursery teacher staffing services through its group company Combismile.

Product overview

Combiwith Corporation offers facility childcare products under the BCS (Baby Care System) division and operates nursery schools under the Combi Plaza brand. The BCS product portfolio includes toilet equipment (baby keep seats, diaper changing boards, universal sheets, paper sheet systems), baby rest room products (breastfeeding chairs, formula warmers), shopping carts/strollers (facility strollers SC series, Angel Wagon AW series), dining products (booster seats BU series with dedicated covers), nursery system units (bathing units, formula preparation units), and disaster preparedness supplies (evacuation shelter baby cots HB11). These products serve public facilities, restaurants, commercial spaces, and evacuation shelters, enabling parents with young children to外出 comfortably.

Differentiator

Problem solved

Functional benefit

Brands

• Combi Plaza: Nursery school and after-school club operations under the Combiwith brand, operating 19 childcare facilities in Japan.

Products and services

• Combi Booster Seat BU11/BU13 One-touch baby booster seat designed for restaurants and food service establishments that attaches to both tables and bench seats simultaneously for infants 7–36 months old. Features a patent-registered double-fixation system and stacking capability. Pricing: ¥26,000 (+tax) for BU11/BU13; stacking base SD11 at ¥3,400 (+tax). Winner of the 20th Kids Design Award (2026).
• Combi Booster Seat Dedicated Cover BU1C Synthetic leather dedicated cover for the Combi Booster Seat BU11/13, providing hygienic surface protection and easy cleaning. Available in beige (BU1CB) and gray (BU1CG) at ¥8,000 (+tax) each. Industrial design registered. Co-winner of 20th Kids Design Award (2026).
• Combi Facility Stroller SC61 Long-use facility stroller for children from 1 month to 48 months (up to 18kg) intended for rental services in commercial and public facilities. Features one-hand fold, water-wipeable synthetic leather seat, dual-wheel casters with suspension, and optional canopy. Pricing: SC61 ¥58,000 (+tax); canopy ¥8,000 (+tax); name printing available (minimum 5 units, 60-day lead time). SG Mark safety certified; 18th Kids Design Award (2024).
• Combi Shelter Baby Cot HB11 Babycotto Cardboard baby cot for evacuation shelters and disaster preparedness, providing safe sleeping environment for infants from birth to 6 months (up to 11kg). Features proprietary air-through mesh sheet technology for ventilation. 3-unit set priced at ¥45,000 (+tax) with 7-year storage period from receipt. Disaster Prevention Product Certification; 16th Kids Design Award (2022); 4th Disaster Prevention Goods Award (2022) Grand Prize.
• Combi Non-contact Paper Sheet System PS12 / Holder PC12 Hygienic paper sheet system for diaper changing that prevents direct contact with changing stations. Features one-hand pull-out dispensing, laminated paper resistant to urine and sweat. Installation-type holder pricing: PS12S 10-pack ¥12,000 (+tax); PS12L 40-pack ¥30,000 (+tax); PC12 holder ¥13,000 (+tax, installation separate). Kids Design Award 2015.
• Combi Non-contact Paper Sheet Holder PC22 (Portable) Compact portable paper holder set for non-contact paper sheets, designed for flexible placement in various facility locations. Complete set priced at ¥9,900 (+tax). Kids Design Award 2016.
• Combi Baby Keep Slim W62K Wheelchair-Accessible Wheelchair-accessible baby keep slim that allows mounting and dismounting of babies while the caregiver remains in their wheelchair. Designed for barrier-free restroom facilities. 17th Kids Design Award (2023).
• Combi Angel Wagon AW5/AW6 Series Shopping cart baby carrier for facility use (supermarkets, retail stores), for children from 2 months to 48 months, with face-to-face and rear-facing seating options. 18th Kids Design Award (2024) and Encouragement Award from the Kids Design Award Council Chairman.
• Combi Formula Milk Warmer CH22 Series Formula milk warming system with 70°C temperature control for safe milk preparation in nursery facilities and baby rest rooms.
• Combi Facility High Chair HC22 High chair for facility use, designed for dining areas in restaurants, nurseries, and food service venues.
• Combi Universal Changing Sheet US41/US13 Universal changing sheet available in horizontal and vertical models for universal accessibility in barrier-free restroom design. Eco Mark certified.
• Combi Plaza Nursery School Operations Operation of 19 licensed nursery schools and after-school kids clubs across Tokyo (Suginami, Nakano, Minato, Setagaya, Ota, Adachi, Arakawa, Toshima wards), Kanagawa (Yokohama, Sagamihara), and Saitama (Kawaguchi). Revenue derives from tuition fees paid by parents plus government subsidies for licensed childcare.
• Combismile Nursery Teacher Staffing Services Dispatch of nursery teachers and childcare personnel to families and corporate clients through Combismile, a Combiwith group company. Part of the broader childcare ecosystem services, also providing new graduate nursery teacher positions with monthly salaries of ¥252,000 (university graduate) and ¥251,000 (junior college graduate), including national qualification and qualification allowances.

Quantifiable outcome

• Products adopted by major restaurant and retail chains across Japan
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• 積水ハウス株式会社 (Sekisui House Corporation)coreStrategic or Co-development Partner · 21 August 2025Strategic partnership for development of 'お出かけアシスト賃貸住宅' (Outing Assist Rental Housing) - baby-friendly housing units incorporating Combi childcare products. Joint project won the 19th Kids Design Award.
• 株式会社LIXILmajorChannel Partner/ Reseller/ DistributorBuilding materials and housing equipment company distributing Combi childcare products through their extensive distribution network
• 大和産業株式会社majorChannel Partner/ Reseller/ DistributorDistributor of Combi BCS division products
• 橋本総業株式会社majorChannel Partner/ Reseller/ DistributorDistributor of Combi BCS division products
• 杉田エース株式会社majorChannel Partner/ Reseller/ DistributorDistributor of Combi BCS division products
• ナカ工業株式会社majorChannel Partner/ Reseller/ DistributorDistributor of Combi BCS division products
• 株式会社学研教育みらいminorChannel Partner/ Reseller/ DistributorEducational materials company distributing Combi products
• 株式会社チャイルド本社minorChannel Partner/ Reseller/ DistributorChild-related products company distributing Combi products
• マスセット株式会社minorChannel Partner/ Reseller/ DistributorDistributor of Combi products
• 株式会社メイトminorChannel Partner/ Reseller/ DistributorDistributor of Combi products
• 株式会社世界文化社minorChannel Partner/ Reseller/ DistributorPublishing company distributing Combi products

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• JP-Holdings Inc. Japan's largest listed nursery school operator with hundreds of facilities nationwide. Directly comparable to Combiwith's Combi Plaza division in terms of licensed nursery operations, government subsidy dependence, and labor-intensive service model.
• Poppins Corporation: Tokyo-based operator of nursery schools, after-school programs, and home care services for children. Directly comparable to Combi Plaza in metropolitan-area licensed nursery operations and integrated childcare service offerings.
• KOALA Kare Products: US-based manufacturer of commercial baby changing stations and child protection products for public restrooms. Directly comparable to Combiwith's BCS division baby keep / changing table product line in terms of product category, target facilities, and installation-based B2B sales model.
• Foundations Worldwide: US-based manufacturer of commercial nursery products including changing tables, cribs, and stainless steel foodservice equipment. Directly comparable to Combiwith's BCS division in commercial-grade childcare facility equipment for institutional buyers.

Broad incumbents

• Benesse Corporation: Large Japanese education and childcare conglomerate operating nursery schools and after-school programs through Benesse Style Care. Comparable to Combi Plaza on the nursery operations side, but operates a much broader portfolio spanning education, publishing, and senior care.
• Combi Co., Ltd. Parent company of Combiwith and a major Japanese baby products manufacturer founded 1957. Comparable as a broader baby products company, but operates at consumer scale across strollers, car seats, and child-rearing goods rather than specializing in B2B facility equipment.
• Pigeon Corporation: Major Japanese baby and mother-care products manufacturer listed on TSE. Comparable to the broader Combi group ecosystem but focused on consumer products (feeding, skincare, baby monitors) rather than B2B facility equipment or nursery operations.
• Artsana Group (Chicco): Italian global baby products company and owner of the Chicco brand. Comparable as a global baby products incumbent with both consumer and B2B presence, though significantly larger and more internationally diversified than Combiwith.
• Aprica (Combi subsidiary): Japan-based baby products brand (car seats, strollers) also owned by Combi Co., Ltd. Comparable as a sister entity within the Combi group with overlapping baby product expertise, though focused on consumer car seats and strollers rather than facility equipment.

Emerging players

• Stokke AS: Norwegian premium baby products brand best known for high-end strollers and the Tripp Trapp chair. Comparable as a design-led, award-winning child-focused products company, though operates in premium consumer segment rather than B2B facility equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/combiwith_bcs.official

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about combiwith corporation