ECTTravel

Name

ECTTravel

Legal name

ECT Travel Ltd

Website

https://ecttravel.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Special-Interest Tour Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Escorted group tours
• Special interest travel
• Bespoke itinerary planning
• Cultural tourism services
• Educational group travel

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Escorted Tour Packages: ECT Travel generates revenue primarily through selling escorted tour packages to destinations worldwide, including flight-inclusive holidays protected under ATOL scheme. Tours cover special interest categories including floristry, quilting, gardening, natural world, and cultural experiences.
2. Bespoke/Tailor-Made Travel Services: The company offers custom itinerary design services for individuals, groups, clubs, societies, and corporations seeking specialized travel experiences tailored to specific interests.
3. Educational Tours: Organized educational tours for student groups in floristry and horticulture, including visits to key industry events such as Keukenhof and Flora Holland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ECT Travel organizes small-group escorted tours and bespoke itineraries for individuals, families, clubs, societies, corporations, and educational institutions. Its tours cover worldwide destinations and special interests including gardens, floristry, textiles, wildlife, birding, and cultural heritage, with a Travel Trade/DMC division serving international tour operators and destination management partners.

Product overview

ECT Travel is a specialist tour operator with over 30 years of experience offering curated escorted travel experiences. Their core portfolio consists of themed holiday packages focused on gardens, floristry, textiles, natural world/wildlife, and cultural interests. The product range includes Garden Holidays & Escorted Tours (featuring destinations like Keukenhof), Floristry Tours (with international floral events like Carrefour Européen du Patchwork), Textile Tours (quilting and textile heritage), The Natural World (wildlife including tigers and red pandas), and cultural tours such as Strictly Jane Austen. Additional offerings include Tailor Made Travel Service for bespoke itineraries, Special Interest Groups for clubs and societies, and educational programs for floristry schools and student groups. They also partner with NAFAS for floral art society tours. The company operates primarily from Bath, UK, with ATOL financial protection (ATOL 6545) for flight-inclusive holidays.

Differentiator

Problem solved

Functional benefit

Brands

• Strictly Jane Austen: Dedicated Jane Austen-themed tours based in Bath, UK, featuring Regency-era experiences and expert-led tours.

Products and services

• ECT Travel Escorted Tours Escorted holidays and travel experiences for travelers seeking specialist themes including gardens, floristry, textiles, wildlife, and culture.
• Garden Holidays & Escorted Tours Curated garden and horticultural holidays for garden enthusiasts, visiting gardens, flower shows, and nurseries across Europe and beyond.
• Glorious Greece Escorted tours of Greece for travelers interested in history, landscapes, gardens, and culinary experiences.
• Holidays for Birders Birdwatching and wildlife holidays for birding enthusiasts, led by local experts and focused on prime birding destinations.
• Floristry Tours Worldwide floristry tours for flower enthusiasts and professionals, covering international floral events, flower shows, and workshops with renowned florists.
• Irresistible Italy Escorted holidays to Italy for travelers interested in art, history, cuisine, gardens, and cultural heritage.
• Keukenhof Gardens Tours Springtime tours to the Netherlands for garden and flower enthusiasts, including visits to Keukenhof Gardens and Dutch flower-industry sites.
• Singapore Borneo and Malaysia Boutique Holidays Boutique holidays combining Singapore, Malaysia, and Borneo for travelers interested in gardens, wildlife, and cultural experiences.
• Textile Tours Textile and quilting tours for enthusiasts, visiting international quilt festivals, exhibitions, and textile heritage destinations.
• The Natural World Nature-focused tours for wildlife enthusiasts, featuring destinations and species including tigers in India, red pandas, and other natural habitats.
• WAFA 2027 Australia A specialist tour to the World Flower Show Australia 2027 in Sydney, hosted by the Australian Floral Art Association.
• Strictly Jane Austen Jane Austen-themed tours based in Bath for literary enthusiasts, with Regency experiences, expert-led talks, and access to historical locations.
• Short City Breaks with a Twist Short city-break tours offering themed experiences and cultural immersion for travelers seeking a focused trip.
• ECT & NAFAS Tours Floral-art tours organized in association with NAFAS for members interested in global floral events and flower-themed travel.
• Tailor Made Travel Service Custom travel itineraries for individuals and groups whose destinations, activities, schedule, or interests require specialized planning.
• Educational Tours - Horticulture & Floristry Educational travel for college and university horticulture and floristry students, including visits to Dutch gardens, nurseries, events, and industry activities.
• Special Interest Groups Bespoke group travel programs for clubs, societies, and corporate groups seeking themed experiences, demonstrations, and workshops.
• Travel Trade/DMC Services Collaborative tour-program services for international tour operators and destination management companies, including multilingual guides and airport transfers for overseas guests.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NAFAScoreStrategic or Co-development PartnerECT Travel has been the official travel partner for NAFAS (National Association of Florists and Students) for over fifteen years, providing expertly curated tours to the world's most exciting global floristry events and trips. The partnership continues to deliver fabulous flower-themed tours for NAFAS members worldwide.
• Radio BathminorOthersECT Travel is a supporting partner of Radio Bath, a local charity providing news, information, and support for local businesses, charities, and organisations in Bath. Theresa from ECT appears on Radio Bath as part of the partnership.
• Le Cordon Bleu Institute ParisminorStrategic or Co-development PartnerECT can arrange cooking experiences under the tutelage of a master chef from Le Cordon Bleu Institute in Paris, as part of gastronomic tours for cooking groups.
• British Australia Society Education TrustminorStrategic or Co-development PartnerECT created a multi-destination tour for the British Australia Society Education Trust to commemorate Admiral Arthur Phillip, founder of New South Wales.

Scale indicators3 records

Direct peers

• Brightwater Holidays: Brightwater Holidays is a UK specialist tour operator offering escorted cultural, garden, music, food, and arts-oriented holidays. Its niche-interest positioning, group itineraries, and expert-led experiences closely match ECT Travel's core proposition.
• Arena Travel: Arena Travel sells escorted group holidays centered on special interests such as music, gardens, and the arts. It competes directly for UK customers seeking organized, expert-led thematic tours and events.
• Travelsphere: Travelsphere offers worldwide escorted group tours with tour management and locally arranged experiences. Its packaged, flight-inclusive travel model is directly comparable to ECT Travel despite Travelsphere's broader destination and interest mix.
• Newmarket Holidays: Newmarket Holidays is a UK tour operator providing escorted worldwide holidays, short breaks, and flight-inclusive packages. It is comparable through its direct-to-consumer distribution, group-tour format, and broad portfolio of pre-planned itineraries.
• Wendy Wu Tours: Wendy Wu Tours specializes in group travel, cultural immersion, and expert-led itineraries, with a strong focus on Asia. It is comparable to ECT Travel's escorted group model and specialist, destination-led customer proposition.
• HF Holidays: HF Holidays operates guided group trips built around shared interests, particularly walking, culture, and outdoor activities. Its community-oriented customers and small-group holiday format overlap with ECT Travel's clubs, societies, and special-interest groups, although its thematic focus is narrower.

Broad incumbents

• Saga Holidays: Saga Holidays offers escorted tours and travel packages to a mature UK customer base. It overlaps with ECT Travel in group touring, flights, tour management, and UK distribution, but operates at significantly greater scale and across a broader product portfolio.
• Titan Travel: Titan Travel provides escorted worldwide tours, frequently with flights, for UK travelers. Its premium group-holiday model, destination range, and customer demographic are comparable, while its scale and offering are substantially broader.
• Collette: Collette is an established global provider of escorted tours and special-interest travel experiences. It is comparable to ECT Travel through guided, packaged, and expert-supported itineraries, but serves a much larger international market.
• Tauck: Tauck operates high-touch escorted tours with cultural, nature, and special-interest components. It compares through fully managed group travel and differentiated destination access, although at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ECTTravel
• Facebookfacebook.com/ECTTravel
• LinkedInlinkedin.com/company/european-connoisseurs-travel-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECTTravel