MooieDomeinnaam.nl

Name

MooieDomeinnaam.nl

Legal name

MooieDomeinnaam.nl B.V.

Website

https://cityfashion.nl

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Domain Name Resale

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Domain name sales
• Premium .nl domains
• Domain registration
• Domain name marketplace
• Dutch domain reseller

Headquarters

HQ city

Papendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Domain Name Sales: One-time revenue from selling domain names at fixed prices or through bidding/negotiation. Customers pay the listed price or their bid amount, with prices excluding BTW (Dutch VAT). Additional €79 administrative fee for non-iDEAL or international transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MooieDomeinnaam.nl sells premium .nl domain names from a curated collection, targeting Dutch businesses and individuals seeking memorable brandable domains. Customers can purchase a listed domain at a fixed price or submit a bid for negotiation, paying via iDEAL (with bank transfer available for international buyers subject to a €79 administrative fee). Upon purchase, transfer codes and invoices are automatically emailed so the buyer can move the domain to their own hosting provider.

Product overview

MooieDomeinnaam.nl operates as a single-product domain name marketplace focused exclusively on .nl domain names. The core offering is the sale of premium, brandable Dutch domain names directly to businesses and individuals. The platform provides a streamlined purchase experience with iDEAL payment processing, automated transfer code delivery via email, and domain transfer guidance. There is no modular platform architecture — the product is a unified domain name sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• Domeinnaamverkoop (.nl Premium Domain Sales) Sale of premium .nl domain names from MooieDomeinnaam.nl's curated collection. Customers can either buy a domain instantly at the listed price (e.g., Cityfashion.nl at €989 excl. VAT) or submit a bid (minimum €740 excl. VAT) and receive a counter-offer or immediate acceptance. Payment is via iDEAL for Dutch customers (with VAT) or by invoice/bank transfer for international buyers (with a €79 administrative fee). The domain's transfer code and invoice are emailed automatically after payment so the buyer can move the domain to their own provider.

Quantifiable outcome

• Domain can be purchased and transferred within minutes of payment

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Pay.nlcoreTechnology or IntegrationPay.nl is the Payment Service Provider used for iDEAL payment processing, providing secure and reliable transaction infrastructure for domain name purchases.
• SIDN.nl (Stichting Internet Domein-registratie Nederland)coreTechnology or IntegrationSIDN is the Netherlands' domain name registry. MooieDomeinnaam.nl has been an official SIDN registrar participant since 2005, enabling direct registration and management of .nl domain names.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• TransIP: Large Dutch hosting and domain registrar offering .nl registration bundled with hosting, email and VPS. Comparable as a Dutch registrar operating in the same .nl market, but with a much broader portfolio than the curated marketplace model of MooieDomeinnaam.nl.
• Versio (VDX): Dutch domain and hosting provider with reseller and registrar services across multiple TLDs including .nl. Comparable as a Dutch .nl registrar serving SMBs, though much larger and bundled with hosting.
• Hostnet: Dutch hosting and domain registrar offering .nl registration, hosting and website builder packages. Operates in the same Dutch SMB segment as MooieDomeinnaam.nl but as a bundled-services incumbent.
• GoDaddy: World's largest domain registrar offering .nl registration alongside hundreds of other TLDs, bundled with hosting, email and website builder. Comparable only on the underlying .nl registration activity, not on the curated premium-marketplace positioning.
• Namecheap: Global low-cost domain registrar supporting .nl among many TLDs. Comparable as an alternative channel for Dutch SMBs seeking .nl registration, but with a commodity registration rather than curated marketplace model.

Direct peers

• SEDO: Global domain name marketplace and aftermarket for premium domains. Closest direct peer to MooieDomeinnaam.nl because both curate and broker sale of premium existing domain names rather than fresh registrations.
• Afternic (GoDaddy): Premium domain resale marketplace operated by GoDaddy, focused on secondary-market domain sales. Directly comparable as a curated premium-domain sales channel competing with MooieDomeinnaam.nl's marketplace model.
• Undeveloped: Premium domain marketplace / brokerage for buying and selling high-quality domains. Directly comparable business model to MooieDomeinnaam.nl's curated premium-domain resale activity, though at global rather than .nl-only scope.
• Dan.com: Domain name marketplace specializing in premium aftermarket sales with installment-payment and brokerage features. Closely comparable curated-marketplace model for premium domain transactions, competing for the same category of buyer.

Regional players

• Antagonist: Dutch hosting and domain provider serving the same SMB market in the Netherlands. Comparable on .nl registration and Dutch SMB customer base, but positions itself primarily as a hosting provider rather than a domain marketplace.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/city-fashion---eindhoven

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooieDomeinnaam.nl