dekkerautogroep.nl

What dekkerautogroep.nl does

Dekkerautogroep is a Dutch family-owned automotive dealership group founded in 1923 in Zaandam, now operating seven showroom and service locations across the North Holland province (Alkmaar, Zwaag, Heerhugowaard, Den Helder, Purmerend, Volendam, Zaandam). The group sells new passenger and commercial vehicles across the Ford lineup (Puma, Explorer, Kuga, Mustang Mach-E, Capri, e-Transit, Transit Custom, Bronco) and, since its expansion phase, the OMODA and JAECOO brands — both subsidiaries of Chinese OEM Chery Automobile — with an additional CHERY franchise announced. Beyond new-vehicle sales, the group operates a used-vehicle inventory, an in-house leasing subsidiary called Dekkerautolease that offers operational, short-lease, sale-and-leaseback, and private lease (subscription from €485/month), and a workshop providing maintenance, APK inspections (€66.55 for gasoline vehicles), damage repair, and roadside assistance under the Ford Assistance programme.

The business is organized around a traditional automotive-retail go-to-market: customers browse inventory online, book test drives or workshop appointments through the website, and transact at one of seven physical showrooms, with dedicated account managers serving business and fleet customers. Revenue is generated through a mix of one-time vehicle sales (new and used), recurring lease and subscription contracts via Dekkerautolease, professional-service workshop fees (maintenance, APK, repair), and ancillary insurance and roadside-assistance products — the latter often bundled with maintenance visits under the Ford Assistance Gold tier. Promotional financing (e.g., 0.99% on PHEV/EV commercial vehicles) is used to stimulate fleet adoption. The group operates under BOVAG industry-association terms, uses RDW (Dutch vehicle registration authority) systems for vehicle-data verification, and self-reports an 8/10 customer rating.

The core technology stack is standard dealership infrastructure — dealer management systems, online inventory listings, digital booking, and website-based quote and test-drive request flows — with no proprietary software or AI/ML systems identified. The group is privately held, family-controlled since founding, and shows no public-listing, institutional-investment, or M&A signals in the available data; the principal observable growth levers are brand-portfolio expansion (Ford → OMODA/JAECOO/CHERY), geographic density within North Holland, and the buildout of recurring revenue via Dekkerautolease.

Name

dekkerautogroep.nl

Legal name

Dekkerautogroep

Website

https://dekkerautogroep.nl

Company type

Private

Founded year

1923

Operating status

Operating

Short description

Dekkerautogroep is a 100-year-old Dutch family-owned automotive dealership group operating seven showrooms across North Holland, selling Ford, OMODA, and JAECOO vehicles and providing maintenance, leasing, insurance, and roadside assistance.

Ownership category

akta.pro rank

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sales of new vehicles including Ford, OMODA, and JAECOO brands. Revenue generated from the difference between wholesale acquisition cost and retail selling price.
2. Vehicle Sales (Used/Occasions): Sales of pre-owned vehicles from their inventory. Revenue from trade-in evaluation and used car sales.
3. Auto Leasing (Dekkerautolease): Operating lease, shortlease, sale and leaseback, full operational lease, and netto operational lease services for both business and private customers.
4. Maintenance and Repair Services: Workshop services including maintenance, repairs, APK inspections, and damage repair. Charged per service or included in maintenance packages.
5. Ford Assistance/Roadside Help: Pechhulp (roadside assistance) services included with Ford vehicles and as part of Ford Assistance Gold after maintenance visits.
6. Auto Insurance: Autoverzekering services offered as part of their service portfolio.
7. APK Inspections: Official vehicle inspections (Algemene Periodieke Keuring) required by Dutch law. Charged at €66.55 for gasoline vehicles plus €20 for diesel smoke test.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dekkerautogroep is a multi-brand automotive dealership group selling new Ford, OMODA, and JAECOO passenger and commercial vehicles, plus pre-owned cars, across 7 locations in North Holland, Netherlands. Beyond vehicle sales, it delivers after-sales services including scheduled maintenance, repairs, APK inspections, damage repair, and Ford Assistance roadside help, and operates a wholly-owned leasing subsidiary (Dekkerautolease) offering operational, short-lease, and private lease products to both consumers and businesses.

Product overview

Dekkerautogroep operates as a multi-brand automotive dealership offering Ford, OMODA, and JAECOO vehicles through 7 locations across North Holland, Netherlands. The product portfolio centers on the core dealership operation (Dekkerautogroep) complemented by a leasing subsidiary (Dekkerautolease) providing operational and financial lease solutions. The vehicle lineup spans passenger cars (Ford Puma, Explorer, Kuga, Mustang Mach-E, Capri, OMODA 5/9, JAECOO 5/7) and commercial vehicles (Ford e-Transit, Transit Custom, Bronco). Additional services include vehicle maintenance, APK inspections, damage repair, auto insurance, and 24/7 Ford Assistance roadside support.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Ford, OMODA, JAECOO)
• Used Vehicle Sales (Occasions)
• Dekkerautolease (Vehicle Leasing) Wholly-owned leasing subsidiary of Dekkerautogroep providing operational lease, shortlease, sale and leaseback, full operational lease, netto operational lease for businesses, and private lease for consumers, with bundled services including 24-hour assistance, replacement vehicles, insurance, and winter tires.
• Vehicle Maintenance and Repair Workshop services including scheduled maintenance, repairs, air conditioning checks, tire changes, and general service for Ford, OMODA, JAECOO, and other brands across 7 service locations in North Holland.
• APK Inspection Service Official Dutch APK (Algemene Periodieke Keuring) vehicle inspection service priced at €66.55 all-in for gasoline vehicles with €20 additional for the diesel smoke test; the inspection is free when combined with a maintenance service (plus €10 deregistration costs).
• Auto Insurance (Autoverzekering) Vehicle insurance products arranged through Dekkerautogroep for private and business customers purchasing or leasing vehicles from the dealership group.
• Ford Assistance (Roadside Help / Pechhulp) 24/7 Ford roadside assistance providing replacement vehicles, hotel accommodation, and repatriation services for Ford owners, with Ford Assistance Gold tier available after maintenance at authorized Ford Service Partners.
• Damage Repair Service Vehicle body and damage repair services offered at Dekkerautogroep locations for accident-damaged vehicles.
• Commercial Vehicle Outfitting (Bedrijfswageninrichtingen) Custom interior outfitting and racking solutions for commercial vans and bedrijfswagens sold through the dealership.

Quantifiable outcome

• 100 years of continuous operation

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FordcoreChannel Partner/ Reseller/ DistributorOfficial Ford dealer for North Holland region. Offers new Ford vehicles, maintenance services, Ford Assistance roadside help, and Ford branded financial services. Ford provides dealer support, marketing materials, and access to Ford Pro services for commercial vehicles.
• OMODAcoreChannel Partner/ Reseller/ DistributorOfficial OMODA dealer offering new OMODA vehicles including OMODA 5, OMODA 9, and electric variants. OMODA is a premium EV brand under Chery Automobile. Dealership locations in Zwaag and Alkmaar showrooms.
• JAECOOcoreChannel Partner/ Reseller/ DistributorOfficial JAECOO dealer offering JAECOO SUV models including JAECOO 5 and JAECOO 7. JAECOO is part of Chery Automobile. Dealership available in Zwaag and Alkmaar showrooms.
• Chery AutomobileminorChannel Partner/ Reseller/ DistributorParent company of OMODA and JAECOO brands. One of the largest automotive manufacturers globally, ranked 12th worldwide. Provides vehicles and brand support to Dekkerautogroep as dealer.
• DekkerautoleasecoreOthersOwn leasing subsidiary offering operational lease, shortlease, sale and leaseback, and private lease options. Functions as internal financial services partner complementing vehicle sales.
• RDWminorStrategic or Co-development PartnerDutch vehicle registration authority. Dekkerautogroep uses RDW systems for vehicle registration and provides RDW kentekencheck tools for customers to verify vehicle data and APK expiration dates.
• BOVAGminorOthersDutch automotive industry association. Dekkerautogroep operates under BOVAG terms and conditions, providing BOVAG guarantees and mediation services for consumer protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Louwman Group: Largest family-owned automotive group in the Netherlands, operating multiple brands including Toyota, Lexus, Mercedes-Benz, and Dacia across many locations nationwide. Directly comparable as a multi-brand dealer group with leasing and service operations, but at substantially larger scale.
• Van Mossel Automotive Group: Large Dutch automotive dealer group with nationwide coverage across many OEM brands, plus leasing and aftersales. Comparable in business model (multi-brand dealership with services) but operates at national scale across the Netherlands, Belgium, and beyond.
• Pon Dealer Group: Dutch automotive distribution and dealer group representing Volkswagen, Audi, Porsche, Skoda, and others. Comparable as a multi-brand dealer operator in the Netherlands with full-service offerings and a family/ownership heritage similar to Dekkerautogroep.
• Stern Groep: Public Dutch automotive group operating dealerships for Renault, Nissan, Mercedes-Benz, and others across the Netherlands. Comparable in multi-brand dealership and leasing activities, with broader geographic coverage and public-company transparency.
• Hedin Mobility Group: Large European mobility and dealer group with operations across the Netherlands, Belgium, Germany, and Scandinavia. Comparable as a multi-brand dealership and leasing operator, though at a larger pan-European scale.

Direct peers

• Broekhuis Groep: Mid-sized Dutch automotive dealer group with multiple locations across central and western Netherlands, representing brands like Volkswagen, Audi, SEAT, Škoda, and Ford. Closely comparable as a regional multi-brand Ford and other OEM dealer with sales, service, and leasing operations.
• Bochane Automotive Group: Regional Dutch automotive dealer group operating multiple brands across North Holland, including Ford, Renault, and others. Direct geographic peer operating in overlapping markets with comparable full-service dealership offerings.
• AutoBinck: Dutch family-owned automotive group operating dealerships, leasing, and fleet services for various brands. Closely comparable as a family-owned Dutch multi-brand operator with similar service portfolio, though active across multiple regions.
• Wensink Automotive Group: Family-owned Dutch automotive group operating dealerships across multiple provinces with brands including Ford, Hyundai, and others. Comparable as a multi-brand family dealer with full-service and leasing capabilities serving overlapping customer segments.

Emerging players

• Tesla Netherlands: Direct-sales EV manufacturer operating its own retail locations and service centers in the Netherlands. Relevant as a structural threat and benchmark for the EV direct-sales model that challenges traditional dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dekkerautogroep

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dekkerautogroep.nl