Diakonie Rosenheim

What Diakonie Rosenheim does

Diakonie Rosenheim, legally registered as Diakonisches Werk des Evang.-Luth. Dekanatsbezirks Rosenheim e. V. and headquartered at Dietrich-Bonhoeffer-Straße 10 in Bad Aibling, Bavaria, is a non-profit social welfare organization affiliated with the Evangelical Lutheran Church and operating under two sub-brands — Jugendhilfe Oberbayern and Soziale Dienste Oberbayern. Its mission is to deliver integrated social services across eight thematic areas: children, youth and family (including 50 KiTas and the 1000th free-trustee KiTa in Munich at Haus für Kinder Oberf\u00f6hring in January 2021); addiction and impairments (Fachambulanz and Haus Sebastian's 40-bed residential transition facility in Kiefersfelden for chronic alcohol dependency); housing and social emergencies (shelters, streetwork, social secondhand shops); elderly care; refugee integration (TAFF trauma therapy, refugee counseling); employment reintegration (Jugendwerkstatt vocational training with 100% 2026 exam pass rate, Zuverdienst/AGH social-employment places); offender reintegration; and self-help/neighborhood support. The organization runs 400+ distinct service offerings across 14+ Oberbayern districts including 96 offerings in Munich city, 95 in Rosenheim Landkreis, plus five Tafeln (food banks) serving ~1,300 people weekly and five Sozialkaufhäuser selling affordable donated goods while providing earn-while-you-work places.

The underlying technology stack is intentionally minimal: Zoom for online meetings (EU/EWR data centers only), Matomo web analytics hosted on Twingle's German servers, Twingle GmbH donation platform with PayPal/credit-card/direct-debit processing, SSL encryption, and internally developed social-services management systems. There is no proprietary software product, no AI/ML components, and no app or API surface — the digital infrastructure exists to support back-office coordination and donor engagement rather than as a service-delivery platform. The organization's competitive differentiation rests on its integrated, in-person service model across diverse population segments rather than on technology.

Diakonie Rosenheim operates as a public-funded, donation-supported non-profit with no commercial pricing model. Core social services are provided free or at heavily subsidized rates to eligible individuals; Sozialkaufhäuser sell donated goods at low prices to those with proof of financial need. Revenue derives from social-insurance reimbursements, Bavarian state and municipal grants (notably ~€11M from the Bavarian State Ministry for Family Affairs for Munich KoGa facilities), Bezirk Oberbayern and Jobcenter co-funding of employment programs, donations through the Twingle online portal, lottery proceeds (GlücksSpirale), and foundation grants (Sparkassenstiftungen Zukunft, VR Bank Stiftung). Go-to-market is community-led — direct service delivery at district offices, schools, and community facilities, supplemented by earned media, a weekly Radio Charivari Rosenheim segment, and cross-border events with Austrian partners in Tyrol.

Name

Diakonie Rosenheim

Legal name

Diakonisches Werk des Evang.-Luth. Dekanatsbezirks Rosenheim e. V.

Website

https://dwro.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Diakonie Rosenheim is a church-affiliated Bavarian non-profit delivering integrated social welfare services — childcare, addiction treatment, housing aid, refugee support, employment reintegration, and food banks — across 400+ offerings in 14+ Oberbayern districts.

Ownership category

akta.pro rank

Product category

Social Welfare and Human Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (62421), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAJAG

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGAEAN

Reentry & Justice-Involved Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAK

Financial Assistance & Benefits Navigation Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Social welfare services
• Youth welfare programs
• Addiction counseling services
• Elderly care support
• Employment integration services

Headquarters

HQ city

Bad Aibling

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Diakonie Rosenheim operates as the social welfare arm of the Evangelical Lutheran Church in Upper Bavaria, delivering more than 400 distinct social services across 14 districts. Its portfolio spans children/youth/family services (including 50 KiTa daycare facilities), addiction treatment and residential sociotherapy (40-bed Haus Sebastian), housing emergency assistance, food bank distribution through five Tafeln serving ~1,300 people weekly, refugee integration counseling, employment reintegration through five Sozialkaufh\u00e4user social department stores, school-based social work at 100+ schools, and self-help group coordination (SekoRo).

Product overview

Diakonie Rosenheim is a charitable social services organization operating under two main brands: Jugendhilfe Oberbayern (Youth Services Upper Bavaria) and Soziale Dienste Oberbayern (Social Services Upper Bavaria). The organization offers a comprehensive portfolio of social programs organized by thematic areas: Kinder, Jugend und Familie (Children, Youth and Family); Sucht und andere Beeinträchtigungen (Addiction and Other Impairments); Wohnen und soziale Notlagen (Housing and Social Distress); Alter und Pflegebedürftigkeit (Age and Care); Migration und Flucht (Migration and Flight); Arbeit und Beschäftigung (Work and Employment); Straffälligkeit (Criminal Offenders); and Quartier und Selbsthilfe (Neighborhood and Self-Help). The organization operates numerous facilities across the region including kindergartens (KiTas), youth centers, social retail stores (Sozialkaufhäuser), addiction counseling centers (Fachambulanz), sheltered housing, and employment integration programs. Services are delivered through approximately 15 district offices spanning areas from Bad Tölz-Wolfratshausen to Traunstein, with a main office in Bad Aibling and branch offices in Munich and Rosenheim.

Differentiator

Problem solved

Functional benefit

Brands

• Jugendhilfe Oberbayern: Youth welfare services and child care facilities operated by Diakonie Rosenheim
• Soziale Dienste Oberbayern

Products and services

• Soziotherapeutische Facheinrichtungen Haus Sebastian
• Sozialkaufhäuser Network
• Tafel Food Bank Network
• Jugendwerkstatt Rosenheim
• Kooperativer Ganztag (KoGa)
• Bildungshaus Bad Aibling
• Fachambulanz für Suchterkrankungen
• Streetwork / Wohnungsnotfallhilfe
• Ombudsstelle für Kinder- und Jugendhilfe Oberbayern (OKJO)
• Selbsthilfekontaktstelle Rosenheim (SekoRo)
• KoGa Facility Network (Bavarian State Program)

Quantifiable outcome

• Jugendwerkstatt Rosenheim achieved a 100% graduation rate (16 out of 16 apprentices passed their final exams in 2026), demonstrating effectiveness of vocational training programs for disadvantaged youth.
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• twingle GmbHcoreTechnology or IntegrationTwingle GmbH (Prinzenallee 74, 13357 Berlin) provides the technical donation form platform for Diakonie Rosenheim. Handles online donations via PayPal, credit card, direct debit, and bank transfer on servers located in Germany. A data processing agreement (Auftragsverarbeitungsvertrag) is in place. Twingle uses Matomo analytics for visitor behavior analysis.
• PayPalcoreTechnology or IntegrationPayPal is used as a payment processor for online donations through the Twingle platform. Transaction data (transaction ID, PayPal-registered email, transfer amount) is processed by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg for payment settlement.
• Zoom Video CommunicationscoreTechnology or IntegrationZoom is used for online meetings, video conferences, webinars, and staff training. Diakonie Rosenheim is the responsible entity for data processing related to Zoom meetings. EU Standard Contractual Clauses and Auftragsverarbeitungsvertrag are in place. Zoom is configured to use only EU/EWR data centers.
• Jobcenter Stadt und Landkreis RosenheimcoreStrategic or Co-development PartnerLongstanding cooperation with Jobcenter Rosenheim Stadt und Landkreis for the work integration programs. Jobcenter refers clients to social employment programs and co-funds Arbeitsgelegenheiten (AGH) positions at Sozialkaufhäuser and other social enterprises.
• Inn-Salzach-Klinikum WasserburgminorStrategic or Co-development PartnerClinical partnership for Haus Sebastian — coordinates medical care for patients with addiction disorders who need psychiatric treatment. Part of the referral and care coordination network.
• Isar-Amper-Klinikum HaarminorStrategic or Co-development PartnerClinical partnership for psychiatric care coordination for Haus Sebastian clients. Provides psychiatric assessment and treatment referrals.
• Landeskrankenhaus Hall in TirolminorStrategic or Co-development PartnerCross-border clinical partnership for addiction treatment, providing Austrian healthcare coordination for clients requiring treatment in Austria.
• Krankenhaus KufsteinminorStrategic or Co-development PartnerCross-border clinical partnership in Tyrol/Austria for addiction treatment referrals and care coordination.
• Gemeinde KiefersfeldenminorStrategic or Co-development PartnerLocal municipality partnership supporting the Haus Sebastian facility. The municipality provides local infrastructure and community integration support for the therapeutic facility.
• DiafloraminorStrategic or Co-development PartnerPartnership for therapeutic and rehabilitation services integration at Haus Sebastian. Likely a therapeutic landscape/garden service provider supporting the biopsychosocial therapeutic approach.
• Bezirk OberbayerncoreStrategic or Co-development PartnerBezirk Oberbayern (Upper Bavarian district) funds Zuverdienst and T-BSS (Training and Vocational Support) programs. A key public funding partner for social employment and integration programs.
• Vivo (Warngau)minorStrategic or Co-development PartnerVivo in Warngau handles collections of donated goods for Sozialkaufhäuser, providing logistics and collection services for the social enterprise network.
• Caritas RosenheimcoreStrategic or Co-development PartnerJoint project: 'Ämterlotsen' (bureaucracy guides) — trained volunteers help people navigate government agencies and fill out complex forms. Project has run for 19 years. Caritas and Diakonie co-train and supervise volunteers. Jointly organized training with six sessions starting June 11, 2026.
• Freiwilligenzentrum KUUSK (Kufstein, Tirol)coreStrategic or Co-development PartnerCross-border cooperation with Freiwilligenzentrum KUUSK in Kufstein, Austria. Joint events including 'Ehrenamt einmal anders' rock music and volunteering event in Ebbs (April 2026) as part of Tiroler Freiwilligenwoche. Film screenings, panel discussions, and live music showcasing volunteer engagement across the border.
• German Youth Institute (Deutsches Jugendinstitut)minorStrategic or Co-development PartnerThe KoGa at Karl-Marx-Ring is a pilot location for inclusion and social space opening. The German Youth Institute provides scientific monitoring and evaluation, interviewing children, parents, teachers, and staff to develop concrete recommendations for further development of the KoGa model.
• Diakonie Bayern and Diakonie DeutschlandcoreStrategic or Co-development PartnerDiakonie Rosenheim is a member of the Bavarian and national Protestant social welfare federations (Diakonie Bayern and Diakonie Deutschland). These umbrella organizations provide standards, advocacy, training, and the 'Glaub An Dich Stiftung' (Foundation) for fundraising support.
• Landeshauptstadt MünchencoreStrategic or Co-development PartnerCity of Munich partners with Diakonie Rosenheim for the KoGa program (5 new facilities with 2,100 childcare places funded by 11 million Euro from the Bavarian state). The city provides school infrastructure and co-funds operations. Represented by Third Mayor Verena Dietl and Stadtschulrat Florian Kraus.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Caritasverband der Erzdiözese München und Freising: Direct Catholic counterpart to Diakonie Rosenheim in the same Oberbayern region. Operates an analogous portfolio of social services (family, addiction, housing, refugee, employment) and is already a collaboration partner on the Ämterlotsen project. Same funding sources, same regulatory environment, same target populations.
• AWO Bezirksverband Oberbayern: Arbeiterwohlfahrt (Workers' Welfare) Upper Bavaria, another major non-profit welfare provider in the same region. Directly competes for municipal social service contracts across Oberbayern with overlapping offerings in childcare, elder care, and refugee services.
• Malteser in Bayern: Catholic relief organization operating social services in Bavaria including refugee and migration support, youth services, and elder care. Comparable scale and footprint in Oberbayern, competing for similar municipal and state contracts.
• Johanniter-Unfall-Hilfe Landesverband Bayern: Protestant welfare organization (parallel to Diakonie) with social services across Bavaria. Overlaps on refugee programs, youth services, and assisted living — directly comparable faith-affiliated non-profit social service delivery model.
• Caritas Rosenheim: Direct municipal-level Catholic counterpart in Rosenheim city and county. Competes for the same refugee, family, elder, and addiction service contracts and co-operates with Diakonie on the Ämterlotsen bureaucracy navigation project.

Broad incumbents

• Bayerisches Rotes Kreuz (BRK) Landesverband Bayern: Bavarian Red Cross, the larger and broader welfare organization in Bavaria. Overlaps with Diakonie Rosenheim on refugee services, elder care, youth work, and disaster relief, but operates statewide with a much wider mandate including ambulance services and blood donation.
• Paritätischer Wohlfahrtsverband Bayern: Umbrella organization for independent welfare associations in Bavaria. Operates and coordinates member social services across family, disability, and addiction support, including regional chapters that compete with Diakonie Rosenheim. Veronika Leidl of Der Paritätische previously led the Arge Rosenheim alongside Diakonie's Klaus Voss.
• Diakonie Bayern: Bavarian umbrella federation to which Diakonie Rosenheim belongs. Coordinates statewide advocacy, training, and standards for 180+ member Diakonie organizations in Bavaria; provides institutional support, fundraising platforms (e.g., Glaub An Dich Stiftung), and policy representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diakonierosenheim
• LinkedInlinkedin.com/company/diakonie-rosenheim

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diakonie Rosenheim