Amata Hotel Group

What Amata Hotel Group does

Amata Hotel Group is a privately held Myanmar hospitality operator headquartered in Yangon at No. 10, Inya Yeikthar Road, Mayangone Township, tracing its incorporation to United International Group in 1993 and opening its first property, Amata Resort & Spa at Ngapali Beach, in 2003 under founder Mr. Win Aung. The group today runs a five-property portfolio spanning 32.7 acres of freehold and leasehold land and 181 rooms: Amata Resort & Spa Ngapali Beach (87 cabanas/bungalows), Amata Garden Resort Bagan (122 Deluxe Rooms on 6.9 landscaped acres), My Bagan Residence by Amata (42 rooms), Amata Garden Resort Inle Lake (60 deluxe rooms), and My Hpa-An Residence (20 bungalows). Each property carries on-site F&B outlets (Dwaryawaddy, Kissapanadi, Irrawaddy Fine Dining, Royal Lotus, Sun Set Bar), dedicated spa facilities (Nibbana, Blossom, Lotus Wellness, Amata Resort Spa), and at Bagan a 300-seat meetings and events venue.

The business is a vertically integrated lodging and experience operator. Beyond rooms, the group owns Oriental Ballooning, a wholly owned subsidiary operating ten hot air balloons across Bagan, Mandalay, Inle Lake, Pindaya and Ngapali Beach, and the website footer references a separate Amata Cruises entity, indicating an adjacent river-cruising line. Core technology is limited to a central hotel property management and reservation system accessed via the Yangon reservation office; the live booking page was displaying a "BOOKING SYSTEM UNDER MAINTENANCE" message at the time of capture. Distribution relies on direct website and phone bookings managed centrally from Yangon ([email protected], +95 1 665 126), supplemented by TripAdvisor listings and SEO. Pricing is quote-based and not publicly disclosed; the website shows placeholder "Start from $ - per day" copy across all room categories from Superior Rooms to Grand Cabana Sea View and Villa tiers.

The commercial model is direct-to-consumer hospitality sold through five complementary revenue streams: accommodation (treated as the recurring anchor), food and beverage, spa and wellness, hot air ballooning, and meetings and events. The customer base is international and domestic leisure tourists seeking beach, heritage, and wellness experiences, with secondary demand from corporate events and adventure travelers. Institutional backing comes from the International Finance Corporation, which invested in 2016 to fund two sustainable tourism and hospitality infrastructure projects. The group is recognized via TripAdvisor Certificates of Excellence in 2018 and 2019 and reports a workforce in the 251–500 employee range.

Name

Amata Hotel Group

Legal name

Amata Hotel Group

Website

https://amatahotelgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Amata Hotel Group is a privately held Myanmar hospitality operator running five luxury resorts and boutique properties (181 rooms across 32.7 acres) at Ngapali Beach, Bagan, Inle Lake, and Hpa-An, serving international leisure, wellness, and adventure tourists with integrated lodging, dining, spa, ballooning, and meeting services.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villas & Residences Resorts (THAGACAM), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury resort hospitality
• Hotel accommodation services
• Spa wellness services
• Hot air ballooning tours
• Meeting event venues

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across five properties offering various room categories from Superior Rooms to Villas and Suites
2. Food & Beverage: Restaurant, bar and lounge services across all properties including fine dining, pool bars, and specialty restaurants
3. Spa & Wellness: Spa services at multiple properties including Nibbana Spa (Bagan), Blossom Spa (My Bagan Residence), and Lotus Wellness & Spa (Inle)
4. Hot Air Ballooning: Oriental Ballooning operations in Bagan, Mandalay, Inle Lake, Pindaya and Ngapali Beach with 10 hot air balloons
5. Meetings & Events: Conference and event hosting facilities at Amata Garden Resort Bagan and My Bagan Residence

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amata Hotel Group directly owns and operates five luxury resort properties across Myanmar — Amata Resort & Spa Ngapali Beach, Amata Garden Resort Bagan, My Bagan Residence by Amata, Amata Garden Resort Inle Lake, and My Hpa-An Residence — totaling 181 rooms. The company sells accommodation, on-site dining and bars, branded spa and wellness treatments, hot air ballooning experiences (10 balloons), meeting and event hosting, and river cruises to leisure and business travelers seeking premium hospitality in Myanmar's key tourism destinations.

Product overview

Amata Hotel Group operates a portfolio of luxury hotels and resorts in Myanmar offering beach, resort, spa, ballooning, and river cruising experiences. The group encompasses five distinct properties: Amata Resort & Spa Ngapali Beach (87 rooms), Amata Garden Resort Bagan (122 rooms), My Bagan Residence by Amata (42 rooms), Amata Garden Resort Inle Lake (60 rooms), and My Hpa-An Residence (20 bungalows). The 4 resorts span 32.7 acres of freehold and lease land providing 181 total rooms. Complementary services across properties include multiple restaurants and bars (Dwaryawaddy Restaurant, Kissapanadi Lounge, Royal Lotus Restaurant, Sun Set Bar, Irrawaddy Fine Dining), spa facilities (Nibbana Spa, Blossom Spa, Lotus Wellness & Spa, Amata Resort Spa), meeting and events venues, and hot air ballooning through Oriental Ballooning with 10 balloons across Bagan, Mandalay, Inle Lake, Pindaya, and Ngapali Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Amata Resort & Spa, Ngapali Beach Luxury beachfront resort in Rakhine, Myanmar, featuring 87 teak, bamboo, cane, and rattan cabanas and bungalows along Ngapali Beach. Offers Grand Cabana Sea View, Cabana Cottage, Deluxe Room, and Superior Room accommodations with spa, dining, and recreational activities for leisure travelers.
• Amata Garden Resort, Bagan Resort in Bagan offering 122 Deluxe Rooms across 6.9 acres of landscaped gardens with easy access to famous Bagan temples. Features Nibbana Spa, restaurant, poolside bar, and meeting/event facilities for cultural tourists and event groups.
• My Bagan Residence by Amata Boutique property in New Bagan featuring 25 Deluxe and 17 Boutique Deluxe rooms styled in traditional Bagan architecture. Offers authentic cultural experiences with traditional Bagan-style design echoing nearby ancient temples for heritage travelers.
• Oriental Ballooning Hot air ballooning service operated by Amata Hotel Group, offering private chartered and premium balloon flights. Operates 10 hot air balloons in Bagan, Mandalay, Inle Lake, Pindaya, and Ngapali Beach for tourists.
• Nibbana Spa Spa service at Amata Garden Resort Bagan offering traditional Myanmar massages, body therapies, and wellness treatments with 10 treatment rooms, operating 10:00 am to 09:00 pm for resort guests and visitors.
• Blossom Spa Spa service at My Bagan Residence offering traditional herbal treatments, fruit rubs, oil massages, aromatic facials, hydrotherapy, and aromatherapy, operating 10:00 am to 09:00 pm.
• Lotus Wellness & Spa Spa and wellness center at Amata Garden Resort Inle Lake featuring sauna, Jacuzzi, steam baths, and treatments using Myanmar herbs and essential oils.
• Dwaryawaddy Restaurant & Bar Fine dining restaurant at Amata Resort Ngapali Beach serving European, Asian, Seafood, Thai, International Buffet, Myanmar, and Rakhine cuisine plus seafood BBQ for resort guests.
• Kissapanadi Lounge & Bar Bar and lounge at Amata Resort Ngapali Beach offering international liquors, wines, beers, cocktails, and snacks in a tropical sunset setting.
• Irrawaddy Fine Dining All-day dining restaurant at My Bagan Residence serving European, Chinese, Thai, and Myanmar cuisine with cultural shows featuring marionettes, Bagan dances, and Burmese orchestra; indoor seating 170, outdoor seating 200; hours 10 am - 10 pm.
• Royal Lotus Restaurant Multi-cuisine restaurant at Amata Garden Resort Inle Lake with 150 seats serving Continental, Chinese, Myanmar, and Shan delicacies, open 6:30 am to 11:00 pm.
• Meeting & Events Facilities Meeting venues at Amata Garden Resort Bagan with 4 meeting rooms; combined rooms seat 300 theater-style, 80 classroom-style. Features LCD projector, flipchart, microphone, podium, and live coffee break station for corporate events and conferences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oriental BallooningminorStrategic or Co-development PartnerHot air ballooning operations extended to tourists through Oriental Ballooning, a private chartered and premium service operating 10 balloons in Bagan, Mandalay, Inle Lake, Pindaya and Ngapali Beach.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aureum Palace Hotel & Resort: Operates luxury resorts in key Myanmar destinations including Bagan, Inle, Ngapali and Naypyidaw, directly competing with Amata's footprint at the same cultural and beach sites. It is the closest in-country comparable for asset base, room count and leisure traveler mix.
• The Strand Yangon: Iconic colonial-era luxury hotel in Yangon and a recognized Myanmar hospitality brand, overlapping with Amata on international luxury leisure travelers and corporate/events clientele. Both compete for the same inbound high-end visitor pool.
• Sedona Hotels & Resorts (Myanmar): Myanmar-based hotel group with full-service properties in Yangon, Mandalay, Bagan and Inle, providing very similar accommodation, F&B and MICE offerings. Directly comparable on geographic coverage, room inventory and target segments to Amata.
• Pun Hlaing Hotels & Resorts: Myanmar-based operator of luxury hotels and golf resorts including the Pun Hlaing Golf Club, overlapping with Amata's Yangon-centric corporate/leisure demand and Myanmar-only geography. Directly comparable in-market competitor.

Regional players

• Chatrium Hotels & Residences: Thailand-headquartered hospitality group with luxury city and resort hotels across SE Asia, including some Myanmar presence. Comparable on full-service luxury positioning and long-haul leisure traveler base, but headquartered and largely operated outside Myanmar.

Broad incumbents

• Anantara Hotels, Resorts & Spas: International luxury resort operator with extensive SE Asia presence including Thailand and Indochina, overlapping with Amata on the cultural-heritage-plus-spa resort traveler. A broader incumbent with stronger distribution and brand recognition but less Myanmar specificity.
• Belmond: Owner-operator of ultra-luxury hotels and luxury train/ballooning experiences (e.g., ballooning over Bagan, luxury river cruises), overlapping with Amata on integrated lodging-plus-experiential travel in exotic destinations. A broader incumbent at the high end of the same niche.
• Six Senses: Global luxury eco-resort brand focused on wellness, sustainability and destination-led experiences, comparable to Amata's eco/sustainable positioning supported by IFC investment. A broader incumbent with significantly stronger international brand reach.
• Aman Resorts: Ultra-luxury resort brand operating destination-led properties in remote cultural and natural settings, overlapping with Amata on premium pricing for distinct, design-led experiences in non-urban locations. Broader global luxury incumbent with similar experiential positioning.
• Marriott International (Myanmar presence): Global hospitality incumbent with luxury and premium brands operating in Yangon and other Myanmar gateway cities. Comparable on full-service resort/city hotel operations but a broader incumbent leveraging global distribution and loyalty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amatahotelgroup
• LinkedInlinkedin.com/company/amatahotelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amata Hotel Group