eat smart

What eat smart does

Eat Smart is a weekly prepared-meal delivery service operating from a single commercial kitchen in Richmond, Virginia. Founded in 2016 by Abbie and operated with her partner Tommy (25+ years of kitchen experience), the company produces portioned meals emphasizing lean proteins, fresh vegetables, and whole grains, delivered each Monday by noon or available for free pickup at designated Richmond locations. Customers select from a rotating weekly menu (six or more options including proteins, vegetarian dishes, and salads) in Regular ($9.95) and Large ($11.95) sizes, or subscribe to recurring weekly plans ranging from 2 meals/week ($19.90) to 10 meals/week ($99.50). The company also offers a Family Meal subscription serving four ($41/delivery), digital gift cards ($10-$200), and a sub-brand called Jonesin' for a Treat selling dog treats.

The business model is direct-to-consumer subscription and one-time purchase via a Shopify-powered storefront with ReCharge handling recurring billing; a $5 fee applies to home/office delivery while pickup is free. A differentiated operational feature is a reusable tupperware exchange system that supports a zero-waste positioning relative to national meal kit competitors. The company has no disclosed external funding, is privately held by its founders, and serves only the Richmond, VA market. Seasonal offerings (Thanksgiving packages co-developed with Hatch Kitchen co-tenants) and a nonprofit partnership (Girls for a Change) round out the commercial and community footprint.

Name

eat smart

Legal name

Eat Smart

Website

https://eatsmartnow.com

Company type

Private

Operating status

Operating

Short description

Eat Smart is a privately held, founder-operated weekly meal delivery service based in Richmond, Virginia. It prepares portioned, fresh meals for direct-to-consumer subscription and one-time purchase, with free pickup or $5 home/office Monday delivery.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Meal delivery service
• Prepared meal subscriptions
• Weekly meal plans
• Portion-controlled meals
• Local food delivery

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Individual Meal Sales: One-time purchases of individual meals from the weekly rotating menu. Customers select from 6+ meal options each week including proteins, vegetarian dishes, and salads.
2. Meal Subscriptions: Recurring weekly subscription plans ranging from 2 to 10 meals per week. Subscriptions automatically deliver meals on a weekly schedule with option for chef's selection or customer customization. Revenue recognized on a recurring weekly basis.
3. Gift Cards: Digital gift cards sold in preset denominations ($10-$200). Recipients redeem for meals through the online ordering system.
4. Dog Treats: Sale of dog treats under the Jonesin' for a Treat brand, including Peanut Butter & Banana treats and Sweet Potato treats. A complementary product line leveraging the existing food preparation infrastructure.
5. Delivery Fees: $5 delivery fee for home or office delivery. Pick-up at designated locations is free. This adds a per-transaction revenue component to meal orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eat Smart is a Richmond, Virginia-based meal preparation and delivery service that cooks, portions, and distributes fully prepared meals to local customers. Offerings are sold through a Shopify website and include weekly rotating menu collections, recurring subscriptions ranging from 2 to 10 meals per week, a Family Meal subscription plan, gift cards, seasonal Thanksgiving meal packages, and branded dog treats. Customers can either pick up orders for free at designated locations or pay a $5 delivery fee for home and office drop-off.

Product overview

Eat Smart is a weekly meal delivery service in Richmond, Virginia offering fresh, healthy, portioned meals prepared in a commercial kitchen. The core product portfolio includes individual Weekly Meals (Baked Ziti, Greek Salad, Bacon & Cheddar Frittata, Tikka Masala, Chicken or Tofu with Peanut Sauce, Balsamic Chicken) available in Regular and Large sizes, Subscription plans (2-10 meals per week plus Family Meal), Gift Cards, and a seasonal Thanksgiving meal program. The company also produces a sub-brand called Jonesin' for a Treat offering dog treats (Peanut Butter & Banana and Sweet Potato varieties). Meals emphasize lean proteins, fresh vegetables, and whole grains with environmentally-friendly delivery using reusable containers. Pricing ranges from $9.00-$11.95 per individual meal, with subscription plans from $19.90/week (2 meals) to $99.50/week (10 meals), and Family Meal at $41.00.

Differentiator

Problem solved

Functional benefit

Brands

• Jonesin' for a Treat: Dog treat brand under Eat Smart, featuring Peanut Butter & Banana Dog Treats and Sweet Potato Dog Treats.

Products and services

• Weekly Meals Rotating weekly menu collection of portioned, freshly prepared meals sold to individual customers in the Richmond, Virginia area for pickup or home/office delivery.
• Meal Subscriptions Recurring subscription plans offering 2 to 10 freshly prepared meals per week, managed through the ReCharge subscription platform, with pickup or delivery.
• Family Meal Subscription A family-sized subscription plan providing larger-format, ready-to-eat meals on a recurring weekly basis for multi-person households in the Richmond area.
• Gift Cards Eat Smart gift cards that can be purchased and redeemed toward any meal order, used by personal gift-givers and for local/corporate gifting in the Richmond market.
• Thanksgiving Meal Packages Seasonal Thanksgiving meal packages offered by Eat Smart during the holiday period, providing prepared holiday meal components for Richmond-area customers.
• Jonesin' for a Treat (Dog Treats) Eat Smart's branded dog treat line, "Jonesin' for a Treat," sold alongside meal offerings as an ancillary product for pet-owning customers.

Quantifiable outcome

• Meals stay fresh through Friday when properly stored
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Joyebell'sminorStrategic or Co-development Partner · 10 November 2020Partnership for Thanksgiving 2020 offerings. Joyebell's provided Sweet Potato pies as add-on options to Eat Smart's Thanksgiving meal packages. Located at Hatch Kitchen co-working food space.
• Fat Rabbit CakesminorStrategic or Co-development Partner · 10 November 2020Partnership for Thanksgiving 2020 offerings. Fat Rabbit Cakes provided a selection of cakes and pies as add-on options to Eat Smart's Thanksgiving meal packages. Located at Hatch Kitchen co-working food space.
• RichWineminorStrategic or Co-development Partner · 10 November 2020Partnership for Thanksgiving 2020 offerings. RichWine provided a selection of wines as add-on options to accompany Eat Smart's Thanksgiving meal packages. Located at Hatch Kitchen co-working food space.
• Hatch KitchencoreOthers · 10 November 2020Commercial kitchen space where Eat Smart prepares meals. Also a community of food entrepreneurs including Joyebell's, Fat Rabbit Cakes, and RichWine with whom Eat Smart partners for special holiday offerings.
• Girls for a ChangecoreStrategic or Co-development Partner · 17 April 2018Nonprofit partnership supporting Camp Diva. Eat Smart donates lunches every Monday to young ladies at the summer camp. Also sponsors 'Girls Gotta Eat' program providing free meals to campers who may not have access to healthy food when school is out.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatsmartrva
• Instagraminstagram.com/eatsmartrva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eat smart