elephant sp. z o.o.

What elephant sp. z o.o. does

elephant sp. z o.o. (operating commercially as ELEPHANT PRO-SPORT) is a Polish specialty retailer of winter sports and outdoor equipment, headquartered at ul. Tenisowa 18 in Wrocław. The company runs a direct-to-consumer e-commerce storefront on the elephant.pl domain, supplemented by a secondary storefront at e-sportshop.pl and a physical retail presence at its Wrocław headquarters. Its catalog is concentrated in cross-country skiing, Nordic walking, roller skiing (Nartorolki), ski servicing (waxes, tools, impregnating agents), trekking, sports eyewear, winter helmets, and swimming accessories, with around 291 bestsellers listed across these categories.

The product portfolio centers on third-party premium Western European brands, notably Swiss makers KV+ (poles, roller skis, accessories) and TOKO (ski wax and servicing), Finnish ONE WAY (cross-country equipment), and German FASHY and TIGULLIO. The technology stack is a standard PrestaShop e-commerce platform, without proprietary mobile apps, APIs, patents, or documented AI/ML features. Underlying fulfillment is operated from the Wrocław site, supported by phone and email customer service.

The business model is hardware retail: product sales to individual sports enthusiasts (B2C) via the online storefront and on-site store, with an additional verified wholesale (Hurtownia) channel for business buyers. Revenue is transactional and seasonally driven, with promotional activity offering discounts up to 60%. The firm appears to be privately held, with no disclosed funding rounds, leadership team, headcount, or financial reporting in the available evidence.

Name

elephant sp. z o.o.

Legal name

ELEPHANT PRO – SPORT Sp. J.

Website

https://elephant.pl

Company type

Private

Operating status

Operating

Short description

Polish DTC e-commerce and retail store (ELEPHANT PRO-SPORT) based in Wrocław, selling cross-country skiing, Nordic walking, roller skiing, ski servicing, and outdoor equipment to individual sports enthusiasts and verified wholesale buyers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Full-Line Sporting Goods Superstores (CRAMABAA)

Keywords

• Winter sports equipment
• Ski wax products
• Nordic walking poles
• Cross-country skiing gear
• Sports accessories retail

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales of sports equipment and accessories through elephant.pl, with prices displayed in PLN and retail pricing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Elephant Pro-Sport is a Polish e-commerce and retail store selling winter sports and outdoor equipment, including ski waxes, cross-country and Nordic walking poles, roller skis, trekking poles, sports eyewear, winter helmets, impregnating agents for clothing and footwear, and swimming accessories. The company stocks premium brands such as KV+, TOKO, ONE WAY, FASHY, and TIGULLIO, and serves primarily individual sports enthusiasts with optional wholesale access for verified business customers.

Product overview

Elephant Pro-Sport is an e-commerce retailer specializing in winter sports and outdoor equipment. The company operates as an online store offering a comprehensive range of products across multiple sports categories including Nordic walking, cross-country skiing, roller skiing (nartorolki/rollski), trekking, swimming, and ski service supplies. The product portfolio includes equipment from Swiss brands KV+ (poles, accessories) and TOKO (ski wax, service equipment), as well as ONE WAY, FASHY, TIGULLIO, and other brands. Key product lines include ski poles in various carbon compositions (30%-100% carbon), ski wax products (hot wax, liquid wax, grip wax, klister), ski service equipment (vices, scrapers, brushes, files), sports apparel, footwear, and accessories. The store also features a clearance section and sells specialized impregnating agents for clothing and footwear.

Differentiator

Problem solved

Functional benefit

Brands

• KV+: Swiss brand specializing in Nordic walking poles, cross-country skiing poles, roller skis, and sports accessories
• TOKO
• ONE WAY

Products and services

• Impregnating Agents, Laundry Products and Refresheners for Apparel and Footwear
• Ski Waxes and Service Articles
• Nordic Walking Equipment
• Cross-Country Skiing Equipment
• Roller Skis (Nartorolki / Rollski)
• Trekking Equipment
• Sports Eyewear
• Winter Helmets
• Swimming Equipment
• Clearance / Sale

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sportano: Polish online sporting goods retailer offering a multi-category assortment including Nordic walking, cross-country skiing, and outdoor equipment. Directly comparable as a domestic e-commerce specialist competing for the same Polish winter/Nordic enthusiast segment.
• Mountaintech: Polish online retailer focused on outdoor and mountain sports equipment. Comparable to Elephant in serving Polish outdoor and winter sports enthusiasts through a specialized e-commerce storefront.
• Biemar: Polish specialist in ski equipment, servicing tools, and winter sports accessories. Highly comparable in product mix and customer profile, particularly in ski waxes and service tooling where Elephant also competes.
• Alpinus: Polish retailer focused on outdoor, hiking, and winter sports apparel and accessories. Comparable to Elephant in serving Polish outdoor enthusiasts with specialized e-commerce merchandising and a similar premium-product positioning.

Broad incumbents

• Decathlon Poland: Large generalist sporting goods retailer with a strong Polish footprint across both stores and e-commerce, including Nordic walking, cross-country skiing, and ski-service categories. Competes with Elephant across overlapping SKUs while serving a much broader sporting goods portfolio.
• Intersport Poland: International multi-brand sporting goods retailer with a Polish online and physical presence, offering winter, Nordic, and outdoor equipment. Overlaps with Elephant's assortment on premium Nordic and ski-service products.

Emerging players

• Run Colors: Polish specialty retailer focused on running and outdoor sports with adjacent Nordic walking coverage. Comparable as a Polish e-commerce specialist targeting enthusiast athletes with overlapping seasonal demand patterns.

Regional players

• Sport Shoes (SportsShoes.com): UK-based online sporting goods retailer shipping across Europe, with relevant assortment in outdoor, Nordic, and winter footwear categories. Comparable as a specialist online retailer with cross-border reach that may compete with Elephant for premium European brand SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elephant sp. z o.o.