Amplify Capital Group

What Amplify Capital Group does

Amplify Capital Group is a privately held boutique M&A advisory firm headquartered in Scottsdale, Arizona, specializing in sell-side, buy-side, and capital advisory services for the U.S. car wash industry and, more recently, the home services sector. Founded in June 2020 by Jeff Pavone and Chris Jenks originally as Amplify Car Wash Advisors, the firm was rebranded to Amplify Capital Group to reflect its expanded vertical scope and broader service offering. The firm is structured as an Arizona LLC with 1-10 employees and is closely held by its founding partners, with an affiliate relationship to Commercial Plus, LLC.

The firm's core service lines are Mergers & Acquisitions Advisory, Brokerage Services, and Capital Advisory, supplemented by operational improvement guidance, valuation services, partnership identification, and thought-leadership content (notably the Wash Talk podcast). Revenue is generated through success-based M&A advisory fees, brokerage commissions, and capital advisory fees on debt restructuring, minority equity placements, and REIT/sale-leaseback financing; pricing is bespoke and not publicly disclosed, with a free valuation offered as a client-acquisition entry point. Distribution is direct, sales-led, and relationship-driven, relying on industry events (e.g., The Car Wash Show), podcast appearances, content marketing, email newsletters, and referrals from PE firms, family offices, attorneys, and accountants.

By the firm's own reporting, Amplify has advised on $6B+ in closed transactions across 100+ businesses sold, with an average transaction size of $50-150M; 2026 activity is tracking toward $1B+ in transaction volume off a ~$450M Q2 2026 record quarter and a ~$500M active pipeline. There is no proprietary technology platform — the firm competes on industry specialization, banker relationships, and execution rather than on software or AI capabilities.

Name

Amplify Capital Group

Legal name

Amplify Capital Group, LLC

Website

https://amplifycapgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify Capital Group is a Scottsdale-based boutique M&A advisory firm serving U.S. car wash and home services operators with sell-side, buy-side, brokerage, and capital advisory services, having closed $6B+ in transactions across 100+ businesses.

Ownership category

akta.pro rank

Product category

M&A Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• M&A advisory services
• Car wash brokerage
• Capital advisory solutions
• Sell-side advisory
• Business brokerage services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M&A Advisory Fees: The firm generates revenue through advisory fees for mergers and acquisitions brokerage services. As a boutique investment bank, they likely earn success-based transaction fees (a percentage of deal value) combined with retainer fees for advisory work. Their services cover sell-side advisory, buy-side advisory, capital advisory, and brokerage.
2. Capital Advisory Fees: Debt restructuring, minority equity placement, and REIT financing placement services generate advisory fees. The team advises on debt restructuring or issuance of new debt and has relationships for sourcing capital through minority equity holders and sale-leaseback transactions.
3. Brokerage Commissions: Real estate and business transaction brokerage services with 40+ years of market experience representing buyers and sellers. The team provides thorough assessment and evaluation specific to each transaction.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amplify Capital Group is a boutique M&A advisory firm that provides sell-side, buy-side, and capital advisory services to founder-led businesses primarily in the car wash industry and home services sector. Its core service lines include Mergers & Acquisitions Advisory (running competitive confidential bid processes, buyer outreach, negotiation, and transaction execution), Brokerage Services (real estate and business transactions), and Capital Advisory (debt restructuring, minority equity placement, and REIT financing placement).

Product overview

Amplify Capital Group is a boutique M&A advisory firm offering a unified platform of strategic advisory services for the car wash and home services industries. The core offering consists of Mergers & Acquisitions Advisory, Brokerage Services, and Capital Advisory, supported by operational improvement guidance, market analysis, valuation services, and partnership identification. The firm also produces thought leadership content through its podcast. Services are delivered through a team of industry veterans with deep sector expertise and capital markets experience, targeting founders, entrepreneurs, family offices, and private equity-backed businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Mergers & Acquisitions Advisory Full-service M&A advisory for founder-led car wash and home services businesses, including strategic positioning, competitive confidential bid processes, buyer outreach, negotiation support, due diligence coordination, and transaction execution for sell-side and buy-side engagements.
• Brokerage Services Market-experienced representation of buyers and sellers in real estate and business transactions, with thorough assessment and evaluation specific to each transaction, backed by over 40 years of market experience.
• Capital Advisory Capital advisory services focused on debt restructuring, minority equity placement, and REIT financing placement for privately-owned and sponsor-backed businesses, including advising and negotiating alternatives for debt restructuring or new debt issuance and originating sale-leaseback transactions.

Quantifiable outcome

• $6B+ in closed transactions across the firm's history
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Commercial Plus, LLCcoreOthersAmplify Capital Group is an affiliate of Commercial Plus, LLC. This appears to be a related entity under common ownership or management, providing complementary real estate or business brokerage services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Houlihan Lokey: Large global investment bank with a deep middle-market M&A advisory practice across consumer, industrial, and financial services. Directly competes with Amplify for car wash and home services sponsor-led mandates but operates across many verticals, whereas Amplify is vertical-specialist.
• Lincoln International: Global middle-market investment bank providing M&A advisory, capital advisory, and valuation services. Competes with Amplify for upper-middle-market car wash and consumer-services engagements and offers scale advantages in staffing concurrent processes.
• D.A. Davidson: Middle-market investment bank with consumer and business services M&A advisory coverage. Competes for car wash and adjacent SMB advisory mandates and offers full-service capital markets capabilities Amplify lacks at scale.

Direct peers

• Benchmark International: Boutique lower-middle-market M&A advisory firm serving founder-led businesses across multiple sectors including consumer services. Most direct peer to Amplify in business model, target client (founder/owner-operators), and average deal size ($10M–$150M range).
• Cascadia Capital: Middle-market investment bank advising founder-led and family-owned businesses on sell-side and buy-side M&A, with emphasis on consumer, services, and industrial sectors. Comparable to Amplify in clientele and engagement style.
• Generational Equity: Lower-middle-market M&A advisory firm focused on owner-led business transitions and exit planning across U.S. verticals. Closely comparable to Amplify in business-owner client profile, valuation-heavy engagement model, and average deal size.
• Sunbelt Business Brokers: Large business brokerage and lower-middle-market M&A franchise network serving SMB owners. Overlaps with Amplify on brokerage and sell-side advisory for founder-led businesses, though typically at smaller average deal sizes.
• Janes Capital Partners: Lower-middle-market M&A advisory firm serving founder-led businesses and private equity firms. Comparable transaction size range and client segment to Amplify, with overlap on sell-side advisory in consumer and services verticals.
• Murphy Business & Financial: Business brokerage and M&A advisory firm focused on main-street and lower-middle-market transactions. Comparable founder/owner-operator client base and brokerage-plus-advisory service mix to Amplify, though generally at smaller average deal sizes.
• Morgan & Westfield: M&A advisory and business brokerage serving owner-operators of small and mid-sized businesses. Direct overlap with Amplify's founder-led client profile, M&A advisory plus brokerage model, and emphasis on owner exit transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Capital Group