de4emusketier

Name

de4emusketier

Legal name

De 4e Musketier

Website

https://de4emusketier.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Christian Outdoor Personal Development Retreats

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

akta.pro secondary industries

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), Mountain & Alpine Lodges (THAGAIAE), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Christian men's movement
• Outdoor adventure weekends
• Personal development retreats
• Father-teen bonding programs
• Faith-based character building

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Participation Fees: Revenue from weekend registrations including karakterweekenden (Schotland €349, other destinations), winter weekends, vader-tiener weekends, couples experiences, and second-half-of-life weekends. Fees are charged per participant and typically exclude travel costs.
2. Rewired Magazine: Magazine sold through Scholten Uitgeverij partnership. Available for order through their platform and free for 4M participants.
3. Deelnemerfonds Donations: Participant fund accepts donations from past participants and supporters to enable financial assistance for those who cannot afford participation. Managed through Stichting Vrienden van Gerechtigheid.
4. Charitable Giving: Through ANBI Stichting Vrienden van Gerechtigheid, donors can make tax-deductible contributions supporting the mission of inspiring hearts and creating waves of justice worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

4M Nederland organizes outdoor adventure weekends and faith-based personal development programs that combine multi-day physical hiking challenges, mental resilience exercises, and Christian spiritual growth in team settings. The flagship Karakterweekend takes place in international mountain locations (Scotland, Switzerland, Ardennes, Norway, Iceland) with teams of 8-12 men. Supporting offerings include father-teen weekends, couples experiences, winter weekends, U30 and Tweede Helft (second half of life) weekends, and grassroots campfire evenings.

Product overview

4M (De 4e Musketier) is a men's movement organization offering a portfolio of outdoor adventure programs centered around the Karakterweekend (Character Weekend) as its core product. The organization operates several sub-brands including Arise (women's movement), Muskathlon (justice initiatives), and LIFE Netwerk (entrepreneurs network). Supporting products include Rewired Magazine and Rewired Podcast, which document the organization's 7 transformation principles. Additional programs include winter weekends, couples experiences, father-son/daughter weekends, and the Tweede Helft (Second Half) weekend for men in midlife. The organization also operates a Participant Fund for financial assistance and organizes Kampvuur Avonden (campfire evenings) for community building. All programs emphasize physical adventure, mental challenges, and spiritual growth within team-based settings.

Differentiator

Problem solved

Functional benefit

Brands

• Rewired: Magazine and podcast series featuring 7 principles for personal transformation and growth
• Karakterweekend
• Muskathlon

Products and services

• Karakterweekend (Character Weekend) Intensive multi-day outdoor adventure weekend for men combining physical hiking challenges in mountains, mental reflection, and Christian spiritual growth in teams of 8-12 persons. Destinations include Scotland, Switzerland, Ardennes, Norway, and Iceland. Participants surrender phones and follow an undisclosed itinerary to create liminal space for transformation; completion is marked by the iconic red polo.
• Vader-Zoon Weekend (Father-Son Weekend)

Quantifiable outcome

• Thousands of men and women transformed annually through weekend experiences

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Coalition58coreStrategic or Co-development PartnerCoalition58 is the umbrella organization for 4M, Arise, Muskathlon, and LIFE Netwerk. Stichting Vrienden van Gerechtigheid operates under this coalition to raise funds for worldwide justice initiatives.
• C-ForcecoreStrategic or Co-development PartnerInternational umbrella organization (cforce.world) uniting 4M organizations across 34 countries. Countries operate independently but are unified under this international structure.
• CompassionminorStrategic or Co-development PartnerJustice partner in Muskathlon initiative. Participants raise funds for Compassion's child sponsorship programs while on athletic adventures.
• Open DoorsminorStrategic or Co-development PartnerJustice partner in Muskathlon initiative supporting Christians facing persecution worldwide. Participants raise awareness and funds.
• Scholten UitgeverijminorStrategic or Co-development PartnerPublishing partnership for Rewired magazine. Scholten Uitgeverij publishes and distributes the magazine in collaboration with 4M Nederland.
• Stichting Vrienden van GerechtigheidcoreOthersANBI foundation (KVK 55757707) that raises funds for Coalition58 movements including 4M. Handles charitable donations that are tax-deductible for Dutch donors.

Scale indicators4 records

Recent moves3 records

Direct peers

• Wild at Heart: Christian men's ministry founded by John Eldredge that combines outdoor adventure, wilderness experiences, and spiritual formation. Highly comparable model to 4M's Karakterweekend concept of combining physical challenge with faith-based character development.

Broad incumbents

• Young Life: Established US-based Christian youth organization that runs outdoor camps, retreats, and adventure programs combining physical activities with faith formation. Comparable to 4M in the camp/retreat delivery model but focused on adolescents rather than adult men.
• Promise Keepers: Long-standing men's Christian ministry organizing conferences and gatherings focused on male spiritual leadership and brotherhood. Direct category peer to 4M in faith-based men's formation but delivers primarily through large conferences rather than adventure weekends.
• Cru (Campus Crusade for Christ): Large global Christian ministry with broad programming including spiritual formation, leadership development, and outreach. Overlaps with 4M's faith-development mission but serves a much broader demographic (students through adults) at significantly greater scale.
• Focus on the Family: Large US-based Christian family ministry producing content, programs, and events for marriage, parenting, and faith. Adjacent to 4M's father-teen and couples programs in faith-based family formation but at much greater scale and broader scope.

Others

• Arise: Sister women's movement under the Coalition58 umbrella alongside 4M, Muskathlon, and LIFE Netwerk. Operates parallel adventure-weekend methodology for women; comparable in delivery model and content framework but addresses the opposite gender segment.
• Muskathlon: Coalition58 sibling movement combining athletic challenges (running, cycling) with advocacy for persecuted Christians via partnerships with Compassion, Open Doors, and IJM. Sister organization under same umbrella, sharing donor pool and methodology.
• LIFE Netwerk: Coalition58 sister network for Christian entrepreneurs offering leadership challenges and business community programming. Sister organization under same umbrella as 4M, sharing brand, audience, and donor infrastructure.
• Compassion International: Major international Christian child-sponsorship NGO and 4M's named justice partner for the Muskathlon initiative. Comparable in faith-based NGO structure and donor model but operates in international development rather than domestic men's formation.

Emerging players

• Iron Sharpens Iron Ministry: Christian men's ministry organizing conferences and events focused on male discipleship and leadership development. Comparable to 4M in faith-based men's formation but delivers primarily via conference format rather than adventure weekends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/de4eMusketier
• LinkedInlinkedin.com/company/de4emusketier.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de4emusketier