What Slapfish does

Slapfish is a privately-held seafood restaurant company founded in 2011 and operating under a "modern seafood shack" concept that pairs responsibly sourced, "boat-to-plate" seafood with casual, accessible price points. The chain runs five operating locations: four in the Indianapolis metropolitan area (downtown Indianapolis, Fishers, Noblesville under the "Broccoli Bill's" sub-brand, and Carmel Market District) and one in LAX Airport Terminal 2 in Los Angeles, with a sixth Indianapolis location at 49th & Penn listed as "Coming Soon." The core menu is built around signature dishes including the Traditional Lobster Roll, Power Bowl, Fish Tacos, and Clobster Grilled Cheese, complemented by daily and seasonal features, plus dedicated gluten-free, vegan/vegetarian, kids', and catering menus.

The business is operationally a direct-to-consumer restaurant chain. Revenue is generated through dine-in service at physical locations, online ordering for takeout and delivery, catering for groups and events, and ancillary streams including e-gift cards and a Slapfish Rewards loyalty program. The technology stack is composed entirely of third-party platforms: Toast Tab handles POS, online ordering, catering, gift card sales, and the rewards program across all Indiana locations, and OpenTable powers reservations at the Fishers location. Slapfish also sources select menu items such as New York Cheesecake and Fudgy Wudgy Chocolate Cake from Cheesecake Factory as a supply partnership.

Slapfish targets several consumer segments: general seafood-seeking diners looking for premium quality without fine-dining pricing, families needing kid-friendly options, health-conscious diners with gluten-free or vegan/vegetarian requirements, and group catering customers. Marketing is concentrated on Instagram organic social, the integrated Toast Tab and OpenTable funnels, and catering outreach. The company is privately held, reports 11-50 employees, and has no disclosed investors, parent company, or executive leadership team in the available material.

Name

Slapfish

Legal name

Slapfish

Website

https://slapfishrestaurant.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Slapfish is a privately-held seafood restaurant chain operating five locations across the Indianapolis metro area and LAX Airport, offering dine-in, online ordering, catering, and a rewards program built on Toast Tab, with one additional Indianapolis location in development.

Ownership category

akta.pro rank

Product category

Casual Seafood Dining Restaurants

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Casual seafood dining
• Seafood restaurant chain
• Fresh seafood
• Restaurant catering services
• Online food ordering

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Sales: Revenue from dine-in customers at 5 operating restaurant locations across Indianapolis, Fishers, Noblesville, Carmel, and LAX Airport
2. Online Ordering and Takeout: Revenue from online orders placed through Toast Tab platform for takeout and delivery
3. Catering Services: Catering services offered to groups and events at Indianapolis and Carmel locations
4. E-Gift Cards and Rewards Program: Revenue from e-gift card sales and rewards program participation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Slapfish operates a casual seafood restaurant chain serving "boat-to-plate" cuisine, including signature dishes like lobster rolls, fish tacos, and power bowls. The chain provides dine-in service, online ordering for pickup and delivery via Toast Tab, catering for events, table reservations via OpenTable, and digital e-gift cards and a rewards program across its locations in the Indianapolis metropolitan area and LAX Airport.

Product overview

Slapfish is a modern seafood restaurant chain operating as a single unified dining concept across multiple locations in the Indianapolis metropolitan area (Indianapolis, Fishers, Noblesville, Carmel) and LAX Airport, California. The company offers dine-in restaurant service, online ordering via Toast Tab integration, catering for events, table reservations through OpenTable, and an e-gift cards and rewards program. The core product is the restaurant dining experience featuring signature items including the Traditional Lobster Roll, Power Bowl, Fish Tacos, and Clobster Grilled Cheese. The restaurant positions itself as a "modern seafood shack" offering high-end seafood at accessible price points with a focus on responsibly sourced, fresh seafood.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Modern seafood restaurant offering dine-in service at multiple locations in Indianapolis, Fishers, Noblesville, Carmel, and LAX Airport, featuring "boat-to-plate" cuisine such as lobster rolls, fish tacos, power bowls, and other seafood dishes in a casual, relaxed setting.
• Online Ordering (Pickup & Delivery) Online ordering service enabling customers to place orders for pickup and delivery through the Toast Tab platform across all Slapfish locations.
• Catering Services Catering service for events offering various seafood menu items, available at the Indianapolis and Carmel Market District locations.
• Table Reservations Table reservation service for the Fishers location using the OpenTable platform, allowing customers to book tables online.
• E-Gift Cards and Rewards Program Digital gift card purchasing and loyalty rewards program for customers, including gift card lookup, rewards signup, and rewards lookup functionality.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationOnline ordering and point-of-sale platform partner enabling takeout and delivery orders for all Slapfish Indiana locations

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Captain D's: Captain D's is a U.S. seafood fast-casual chain with hundreds of locations, focused on affordable fish, shrimp, and seafood platters for dine-in and takeout. It is the most direct fast-casual seafood restaurant comparable to Slapfish's positioning and menu model.
• Bubba Gump Shrimp Co. Bubba Gump Shrimp Co. is a casual-dining seafood chain focused on shrimp-centric menu items in a themed environment. It is directly comparable to Slapfish on casual seafood positioning, family-friendly appeal, and a shrimp/lobster/fish-driven menu.
• Hook & Reel: Hook & Reel is a fast-casual Cajun seafood-boil chain with multiple locations across the U.S. It is comparable to Slapfish as a casual, multi-unit seafood concept with a modern brand identity and similar dine-in/takeout model.
• The Boiling Crab: The Boiling Crab is a fast-casual Cajun seafood-boil chain operating primarily in the western and southern U.S. It is comparable to Slapfish on casual seafood positioning, shareable format, and emphasis on bold, fresh seafood flavors at accessible prices.

Broad incumbents

• Red Lobster: Red Lobster is the largest U.S. casual-dining seafood chain, offering a broad seafood menu at mid price points across the country. It overlaps with Slapfish on core seafood categories (lobster, shrimp, fish) but operates as a large incumbent full-service chain rather than a fast-casual concept.
• Joe's Crab Shack: Joe's Crab Shack is a casual-dining seafood chain serving crab, shrimp, lobster, and fish in a fun, casual setting. It is comparable to Slapfish's casual seafood positioning but at a larger scale and broader footprint.
• Bonefish Grill: Bonefish Grill is an upscale-casual seafood chain with locations across the U.S. It is comparable to Slapfish on seafood-centric casual dining but operates at a higher price point and full-service format.
• Legal Sea Foods: Legal Sea Foods is a New England–based seafood restaurant group operating casual-to-upscale locations. Comparable to Slapfish on seafood sourcing and menu positioning, though at a higher price point and with a more established brand history.
• McCormick & Schmick's: McCormick & Schmick's is a multi-unit upscale-casual seafood chain offering fresh fish and shellfish menus. It is comparable to Slapfish as a seafood-focused multi-unit operator, though at a meaningfully higher price tier.
• Eddie V's Prime Seafood: Eddie V's is an upscale seafood and steakhouse chain with locations across the U.S. It is comparable to Slapfish on seafood menu anchoring and multi-unit operation, but positioned at the premium end of the casual-seafood spectrum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/slapfish
• Xx.com/Slapfishseafood
• Facebookfacebook.com/slapfishsocal
• LinkedInlinkedin.com/company/slapfish-restaurant-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slapfish