euro motors s.a.*****

What euro motors s.a.***** does

Euro Motors S.A. is a privately held Peruvian automotive dealership group operating as an authorized distributor for 11 brands in Peru, anchored at its headquarters at Av. Domingo Orue Nro. 973, Surquillo, Lima (RUC 20168544252). The portfolio spans the full Volkswagen Group franchise line-up — Volkswagen, Audi, Porsche, SEAT, CUPRA, Lamborghini, and Bentley — plus Ducati motorcycles and MAN commercial trucks and buses, covering mass-market passenger vehicles through ultra-luxury and heavy commercial segments. The company runs a traditional enterprise field sales go-to-market through a physical multi-brand showroom, serving individual consumers as the primary segment and corporate/fleet customers (including MAN commercial buyers) as the secondary segment.

The revenue model is built on three streams: one-time new vehicle sales across the multi-brand lineup, recurring aftermarket technical service and warranty support, and spare parts sales. Pricing is vehicle-specific and not publicly disclosed, with payments processed in Peruvian Soles or US Dollars. Euro Motors operates a captive financing and insurance ecosystem integrating with at least five Peruvian banks (BCP, BBVA, Santander, Interbank, Scotiabank) and six insurance carriers (La Positiva, Pacífico, MAPFRE, Rímac, Qualitas, Interseguro), plus marketing agencies (Havás+, Wavemaker) and industry association membership with Asociación Automotriz del Perú.

Beyond dealership operations, the company runs the NFU (End-of-Life Tires / Neumáticos Fuera de Uso) recycling program with 17 collection points across Peru, positioning it within the regulated producer-distributor chain for tire end-of-life management. The group is formally registered under Peruvian data protection law (Law No. 29733, Registration Code 6183) with a designated Data Protection Officer (Flechelle Paez Gonzalo Pierre). The company markets through its euromotors.com.pe website and social channels under the Grupo Euromotors identity. No headcount, revenue, founding date, or ownership structure beyond the standalone S.A. corporate form is disclosed in the available data.

Name

euro motors s.a.*****

Legal name

EURO MOTORS S.A.

Website

https://euromotors.com.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro Motors S.A. is a privately held Peruvian authorized automotive dealer headquartered in Lima, representing 11 premium and luxury brands including Volkswagen, Audi, Porsche, Lamborghini, Bentley, Ducati, and MAN, serving individual consumers and corporate fleet customers across Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new vehicles across multiple premium and luxury automotive brands including Volkswagen, Audi, Porsche, SEAT, CUPRA, Lamborghini, Bentley, Ducati motorcycles, and MAN commercial vehicles/trucks/buses.
2. After-Sales Service and Technical Support: Technical services including vehicle maintenance, repairs, and post-sale support to ensure vehicle functionality and warranty fulfillment.
3. Spare Parts Sales: Sale of vehicle spare parts and accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Euro Motors S.A. operates as an authorized multi-brand automotive dealership in Peru, selling new passenger vehicles (Volkswagen, Audi, SEAT, CUPRA, Porsche, Lamborghini, Bentley), motorcycles (Ducati), and commercial vehicles (MAN trucks/buses and Volkswagen Camiones y Buses). The company also provides manufacturer-aligned after-sales technical service, genuine spare parts sales, warranty fulfillment, and an NFU (end-of-life tire) recycling program through 17 collection points across Peru.

Product overview

Euro Motors S.A. is an automotive dealership group representing multiple vehicle brands in Peru. The company operates as a multi-brand automotive distributor offering passenger vehicles (Porsche, Audi, Lamborghini, Bentley, SEAT, CUPRA, Volkswagen), commercial vehicles (MAN, Volkswagen Camiones y Buses), and motorcycles (Ducati). The portfolio includes luxury sports cars, premium sedans, performance vehicles, commercial trucks and buses, and high-end motorcycles. Additionally, the company provides tire recycling services (NFU Program) through its environmental initiative, collecting used tires across collection points throughout Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Passenger and Luxury Vehicle Sales Authorized dealer sales of new passenger vehicles across premium and luxury brands including Volkswagen, Audi, SEAT, CUPRA, Porsche, Lamborghini, and Bentley, as well as Ducati motorcycles, for individual consumers in Peru.
• Commercial Vehicle and Fleet Sales Authorized dealer sales of new commercial vehicles including MAN trucks and buses and Volkswagen Camiones y Buses, targeted at corporate and fleet customers for freight and passenger transportation in Peru.
• After-Sales Technical Service Manufacturer-aligned vehicle maintenance, repairs, and post-sale technical support to ensure vehicle functionality and warranty fulfillment across the represented brands.
• Genuine Spare Parts and Accessories Sales Sale of genuine vehicle spare parts and accessories for the brands represented by Euro Motors, supporting warranty service and customer repairs.
• NFU (End-of-Life Tire) Recycling Program Environmental program that collects and properly disposes of end-of-life tires from generators across 17 collection points in Peru, organized by rim size (Category A under 25 inches, Category B 25 inches and above), under shared-responsibility regulations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Volkswagen Group (VW, Audi, SEAT, CUPRA, Porsche, Lamborghini, Bentley)coreChannel Partner/ Reseller/ DistributorEuro Motors serves as an authorized dealer and distributor for the Volkswagen Group brands in Peru, representing Volkswagen, Audi, SEAT, CUPRA, Porsche, Lamborghini, and Bentley. This multi-brand dealership arrangement is the core of their business operations.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ducati motorcycles in Peru, representing the Italian luxury motorcycle brand as part of their diverse automotive portfolio.
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MAN commercial vehicles including trucks and buses in Peru, serving the commercial transportation segment with heavy-duty vehicles for freight and passenger transport.
• La Positiva Seguros y Reaseguros S.A.A.minorOthersInsurance company listed as a third party with whom customer data may be shared for insurance-related services and contractual fulfillment purposes.
• Pacífico Compañía de Seguros y Reaseguros S.A.minorOthersInsurance company partner for data sharing in connection with vehicle sales and contractual relationships.
• MAPFRE Perú Compañía de Seguros y Reaseguros S.A.minorOthersInsurance company partner for data sharing in connection with vehicle sales and contractual relationships.
• Rimac Seguros y Reaseguros S.A.A.minorOthersInsurance company partner for data sharing in connection with vehicle sales and contractual relationships.
• Qualitas Compañía de Seguros S.A.minorOthersInsurance company partner for data sharing in connection with vehicle sales and contractual relationships.
• Interseguro Compañía de Seguros S.A.minorOthersInsurance company partner for data sharing in connection with vehicle sales and contractual relationships.
• Banco de Crédito del Perú S.A.minorOthersMajor Peruvian bank with whom customer data may be shared for financing and payment processing related to vehicle purchases.
• Banco BBVA Perú S.A.minorOthersBanking partner for vehicle financing and payment processing services.
• Banco Santander Perú S.A.minorOthersBanking partner for vehicle financing and payment processing services.
• Banco Internacional del Perú - Interbank S.A.A.minorOthersBanking partner for vehicle financing and payment processing services.
• Scotiabank Perú S.A.A.minorOthersBanking partner for vehicle financing and payment processing services.
• Havás+ S.A.C.minorOthersMarketing agency partner for data processing on behalf of Euro Motors for promotional and marketing communications.
• Wavemaker Perú S.A.C.minorOthersMedia and marketing agency partner for data processing related to advertising and promotional campaigns.
• Asociación Automotriz del PerúminorOthersAutomotive industry association partner for sector representation and industry coordination.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Automotores Gildemeister: Long-established multi-brand automotive distributor and dealer in Peru, representing brands such as Hyundai, Ford, and others. Directly comparable as a Peruvian multi-brand authorized dealer with sales, service, and parts operations across the country.
• Divemotor: Peruvian multi-brand authorized dealer representing Toyota, Lexus, BMW, MINI, and others. Closely comparable to Euro Motors as a premium-and-luxury multi-brand dealership group operating showrooms, after-sales service, and parts in Lima and across Peru.
• Grupo Pana: Peruvian multi-brand automotive dealer group with new vehicle sales, service, and parts operations. Comparable as a domestic multi-brand dealer competing for similar premium and mass-market vehicle customers in Peru.
• Mitsui Automotriz: Toyota-aligned automotive distributor and dealer in Peru with new-vehicle sales, after-sales service, and parts. Comparable as a single-OEM-anchored authorized dealer in the Peruvian market with similar service and parts revenue mix.
• Grupo Alese: Peruvian automotive group representing multiple brands including Hyundai. Comparable as a Peru-based multi-brand authorized dealer operating showrooms, after-sales service, and genuine parts distribution.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with deep Latin America presence including Peru. Comparable as a multi-brand authorized distributor that combines premium-brand representation, after-sales service, and parts distribution across emerging markets.

Regional players

• Grupo Premier (Mexico): Mexican multi-brand automotive dealer group representing premium and mass-market brands. Comparable as a regional Latin American multi-brand authorized dealer with similar brand-portfolio structure and customer segmentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupoeuromotorspe
• LinkedInlinkedin.com/company/grupo-euromotors
• Instagraminstagram.com/grupoeuromotorspe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about euro motors s.a.*****