dr. fritz endoscopes

What dr. fritz endoscopes does

Dr. Fritz Endoscopes is a privately held German veterinary medical-device manufacturer founded in 1993 by Dr. R. Fritz and headquartered in Buchheim-Tuttlingen, in Germany's medical-device cluster. The company designs and builds wireless HD video endoscopy systems — using 5.8 GHz wireless transmission, integrated LED illumination, and HD cameras — for use across equine, bovine, and small-animal veterinary practice, with named products including the VCS7 flagship, NextGen4, ETL 4 Training Laryngoscope, and the Vet-Wave middle-ear system. Its portfolio is protected in part by a granted patent on dynamic laryngoscopy during training under rider (2007).

The company runs three intertwined revenue lines. First, hardware systems are sold via direct e-commerce in Germany and via international distribution partners covering the EU, Eastern Europe, North and South America, and the Far East, with most complete-system prices quoted on request. Second, recurring consumables (priced €31–€1,076) drive aftermarket pull-through on the installed base. Third, Dr. Fritz runs paid professional training workshops (€690–€1,790) and supports customers via its website, YouTube channel, annual customer magazine, and direct phone/email service, which function both as a service-revenue line and as a stickiness mechanism for the hardware franchise.

Dr. Fritz remains a family-owned GmbH under managing director Linda Wax (the founder's niece), with no disclosed external funding, headcount, or revenue figures. Recent product activity (Sept 2024 Video Grabber and 51V-C2SET wireless camera; June 2025 VCS7; Oct 2025 Vet-Wave basic) signals continued investment in the wireless-imaging roadmap and an emerging move into middle-ear endoscopy, while the broader AI/automation layer of clinical image analysis is not part of the current offering.

Name

dr. fritz endoscopes

Legal name

Dr. Fritz Endoscopes GmbH

Website

https://dr-fritz.de

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Dr. Fritz Endoscopes is a family-owned German manufacturer of wireless HD video endoscopy systems for equine, bovine, and small-animal veterinarians, selling hardware, consumables, and paid training workshops via direct e-commerce and international distributors.

Ownership category

akta.pro rank

Product category

Veterinary Endoscopy Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA), Equine Veterinary Services (AFAEANAC), Laboratory & Point-of-Care Diagnostic Devices (Analyzers, Test Kits, Microscopy) (HLAMAFAI)

Keywords

• Veterinary endoscopy equipment
• Wireless video endoscopes
• Equine diagnostic systems
• Small animal gastroscopes
• Veterinary surgical instruments

Headquarters

HQ city

Buchheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Endoscope Hardware Sales: Sale of complete endoscopy systems, flexible and rigid endoscopes, video cameras, monitors, and accessories. Products sold as complete sets with all necessary components for immediate use. Prices range from consumer items (€31 for consumables) to complete systems (price on request).
2. Consumables and Accessories: Sale of disposable items including biopsy forceps, cleaning brushes, foreign body catchers, and consumable supplies. Volume discounts available for quantity purchases.
3. Professional Training Workshops: Veterinary continuing education workshops on endoscopy techniques. Workshops priced at €690-€1,790 with ATF hours recognition (veterinary continuing education credits).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dr. Fritz Endoscopes designs, manufactures, and sells wireless veterinary endoscopy systems, rigid and flexible endoscopes, HD video cameras, LED light sources, monitors, and specialized surgical and diagnostic instruments for equine, bovine, and small animal practices. The company also offers consumables and accessories as well as professional training workshops for veterinary continuing education.

Product overview

Dr. Fritz Endoscopes GmbH is a veterinary endoscopy company offering a portfolio of wireless video endoscopic systems and accessories for animal healthcare. The core product line consists of wireless HD video endoscopes including the Video-Compact-System 7 (VCS7) for universal small animal use, the NextGen4 Video Gastroscope for companion animals, and the Compact HD Training Laryngoscope ETL 4 for dynamic laryngeal examination in horses. Supporting products include specialized instruments like dental endoscopes, middle ear diagnosis systems, video grabber forceps for foreign body removal, and surgical rongeurs. The company provides complete examination sets with accessories including wireless receivers, insufflation pumps, and cleaning supplies, with products categorized by animal type (horses, cattle, small animals) and equipment type (devices, consumables). The company emphasizes wireless, portable endoscopy solutions with integrated LED lighting and video recording capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Video-Compact-System 7 (VCS7) Professional HD wireless video endoscope system with 1.2mm working channel, 3.4mm diameter and 6cm working length. Independent of video tower and light source with integrated LED light and 5.8GHz wireless video transmission. Universal use as rhinoscope, laryngoscope, dental, otoscope, vaginoscope, and dermatoscope for small animal veterinarians.
• Video Gastroskop NextGen4 All-In System Wireless video gastroscope for dogs and cats with 7.9mm diameter and 100cm length. Features 4-way deflection, integrated LEDs and HD camera, wireless transmitter, micro SD card storage, Li battery with inductive charging, fully insertable, and multi-receiver capable.
• Compact HD-Trainings-Laryngoskop ETL 4 Set Compact HD training laryngoscope for dynamic endoscopy with head fixation, including built-in LED light, wireless transmitter, 1.5 inch control display, and micro SD card recorder. Used by equine veterinarians for dynamic laryngeal examination during training under the rider.
• Dentalstick ECO Set Wireless video endoscope for equine dental examination with integrated LED light. 14mm diameter, 46cm endoscope length, 70cm total length, 120-degree viewing angle, PAL 768x756px resolution. Includes 5 inch receiver, charger, and transport case.
• Mittelohr-Diagnosesystem SET (Vet-Wave basic) Middle ear diagnosis system for rapid measurement of middle ear function in veterinary patients. Features tympanogram output, table and wall mounting, and includes base unit, probe, foot switch, and accessories.
• Video-Drei-Greifer Set (FK106-21S) Large video three-gripper set for foreign body removal with 24x24mm diameter, 78 Charrière, 110cm length. Features rounded self-closing grippers, curved distal end, Luer air connection, 3m video/power cable, and Cinch connection for any monitor.
• Video-Zwei-Greifer Set (FK187-19S) Small video two-gripper set for foreign body removal with 23x18mm diameter, 66 Charrière, 87cm length. Features rounded self-closing grippers, curved distal end, Luer air connection, and Cinch connection for any monitor.
• 7 Zoll Empfänger-Monitor mit Rekorder 5,8GHz 7 inch wireless receiver monitor with micro SD card slot for documentation. Compatible with TXHD/TG/TA series endoscopes, with Li-Io battery, USB interface with charging function, HDMI output, and time/patient data stamp.
• Luft/Wasser Insufflationspumpe Set Air/water insufflation pump set for LED broncho/gastroscopes (T-series). Provides air and water supply during endoscopic procedures. Includes insufflation pump, 250ml air/water bottle, double hose 3m, and holder.
• Rongeur Power Linie Extremely durable rongeur forceps with oval straight jaws, 5x10mm diameter, 15cm length. Part of Power Line surgical instruments for bone removal in arthroscopic procedures.
• Mini-Rongeur High Performance Universal High performance mini rongeur with overload protection system and cleaning connection, 2.2/2.7mm diameter, 11cm length. Features leading steel technology for arthroscopic procedures in small animals.
• Flexible Einmal-Biopsiezange (Löffel oval) Flexible single-use biopsy forceps with oval cup, 2.3mm diameter, 180cm length. Pack of 5 pieces. Used for tissue sampling during endoscopic procedures.
• Wand-Halter Set (Induktives Laden) Wall holder set with inductive charging for TG series endoscopes. Enables always-ready charging, optimal storage, and drying. Includes wall holder, power supply, and mounting hardware.
• Sicherheits-Toggel nach Janowitz Safety toggle for endoscopic abomasum fixation in cattle. 90cm double thread, pack of 5 pieces. Extra-long toggle for veterinary laparoscopic procedures.
• Veterinary Endoscopy Training Workshops Hands-on endoscopy training workshops for veterinarians at various locations, approved for ATF (veterinary continuing education) hours. Examples include the Horse Endoscopy Workshop (€1,790 for 2 days, 15 ATF hours) and Gastroscopy Horse Workshop (€690, 7 ATF hours), with 10% early registration discount.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Karl Storz SE & Co. KG: Global leader in endoscopy for human and veterinary medicine. Highly comparable as a broad incumbent offering rigid and flexible endoscopes, video systems, and instruments that overlap directly with Dr. Fritz's veterinary endoscopy portfolio while also serving human clinical markets.
• Olympus Corporation: Major endoscopy and medical device manufacturer with veterinary product lines. Comparable as a broad incumbent offering flexible endoscopes, video systems, and imaging accessories that compete with Dr. Fritz's wireless endoscopy systems across species.
• Fujifilm Holdings: Healthcare division includes endoscopy systems and imaging equipment used in human and veterinary practices. Comparable as a broad incumbent with flexible endoscopes, video processors, and light sources overlapping with Dr. Fritz's offerings.
• Stryker Corporation: Large diversified medical device company with endoscopy, surgical instruments, and visualization products. Comparable as a broad incumbent whose video endoscopy and instrument portfolios overlap with Dr. Fritz's surgical and procedural instruments for veterinary use.
• Midmark Corporation: Veterinary and medical equipment manufacturer offering exam tables, lighting, monitors, and imaging systems. Broad incumbent in veterinary practice equipment with overlapping display, lighting, and clinical furniture categories relevant to Dr. Fritz's monitor and accessory ecosystem.
• B. Braun Melsungen AG: Global medical device and surgical instruments company with veterinary-adjacent surgical instrument lines. Broad incumbent offering surgical instruments, endoscopy accessories, and consumables comparable to Dr. Fritz's surgical instrument and consumables portfolio.

Direct peers

• Eickemeyer KG: German veterinary equipment specialist serving companion animal and equine practices with endoscopes, instruments, and consumables. Direct peer because it competes head-to-head with Dr. Fritz across veterinary endoscopy and instrument categories in Europe.
• Jorgensen Laboratories: Veterinary specialty distributor and manufacturer of surgical instruments, endoscopy accessories, and consumables. Direct peer offering overlapping veterinary endoscopy instruments and procedural supplies comparable to Dr. Fritz's biopsy forceps and consumables portfolio.
• iM3 Inc. Veterinary dental and endoscopy equipment specialist serving companion animal practices. Direct peer offering dental endoscopes, video otoscopy, and small-animal endoscopy products that closely mirror Dr. Fritz's VCS7 and small-animal categories.

Emerging players

• Sonoscape Medical Corp. Chinese-origin endoscopy and ultrasound manufacturer expanding into flexible endoscopy and portable systems. Emerging player with wireless and portable video endoscopy offerings increasingly comparable to Dr. Fritz's wireless veterinary platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=dr-fritz+endoscopes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dr. fritz endoscopes