What Dallmayr does

Dallmayr is a privately held German family food and beverage company headquartered at Dienerstrasse 14-15 in Munich, operating continuously since 1700. The business is structured as two legal limited partnerships — Alois Dallmayr KG (delicatessen and restaurants) and Alois Dallmayr Kaffee oHG (coffee business) — with personally liable partners Florian Randlkofer and Dr. Johannes Dengler. Dallmayr operates across coffee and tea retail (prodomo, d'Oro, capsa, Home Barista, Röstkunst, Ethiopia, Crema d'Oro Selektion des Jahres), a flagship Munich Delikatessenhaus with in-house roasting (Hausroester), multiple dining concepts (the two-Michelin-star Alois fine dining restaurant, Bar & Grill, Café-Bistro, and Coffee Club), a chocolate Pralinenmanufaktur, an annual Wein des Jahres, and the Dallmayr Academy for brewing education.

The company serves four distinct customer segments: B2B hospitality (hotels, restaurants, cafés, bakeries) via Gastronomie-Service; B2B corporate workplaces via Vending & Office automated coffee machines (including Dallmayr Pay cashless transactions); premium retail consumers via the Delikatessenhaus, e-commerce (dallmayr-versand.de), and subscription-style Brewletter; and fine-dining guests plus private and corporate catering clients in Munich. Revenue mechanics combine one-time retail product sales, recurring/managed-service B2B vending and gastronomy contracts, and professional services (catering, Academy training). Geographic reach is concentrated in Germany with Austria as a secondary market.

The core technology is in-house coffee roasting expertise and operational know-how rather than proprietary software; digital infrastructure consists of standard e-commerce, martech, and customer service platforms (Brevo, Freshdesk, Shopify/Cloudflare, Episerver/Optimizely, Google, Meta, Bing, MediaMath). Dallmayr's strategic posture in 2025–2026 emphasizes incremental product innovation — Espresso Martini RTD, new capsa organic/Home Barista Dolce variants, a new TV campaign, Dallmayr Pay, and Academy expansion — rather than aggressive geographic or M&A-led expansion.

Name

Dallmayr

Legal name

Alois Dallmayr KG

Website

https://dallmayr.de

Company type

Private

Founded year

1700

Operating status

Operating

Headcount range

101–250 employees

Short description

Dallmayr is a 320-year-old Munich-based German family food and beverage company that sells premium coffee, tea, and delicatessen products through retail, e-commerce, B2B vending and gastronomy services, fine dining restaurants, catering, and a brewing Academy.

Ownership category

akta.pro rank

Product category

Premium Coffee & Tea

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Restaurants and Other Eating Places (7225), Food Service Contractors (72231)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Premium coffee roasting
• Tea assortment distribution
• Office coffee vending
• Delicatessen gourmet retail
• Catering event services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of coffee (prodomo, d'Oro, capsa, Ethiopia, Röstkunst, Home Barista), tea, delicatessen items (chocolates, wine of the year), and specialty products through the online shop and physical Delikatessenhaus.
2. Vending & Office Services: B2B coffee machine solutions for workplaces, including automated coffee dispensers, maintenance, and supply of coffee/tea products to corporate clients.
3. Gastronomie-Service: B2B coffee, tea, and drinking chocolate solutions for restaurants, cafes, hotels, bakeries, and leisure hospitality, including consultation, delivery, service, and maintenance.
4. Restaurant & Dining: Revenue from Alois Fine Dining restaurant (2 Michelin stars), Bar & Grill, Café-Bistro, and catering services for private and business events.
5. Catering: Event catering services including private events at the Dallmayr flagship location, business events, trade show catering, and venue rental.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Dallmayr roasts, packages and distributes premium coffee and tea, operates delicatessen retail (food, confectionery, wine), runs the Dallmayr Restaurant & Livingroom, provides professional catering, and delivers workplace beverage solutions through Dallmayr Vending & Office (B2B vending/office coffee) and Dallmayr Gastronomie-Service (B2B foodservice supply).

Product overview

Dallmayr operates a diversified food and beverage portfolio centered on premium coffee and tea products, complemented by a network of culinary and hospitality services. The core product range includes multiple distinct coffee brands — prodomo (flagship), d'Oro, capsa (capsules), Home Barista, Röstkunst, Ethiopia, and the limited Crema d'Oro Selektion des Jahres — alongside a full tea assortment (loose leaf, pyramids, infusion bags, Matcha). A recent addition is the Espresso Martini RTD beverage launched in 2025. Beyond packaged goods, Dallmayr operates B2B services including Vending & Office (automated coffee machines for workplaces), Gastronomie-Service (custom solutions for hotels/restaurants/cafés), and Dallmayr Pay (cashless payment). Consumer-facing hospitality includes the Delikatessenhaus in Munich (housing Alois fine dining — 2 Michelin stars — Bar & Grill, Café-Bistro, and Coffee Club), catering across private and business events, and the Academy offering brewing education courses. The company also produces artisanal chocolates through its Pralinenmanufaktur and an annual Wein des Jahres wine selection.

Differentiator

Problem solved

Functional benefit

Brands

• prodomo: Premium coffee brand - the original Dallmayr coffee
• d'Oro
• capsa
• Ethiopia
• Home Barista
• Röstkunst
• Crema d'Oro
• Alois
• Dallmayr Academy
• Dallmayr Vending & Office
• Dallmayr Coffee Club
• Bar & Grill
• Café-Bistro
• Dallmayr Pralinenmanufaktur

Products and services

• Dallmayr Coffee
• Dallmayr Tea
• Dallmayr Delicatessen
• Dallmayr Vending & Office
• Dallmayr Gastronomie-Service
• Dallmayr Restaurant & Livingroom
• Dallmayr Catering
• Dallmayr Online Shop
• Dallmayr Pay

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• GO! Express & Logistics Deutschland GmbHminorChannel Partner/ Reseller/ DistributorShipping and logistics partner used for delivery of prizes and surprise gifts for promotional campaigns (e.g., Malspaß children's competition).
• mgm Direktmarketing & IT-Services GmbHminorChannel Partner/ Reseller/ DistributorShipping fulfillment partner for promotional gift shipments, handling order processing and delivery coordination.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tchibo: German coffee roaster and retailer operating B2C retail, capsule systems (Qbo), and B2B services. Closest direct competitor to Dallmayr in Germany with similar coffee-and-diversification strategy.
• Lavazza: Italian family-owned coffee roaster with premium blends, capsule systems, foodservice distribution, and a chain of own-operated cafes. Highly comparable vertically integrated coffee business model with international scale.
• Melitta: German family-owned coffee company with filter coffee heritage, bean-to-cup machines, and consumer/B2B divisions. Direct comparable as a German premium coffee brand with household-name recognition.
• Illy: Italian premium espresso brand with direct-to-consumer e-commerce, foodservice/B2B distribution (HoReCa), and illy-branded cafes globally. Comparable as premium heritage coffee roaster serving both retail and hospitality.
• Segafredo Zanetti: Italian coffee roasting company with strong HoReCa presence, capsule systems, and franchised cafés worldwide. Comparable vertically integrated model serving B2B foodservice and B2C retail.
• Paulig: Nordic family-owned coffee and food company with B2C retail, B2B foodservice, and own cafes (Robert's Coffee). Comparable diversified coffee business with European family-ownership heritage.

Broad incumbents

• JDE Peet's (Jacobs Douwe Egberts): Global coffee and tea conglomerate owning the Jacobs brand dominant in Germany. Broad incumbent competitor across retail, out-of-home, and professional channels with massive scale advantage.
• Nespresso (Nestlé): Global capsule coffee leader and the dominant force in the premium capsule segment where Dallmayr's capsa competes. Defines the competitive standard for capsule systems and machine ecosystems.

Regional players

• Coffee Fellows: German coffee shop chain and roaster operating cafes primarily in Germany and DACH region. Comparable as a German coffee brand combining roastery with branded café experience.

Others

• Aramark: Global contract foodservice and vending operator providing workplace coffee services, vending, and corporate hospitality. Comparable as a B2B workplace coffee solutions provider serving enterprise clients, though with broader foodservice scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dallmayrkaffee
• Facebookfacebook.com/dallmayr
• LinkedInde.linkedin.com/company/dallmayr-ohg
• Instagraminstagram.com/dallmayr_de
• TikToktiktok.com/@dallmayr_de
• Pinterestpinterest.de/dallmayr_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallmayr