ebm-papst

What ebm-papst does

ebm-papst AB is the Swedish subsidiary of the German ebm-papst Group, manufacturing and distributing fans, electric motors, drives, and control systems for air movement and cooling. The company serves OEM manufacturers (in ventilation, HVAC, automation, telecom, IT, industrial equipment, automotive, household appliances, medical technology, and electronics cooling), building owners/property managers undertaking retrofits, and ventilation installers and consultants. Core products span centrifugal fans (MXAC, MXRC, MXFG, MXFC, MXPC, VBH, VBF series, plus RadiPac and RadiFit), axial fans (AxiEco, AxiBlade, HyBlade), and compact fans for electronics cooling. The technology foundation is GreenTech EC (electronically commutated) motors, pioneered by the Group in the 1970s, achieving up to 90% motor efficiency versus 20-70% for conventional AC motors and average 30% energy reduction.

The proprietary technology stack includes HyBlade hybrid aluminum/glass-fiber construction, the AxiBlade modular axial platform, the AxiTop pressure-recovery diffusor, RadiPac aerodynamic optimization, sensor-less constant-volume control, and MODBUS-RTU integrated electronics for building automation (with BACnet, KNX, LON Works, and enOcean interoperability). Supporting software includes FanScout (selection/LCC tool with DLL integration), EC-Control (network configuration over RS485/USB/Bluetooth/Ethernet), and an Online Portal for drive solutions with 3D/360-degree product models. Certifications include ISO 9001:2015, ISO 14001:2015, ISO 27001, and RBA Code of Conduct membership; the Group won the 2025 German Sustainability Award in the Motors and Turbines category.

The business model is predominantly B2B hardware sales — fans, motors, and drive electronics sold to OEMs and through distributors — complemented by a growing retrofit/services revenue stream (Ventilationslyftet, Fan School training, and consulting) that captures aftermarket value from aging AC fan replacement. GTM combines direct regional sales engineers across Sweden (Järfälla HQ plus offices in Göteborg, Sundsvall, Linköping, Häljarp, Hörby), wholesale/retail distribution (Ahlsell, Bejoken, Conrad, Elfa/Distrelec, Luftbutiken), event-driven demand generation (ExpoVent, Chillventa, NordBygg, Fläktskola training), and the Group's 47-subsidiary global network for multinational OEM accounts. Pricing is quote-based and not publicly disclosed, with a small-order fee under 3,000 SEK. In 2025, ebm-papst was acquired by Madison Air, with stated intent to accelerate innovation and strengthen global presence.

Name

ebm-papst

Legal name

ebm-papst AB

Website

https://ebmpapst.se

Company type

Private

Founded year

1960

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

ebm-papst AB is the Swedish subsidiary of the German ebm-papst Group, manufacturing EC fans, motors, and drive solutions for OEM manufacturers, building owners, and ventilation installers across HVAC, electronics cooling, and industrial applications.

Ownership category

akta.pro rank

Product category

Industrial Fans and Electric Motors

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Industrial ventilation fans
• EC motor technology
• HVAC drive solutions
• Air handling units
• Electronics cooling fans

Headquarters

HQ city

Järfälla

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fan and Motor Hardware Sales: Sale of EC fans, AC fans, centrifugal fans, axial fans, compact fans, motors, and accessories for ventilation, HVAC, electronics cooling, and industrial applications. Products include MXAC, MXRC, MXFG, MXFC, MXPC, VBH, VBF series and RadiFit radial fans.
2. OEM/Embedded Solutions: Custom-designed and customer-specific fan solutions for manufacturing industries including ventilation, heating, cooling, automation, telecom, IT, industrial, automotive, household appliances, and medical technology. Includes design, analysis, simulation to production and worldwide delivery.
3. Retrofit and Modernization: Replacement of aging AC fans with modern EC fans in existing ventilation systems. Includes consulting, energy calculation, and installation support services.
4. Professional Services: Consultation, on-site visits, training (Fläktskola), and technical support for ventilation optimization and energy efficiency projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ebm-papst manufactures and sells fans, electric motors, drives, and integrated control electronics for air movement and cooling applications. Core offerings are organized around proprietary GreenTech EC (electronically commutated) motor technology and include centrifugal fans for air handling units, axial fans for industrial ventilation, compact fans for electronics cooling, and custom OEM solutions. The portfolio is complemented by configuration software (FanScout, EC-Control, Online Portal) and value-added services such as retrofit modernization, the Ventilationslyftet (Ventilation Lift) program, and the Fläktskola (Fan School) training program.

Product overview

ebm-papst is a manufacturer of fans, electric motors, and drive solutions with a comprehensive product portfolio organized around its proprietary GreenTech EC (electronically commutated) motor technology. The core product lines include centrifugal fans for air handling units (MXAC, MXRC, MXFG, MXPC, VBH, VBF series) and radial fans (RadiFit, RadiPac), axial fans for various applications (AxiEco, AxiBlade, HyBlade series), and compact/electronics cooling fans. These are complemented by software tools (FanScout, EC-Control, Online Portal) and services (Retrofit, Ventilationslyftet training, OEM partnership) that enable customers to select, configure, and implement energy-efficient ventilation solutions. The company operates with 47 subsidiaries globally and serves markets including ventilation/HVAC, electronics cooling, refrigeration, industrial automation, and medical technology. R&D investment of approximately 100 million Euro per year supports continuous development of aerodynamic efficiency and acoustic performance.

Differentiator

Problem solved

Functional benefit

Brands

• Ventilationslyftet: Smart ventilation upgrade solution for buildings - reduces energy consumption by up to 50%
• Retrofit
• GreenTech EC
• FanScout
• RadiPac
• AxiBlade
• AxiEco
• HyBlade

Quantifiable outcome

• 30% average energy reduction compared to conventional AC motors
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Svensk VentilationcoreStrategic or Co-development Partnerebm-papst is a member of the Swedish Ventilation industry association. The company contributes technical decision support to property owners, housing cooperatives, and technical consultants. Through membership, they participate in industry initiatives like the Ventilationslyftet program and access resources like the Savings Indicator tool.
• AhlsellmajorChannel Partner/ Reseller/ DistributorMajor Swedish B2B distributor for construction and installation materials including ebm-papst ventilation products
• BejokenmajorChannel Partner/ Reseller/ DistributorSwedish B2B distributor for ventilation and installation products
• Ekström & SönerminorChannel Partner/ Reseller/ DistributorSwedish B2B distributor for HVAC products
• BevegominorChannel Partner/ Reseller/ DistributorSwedish B2B distributor for ventilation and installation products
• Elfa (Distrelec)majorChannel Partner/ Reseller/ DistributorMajor Nordic electronics and components distributor offering ebm-papst DC products for retail and smaller professional customers
• ConradmajorChannel Partner/ Reseller/ DistributorEuropean electronics distributor offering ebm-papst DC products and compact fans
• LuftbutikenminorChannel Partner/ Reseller/ DistributorSwedish specialist distributor for ventilation products and accessories
• Responsible Business Alliance (RBA)coreStrategic or Co-development Partnerebm-papst fulfills the RBA Code of Conduct which establishes standards for safe working conditions, respectful treatment of workers, and environmentally responsible manufacturing in the electronics industry supply chain

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZIEHL-ABEGG: German manufacturer of high-efficiency EC fans, axial and centrifugal fans, and motors for ventilation, refrigeration, and drives. Closest direct competitor to ebm-papst in EC motor/fan technology and a fellow European sustainability leader.
• Systemair: Swedish-headquartered ventilation company supplying fans, air handling units, and energy-efficient HVAC solutions across Europe. Direct Nordic competitor with overlapping OEM and retrofit customer base, including distributors and contractors in Sweden.
• FläktGroup: European manufacturer of air movement and ventilation solutions for commercial, industrial, and data center applications. Competes head-to-head with ebm-papst in air handling units, fans, and indoor air quality, and similarly emphasizes energy-efficient retrofit.
• Rosenberg Ventilatoren: German manufacturer of axial, centrifugal, and box fans for HVAC and industrial ventilation, including EC motor ranges. Direct competitor in the European industrial and commercial fan market with comparable OEM and channel distribution.
• Nicotra Gebhardt: European manufacturer of centrifugal fans, axial fans, and EC motor-driven units for HVAC, air handling, and industrial applications. Competes directly with ebm-papst in OEM fan supply across Europe.
• Maico Elektroapparate-Fabrik: German manufacturer of fans, ventilation units, and EC motors for residential, commercial, and industrial applications. Direct peer in compact and axial fans, with similar channel distribution in Nordic markets.

Broad incumbents

• Greenheck: Large US-based manufacturer of air movement, control, and conditioning equipment for commercial and industrial buildings. Overlaps with ebm-papst in fans and ventilation but offers a much broader portfolio (dampers, louvers, kitchen exhaust) and primarily serves the North American market.
• Howden: Global industrial fan and compressor manufacturer serving process industries, power, and mining. Overlaps in industrial fan technology and engineered solutions but skewed toward heavier-duty applications than ebm-papst's HVAC and electronics-cooling focus.

Emerging players

• Delta Electronics (Delta Fans): Taiwanese provider of DC and EC fans for electronics cooling, IT, and HVAC. Competes with ebm-papst's compact/electronics cooling fans and increasingly with larger EC fan ranges through global distribution.

Regional players

• Swegon: Swedish/Nordic indoor climate company providing ventilation, heating, cooling, and air handling solutions. Overlaps with ebm-papst in Nordic HVAC and energy-efficient ventilation retrofits and frequently appears in the same bid/spec lists on Swedish projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ebmpapstSE
• Facebookfacebook.com/ebmpapstSE
• LinkedInlinkedin.com/company/ebm-papst-ab-sweden

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ebm-papst