the cottages

What the cottages does

Azul Resort Siesta Key, formerly The Cottages at Siesta Key, is a privately held boutique hotel resort operating two properties on Siesta Key, Florida. The Main Resort at 1105 Point of Rocks Road houses the lobby, heated pool and spa, and eight rooms (numbered 101-108), while the South Village property on Midnight Pass Road offers seven additional rooms (201-207) with private access to the Calini Beach Club pool and beach facilities. The resort offers seven distinct accommodation types ranging from a King Room sleeping two guests to a Superior One Bedroom Suite accommodating up to six, all featuring renovated coastal interiors, mini fridges, coffee stations, HDTVs, complimentary WiFi, and free parking.

The underlying technology platform is a Cloudbeds-powered property management and booking engine integrated into the azulsiestakey.com website, supporting real-time availability, instant confirmation, and direct reservations. The site also functions as a content and email-marketing hub, with property maps, an offers page, and a mailing list for promotional distribution. Distribution channels include direct website booking, phone reservations (1-941-213-4835), and likely third-party OTA listings; the contact email domain (lumararesorts.com) suggests operational affiliation with Lumara Resorts.

Revenue is generated primarily through nightly room rentals (described as a recurring subscription-style cadence in source data, though functionally per-stay). Pricing is quote-based and not publicly disclosed; promotional discounts include a 15% Endless Summer Sale (ENDLESS15) and a 10% Florida Resident Rate (FLRESI). The target customer base consists of leisure tourism travelers—couples, families, and small groups—seeking proximity to TripAdvisor's #1 Best Beach in the U.S. and Siesta Key Village amenities. The property has no disclosed management team, funding, or financial figures.

Name

the cottages

Legal name

Azul Siesta Key

Website

https://cottagesatsiestakey.com

Company type

Private

Operating status

Operating

Short description

Azul Resort Siesta Key (formerly The Cottages at Siesta Key) is a privately held boutique hotel operating two properties on Siesta Key, Florida, serving leisure tourists—couples, families, and groups—with renovated cottage-style accommodations near TripAdvisor's #1 Best Beach in the U.S.

Ownership category

akta.pro rank

Product category

Boutique Hotel / Vacation Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel lodging
• Vacation rentals
• Coastal accommodations
• Resort hospitality
• Cottage accommodations

Headquarters

HQ city

Siesta Key

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Room/Nightly Accommodations: Primary revenue from hotel room rentals at nightly rates. Properties offer various room types including King Rooms, Pool View King with Private Patio, Studio Suites, One Bedroom Suites, and Superior One Bedroom Suites. Revenue is generated through direct bookings and likely OTA channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Azul Resort Siesta Key (formerly The Cottages at Siesta Key) operates a boutique hotel and cottage-style lodging business on Siesta Key, Florida, providing nightly vacation rentals across two properties — the Main Resort on Point of Rocks Road and the South Village on Midnight Pass Road. The resort sells seven distinct renovated room and suite types ranging from a King Room sleeping two to a Superior One Bedroom Suite sleeping six, with amenities including heated pool and spa access at the Main Resort and Calini Beach Club pool and beach access at the South Village. Bookings are processed through a Cloudbeds-powered direct booking engine, phone reservations, and email inquiries.

Product overview

Azul Resort Siesta Key is a boutique hotel resort that offers newly renovated cottage-style accommodations at two properties on Siesta Key, Florida. The Main Property on Point of Rocks Road houses the lobby, heated pool, and rooms 101-108, while the South Village property on Midnight Pass Road offers rooms 201-207 with access to Calini Beach Club. The resort provides seven distinct accommodation options: King Room, Pool View King Private Patio, Studio Suite, One Bedroom Suite, Superior One Bedroom Suite, South Village King Room, and South Village One Bedroom Suite. These range from studios sleeping 2 guests to spacious suites accommodating up to 6 guests. All rooms feature modern coastal decor, mini fridges, coffee stations, HDTVs, complimentary WiFi, and free parking, with access to heated pool and spa amenities. The resort positions itself as a refreshed coastal escape steps from Siesta Key Beach and near Siesta Key Village.

Differentiator

Problem solved

Functional benefit

Products and services

• King Room

Quantifiable outcome

• Walking distance to Siesta Key Beach (0.3 miles, 5-7 minute walk)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZoomAround Golf Cart RentalsminorGTM or Marketing PartnerPreferred island partner offering golf cart rentals with promotional code AMBR for $35 off. Provides four- and six-passenger options in gas and electric models for guests to explore Siesta Key.
• Calini Beach ClubcoreStrategic or Co-development PartnerSouth Village guests receive private access to Calini Beach Club pool and beach facilities located just around the corner from the Midnight Pass Road property. Provides enhanced amenities for South Village guests.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tropical Beach Resorts: Direct peer operating a small, independent beachfront resort on Siesta Key, FL with cottage- and suite-style accommodations targeting similar leisure travelers. Comparable on geography, scale, and product type (boutique Siesta Key lodging).
• Siesta Key Beach Resort & Suites: Direct peer offering suite-style vacation rentals on Siesta Key, FL targeting families and couples. Comparable in scale, customer segment, and island-specific lodging value proposition.
• The Inn on Siesta Key: Direct peer operating a small beachside boutique inn on Siesta Key with renovated rooms and pool access. Comparable on scale, product format, and leisure-couple/family target customer.

Broad incumbents

• Hotel Indigo Sarasota: Broader incumbent boutique-flag hotel in Sarasota serving Sarasota Bay/Sarasota coastal leisure and business demand. Comparable on boutique positioning and Sarasota regional traveler base, though part of a larger IHG brand and operating model.
• The Ritz-Carlton, Sarasota: Broader incumbent luxury resort in Sarasota targeting upscale leisure and group travelers to the same Sarasota/Siesta Key region. Comparable on coastal FL luxury leisure demand, though materially larger and brand-driven.
• Hyatt Regency Sarasota: Broader incumbent full-service resort hotel in Sarasota catering to leisure and group demand in the same regional market. Comparable on Sarasota-area coastal leisure demand but operates at materially larger scale as a brand-affiliated property.
• The Don CeSar: Broader incumbent historic luxury beachfront resort on St. Pete Beach, FL serving leisure and group travelers to the Florida Gulf Coast. Comparable on Florida Gulf Coast luxury beach resort positioning though at a different sub-market and significantly larger scale.

Regional players

• Lido Beach Resort: Regional peer operating a beachfront resort on Lido Key near Sarasota, FL serving similar leisure/family travelers. Comparable on Florida Gulf Coast beach resort model and product type, but in an adjacent geography to Siesta Key.
• Tradewinds Island Grand: Regional peer operating a large beachfront resort on St. Pete Beach, FL targeting families and groups on the Florida Gulf Coast. Comparable on FL Gulf Coast beach leisure demand and family/group customer mix, but in a different sub-market and at larger scale.

Others

• Lumara Resorts: Ecosystem participant referenced via Azul's reservation email domain (lumararesorts.com), appearing to be the management/brand company for the property. Included as an adjacent management/operating partner rather than a competing guest-facing property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the cottages