Faculdade Baiana de Direito e Gestão

What Faculdade Baiana de Direito e Gestão does

Faculdade Baiana de Direito e Gestão is a private for-profit Brazilian higher-education institution headquartered in Salvador, Bahia, operating exclusively in legal education. It was officially established under CNPJ 08.346.085/0001-76 based on a pedagogical project conceived in 2006 by law professors and Bahian jurists, and serves undergraduate, postgraduate, master's, and continuing-education students — primarily aspiring and practicing lawyers — through a portfolio organized around the undergraduate law degree, postgraduate specializations (described as the largest postgraduate law center in Bahia), a professional master's program in Justice Systems Management and Rights Enforcement Mechanisms, certified special disciplines, extension courses, and In Company training. Supporting infrastructure includes simulated court (Moot Court) programs, scientific initiation, monitoring, a psychoeducational support center (CAAPE), and the Biblioteca Orlando Gomes, described as the largest law library in Bahia.

The technology stack is conventional education-IT rather than technology-led: the Sagres Academic Portal handles student administration (enrollment, grades, services), and the Ágata Learning Management System underpins distance learning with separate portals for undergraduate students, postgraduate students, and professors. 360-degree virtual campus tours support recruitment. International exposure is delivered via a student exchange partnership with Universidade de Lisboa.

The business model is tuition-driven and primarily B2C. Undergraduate students pay recurring monthly tuition (quote-based, not publicly disclosed), with the ACREDITE program allowing up to 60% of tuition to be deferred until after graduation on an interest-free, IPCA-adjusted basis. Postgraduate, master's, executive education, and certified disciplines generate additional recurring or one-time revenue. Admission runs through vestibular entrance exams, ENEM residual vacancies, PROUNI scholarships, and transfer/diploma-holder processes, with rolling selection windows and WhatsApp-driven consultant sales for postgraduate and executive offerings. The institution reports approximately 94-95% OAB (Brazilian Bar Association) exam approval among graduates and holds the MEC Conceito Institucional 5 rating plus the OAB Recomenda quality seal.

Name

Faculdade Baiana de Direito e Gestão

Legal name

Faculdade Baiana de Direito e Gestão

Website

https://faculdadebaianadedireito.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Faculdade Baiana de Direito e Gestão is a private Brazilian law school in Salvador, Bahia, exclusively dedicated to legal education, offering undergraduate, postgraduate, master's, and extension programs to aspiring and practicing lawyers. It operates on a tuition-based B2C model with the ACREDITE deferred-payment program.

Ownership category

akta.pro rank

Product category

Higher Education / Legal Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)

Keywords

• Legal education services
• Law degree programs
• Postgraduate legal courses
• Executive legal training
• Professional master's degree

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Undergraduate tuition: Monthly tuition payments from law students, with the ACREDITE program allowing extended payment of up to 60% of tuition after graduation without interest
2. Postgraduate programs: Graduate-level specializations, master's programs, and executive education courses generating revenue from professional students
3. Extension and certified courses: Short and medium-duration certified courses and special certified disciplines offered to professionals and students
4. Acredite student financing program: Interest-free installment program with monetary correction (IPCA) allowing students to pay up to 60% of tuition after graduation

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Faculdade Baiana de Direito e Gestão is a private law school in Salvador, Bahia, Brazil, exclusively dedicated to legal education. It delivers a comprehensive portfolio including an undergraduate law degree (Graduação em Direito), postgraduate specializations (Pós-Graduação em Direito), a professional master's in Justice Systems Management, executive education, certified special disciplines, extension courses, and in-company training. Supporting infrastructure includes the Orlando Gomes Library (the largest law library in Bahia), a legal practice center, and student financing.

Product overview

Faculdade Baiana de Direito e Gestão is a private law school in Salvador, Bahia, Brazil offering a comprehensive legal education ecosystem. The institution provides a multi-tiered portfolio consisting of undergraduate law degree (Graduação em Direito), graduate programs (Pós-Graduação em Direito), professional master's (Mestrado Profissional), certified special disciplines, and extension courses. Supporting programs include simulated trials, mentoring, scientific initiation, and the Orlando Gomes Library. The school emphasizes practical training through its Legal Practice Center and offers financial support through the ACREDITE installment program. With institutional concept 5 from MEC and OAB Recommends seal, it positions itself as a center of excellence in Brazilian legal education.

Differentiator

Problem solved

Functional benefit

Brands

• ACREDITE — Programa de Parcelamento Estudantil: Student loan and tuition installment program allowing up to 60% of tuition to be paid after graduation without interest, subject to monetary correction via IPCA.
• CAAPE
• Mestrado Profissional em Gestão de Sistemas de Justiça e Mecanismos de Efetivação dos Direitos
• Biblioteca Orlando Gomes
• Núcleo de Prática Jurídica Professor Cristiano Chaves

Products and services

• Graduação em Direito (Undergraduate Law Degree) Undergraduate law degree program with an innovative pedagogical project conceived in 2006, positioning the faculty as a national center of excellence in legal education. Features over 94% approval rate in the Brazilian Bar Exam (OAB) and combines theory with practical training via simulated courts, internships, and research groups.
• Pós-Graduação em Direito (Postgraduate Law Programs) Graduate-level specialization programs in law, described as the largest postgraduate law center in Bahia, with nationally recognized coordinators and professors from across Brazil. Available in-person and online.
• Mestrado Profissional em Gestão de Sistemas de Justiça (Professional Master's in Justice Systems Management) Professional Master's program in Justice Systems Management and Rights Enforcement Mechanisms. A pioneering program combining advanced theory and innovative practice, with 450 hours (30 credits) and two research lines focused on justice administration and multi-door access to justice.
• Disciplinas Especiais Certificadas (Certified Special Disciplines) Certified special disciplines offered as isolated courses within postgraduate programs, allowing professionals to update knowledge or specialize in new legal areas. Available in-person or online.
• Cursos de Extensão em Direito (Law Extension Courses) Extension courses in law designed for professionals and students seeking updating, deepening, or innovative content in the field of Law. Offered in short and medium durations.
• Cursos In Company (In-Company Training) Corporate in-company training programs in legal topics, delivered to organizations seeking customized legal education for their staff.
• ACREDITE - Programa de Parcelamento Estudantil (Student Installment Program) Student installment payment program that allows up to 60% of tuition to be paid after graduation, without interest and without accumulating installments, only with monetary adjustment (IPCA). Co-branded with the institution's stated +95% Bar Exam approval rate.
• Cursos Certificados de Curta e Média Duração (Certified Short and Medium-Duration Courses) Short and medium-duration certified courses offered through the cursos portal, designed for rapid skill acquisition and certification in specific legal areas.

Quantifiable outcome

• 94% OAB exam approval rate among graduates
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Universidade de LisboacoreStrategic or Co-development PartnerInternational partnership for student exchange programs. Students can spend part of their studies at the law school in Lisbon, Portugal, receiving and sending students for international academic experience. This partnership supports the institution's internationalization policy as a competitive differential.
• Brazilian and International Law InstitutionsminorStrategic or Co-development PartnerStrategic partnerships with institutions of international renown for global integration combined with Bahian legal excellence. The master's program incorporates global best practices in justice systems management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV Direito SP): Top-ranked Brazilian private law school offering undergraduate, graduate, and executive legal education with a national reputation for academic excellence; comparable as a private, high-end legal education peer anchored by renowned faculty and outcomes-driven differentiation.
• Escola de Direito do Rio de Janeiro da Fundação Getulio Vargas (FGV Direito Rio): Private, Rio-based law school under FGV offering graduate, master's, and executive legal education with strong bar outcomes and premium positioning; comparable on the postgraduate/executive and premium-tier segment of Brazilian legal education.
• Universidade Presbiteriana Mackenzie - Faculdade de Direito: Private São Paulo-based university with a long-standing law faculty recognized among Brazil's top private law programs; comparable as a private university law school competing for OAB outcomes and postgraduate talent nationwide.
• Pontifícia Universidade Católica de Minas Gerais - Direito: Private Catholic university with a large, well-established law program offering undergraduate, graduate, and extension courses; comparable as a multi-tier private law program with similar pedagogical structure (graduation, postgraduate, extension).
• Ibmec Direito: Private Brazilian higher education institution with strong undergraduate and graduate law programs focused on practice-oriented legal education; comparable as a private, outcomes-oriented law school targeting working professionals and premium postgraduate students.
• Pontifícia Universidade Católica do Rio de Janeiro - Direito: Private Catholic university with a high-end law school offering undergraduate, graduate, and master's programs with strong bar outcomes; comparable as a private, premium-tier legal education peer targeting similar postgraduate and executive segments.

Regional players

• UNIFACS - Universidade Salvador: Major private university headquartered in Salvador, Bahia, offering a law program among many other courses; comparable as the closest in-city private competitor for undergraduate and PROUNI law students in the same metropolitan market.
• Universidade Federal da Bahia - Faculdade de Direito: Public federal university in Salvador with a traditional law faculty; comparable as the principal local law degree provider competing for the same Salvador-area student pool and OAB candidates.

Emerging players

• Faculdade Damásio Educacional: Brazilian education group focused on legal training, OAB preparation, and postgraduate law courses with a national footprint; comparable in the postgraduate/extension and bar-prep segments targeting working legal professionals.

Broad incumbents

• Estácio - Direito: Large, publicly listed Brazilian for-profit university system offering law programs across multiple campuses; comparable as a broad incumbent in private undergraduate legal education with substantially greater scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/baianadireito
• YouTubeyoutube.com/channel/UCysZ29BDSKi1Yqdx0pJA8QQ/?sub_confirmation=1
• Facebookfacebook.com/faculdadebaiana
• LinkedInlinkedin.com/company/faculdade-baiana-de-direito-e-gestao
• Instagraminstagram.com/faculdadebaianadedireito

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faculdade Baiana de Direito e Gestão