What cots alsina sl does

Cots Alsina SL is a privately held, family-owned passenger road transport operator headquartered in Cervera (Lleida), Catalonia, Spain. Founded informally in 1982 by Mossèn Ricard Cots i Massana as a taxi service for small villages around Cervera and formally established in 1985 with Josep Maria Alsina Bacardí, the company is now managed by the second generation (Josep Maria and Manel Alsina Farrés) and employs approximately 30 people, primarily part-time drivers and escorts. It provides coach and minibus transportation across the Segarra comarca through four core service lines: Transport Escolar (contracted school transport), Transport Públic Regular i a Demanda (regular and on-demand public transport under government concession V-6455 across 19 routes serving 92 villages), Transport Discrecional (charter services for sports clubs, schools, cultural groups, and private parties nationally and internationally), and Vehicles Adaptats (PMR-accessible vehicles compliant with EU Directive 2001/85/CE).

The company's operational technology centers on a diversified fleet of 8 to 64-seat vehicles including hybrid and low-emission options with an average fleet age of 2.6 years (2024), equipped with ECO3 air purification and ozone sanitation systems. Service requests are handled through phone, WhatsApp, and a mobile application, with on-demand scheduling replacing fixed timetables since 2017. Cots Alsina holds ISO 9001, ISO 14001, UNE-EN 13816 certifications, the Distintiu de Garantia de Qualitat Ambiental (2021), and carries €70 million in civil liability insurance. It has served over 120,000 on-demand transport users since 2017, achieving a 9.3/10 user satisfaction rating.

The business model combines government-concession public transport (recurring), contracted school transport (recurring, tendered via Consells Comarcals), usage-based on-demand public transport, and transactional charter services. Revenue is quote-based and not publicly disclosed. Go-to-market is community-led and event-driven, relying on direct relationships with municipalities, schools, sports clubs, cultural organizations, and NGOs, supported by MOVES-III EU Next Generation funding for fleet decarbonization and partnerships with local foundations for social inclusion programs.

Name

cots alsina sl

Legal name

COTS ALSINA, S.L.

Website

https://cotsalsina.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Cots Alsina SL is a family-owned Catalan passenger transport operator providing school, regular public, on-demand, and charter bus services across the Segarra comarca under government concession V-6455, serving municipalities, schools, sports clubs, and community organizations.

Ownership category

akta.pro rank

Product category

Passenger Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Long-Distance/Overnight Charter Coaches (THAIAIAL)

Keywords

• Passenger road transport
• School transport services
• Public bus services
• Charter minibus services
• Accessible passenger transport

Headquarters

HQ city

Cervera

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. School Transport: Contracted school transport services provided to schools in the Segarra region, serving rural and dispersed populations with specialized small and medium vehicles.
2. Regular Public Transport: Regular passenger transport services on designated routes (V-6455) with 19 different lines covering the Segarra comarca, operated on-demand since 2017. Government concession-based service.
3. On-Demand Transport: Flexible transport services requested by users via app or WhatsApp, serving areas with dispersed populations. Approximately 120,000 users since 2017. Consolidated service operated under the Consells Comarcals de la Segarra.
4. Charter/Discretionary Transport: Custom transport services for groups including sports clubs, cultural organizations, and private parties. National and international trips available.
5. Urban Bus Service: Urban bus service in Cervera, operating on market days (Tuesdays and Fridays), serving peripheral neighborhoods to the city center.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cots Alsina SL operates passenger road transportation services using coaches and minibuses across the Segarra comarca in Catalonia, Spain. The company provides school transport, regular public transport under government concession (V-6455), on-demand transport via mobile app and WhatsApp, charter/discretionary group travel, and urban bus service. It runs a diversified fleet ranging from 8 to 64 passengers including PMR-adapted and hybrid vehicles.

Product overview

Cots Alsina SL operates as a passenger transportation company offering a unified service portfolio centered on bus and minibus transport. The core offerings include: Transport Escolar (school transport serving the rural Segarra region), Transport Públic Regular i a Demanda (public regular and on-demand transport covering the entire Segarra comarca from Solsona to Tàrrega), Transport Discrecional (discretionary transport for national and international trips), and Vehicles Adaptats (adapted vehicles for persons with reduced mobility). The company operates a diversified fleet of 8 to 64 passenger vehicles, incorporating hybrid and eco-friendly options, and maintains quality certifications for transport services, environmental management, and quality assurance. With over 40 years of experience, the company serves the Segarra region's mobility needs through scheduled services, on-demand transport, and customized group travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Escolar (School Transport) Contracted daily school transport services for students from nursery through secondary education across the Segarra region, using small and medium vehicles adapted to rural dispersed populations. Services contracted through public tender with Consells Comarcals and school councils.
• Transport Públic Regular i a Demanda (Regular and On-Demand Public Transport) Public regular passenger transport operating 19 routes under government concession V-6455, covering Solsona to Tàrrega and Santa Coloma de Queralt. Includes on-demand scheduling via mobile app and WhatsApp, serving over 120,000 cumulative users since 2017.
• Transport Discrecional (Charter/Discretionary Transport) Custom transport services for groups including sports clubs, cultural organizations, schools, and private parties for excursions, events, and trips nationally and internationally. Quote-based pricing via phone, WhatsApp, and website.
• Vehicles Adaptats (PMR Accessible Vehicles) Adapted vehicles for persons with reduced mobility (PMR), compliant with Annex VII sections 3.1 to 3.11 of EU Directive 2001/85/CE and equipped with ISO 10542 retention systems. Available across all regular public transport expeditions upon request.
• Urban Bus Service (Cervera) Urban bus service operating in Cervera on market days (Tuesdays and Fridays), connecting peripheral neighborhoods to the city center under agreement with the Ajuntament de Cervera.

Quantifiable outcome

• More than 120,000 users served since on-demand service inception in 2017
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fundació Josep Santacreu (artSingular)coreStrategic or Co-development Partner · 1 January 2021Collaboration agreement signed in summer 2021 for social activities. Cots Alsina provides adapted vehicles free of charge for excursions to cultural and leisure destinations for users of Espígol de Cervera and Centre d'ArtSingular de Guissona. The foundation focuses on social integration, culture, and environmental protection in the Segarra comarca.
• Consells Comarcals de la SegarracoreStrategic or Co-development Partner · 1 January 2017Partnership with the county councils for operation of on-demand public transport services. Since 2017, Cots Alsina operates the on-demand transport system serving the entire Segarra comarca, with the Consells Comarcals providing administrative and financial support through the Departament de Territori.
• Departament de Territori (Catalan Government)coreStrategic or Co-development Partner · 1 January 2017Government department providing support for on-demand transport services and fleet modernization through MOVES-III funding.
• Generalitat de CatalunyacoreStrategic or Co-development PartnerAwarded the Distintiu de Garantia de Qualitat Ambiental certification and provides MOVES-III funding for fleet decarbonization.
• La Veu de la SegarraminorGTM or Marketing PartnerLocal media outlet that publishes positive coverage of Cots Alsina services, including user satisfaction surveys and service announcements.
• Ajuntament de CerveracoreStrategic or Co-development PartnerPartnership for urban bus service in Cervera since September 2024. Agreement to resume urban transport connecting peripheral neighborhoods to city center on market days.
• Ajuntament de GuissonacoreStrategic or Co-development PartnerInvited to participate in Social Cohesion Table meetings to discuss public transport options and services in Guissona.
• Feec (Catalan Hiking Federation)minorGTM or Marketing PartnerCots Alsina collaborates as supporter of the XXIII Marxa dels Castells de la Segarra, a resistance hike event under the Catalan Resistance Hikes Circuit (CCCR).

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ALSA (Grupo National Express): Spain's largest passenger bus operator with national and international routes, explicitly referenced by Cots Alsina as a connecting carrier for Segarra passengers. Comparable as a coach and group transport provider with overlapping charter and intercity capabilities.
• Monbus: Major Galician-based Spanish bus group operating regular, school, and charter services. Explicitly referenced by Cots Alsina as a connecting carrier; comparable in regular intercity and group coach transport across Spanish regions.

Direct peers

• Sagalés: Historic Catalan bus and coach operator offering regular, school, charter, and adapted services across Catalonia. Closely comparable to Cots Alsina in geographic footprint, service mix (school + regular + charter + PMR), and customer base.
• TEISA (Transports Elèctrics Intercomarcals): Catalan intercomarcal bus operator providing regular, school, and on-demand rural transport in rural Catalonia. Directly comparable business model serving low-density comarcas similar to Segarra.
• Autocares Julià: Catalan family-owned coach and minibus operator with regular, school, and charter services across Catalonia. Closely comparable in size, service portfolio, and family-ownership profile.
• La Hispano Igualadina: Long-established Catalan bus company operating urban, intercity, and charter services in central Catalonia. Comparable in rural/regional service mix, fleet profile, and customer segments.

Regional players

• Sarfa: Catalan regional coach operator primarily serving Costa Brava and Girona routes with charter and regular services. Comparable in coach operations and Catalan regional service delivery, though oriented to coastal rather than inland markets.
• Empresa Casas: Catalan regional bus operator with regular and charter services in central Catalonia. Comparable regional bus and charter operator serving adjacent Catalan markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cots alsina sl