colosseum strategy
- Company typePrivate
- Founded2023
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What colosseum strategy does
Colosseum Strategy is a boutique management consulting firm that advises retailers, marketplaces, agencies, brands, AdTech platforms, and investors on launching, scaling, or transforming retail media networks (RMNs) and commerce media networks (CMNs). Founded in fall 2023 by Keith Bryan, former president of Best Buy Ads, Media & CRM, the firm is structured around a small team of senior principals rather than a layered staffing model, and bills itself as differentiating through direct engagement of executives who have personally built major commerce media operations. The firm operates from Minneapolis (headquarters), Chicago, and London, with a stated service footprint spanning North America and EMEA.
The firm's product set consists of two advisory service lines — Media Network Strategy Consulting for supply-side clients (retailers and non-retailers seeking to launch or scale a media network), and Agencies, Brands and AdTech Advisory for demand-side and platform clients — overlaid with a proprietary "Whole Brain Approach" methodology that integrates left-brain technical work (algorithms, AI, measurement), right-brain experience work (customer engagement, content), and enterprise organizational work (leadership, processes, KPIs). Engagements are delivered as fixed-scope strategy projects producing actionable roadmaps; pricing is quote-based and not publicly disclosed. The firm has no proprietary technology platform, software product, or disclosed IP beyond its methodology, and generates revenue solely through professional services fees.
Go-to-market relies primarily on thought leadership and relationship-based enterprise sales rather than marketing spend: founding advisor Andrew Lipsman publishes industry research through the "Media, Ads & Commerce" Substack (notably the seminal "Retail Media Networks 2019" report that popularized the category), team members speak at NRF Big Show, Shoptalk, Groceryshop, and RMN Ascendant, and Co-founder/CEO Yara Daher leads the IAB EMEA Retail Media Standards Committee. The firm is privately held by its founders with no disclosed external funding, operating as Colosseum Strategy LLC domiciled in Minnesota.
colosseum strategy firmographics
Firmographics- Name
- colosseum strategy
- Legal name
- Colosseum Strategy LLC
- Website
- https://colosseumstrategy.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
colosseum strategy industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where colosseum strategy is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
colosseum strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Consulting Services: Consulting engagements with senior-level executives to help companies launch, scale, or transform retail media networks (RMNs) and commerce media networks (CMNs). Engagements include roadmaps with actionable steps and concrete recommendations.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
colosseum strategy product offering
Product offeringCore offering
Boutique advisory firm that helps retailers, marketplaces, agencies, brands, AdTech platforms and investors launch, scale or transform retail and commerce media networks. Engagements are delivered directly by senior-level executives using a proprietary "Whole Brain Approach" that combines left-brain technical work (algorithms, AI, measurement), right-brain customer experience work, and enterprise organizational readiness to produce actionable roadmaps.
Product overview
Colosseum Strategy is a consulting and advisory firm specializing in commerce media strategy, offering two primary service lines: Media Network Strategy Consulting for retailers and non-retailers seeking to launch, scale, or transform their media networks (RMNs/CMNs), and Agencies, Brands and AdTech Advisory for advertisers and platforms navigating commerce media investments. The firm employs a proprietary 'Whole Brain Approach' methodology that integrates technical/left-brain capabilities, experiential/right-brain optimization, and enterprise/organizational readiness to deliver actionable roadmaps. Services are delivered directly by senior-level executives rather than layered consulting teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Network Strategy Consulting Advisory engagements for retailers, marketplaces and non-retailers aiming to launch, scale or transform profitable media networks (RMNs and CMNs) using their customer platforms, experiences and first-party data, delivered through a phased approach covering planning, momentum generation and full-potential scaling.
- Agencies, Brands and AdTech Advisory Strategy consulting for agencies, brands, AdTech platforms and investors navigating complex commerce media investments, covering identity resolution, incrementality, M&A opportunities, and the organizational dynamics required to win in commerce media.
Companies that use colosseum strategy
Customer profileSegments3 records
Ideal customer profiles3 records
colosseum strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
colosseum strategy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
colosseum strategy competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
colosseum strategy social profiles
Digital presencecolosseum strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
colosseum strategy leadership team
Management profileNumber of profiles
Profiles6 records
colosseum strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
colosseum strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about colosseum strategy
What does colosseum strategy do?
Boutique advisory firm that helps retailers, marketplaces, agencies, brands, AdTech platforms and investors launch, scale or transform retail and commerce media networks. Engagements are delivered directly by senior-level executives using a proprietary "Whole Brain Approach" that combines left-brain technical work (algorithms, AI, measurement), right-brain customer experience work, and enterprise organizational readiness to produce actionable roadmaps.
Is colosseum strategy a public or private company?
colosseum strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was colosseum strategy founded?
colosseum strategy was founded in 2023. It employs 1 to 10 people.
Where is colosseum strategy based?
colosseum strategy is headquartered in Minneapolis, United States, in the North America region.
How does colosseum strategy make money?
One revenue line is on record: strategic Consulting Services.
Does colosseum strategy have an API?
No public API is recorded for colosseum strategy.
What industry is colosseum strategy in?
colosseum strategy's product category is Management Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 54161 and its SIC code is 8742.