Families First
Families First Inc. NC is a Salisbury, North Carolina-based 501(c)(3) nonprofit delivering wraparound family support — including court-based visitation services, parenting education, and evidence-based school programs — to families across Rowan, Cabarrus, and Davidson counties.
- Company typePrivate
- Founded1994
- HeadquartersSalisbury, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Families First does
Families First Inc. NC is a 501(c)(3) community-based nonprofit headquartered at 1630 Statesville Blvd in Salisbury, North Carolina, serving families across Rowan, Cabarrus, and Davidson counties. The organization delivers wraparound family support services spanning eight program lines: supervised visitation and safe exchanges, on-site Court Child Care at the Rowan County Courthouse, the 14-week Strengthening Families Program, the Adolescent Parenting Program (home visiting for pregnant and parenting teens using the Parents as Teachers curriculum), Good Beginnings for Teen Parents, Elementary Second Step and Early Learning Second Step Social Emotional Learning curricula, and the Adolescent Pregnancy Prevention Program using FLASH or 3 R's evidence-based sexuality education. Programs are delivered directly in community settings, schools, early-learning centers, and homes; most services are provided free of charge, with supervised visitation on a sliding-scale fee and Court Child Care available at no cost during court hours.
The underlying 'technology' is a portfolio of nationally validated, evidence-based curricula rather than any proprietary software platform. Families First licenses and operationalizes Second Step (SEL), Strengthening Families Program, Parents as Teachers, and FLASH/3 R's, and conforms to best-practice standards set by the National Supervised Visitation Network. The organization employs 51-100 staff, has no app or API surface, and does not disclose revenue figures. Funding is generated primarily through individual and corporate donations (with tax-deductibility under 501(c)(3) status), a PayPal-integrated donation platform, in-kind contributions (diapers, gift cards, baby items), a United Way grant that underwrites the Second Step program in Rowan County elementary schools, and limited sliding-scale service fees. Go-to-market is community-led, relying on court referrals, school partnerships, college internship pipelines with Livingstone, Catawba, and Rowan Cabarrus Community College, and five advisory councils (Teen Parents, Prevention, Adolescent Pregnancy, Domestic Violence, Child Custody) for outreach and advocacy.
Families First firmographics
Firmographics- Name
- Families First
- Legal name
- Families First Inc. NC
- Website
- https://families-1st.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Families First Inc. NC is a Salisbury, North Carolina-based 501(c)(3) nonprofit delivering wraparound family support — including court-based visitation services, parenting education, and evidence-based school programs — to families across Rowan, Cabarrus, and Davidson counties.
- Ownership category
- akta.pro rank
Families First industry classification
Industry- Product category
- Family Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Home Visiting & Parent Coaching Programs (EDACALAC), Parent Support Groups & Peer Networks (EDACALAG), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)
Keywords
Where Families First is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Families First business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Donations and Charitable Contributions: Individual and corporate donations from charitable donors. Families First is a 501c(3) organization, making donations tax-deductible. The organization has sustained and grown programs through generous donor support over the years.
- Service Fees: Some services charge small fees based on a sliding scale, such as supervised visitation for visiting parents. Court Child Care is provided at no fee.
- In-Kind Donations: Accepts in-kind donations including baby items, diapers, gift cards, and other materials needed by families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Programs |
| Subscription | Others | Sliding Scale Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Families First product offering
Product offeringCore offering
Families First delivers wraparound family support services through community-based programming, including supervised visitation and safe exchanges, court-based child care, evidence-based parenting education (Strengthening Families Program, Adolescent Parenting Program), and school-based social-emotional learning curricula (Second Step) for elementary and early learning settings. Services are provided primarily in Rowan, Cabarrus, and Davidson counties in North Carolina, free or at sliding-scale cost to families.
Product overview
Families First is a community-based non-profit organization offering a portfolio of wraparound family support programs. The core offerings include supervised visitation and court-based child care services, parenting education programs (Strengthening Families Program, Adolescent Parenting Program, Good Beginnings for Teen Parents), and school-based educational programming (Elementary and Early Learning Second Step social-emotional learning curricula, Adolescent Pregnancy Prevention Program). These programs are designed using evidence-based best practices and serve families in Rowan and Cabarrus counties in North Carolina. The organization operates as a 501c(3) non-profit and does not offer a technology product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Supervised Visitation and Safe Exchange A supervised visitation and safe exchange program ensuring children have safe, conflict-free access to parents and caregivers. Visits are held in Rowan and Cabarrus counties on weekends using National Supervised Visitation Network (SVN) best practice standards. May require a small fee based on a sliding scale.
- Court Child Care Child care service located at the Rowan County Courthouse providing a safe, nurturing environment for children while parents conduct court business. Available Monday through Friday during court hours at no fee.
- Strengthening Families Program (SFP) A 14-week evidence-based family skills training program recognized nationally and internationally. Teaches bonding, boundaries, and monitoring skills for families with children ages 0-17. Classes run throughout the year in community settings with in-home services available at no cost.
- Adolescent Parenting Program (APP) A home visiting care management program for pregnant and/or parenting teens in Rowan County using the Parents as Teachers evidence-based curriculum framework. Supports teen parents in completing education, improving parenting abilities, and delaying additional pregnancies.
- Good Beginnings for Teen Parents A school-based program serving teen mothers and fathers in Rowan County that promotes positive parenting, child development, and connection to community resources.
- Elementary Second Step An evidence-based Social Emotional Learning program for elementary schools that promotes students' social-emotional competence and self-regulation skills. Provided free of charge to Rowan County elementary schools through The United Way, serving over 1,000 kids each year.
- Early Learning Second Step
Quantifiable outcome
- Over 1,000 children served annually through Second Step programs
- +1 more outcomes
Companies that use Families First
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Families First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Families First partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- United WaycoreUnited Way provides funding support enabling free Second Step Social Emotional Learning programs in Rowan County elementary schools, serving over 1,000 children annually.
- Livingstone CollegeminorAcademic partnership hosting student interns studying in human service fields for field placements.
- Catawba CollegeminorAcademic partnership hosting student interns studying in human service fields for field placements.
- Rowan Cabarrus Community CollegeminorAcademic partnership hosting student interns studying in human service fields for field placements.
- National Supervised Visitation Network (SVN)coreBest practice standards developed by SVN guide the supervised visitation and exchange program design, ensuring quality service delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Families First competitors and assessment
Company assessmentDirect peers
- Healthy Families America: National home-visiting network for at-risk families using evidence-based curricula. Highly comparable to Families First's Adolescent Parenting Program and Parents as Teachers-based home visiting services.
- Parents as Teachers National Center: National organization promoting the Parents as Teachers curriculum Families First uses in its Adolescent Parenting Program. Directly comparable through shared curriculum and home-visiting methodology.
- Children's Home Society of North Carolina: North Carolina-based nonprofit delivering family preservation, adoption, foster care, and parenting support services across multiple counties. Comparable in scope and geography to Families First's wraparound family services.
- Nurse-Family Partnership: National evidence-based home-visiting program supporting low-income first-time parents. Comparable to Families First's Adolescent Parenting Program through shared home-visiting model and parenting-skills focus.
- Communities In Schools of North Carolina: Statewide nonprofit providing wraparound services to students in schools, including family engagement and SEL support. Comparable to Families First's school-based Second Step and Adolescent Pregnancy Prevention work.
Regional players
- Prevent Child Abuse North Carolina: Statewide nonprofit focused on family strengthening and child abuse prevention, including parenting education and home visiting — directly comparable mission to Families First's Strengthening Families Program and parenting support work.
Broad incumbents
- Big Brothers Big Sisters of America: National youth-mentoring nonprofit with local affiliates delivering community-based youth development. Comparable as a broad-incumbent community/youth-services nonprofit with similar donor and volunteer model.
- Boys & Girls Clubs of America: National youth development organization with local clubs delivering after-school programming, SEL, and family services. Comparable as a broad-incumbent community youth/family-services provider with similar mission.
- YMCA of the USA: National community organization delivering youth development, family programming, and child care across local Y branches. Comparable as a broad-incumbent family-services nonprofit with similar geographic-decentralized model.
- Catholic Charities USA: National network of Catholic Charities agencies delivering family support, parenting education, and social services through local diocesan affiliates. Comparable as a broad-incumbent nonprofit family-services provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Families First social profiles
Digital presenceFamilies First compliance and trust
Trust signalCompliance1 record
Families First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Families First leadership team
Management profileNumber of profiles
Profiles1 record
Families First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Families First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Families First
What does Families First do?
Families First delivers wraparound family support services through community-based programming, including supervised visitation and safe exchanges, court-based child care, evidence-based parenting education (Strengthening Families Program, Adolescent Parenting Program), and school-based social-emotional learning curricula (Second Step) for elementary and early learning settings. Services are provided primarily in Rowan, Cabarrus, and Davidson counties in North Carolina, free or at sliding-scale cost to families.
Is Families First a public or private company?
Families First is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Families First founded?
Families First was founded in 1994. It employs 51 to 100 people.
Where is Families First based?
Families First is headquartered in Salisbury, United Kingdom, in the Europe region.
How does Families First make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are service Fees and in-Kind Donations.
Who are Families First's main competitors?
Direct peers on record are Healthy Families America, Parents as Teachers National Center, Children's Home Society of North Carolina, Nurse-Family Partnership and Communities In Schools of North Carolina. Prevent Child Abuse North Carolina is listed as a regional player. Broad incumbents are Big Brothers Big Sisters of America, Boys & Girls Clubs of America, YMCA of the USA and Catholic Charities USA.
Does Families First have an API?
No public API is recorded for Families First.
What industry is Families First in?
Families First's product category is Family Support Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of EDACALAC, Home Visiting & Parent Coaching Programs. Its NAICS code is 624190 and its SIC code is 8300.