Apex Shutters & Blinds Gold Coast

What Apex Shutters & Blinds Gold Coast does

Apex Shutters & Blinds Gold Coast is an Australian family-owned manufacturer and installer of custom window furnishings, operating from a facility in Carrara on the Gold Coast, Queensland. Founded in 2001 by Eduardo Murillo, the business holds QBCC Licence No. 15314793 and produces a multi-material product range that includes Thermalite, painted cedar, Western Red Cedar and aluminium shutters, alongside roller blinds, venetian blinds, awnings and curtains. The company combines in-house fabrication with installation services, enabling custom measurement, fitting and warranty continuity across a service territory that runs from South East Queensland through to Sydney, with additional export shipments to New Zealand, Papua New Guinea, Solomon Islands and Fiji.

The customer base is mixed across individual homeowners, builders, interior designers and commercial operators. The firm reports that 80% of its business is generated from repeat customers or referrals, and publicly visible commercial installations include Peppers Broadbeach, Q1 Resort, Hotel Indigo Brisbane, Emporium South Bank, Village Roadshow Studios and Movie World. Active partner relationships with builder and design firms — including Anthony John Group, Joseph Pang Design and Buildcorp — indicate a deliberate expansion into the multi-unit residential and commercial fit-out channels. The company maintains a 5.0-star Google rating across 227 reviews and has accumulated a multi-year awards record (Australian Made 2022 Winner, Gaven Small Business finalist 2022 and 2023, Runner Up 2024, WSAA 2026 Finalist).

Revenue model is project-based custom manufacturing plus installation, with go-to-market spanning direct retail leads, builder/specifier channels and export sales. Pricing is unit-based on material, size and configuration rather than subscription or recurring SaaS mechanics, so revenue is closely tied to Australian and Pacific-region housing and fit-out cycles.

Name

Apex Shutters & Blinds Gold Coast

Legal name

Apex Shutters and Blinds Pty Ltd

Website

https://apexshutters.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Apex Shutters & Blinds Gold Coast is a family-owned Australian manufacturer and installer of custom shutters, blinds, curtains and awnings, serving residential, builder, interior designer and commercial fit-out customers across SE Queensland, Sydney and selected Pacific export markets.

Ownership category

akta.pro rank

Product category

Custom Window Furnishings

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window shutters
• Plantation shutters
• Window furnishings
• Roller blinds
• Timber louvre shutters

Headquarters

HQ city

Carrara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Shutters and Window Furnishings: Design, manufacture, and professional installation of custom Western Red Cedar, Painted Cedar, Thermalite and Aluminium shutters, roller blinds, Venetian blinds, awnings and curtains. Products are custom-made to specification for each project with full installation service included.
2. Shutter Parts and Accessories: Online shop selling replacement parts including blades, hinges, pins, tracks, magnets, rollers, and other components for plantation shutters. Unit pricing with Australia-wide shipping.
3. Shutter Refinishing and Repairs: Professional respraying, repainting, and repair services for existing shutters to restore appearance and functionality without complete replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Apex Shutters & Blinds designs, manufactures and installs custom shutters, blinds, curtains and awnings from its Gold Coast factory. Products include Western Red Cedar, Painted Cedar, Thermalite and Aluminium louvre shutters, plus roller blinds, Venetian blinds, straight drop awnings and custom curtains. Every project includes professional on-site measuring, custom manufacturing and in-house installation. The company also supplies genuine replacement parts via an online shop and provides shutter refinishing, respraying and repair services.

Product overview

Apex Shutters & Blinds Gold Coast is an Australian manufacturer offering a unified portfolio of premium custom window furnishings. The core product line consists of four shutter types: Thermalite Shutters (synthetic timber-look), Painted Cedar Timber Louvre Shutters, Western Red Cedar Timber Louvre Shutters, and Aluminium Louvre Shutters. These are complemented by Roller Blinds, Venetian Blinds, Straight Drop Awnings, and Custom Curtains to provide complete window furnishing solutions from a single supplier. The company also offers professional Shutter Refinishing and Repair Services for existing shutters, and sells Shutter Parts and Accessories for DIY maintenance. All products are custom-made to order from the company's Gold Coast factory, with professional measuring and installation services included.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% of business comes from repeat and referral customers
• +1 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anthony John GroupcoreStrategic or Co-development Partner · 1 October 2023Visionary architect/designer development duo Anthony and Francine John of Anthony John Group, owners of The Emporium Hotel at South Bank. Selected Apex as the trusted supplier for premium painted Western Red Cedar louvre shutters throughout the 143-suite hotel and 221 apartment complex.
• Joseph Pang Design ConsultantscoreStrategic or Co-development Partner · 22 November 2022Interior design consultancy selected Apex shutters for Izakaya Publico and Bar 1603 at Hotel Indigo Brisbane. Joseph Pang specified painted Western Red Cedar louvre shutters and Thermalite Shutters to complement the stunning wallpaper selection for this world-class 90-seat restaurant.
• BuildcorpcoreImplementation/ SI/ Consulting Partner · 22 November 2022Renowned construction company engaged as refurbishment contractor for Izakaya Publico project. Apex worked with Buildcorp to deliver window furnishing solutions for this prestigious Brisbane CBD restaurant.
• Master Builders AssociationminorOthersAssociation membership providing credibility and trust signals for builders and construction industry relationships.
• Window Shading Association of Australia (WSAA)coreOthersIndustry association membership (formerly BMAA). Apex was recognised as a finalist in the 2026 Community Impact Award, demonstrating commitment to industry standards and community engagement.
• 12 Baskets OutreachcoreOthersGold Coast charity providing meals, fresh food and practical assistance to local families and individuals experiencing hardship. Supports around 650 people weekly and has delivered over 33,000 meals since 2017. Apex has been supporting this organisation for over 25 years.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Luxaflex: Australia's largest window coverings brand (Hunter Douglas-owned) offering a broad portfolio of shutters, blinds, awnings and curtains through a national dealer network. Comparable because it competes head-on with Apex across all major product categories, though at much greater scale and via franchisee/dealer distribution rather than factory-direct.

Direct peers

• Kresta Blinds: Long-established Australian custom blinds, curtains, shutters and awnings retailer/manufacturer with showrooms across multiple states. Highly comparable because of similar made-to-measure manufacturing model, multi-channel retail/wholesale presence, and overlap on product categories including shutters and outdoor awnings.
• Decor Blinds & Curtains: National Australian retailer/installer of custom blinds, shutters, curtains, and awnings with in-home consultation and installation services. Directly comparable on business model - custom manufacture plus professional measure-and-install - and target customer (residential and trade).
• Norman Shutters Australia: Specialist plantation shutter brand operating in Australia, offering timber, PVC/composite and aluminium shutters with measure-and-install services. Closest direct competitor in the premium shutter sub-category Apex leads in, including similar material options and warranty-led positioning.
• Plantation Shutters Australia: Australian-focused specialist in plantation shutters across timber, PVC and aluminium, with factory-direct measure, manufacture and install. Comparable because of the same plantation-shutter focus, multi-material offering, and custom in-home service model.
• Addisons: Australian window furnishings retailer/manufacturer supplying custom blinds, shutters, curtains and awnings through retail and trade channels. Comparable on product breadth, custom manufacturing approach, and trade/customer segment overlap with Apex.

Others

• Window Shading Association of Australia member network: Industry association whose members are competing Australian shutter/blind manufacturers and installers. Listed as an adjacent ecosystem reference because Apex is a member and 2026 Community Impact finalist; useful for sizing the broader competitive set rather than as a single comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@apexshutters
• Facebookfacebook.com/apexshutters
• Instagraminstagram.com/apexshuttersandblinds
• LinkedInlinkedin.com/company/apexshutters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Shutters & Blinds Gold Coast