audi faw new energy vehicle

What audi faw new energy vehicle does

FAW Audi (一汽奥迪) is the Audi brand's sales and manufacturing operation in China, executed through the FAW-Volkswagen joint venture between FAW Group and Volkswagen Group. The business traces to a 1988 technology transfer agreement — China's first luxury-car technology transfer — and was restructured in December 2020 with the registration of FAW Audi Sales Co., Ltd. as a wholly-owned subsidiary of FAW-Volkswagen, headquartered in Hangzhou. In January 2026 the brand became the first joint-venture luxury marque in China to reach approximately 10 million cumulative users. The product portfolio spans sedans (A3, A4L, A5L, A6L/A6L e-tron, A7, A8L), SUVs (Q2, Q3, Q4 e-tron, Q5L, Q6L e-tron, Q7, Q8), and the S/RS performance range, built on two co-developed platforms: PPC (Premium Platform Combustion) and PPE (Premium Platform Electric).

The technology stack combines Audi's proprietary E³ 1.2 electronic/electrical architecture, an 800V high-voltage platform (on PPE), Audi Connect digital services, and the seventh-generation quattro ultra intelligent all-wheel drive. Smart-driving capability is sourced through a deep integration with Huawei's Qiankun system, deployed on the A5L, Q6L e-tron, and A6L e-tron. Battery cells for the Q6L e-tron come from Contemporary Amperex (CATL, 107 kWh pack). Distribution is anchored on a traditional 4S dealer network covering 240+ cities and roughly 600 dealers, with 100% coverage of tier-1 and tier-2 cities and a 2025 partnership-driven push into tier-4/5 cities through Zhongsheng Group and Zhejiang Deao Auto Group under a "1+N" channel strategy. Revenue streams include one-time vehicle sales, subscription-based after-sales service, transaction-based financial/loan products, certified pre-owned vehicle sales, and Audi Connect digital subscriptions.

Pricing spans entry-level models through million-yuan flagships, with the recent A6L e-tron (309,800–439,800 CNY), Q6L e-tron family (269,800–419,800 CNY), and Q5L PHEV (332,800 CNY) launching in April 2026. The primary customer base is mid-to-high-end Chinese luxury consumers; enterprise/fleet buyers are a secondary segment. In 2025, FAW Audi sold 570,088 retail units (566,988 wholesale), with the A6L leading China's luxury C-class sedan segment at 172,000 units and the Q5L leading the luxury B-class SUV segment at 140,000 units.

Name

audi faw new energy vehicle

Legal name

FAW-Volkswagen Automotive Co., Ltd. (一汽-大众汽车有限公司)

Website

https://audi.cn

Company type

Private

Founded year

1988

Operating status

Operating

Short description

FAW Audi manufactures and sells Audi-brand luxury sedans, SUVs, performance, and pure-electric vehicles in China through the FAW-Volkswagen joint venture, distributing via 600+ dealers across 240+ cities to mid-to-high-end Chinese consumers.

Ownership category

akta.pro rank

Product category

Luxury Passenger Vehicles

NAICS

Motor Vehicle Manufacturing (3361), New Car Dealers (441110), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Automobile Dealers (4411)

SIC

Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Luxury sedans
• Premium SUVs
• Electric vehicles
• Performance automobiles
• Automotive manufacturing

Headquarters

HQ city

杭州

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. 整车销售: 销售奥迪品牌燃油车及纯电动车，包括A系列轿车、Q系列SUV、e-tron纯电系列、高性能RS系列等
2. 售后服务与维修保养: 提供奥迪卓·悦服务，包括维修保养、延长保修、24小时道路救援、保险服务、原厂备件附件等
3. 金融购车服务: 提供金融购车方案、贷款服务，满足用户多样化购车需求
4. 官方认证二手车: 提供二手车买卖、置换、评估服务
5. Audi Connect车联服务: 车载流量包、在线娱乐、远程控制等数字化服务续费

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Audi FAW New Energy Vehicle (一汽奥迪) manufactures and sells Audi-brand luxury passenger vehicles in China as a joint venture between FAW Group and Volkswagen Group. The company's lineup spans sedans (A3, A4L, A5, A6L, A7, A8L), SUVs (Q2, Q3, Q5L, Q7, Q8), pure electric vehicles (Q4 e-tron, Q6L e-tron, RS e-tron GT), and high-performance Audi Sport models (S and RS series). Vehicles are sold through a nationwide network of authorized 4S dealers, supplemented by official certified pre-owned sales and corporate/fleet channels.

Product overview

一汽奥迪是一汽-大众汽车有限公司旗下豪华汽车品牌，提供覆盖轿车、SUV、轿跑、纯电车型的高中低级别完整产品矩阵。核心产品包括：A级-A8系列豪华轿车（A3、A4L、A5、A6L/A6L e-tron、A7、A8L/A8L Horch），Q系列SUV（Q2、Q3、Q4 e-tron、Q5L、Q6L e-tron、Q7、Q8），S/RS高性能运动系列，以及e-tron纯电子品牌。产品基于PPC豪华燃油智能平台和PPE豪华纯电平台打造，搭载华为乾崑智驾技术、E³ 1.2电子电气架构、奥迪Connect互联科技、quattro四驱系统等核心技术。服务涵盖购车工具、用户服务、奥迪驾控汇体验活动、奥迪卓·悦服务Plus等全生命周期支持。

Differentiator

Problem solved

Functional benefit

Brands

• Audi Connect: Intelligent connected car services including remote vehicle control, navigation, entertainment, and OTA upgrades
• Audi e-tron
• Audi Sport

Products and services

• Audi A3

Quantifiable outcome

• 2025年全年销量570,088辆，燃油车销量及份额时隔六年重回燃油豪华车市场第一
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• 华为coreTechnology or Integration一汽奥迪与华为开展深度技术合作，将华为乾崑智驾技术应用于国产车型，开创中德合资企业融合中国前沿科技的合资合作新范式。A5L、Q6L e-tron等战略新品均配备定制化华为乾崑智驾系统。
• 宁德时代coreTechnology or IntegrationQ6L e-tron家族配备107kWh宁德时代三元锂电池，基于800V高压平台提供高效纯电出行体验。
• 中升集团majorChannel Partner/ Reseller/ Distributor2025年与中升集团达成战略合作，新增多家门店，扩大销售渠道覆盖。
• 浙江德奥汽车集团majorChannel Partner/ Reseller/ Distributor2025年与浙江德奥汽车集团达成战略合作，共同推进'1+N'渠道下沉战略。
• 中国儿童少年基金会majorStrategic or Co-development Partner2019年一汽奥迪与中国儿童少年基金会达成战略合作，成立'一汽奥迪公益基金'，共同发起'春蕾计划——梦想未来'行动系列公益项目。
• 故宫博物院minorStrategic or Co-development Partner联合故宫博物院开展爱国主义教育与历史文化深度研学活动。
• 中国国家博物馆minorStrategic or Co-development Partner联合中国国家博物馆开展系列爱国主义教育与历史文化深度研学活动。

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BMW Brilliance (BMW China): BMW's JV-based Chinese luxury passenger car operation under BMW Brilliance Automotive. Directly comparable as a Sino-foreign luxury JV competing in the same A-/Q-class-equivalent segments (3/5/7 Series, X1/X3/X5) with overlapping customer profile and dealer-led distribution model.
• Beijing Benz Automotive (Mercedes-Benz China): Mercedes-Benz's main Chinese luxury JV with BAIC, producing and selling C/E/S-Class sedans and GLC/GLE SUVs. Closely comparable to FAW Audi as a Tier-1 luxury JV with long-wheelbase localization tradition and equivalent dealer scale in China.
• SAIC-GM Cadillac: Cadillac's China JV with SAIC-GM, selling CT4/CT5 sedans and XT4/XT5/XT6 SUVs in the mass-luxury segment. Comparable as a foreign luxury brand operating through a Chinese JV with similar dealer-led sales and a pivot toward electrification (LYRIQ).
• Volvo Cars China: Volvo's Chinese sales and manufacturing operations under Geely ownership, selling XC60/XC90 SUVs and S90 sedans. Comparable as a premium-positioned brand competing in overlapping segments with growing NEV presence (EX30/EX90) and similar tier-1 city dealer footprint.
• Lincoln (Changan Ford JV): Lincoln's Chinese operations under Changan Ford JV, selling Corsair/Nautilus/Aviator SUVs targeting luxury buyers. Comparable as an American luxury brand in the Chinese JV ecosystem pursuing localization and competing for the same upper-mid luxury consumer.
• Lexus China (Toyota): Lexus's Chinese sales operation under Toyota, selling ES/RX/NX/LX models. Comparable as a foreign luxury brand in China with a hybrid/electrification strategy and similar service-oriented premium positioning, though Lexus does not have a 50:50 manufacturing JV.
• Porsche China: Porsche's Chinese sales operation selling Macan/Cayenne/911/Taycan. Comparable as a VW Group luxury brand in China with a parallel dealer-led retail model and a high-end NEV transition (Macan EV, Taycan). Sits above FAW Audi on price but serves overlapping aspirational luxury customers.

Emerging players

• NIO Inc. Chinese premium EV maker competing in the 30-50万元 segment with ET5/ET7/ES6/ES8. Comparable as a competitor for the next-generation luxury NEV customer, contrasting with FAW Audi on direct sales vs. dealer model and software-defined positioning.
• Li Auto: Chinese premium family-oriented NEV brand with L7/L8/L9 SUVs in the 30-50万元 band. Comparable as a fast-growing Chinese NEV competitor targeting family luxury buyers, increasingly overlapping with Audi Q5L/Q6 customer profiles.

Others

• Hongqi (FAW Group): FAW Group's own flagship domestic luxury brand, sharing the same parent as FAW Audi. Relevant because it competes in similar premium segments but operates outside the FAW-Volkswagen JV and represents an internal brand portfolio dynamic for the FAW parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AudiCN
• Instagraminstagram.com/audichina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about audi faw new energy vehicle