carlo rossi vineyards

Name

carlo rossi vineyards

Legal name

Carlo Rossi Vineyards

Website

https://carlorossi.com

Company type

Private

Founded year

1975

Operating status

Operating

Ownership category

akta.pro rank

Product category

Table Wine

NAICS

Wineries (31213), Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Table wine
• Sangria wine
• Red wine varietals
• White wine
• Jug wine

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wine Sales: Carlo Rossi Vineyards generates revenue through the sale of table wines, including Sangria and various red and white wine varietals, sold through retail channels across the United States.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Carlo Rossi Vineyards produces and markets value-priced California table wines, including sangria, red varietals, white varietals, and rosé, primarily packaged in its iconic jug format. The brand is sold through retail grocery, wine shop, and convenience store channels across the United States. Carlo Rossi is a brand owned by E. & J. Gallo Winery and is positioned as America's #1 Sangria.

Product overview

Carlo Rossi Vineyards is a wine company owned by E. & J. Gallo Winery, producing table wines since 1975. The portfolio includes Sangria (with multiple varieties: Sangria, Pink Moscato, Moscato Sangria, Watermelon Sangria, Pineapple Sangria, and Raspberry Sangria), Red Wines (Paisano, Burgundy, Sweet Red, Cabernet Sauvignon, Merlot, Chianti, Sweet Rosé, White Zinfandel), and White Wines (Chardonnay, Chablis, Rhine). The company sources grapes from California's Central Valley and claims to be America's #1 Sangria brand according to IRI data.

Differentiator

Problem solved

Functional benefit

Products and services

• Sangria A traditionally social red wine with bright flavor, typically served with slices of favorite fruit and marinated before serving. Sold as a core table wine SKU for everyday consumers.
• Pink Moscato Sangria A light-bodied, fruity wine Sangria with a smooth finish, blending Moscato with notes of peach and orange.
• Moscato Sangria
• Watermelon Sangria
• Pineapple Sangria
• Raspberry Sangria
• Paisano
• Burgundy
• Sweet Red
• Cabernet Sauvignon
• Merlot
• Chianti
• Sweet Rosé
• White Zinfandel
• Chardonnay
• Chablis
• Rhine

Quantifiable outcome

• America's #1 Sangria by market share in the US

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Franzia: Franzia is the most direct peer: a value-priced California table wine sold primarily in box and jug formats, owned by The Wine Group. It competes head-to-head with Carlo Rossi on shelf, price-per-ounce, and casual-occasion positioning.
• Barefoot Wine: Barefoot is a sibling brand under E. & J. Gallo and the #1 wine brand in the U.S. by volume. It competes directly with Carlo Rossi in the value-tier grocery channel and represents the parent company's flagship alternative to the Carlo Rossi jug line.
• Almaden Vineyards: Almaden is a historic California value-wine brand (now under Treasury Wine Estates), positioned similarly to Carlo Rossi in grocery and club channels with comparable price points and jug/bottle format mix.
• Gallo Family Vineyards: Gallo Family Vineyards is another E. & J. Gallo value-tier brand closely paralleling Carlo Rossi in price point and varietal coverage, often co-existing on the same retailer shelf.

Broad incumbents

• Sutter Home: Sutter Home (Treasury Wine Estates) is a mainstream California wine brand offering varietals at accessible price points. It overlaps Carlo Rossi in the same grocery channel and consumer occasion set, though with a broader varietal focus.
• Yellow Tail: Yellow Tail (Casella Wines) is one of the largest imported value wine brands in the U.S. It competes for the same everyday-occasion consumer wallet share as Carlo Rossi but operates as a broader portfolio across reds, whites, and sparkling.
• Woodbridge by Robert Mondavi: Woodbridge (Constellation Brands) is a mass-market California wine brand offering varietals in accessible price tiers, overlapping Carlo Rossi in grocery and food-service channels.
• Beringer Vineyards: Beringer (Treasury Wine Estates) is a long-established California winery with broad distribution across price tiers, providing an incumbent comparison point for Carlo Rossi's heritage-driven, mass-market positioning.

Emerging players

• Cupcake Vineyards: Cupcake is a value-to-mid-tier California wine brand that targets similar everyday consumers but emphasizes varietal character over jug format, representing a more contemporary, design-led alternative within the same shopper consideration set.

Others

• The Wine Group: The Wine Group is the producer of Franzia and several other value-tier brands. As the principal independent competitor to E. & J. Gallo in the U.S. value-wine category, it provides a useful structural peer for understanding Carlo Rossi's competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carlo-rossi-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carlo rossi vineyards