bergeredefrance

What bergeredefrance does

Bergère de France is a French textile manufacturer and multi-channel crafter retailer founded in 1946 in Bar-le-Duc, Meuse. It operates the last integrated yarn spinning mill in France, producing classic, fancy, eco-friendly, and natural yarns (wool, cotton, acrylic, merino, mohair, cashmere, alpaca) at its Lorraine facility, alongside a comprehensive downstream offering of over 1,200 knitting and crochet patterns, DIY kits, haberdashery, books and magazines, embroidery supplies, home textiles, and fashion accessories. The business spans B2C e-commerce (bergeredefrance.fr plus international sites for Canada, UK, US, Belgium, and Netherlands), a network of authorized French yarn boutiques, and wholesale supply to French fashion brands and professional crafters.

The company sells under a transactional unit-pricing model: yarns at €4-€12 per skein, digital patterns from €3.30, kits from €7-€28, and premium accessories (KnitPro tools, silver tension rings) reaching €75-€99. It maintains the Nuancier annual color catalog, the Campus Tricot learning platform, and an online community forum as engagement and retention layers. Customer segments are predominantly individual hobbyist crafters, with secondary segments of knitting instructors, professional craftspeople/tailors, and independent yarn boutiques.

In April 2024 the company entered judicial recovery, and on October 21, 2024 the Bar-le-Duc commercial court validated a SCOP (worker cooperative) buyout by 57 employees, reducing headcount from a prior peak of 800+ to 57 and installing longtime employee Valentine Fanjeaux as PDG. The company subsequently secured the 'Entreprise du Patrimoine Vivant' state label in 2025-2026 and regional awards, positioned new yarn launches around its 80th anniversary in 2026, and entered a layette kit partnership with La Poste Grand Est.

Name

bergeredefrance

Legal name

Bergère de France SCOP

Website

https://bergeredefrance.fr

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Bergère de France is a French heritage yarn manufacturer and multi-channel crafter retailer, operating the last integrated spinning mill in France and selling yarns, 1,200+ patterns, kits, and haberdashery to hobbyist knitters, professional crafters, and boutique resellers via DTC e-commerce and a French reseller network.

Ownership category

akta.pro rank

Product category

Yarn and Knitting Supplies

NAICS

Fiber, Yarn, and Thread Mills (31311), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

akta.pro secondary industries

Spun Yarn Manufacturing (Ring/Open-End/Compact) (IMAOAAAD), Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

Keywords

• Yarn manufacturing
• Knitting patterns
• Crochet supplies
• DIY craft kits
• Haberdashery tools

Headquarters

HQ city

Bar-le-duc

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Yarn and Thread Sales: Sale of manufactured yarns and threads including classic (acrylic, wool, cotton), fancy, eco-friendly, and natural fiber options. Products sold by unit (skeins/balls) at various price points.
2. Patterns and Kits: Sale of knitting, crochet, and sewing patterns (downloadable PDFs and printed versions) and complete DIY kits containing materials and instructions for specific projects.
3. Haberdashery and Accessories: Sale of needles, hooks, buttons, threads, scissors, sewing notions, and crafting accessories from third-party brands like Prym, Bohin, and KnitPro.
4. Books and Magazines: Sale of specialized books on knitting, crochet, embroidery, sewing, and crafting techniques, as well as seasonal magazines featuring new patterns.
5. Home and Fashion Products: Direct sale of finished products including home linens, clothing accessories (socks, slippers, bags, tights), and children's toys.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bergère de France manufactures and sells yarns, knitting and crochet patterns, DIY kits, haberdashery, books, embroidery supplies, fashion accessories, and home textiles to individual crafters and independent yarn shops. Its yarns are spun at the last integrated spinning mill in France, located in Bar-le-Duc, Lorraine. The company complements physical goods with an online learning platform (Campus Tricot) and an active community forum.

Product overview

Bergère de France operates as a comprehensive crafts and yarn retail platform with a single unified e-commerce storefront offering multiple interconnected product lines. The core offering centers on French-manufactured yarns and wool (fils et laines) produced in their Lorraine spinning mill, complemented by over 1200 downloadable knitting and crochet patterns (modèles) and DIY kits. The mercerie (haberdashery) section provides essential tools including knitting needles, crochet hooks, and sewing accessories. Additional product lines include books and magazines (librairie), embroidery supplies (broderie), home textiles (maison), ready-made fashion accessories (mode), and children's creative activities (loisirs créatifs). The company also operates an online learning platform (Campus Tricot) and community forum. The 2026/2027 season features new yarn launches including Atéliane (wool/acrylic blend), Basile (French sock wool), and Frostine (fluffy gradient yarn), all presented in the annual Nuancier color catalog. As a SCOP (worker cooperative), the company emphasizes Made in France production and heritage craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Fils & laines (Yarns and Wools) Manufactured in France at the Lorraine spinning mill, this is the core product line of wool, cotton, acrylic, eco-friendly, fancy, and natural fiber yarns (merino, mohair, cashmere, alpaca) sold by the skein for knitting, crochet, and embroidery.
• Modèles (Knitting and Crochet Patterns) Over 1,200 patterns for women, men, children, and babies in knitting and crochet, including free downloadable patterns, organized by difficulty from beginner to expert.
• Kits Tricot & Crochet DIY knitting and crochet kits containing all materials and instructions needed to complete a specific project, targeted at beginners and experienced crafters as gift-ready kits.
• Mercerie (Haberdashery) Complete range of crafting tools and sewing supplies including knitting needles, crochet hooks, buttons, zippers, threads, scissors, measuring tools, and cutting equipment from brands such as KnitPro, Prym, and Bohin.
• Le Nuancier (Color Catalog) Annual reference catalog showcasing all yarn colors, materials, and seasonal collections, with the 2026/2027 edition introducing 24 new models and more natural fibers (€15.00, refunded against a qualifying order).
• Livres & Magazines Books and magazines covering knitting, crochet, embroidery, and sewing techniques, seasonal patterns, and creative projects.
• Broderie (Embroidery) Embroidery supplies including canvas, cushions, tablecloths, diamond embroidery kits, embroidery threads, and accessories.
• Campus Tricot (Knitting Campus) Online learning platform offering three structured learning paths from beginner to advanced knitters, with tips and techniques from the expert Bergère de France knitting team.
• Mode & Accessoires Ready-made clothing and accessories made with Bergère de France yarn, including socks, slippers, bags, tights, and lingerie.
• Maison (Home) Home textiles and linens including bed linens, table linens, and laundry care products.
• Loisirs Créatifs (Creative Leisure) Children's creative activities including stationery, puzzles, coloring books, plush and wooden toys, games, and creative kits.
• Fil Atéliane New 2026/2027 season yarn, a wool and acrylic blend priced at €11.95 per 100g skein.
• Fil Basile French-made sock wool yarn, the only French sock yarn in the collection, priced at €5.80 per 50g skein.
• Fil Frostine Fluffy yarn with color gradients and shading effects, priced at €7.55 per 50g skein.

Quantifiable outcome

• 80 years of continuous operation as a French textile company
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• La Poste Grand EstminorStrategic or Co-development Partner · 1 May 2025Bergère de France partnered with La Poste Grand Est to create layette knitting kits, marking a turning point in the company's communication and proximity strategies with customers. This collaboration combines the postal service's reach with Bergère's crafting expertise.
• PrymminorChannel Partner/ Reseller/ DistributorGerman haberdashery brand Prym supplies specialized crafting tools including yarn boxes, needle cases, and measuring equipment distributed through Bergère de France.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Phildar: Historic French yarn and knitting brand with similar market positioning to Bergère de France. Both target French home crafters with branded yarns and patterns, and have navigated the structural decline of the European knitting industry — making Phildar the most directly comparable peer.
• DMC: French heritage brand specializing in threads, embroidery, and needlework supplies. DMC shares Bergère de France's 'Made in France' heritage positioning, French consumer base, and craft category focus — making it a direct comparable in the broader needlework ecosystem.
• Rowan Yarns: Premium British yarn brand with strong pattern library and design-led brand positioning. Comparable to Bergère de France in business model (branded yarns + designer patterns + community), though positioned more premium and at smaller European scale.
• Scheepjes: Dutch yarn brand with extensive pattern library, kit offerings, and active online community. Closely comparable to Bergère de France's combined yarn-plus-pattern-plus-community model, and serves the same European DIY craft customer base.
• Drops Design: Nordic yarn brand famous for free patterns and broad yarn range sold globally. Directly comparable business model to Bergère de France: branded yarns paired with extensive free/paid pattern libraries targeting home crafters, with international e-commerce distribution.
• Cheval Blanc: French specialty yarn and needlework retailer with similar target customer and product mix to Bergère de France. Competes in the same French craft supply market with branded and private-label yarns, making it a close regional comparable.
• La Mercerie: Online French craft supply retailer offering yarn, haberdashery, and DIY supplies. Directly comparable in product range and DTC e-commerce model, but operates as a pure retailer without the spinning-mill manufacturing integration that defines Bergère de France.

Emerging players

• We Are Knitters: Modern direct-to-consumer knitting kit company with a younger, design-led positioning. Comparable to Bergère de France in kit format and DTC motion, but targets a younger demographic and lacks in-house yarn manufacturing — making it an emerging competitive threat.

Broad incumbents

• Lion Brand Yarn: Largest US yarn brand with mass-market positioning, broad product range, and large pattern library. Comparable in category and content ecosystem, but at significantly larger scale and without Bergère's 'Made in France' premium positioning or integrated manufacturing.
• Knitting Fever Inc. US-based yarn distributor representing multiple European premium brands including Rowan and Debbie Bliss. Comparable as a yarn-plus-pattern brand portfolio operator, but operating as a multi-brand distributor rather than a single vertically-integrated manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bergere2france
• YouTubeyoutube.com/user/BergereFr
• Facebookfacebook.com/bergeredefrance
• Instagraminstagram.com/bergere_de_france
• Pinterestpinterest.com/bergeredefr55
• LinkedInlinkedin.com/company/bergere-de-france-scop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bergeredefrance