ferrari f.lli lunelli spa

What ferrari f.lli lunelli spa does

Ferrari F.lli Lunelli S.p.A. is an Italian sparkling wine producer operating under the Ferrari Trento brand, founded in 1902 and headquartered in Trento, Italy. The company produces Trentodoc sparkling wines exclusively using the Metodo Classico (Traditional Method), sourcing grapes from high-altitude mountain vineyards in Trentino, where diurnal temperature ranges preserve natural acidity. The Lunelli family has led the company since Bruno Lunelli's acquisition in 1952; third-generation Matteo Lunelli currently serves as Chairman and CEO. Ferrari Trento operates as the flagship entity within Gruppo Lunelli, a diversified beverage group that also includes Segnana, Surgiva, Tenute Lunelli, Bisol1542, and Cedrata Tassoni.

The product portfolio is structured across six aging-tiered collections: Linea Classica (entry-level, 24+ months on lees), Linea Maximum (Blanc de Blancs from high-altitude Chardonnay), Linea Perlé (signature reserves including Perlé Nero from Pinot Noir), Linea Riserve (10+ years aging, anchored by the flagship Giulio Ferrari Riserva del Fondatore), Gran Cuvée (vintage-dated blends), and Limited Edition/Archivio di Famiglia (rare vintages aged 20+ years). Production is governed by the proprietary Il Vigneto Ferrari Protocol across 600+ contracted Trentino growers, with organic and Biodiversity Friend-certified vineyards and Carbon Neutral certification achieved in 2021. Hospitality infrastructure includes Michelin-starred Locanda Margon, Villa Margon, and the Ferrari Spazio Bollicine airport restaurants at Rome Fiumicino, Milan Malpensa, and Milan Linate.

The business model combines direct-to-consumer revenue (winery experience tours priced €35 to €250+, the on-site shop, and the Enoteca Lunelli e-commerce platform), third-party distribution through specialty wine retailers and fine dining channels across 70+ countries, and brand-equity investments through Formula 1 podium celebrations, the Zurich Film Festival partnership, and Fondazione Altagamma membership. Marketing differentiation rests on five Producer of the Year titles at the Champagne & Sparkling Wine World Championships, the World's Best Vineyards "Highest Climber" recognition, and the loyalty of a long-tail base of affluent end consumers served through a fragmented, multi-channel distribution architecture.

Name

ferrari f.lli lunelli spa

Legal name

Ferrari F.lli Lunelli S.p.A.

Website

https://cantineferrari.it

Company type

Private

Founded year

1902

Operating status

Operating

Short description

Ferrari F.lli Lunelli S.p.A. produces premium Trentodoc sparkling wines via the Metodo Classico from high-altitude mountain vineyards in Trento, Italy, serving affluent consumers, fine dining, and luxury hospitality across 70+ countries through multi-channel distribution and proprietary airport hospitality venues.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wines

NAICS

Wineries (31213), Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Bars (CRANACAE)

Keywords

• Trentodoc sparkling wine
• Metodo classico wines
• Italian sparkling wines
• Luxury wine production
• Mountain viticulture wines

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Sparkling Wine Sales: Direct sales of Ferrari Trentodoc sparkling wines through winery shop, enoteca, and specialty retailers. Revenue generated from diverse product lines ranging from entry-level Classica to prestigious reserves like Giulio Ferrari Riserva del Fondatore and Riserva Lunelli.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ferrari F.lli Lunelli S.p.A. (Ferrari Trento) produces premium Metodo Classico sparkling wines under the Trentodoc designation from high-altitude mountain vineyards in Trentino, Italy. The portfolio spans six named collections (Linea Classica, Maximum, Perlé, Riserve, Gran Cuvée, Limited Edition, and Archivio di Famiglia) plus the flagship Giulio Ferrari Riserva del Fondatore. Beyond wine production, the company operates hospitality venues (Locanda Margon Michelin-starred restaurant, Villa Margon, and Ferrari Spazio Bollicine airport locations), offers curated winery tours and tasting experiences, and runs direct-to-consumer online sales via Enoteca Lunelli.

Product overview

Ferrari f.lli Lunelli S.p.A. is a leading Italian Metodo Classico (Traditional/Champagne Method) sparkling wine producer founded in 1902 in Trento, with the Lunelli family at the helm since 1952. The company's product portfolio centers on Trentodoc sparkling wines organized across six collections: Linea Classica (traditional range), Linea Maximum (Blanc de Blancs), Linea Perlé (signature reserves including Perlé, Perlé Rosé, Perlé Zero), Linea Riserve (prestigious aged reserves including Riserva Lunelli and Riserva Bruno Lunelli), Gran Cuvée (vintage-dated customizable wines), and Limited Edition/Archivio di Famiglia (rare collectible vintages). The flagship product is Giulio Ferrari Riserva del Fondatore, the most refined expression of mountain Chardonnay aged over 10 years. Beyond still wine production, Ferrari Trento operates hospitality venues including Locanda Margon (Michelin-starred restaurant), Villa Margon (16th-century experiential venue), and Ferrari Spazio Bollicine airport restaurants. The company also offers online sales via Enoteca Lunelli, winery tour experiences ranging from €35 to €250+, and direct winemaker consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• Ferrari Trento: Main brand for sparkling wines (Trentodoc). Product lines include Linea Classica, Maximum, Perlé, Riserve, Gran Cuvée, Limited Edition, and Archivio di Famiglia.
• Ferrari Spazio Bollicine
• Locanda Margon
• Villa Margon

Products and services

• Ferrari Trento Trentodoc - Linea Classica Classic range of Trentodoc sparkling wines from high-altitude Chardonnay grapes; the symbolic traditional range of Ferrari Trento.
• Ferrari Maximum (Linea Maximum) Blanc de Blancs Trentodoc sparkling wine with Rosé and Demi-Sec variants, crafted exclusively from mountain-grown Chardonnay grapes.
• Ferrari Perlé (Linea Perlé) Signature Perlé style Trentodoc sparkling wines including Ferrari Perlé, Perlé Rosé, and Perlé Zero variants; symbol of harmony and elegance.
• Ferrari Riserve (Linea Riserve) Prestigious aged reserve Trentodoc sparkling wines including Riserva Lunelli and Riserva Bruno Lunelli, showcasing exceptional quality through extended aging.
• Ferrari Gran Cuvée Vintage-dated Trentodoc sparkling wines customizable in all formats, for celebrating special occasions and corporate successes.
• Ferrari Limited Edition Special limited-production Trentodoc releases showcasing unique expressions of Ferrari Trento's winemaking.
• Ferrari Archivio di Famiglia (Family Archive) Exceptional Trentodoc wines aged for many years, some over two decades, in Ferrari Trento's cellars; collector offerings revealing new complexity through long aging.
• Giulio Ferrari Riserva del Fondatore The most refined and reserved wine of Ferrari Trento; a vintage-dated Trentodoc from the best mountain sites, aged a minimum of 10+ years on lees; the pinnacle expression of mountain Chardonnay.
• Ferrari Perlé Nero Riserva Blanc de Noirs Trentodoc from pure mountain-grown Pinot Noir, known for a proud and complex character; a uniquely distinctive Ferrari Trento label.
• Ferrari Riserva Lunelli Prestigious reserve Trentodoc wine honoring the Lunelli family; produced in limited numbered bottles with extended aging.
• Ferrari Riserva Bruno Lunelli 2006 Collection Trentodoc sparkling wine released to mark the centennial of Bruno Lunelli's birth; produced in only 6,891 numbered bottles paired with Ferrari Trento's first NFT digital certificate of authenticity.
• Ferrari Spazio Bollicine Premium airport restaurant concept combining Ferrari Trentodoc sparkling wines with Italian fine dining, featuring cuisine by Michelin-starred chefs and curated food and wine pairings.
• Villa Margon 16th-century Renaissance residence and representative headquarters of Gruppo Lunelli offering multisensory wine tourism experiences combining art, architecture, and Ferrari Trentodoc.
• Locanda Margon Michelin-starred restaurant of Gruppo Lunelli by Chef Edoardo Fumagalli, nestled among Ferrari vineyards, offering creative cuisine paired with refined Trentodoc sparkling wines.
• Winery Tours & Experiences Guided cellar tours and tasting experiences including Black&White Tour (€35), Perlé Trilogy (€45), Grandi Riserve (€85), Family Archive Experience (€120), and Tailor Made Tour (€250+); combinable with Locanda Margon dining experiences.
• Enoteca Lunelli Online Shop Online wine shop for Gruppo Lunelli products; offers label customization for gifts, purchase of Limited Editions and historic vintages, and booking of winery visit experiences.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• BindellacoreChannel Partner/ Reseller/ Distributor · 24 September 2026Long-standing importer and distribution partner in Switzerland. Bindella facilitated the partnership between Ferrari Trento and the Zurich Film Festival, leveraging deep knowledge of the Swiss market and strong relationships in hospitality and cultural sectors.
• Areas MyChefcoreStrategic or Co-development Partner · 6 July 2026Partnership for Ferrari Spazio Bollicine airport locations, offering premium hospitality combining Trentodoc sparkling wines with Italian culinary tradition. Located in Terminal 3 Extra-Schengen area of Rome Fiumicino Airport.
• Aeroporti di RomacoreStrategic or Co-development PartnerPartner for Ferrari Spazio Bollicine location at Rome Fiumicino Airport's most exclusive area, enhancing premium offering at Leonardo da Vinci Airport.
• Locanda Margon (Gruppo Lunelli)coreStrategic or Co-development PartnerMichelin-starred restaurant by Chef Edoardo Fumagalli, part of Gruppo Lunelli, creating innovative food and wine pairings with Ferrari Trentodoc sparkling wines. Offers Bistrot and Gourmet dining experiences.
• Edoardo FumagalliflagshipStrategic or Co-development PartnerMichelin-starred Chef of Locanda Margon created Tegamini collection and signature menus for Ferrari Spazio Bollicine Fiumicino and Journey Through Beauty and Taste experiences.
• Michelangelo CitinoflagshipStrategic or Co-development PartnerExecutive Chef of Areas MyChef and recipient of Best Airport Chef Award, partnered for Ferrari Spazio Bollicine airport dining concept.
• Iginio MassariflagshipStrategic or Co-development PartnerCelebrated master pastry Chef signed the breakfast offering for Ferrari Spazio Bollicine Fiumicino location.
• MolteniminorOthersFurniture partner for Ferrari Spazio Bollicine interiors, providing contemporary Made in Italy design.
• Navarini 1958minorOthersHistoric Trentino artisan company specializing in copper craftsmanship, created exclusive soapstone and brass plates for Ferrari Spazio Bollicine.
• SamsungminorOthersTechnology partner for Ferrari Spazio Bollicine locations.
• Robilant AssociatiminorOthersDesign studio responsible for visual identity and brand design including the distinctive red line motif for Gruppo Lunelli.
• Fondazione AltagammaflagshipGTM or Marketing PartnerFerrari Trento participates in Icons of Italy in NYC project promoted by Fondazione Altagamma, presented by President Matteo Lunelli. Partnership with Ferragamo, Zegna, Canali, and Florim for showcasing Italian lifestyle.
• Zurich Film FestivalflagshipGTM or Marketing PartnerFerrari Trento is Official Sparkling Wine Partner from September 24 to October 4, 2026, accompanying hospitality events, gala evenings and exclusive celebrations for filmmakers and cinema enthusiasts.
• FIA (Fédération Internationale de l'Automobile)flagshipGTM or Marketing PartnerFerrari Trento was protagonist at FIA Prize Giving ceremony for motorsport champions, presenting special Mathusalem bottles to Formula 1 drivers and teams.
• Trentodoc InstitutecoreOthersFerrari Trento is part of the Trentodoc Institute comprising 72 wineries grouped under the collective brand, promoting Trentino as a premier sparkling wine region.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ca' del Bosco: Italian Franciacorta producer founded in 1964, also specializing in Metodo Classico sparkling wines from northern Italy. Direct competitor to Ferrari in the premium Italian traditional-method sparkling category, with comparable product tiering and high-end positioning.
• Bellavista (Terra Moretti Group): Iconic Franciacorta producer under Terra Moretti Group; another premium Italian Metodo Classico sparkling wine house with strong brand heritage, hospitality venues, and international distribution. Direct competitive peer to Ferrari Trento in the premium sparkling segment.
• Berlucchi (Guido Berlucchi): Pioneering Franciacorta producer that helped establish the Italian Metodo Classico category. Comparable to Ferrari as a heritage Italian traditional-method sparkling wine producer with established brand recognition and similar product positioning.
• Bisol1542: Premium Prosecco Superiore (Valdobbiadene-Conegliano DOCG) producer owned by Gruppo Lunelli since 2014. Sister brand within the same parent group; relevant as a comparable Italian sparkling wine peer with overlapping distribution and tourism assets.

Broad incumbents

• Antinori (Marchesi Antinori): One of Italy's most established premium wine dynasties, operating across multiple regions and product categories including sparkling. Comparable to Ferrari as a heritage Italian premium wine producer with international distribution and strong hospitality/tourism components.
• Moët & Chandon (LVMH): Flagship Champagne house of LVMH, the global leader in prestige sparkling wine. Comparable to Ferrari as a premium sparkling wine producer competing for the same luxury-occasion consumer, though at vastly larger scale and budget.
• Veuve Clicquot (LVMH): LVMH-owned Champagne house with strong international brand presence in the premium celebration sparkling segment. Comparable to Ferrari Trento as a luxury sparkling wine competitor targeting similar premium consumer occasions and on-premise accounts.
• Dom Pérignon (LVMH): LVMH's prestige cuvée Champagne, the global benchmark for ultra-premium aged sparkling wine. Comparable to Ferrari's Giulio Ferrari Riserva del Fondatore as a long-aged, prestige-tier sparkling wine targeting collectors, fine dining, and luxury gifting.

Regional players

• Nino Franco: Family-owned premium Prosecco Superiore producer from Valdobbiadene with strong international presence. Comparable to Ferrari as a family-run Italian sparkling wine house, though focused on Prosecco (Charmat method) versus Ferrari's traditional method Trentodoc.

Others

• Tenute Lunelli: Sister company within Gruppo Lunelli producing still wines across Trentino, Tuscany, and Umbria. While not a direct sparkling competitor, it represents an adjacent premium Italian wine producer under the same family group and provides useful benchmarking on Lunelli portfolio economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ferraritrento
• Instagraminstagram.com/ferraritrento

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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