Amigos

What Amigos does

Amigos is a regional grocery banner operating as a subsidiary of Albertsons Companies, Inc. (NYSE: ACI), with headquarters in Pleasanton, California. The company runs a digital-first grocery retail platform through shopamigos.com and a mobile app available on iOS and Android, complemented by physical store locations across multiple US states. Its core offering is online grocery ordering with both in-store pickup and home delivery fulfillment, including a Flash Grocery Delivery service that promises delivery in as soon as 30 minutes in select areas. The platform supports a wide assortment spanning fresh produce, meat and seafood, bakery and deli, pantry staples, international and specialty-diet selections (Hispanic, Asian, Indian/Middle Eastern, Keto, Vegan, Gluten-free, Plant-based), baby and pet care, pharmacy services, and occasion-based offerings such as order-ahead catering trays and direct-shipped wedding flowers via FedEx.

The technology stack is built on a web-based e-commerce platform with a Shopify-integrated checkout layer and native mobile applications, augmented by an AI-powered shopping assistant branded "Amigos AI" that handles customer support and product recommendations. Customer-facing features include the FreshPass subscription (free delivery on grab-and-go items and 5% off recurring orders), Schedule & Save (automated recurring grocery ordering at a 5% discount), the Amigos for U loyalty program (points, digital coupons, and personalized deals), and a fresh-produce money-back guarantee on produce, meat, seafood, bakery, deli, and floral items.

Amigos generates revenue primarily through direct grocery transactions, supplemented by recurring subscription fees from FreshPass and Schedule & Save, professional services revenue from in-store pharmacy (prescriptions, vaccinations, health screenings), and ancillary revenue from catering and direct-shipped floral orders. Pricing follows a unit-pricing model with promotional pricing via the "New Lower Prices" program (items tagged at 8% or $1 lower) and a first-order acquisition offer of $30 off orders of $75+. The customer base is horizontal, serving individual households and families, pharmacy patients, parents and caregivers, and pet owners across multiple US markets, with no disclosed enterprise or SMB contract concentration.

Name

Amigos

Legal name

Albertsons Companies, Inc.

Website

https://amigosunited.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Amigos is a regional US grocery banner under Albertsons Companies that offers online ordering, in-store shopping, pickup, and 30-minute Flash delivery, plus pharmacy, catering, and subscription services to households across multiple states.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Online grocery delivery
• Grocery pickup service
• Pharmacy services
• Subscription grocery savings
• Meal catering trays

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Sales: Direct sales of grocery products through online ordering with pickup or delivery fulfillment. Revenue generated from individual transactions at point of sale.
2. FreshPass Subscription: Monthly/annual subscription providing free delivery and 5% savings on orders. Recurring revenue stream from membership fees.
3. Schedule & Save: Recurring grocery delivery service where customers set up automated weekly/bi-weekly orders for a 5% discount
4. Pharmacy Services: Prescription fulfillment and pharmacy services including vaccinations and health screenings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Amigos operates regional supermarket banners under Albertsons Companies that sell groceries, fresh produce, meat, seafood, bakery, deli, floral, household essentials, pharmacy, pet, and specialty international foods to individual consumers. Customers can shop in-store, online, or via mobile app, with fulfillment options including curbside pickup, scheduled home delivery, and Flash 30-minute delivery in select areas, supported by FreshPass and Schedule & Save subscription programs and the Amigos for U loyalty platform.

Product overview

Amigos is a regional online grocery delivery and pickup service operated by Albertsons Companies, offering a comprehensive digital grocery shopping platform through its website and mobile app. The core offering includes online grocery ordering with pickup and delivery options, supplemented by subscription services (FreshPass for free delivery), automated recurring orders (Schedule & Save with 5% discount), integrated pharmacy services, and floral offerings through the Overjoyed Boutique sub-brand. The platform features an AI-powered shopping assistant and provides order-ahead catering services.

Differentiator

Problem solved

Functional benefit

Brands

• Amigos for U: Loyalty rewards program offering points and digital deals for Amigos customers.

Products and services

• Online Grocery Delivery Scheduled and on-demand home delivery of groceries, fresh produce, meat, seafood, bakery, deli, household essentials, pharmacy, floral, and specialty items ordered through the Amigos website or mobile app for individual households and families, including Flash 30-minute delivery in select areas.
• Grocery Pickup Curbside pickup service allowing customers to order groceries online and collect them at a designated Amigos store location without leaving their vehicle.
• FreshPass Subscription Recurring membership program offering 5% off eligible purchases, free delivery on orders above a threshold, and other perks, sold as a subscription to individual shoppers.
• Schedule & Save Recurring auto-delivery subscription that lets customers schedule regular delivery of frequently purchased items such as groceries, household essentials, and pet food at chosen intervals.
• Pharmacy Services In-store pharmacy offering prescription fulfillment, refills, immunizations, and online prescription management for individual patients and caregivers.
• Wedding Flowers (Overjoyed Boutique) Fresh-cut wedding floral arrangements and bridal bouquets sold through the Overjoyed Boutique, with nationwide FedEx shipping available directly to customers and venues.
• Order Ahead Catering Catering service offering meal trays, roaster chickens, party trays, sandwiches, sushi, and other prepared foods ordered online and fulfilled at in-store catering counters for events and gatherings.

Quantifiable outcome

• Money-back guarantee on fresh produce, meat, seafood, bakery, deli and floral items
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Albertsons CompaniescoreStrategic or Co-development PartnerAmigos operates as a regional banner under Albertsons Companies, utilizing the parent company's supply chain, distribution network, technology platform, and corporate infrastructure including HR, finance, and marketing resources.
• FedExminorChannel Partner/ Reseller/ DistributorFedEx handles delivery for wedding floral arrangements, shipping pre-arranged flowers direct from farms to customers 3 days before events.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trader Joe's: Specialty private-label-led grocery chain with strong brand loyalty and curated assortment — comparable to Amigos' emphasis on private label, specialty/international items, and value-driven repeat-trip model.
• Safeway: Direct sister banner under Albertsons Companies offering the same online grocery, pickup, delivery, FreshPass-style subscriptions, pharmacy, and floral model. Identical technology and supply-chain stack make it the closest like-for-like comparison to Amigos.
• Vons: Another Albertsons regional banner operating in California with comparable online ordering, pickup, delivery, FreshPass subscriptions, and pharmacy services — competing for the same household shoppers in overlapping geographies.
• Sprouts Farmers Market: Specialty/natural-products grocery retailer with curated fresh assortment, strong private label, and growing e-commerce — comparable on the international/specialty diet positioning and small-format regional store economics Amigos advertises.

Broad incumbents

• Kroger: Largest pure-play U.S. supermarket operator with a comparable online grocery, pickup, Boost subscription, loyalty (Kroger Plus), and private-label portfolio — competing head-on across banners, pricing, and digital experience.
• Walmart: Mass retailer with the deepest grocery assortment and Walmart+ membership offering free delivery and fuel discounts. Sets the lower bound on grocery pricing and same-day delivery expectations across the U.S.
• Amazon Fresh: Amazon-owned online/offline grocery format leveraging Prime membership economics; competes on delivery speed, pricing, and assortment, and exerts structural pricing pressure on subscription-based grocers like Amigos.
• Target: Mass retailer with integrated grocery, Drive-Up pickup, Shipt delivery, and Target Circle 360 membership; competes in the same household essentials basket and rewards-driven loyalty use cases as Amigos.

Regional players

• H-E-B: Texas-based regional supermarket chain with strong private label, curbside, and digital grocery; overlaps with the Amigos value-oriented regional supermarket playbook in its home market and represents a credible regional peer model.

Emerging players

• Instacart: Online grocery delivery marketplace and enterprise platform powering many retailers' digital storefronts — represents both a competitive threat and a potential technology/distribution partner relative to Amigos' online grocery strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amigo-pharmacy-inc
• Xx.com/amigostexas
• Facebookfacebook.com/AmigosTexas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amigos