Atypic Marketing
Atypic Marketing is a Mexico City-based full-service agency founded in 2012 that provides strategy, branding, creative, media planning, data/CRM, social media, audiovisual, BTL event, and digital development services to enterprise brands across automotive, technology, travel, telecommunications, food and beverage, and government sectors.
- Company typePrivate
- Founded2012
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atypic Marketing does
Atypic Marketing is a Mexico City-based full-service marketing agency founded in 2012, operating as a subsidiary of TAKE A STAND HOLDING (legal entity TAKE A STAND, S.A. DE C.V.). The firm delivers an integrated portfolio of eight core service areas: strategic branding and creativity, market research and insights, integrated media planning, data science and CRM solutions, social media management and content creation, storytelling and audiovisual production, below-the-line (BTL) events and activations, and custom digital ecosystem development including web, mobile, and API engineering. All offerings are sold as professional services on a custom, project-based engagement model with multi-year contract cadence, and the underlying technology stack combines third-party marketing and CRM tooling with bespoke digital builds rather than a proprietary platform.
The company's stated customer base exceeds 60 enterprise brands spanning automotive (Audi, Nissan, Volvo, Ford, GWM, Peugeot, Chirey, Omoda, GAC Motor), travel and tourism (Aeromexico, Rosewood, Los Cabos, Visit Baja California Sur), food and beverage (Coca-Cola FEMSA, Danone, Kraft), technology (Microsoft, Huawei, Xiaomi, Sony, Oppo), telecommunications (Axtel, American Tower), media and broadcasting (Televisa, TV Azteca, CNN en Español, Expansión), luxury (Breitling, Hennessy), healthcare (Boehringer Ingelheim), financial (Mastercard), logistics (FedEx), defense (Leidos), and government entities. The agency explicitly targets enterprise and mid-market companies and pursues them through a sales-led direct engagement model via website contact, phone outreach, and an organic social footprint (LinkedIn, Instagram, Facebook) supported by a bilingual Spanish/English blog.
Atypic monetizes exclusively through professional services revenue, with pricing not publicly disclosed and each engagement scoped and quoted to client requirements. The firm positions itself as a "movement"-oriented, data-informed creative partner rather than a vendor of standardized deliverables, and its go-to-market centers on relationship-driven enterprise sales rather than self-serve product distribution. There is no evidence of venture funding, external investors, or public listing; the company operates as a privately held subsidiary within a holding-company structure headquartered in Mexico City's Miguel Hidalgo district.
Atypic Marketing firmographics
Firmographics- Name
- Atypic Marketing
- Legal name
- TAKE A STAND, S.A. DE C.V.
- Website
- https://atypicmkt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atypic Marketing is a Mexico City-based full-service agency founded in 2012 that provides strategy, branding, creative, media planning, data/CRM, social media, audiovisual, BTL event, and digital development services to enterprise brands across automotive, technology, travel, telecommunications, food and beverage, and government sectors.
- Ownership category
- akta.pro rank
Atypic Marketing industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where Atypic Marketing is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Atypic Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Strategy and Branding Services: Comprehensive branding, strategy, and creative services for enterprise clients. Includes market research, brand identity development, audience insights, and strategic planning engagements.
- Digital and Social Media Services: Social media management, content creation, and digital ecosystem development including web and app development services.
- Media Planning and Buying: Integrated media planning services including media landscape design, strategic placement across traditional and digital channels.
- Data and CRM Solutions: Data science and CRM implementation services to help clients transform data into actionable marketing strategies.
- BTL Events and Activations: Below-the-line event execution and brand activation services for experiential marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Atypic Marketing product offering
Product offeringCore offering
Atypic Marketing is a full-service creative marketing agency that develops brand strategy, creativity, digital marketing, brand development, B2B communications, and media planning and buying services for enterprise clients. The firm integrates data science, CRM solutions, and design thinking to deliver end-to-end campaigns and brand-building engagements across digital and traditional channels.
Product overview
Atypic Marketing operates as a full-service marketing agency offering an integrated portfolio of eight core service areas rather than distinct product modules. The offerings center on strategic branding and creativity services, supported by market research, integrated media planning, data science and CRM solutions, social media management, audiovisual production, BTL events, and digital development (web, apps, API). These services are delivered as a unified creative offering designed to help brands achieve their objectives through unconventional approaches, with services often combined to provide comprehensive marketing solutions for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Strategic consulting covering brand positioning, market analysis, and long-term brand planning for enterprise clients.
- Creativity Creative development services producing campaign concepts, visual identity, and creative assets for client brands.
- Digital Ecosystem Strategy Strategic design and orchestration of clients' digital ecosystems, including owned, earned, and paid digital properties.
- B2B Communications Communications strategy and execution tailored specifically for business-to-business brand and marketing programs.
- Branding Brand development services including identity creation, brand architecture, and brand experience design.
- Media Planning and Buying Strategic media planning and purchasing across digital and traditional channels to deliver campaign reach and frequency objectives.
- Brand Development End-to-end brand development programs covering positioning, naming, identity systems, and brand guidelines.
- Digital Marketing Digital marketing execution including digital media, social campaigns, content production, and performance-driven digital programs.
Companies that use Atypic Marketing
Customer profileNamed customers64 records
Segments2 records
Ideal customer profiles1 record
Atypic Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Atypic Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Take A Stand HoldingcoreAtypic Marketing is a subsidiary and part of Take A Stand Holding (TAKE A STAND, S.A. de C.V.). Take A Stand Holding is the parent company that owns the Atypic Marketing brand and commercial operations.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Atypic Marketing competitors and assessment
Company assessmentDirect peers
- Ogilvy Mexico: Global full-service creative agency with a major Mexico City presence, offering integrated advertising, branding, digital, and media services to enterprise clients. Direct competitor for the same multinational and Mexican brand RFPs that Atypic targets.
- BBDO Mexico: Mexico office of the BBDO Worldwide creative network, providing full-service advertising and brand strategy. Competes for the same automotive, F&B, and consumer enterprise accounts that drive Atypic's book.
- McCann Mexico: Full-service creative agency in Mexico City operating under the McCann Worldgroup network. Offers integrated branding and communications services to enterprise clients in similar verticals.
- Publicis Mexico: Mexican arm of Publicis Groupe offering full-service creative, media, digital, and data services. Competes head-to-head with Atypic for enterprise and mid-market brand mandates in Mexico.
- Havas Mexico: Havas's Mexico operation delivering integrated creative, media, and digital services to enterprise clients. Operates as a full-service agency with comparable service breadth to Atypic.
- DDB Mexico: Mexico office of DDB Worldwide, providing creative advertising and brand strategy services to enterprise clients across verticals. Directly comparable full-service creative agency footprint in Mexico.
- Terán\TBWA Mexico: TBWA's Mexico operation delivering full-service creative and brand-disruption work, with similar positioning around unconventional, 'out-of-the-box' creative that Atypic also emphasizes.
- Grey Mexico: Grey's Mexico office offering full-service creative advertising and brand strategy to enterprise clients. Comparable full-service model and enterprise client focus within the same Mexican market.
Regional players
- Grupo W (Mexico): Independent Mexican agency group offering full-service advertising, digital, and media services to enterprise brands. Comparable as an independent (non-holding-company) Mexico-based competitor of similar scale.
Broad incumbents
- VMLY&R Mexico: Mexico operations of the WPP-owned VMLY&R network, providing integrated brand, digital, and customer experience services. A larger incumbent competing for the same enterprise mandates but with broader global resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Atypic Marketing social profiles
Digital presenceAtypic Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atypic Marketing leadership team
Management profileNumber of profiles
Atypic Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atypic Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atypic Marketing
What does Atypic Marketing do?
Atypic Marketing is a full-service creative marketing agency that develops brand strategy, creativity, digital marketing, brand development, B2B communications, and media planning and buying services for enterprise clients. The firm integrates data science, CRM solutions, and design thinking to deliver end-to-end campaigns and brand-building engagements across digital and traditional channels.
Is Atypic Marketing a public or private company?
Atypic Marketing is a private company. It is classified as corporate owned and is currently operating.
When was Atypic Marketing founded?
Atypic Marketing was founded in 2012. It employs 11 to 50 people.
Where is Atypic Marketing based?
Atypic Marketing is headquartered in Mexico City, Mexico, in the Latin America region.
How does Atypic Marketing make money?
Five revenue lines are on record. Marketing Strategy and Branding Services are the primary driver. The others are digital and Social Media Services, media Planning and Buying, data and CRM Solutions and BTL Events and Activations.
Who are Atypic Marketing's main competitors?
Direct peers on record are Ogilvy Mexico, BBDO Mexico, McCann Mexico, Publicis Mexico, Havas Mexico, DDB Mexico, Terán\TBWA Mexico and Grey Mexico. Grupo W (Mexico) is listed as a regional player. VMLY&R Mexico is listed as a broad incumbent.
Does Atypic Marketing have an API?
No public API is recorded for Atypic Marketing.
What industry is Atypic Marketing in?
Atypic Marketing's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7311.