What Factual Consulting does

Factual Consulting SL is a Spanish private limited company headquartered in Sant Cugat del Vallès (Barcelona), founded in 2018 and formally registered with the Commercial Registry of Barcelona in September 2021. The firm positions itself as a foresight, innovation and strategy consultancy dedicated to the mobility sector, organized around five pillars — Research (EU-funded collaborative R&D), Foresight (market insight and strategic advice), Factory (in-house Corporate Venture Builder KEITA / keita.mobi for disruptive mobility products), Knowledge (Factual Academy training) and Venturing (start-up scouting). Core service offerings include mobility research, market expansion analysis, corporate mobility plans, R&D innovation management, professional training, road safety audits, mobility planning for Low Emission Zones, event design, and mobility data spaces advisory.

The underlying technology stack spans strategic foresight methodologies, mobility data spaces expertise, semantic web standards, GNSS/Galileo positioning know-how, AI-based mapping, and an internal Factual Kanban quality-management framework backed by 19 KPIs (including an 80% velocity predictability target and 97% system availability SLA). The firm operates within a broader group that includes NEMI Mobility Solutions (a Demand-Responsive Transit technology provider) and KEITA Mobility Factory (the Corporate Venture Builder), with which it shares central services. Customers include more than 300 organizations across European public administrations (Ajuntament de Sant Cugat, AMB, ATM Barcelona, Flemish Department of Mobility), transit operators (Carris, Paris Aéroport), automotive majors (SEAT, Renault Group España), technology firms (Hewlett Packard Enterprise), infrastructure operators (Abertis) and academic/research partners (Breda University, CERTH, UPF).

Factual generates revenue primarily from project-based professional services: direct consulting engagements with public and private sector clients, EC-funded R&D project participation (e.g., metaCCAZE Horizon Europe, €1.3M, 44 partners, Jan 2024 – Dec 2027; ARIADNA; S+LOADZ; PERTE VEC with Renault), Factual Academy course fees, and customized event design and orchestration. Pricing is quote-based and not publicly disclosed. Distribution is direct enterprise field sales complemented by content marketing (insights blog, whitepapers, scientific papers at ITS World Congress) and consortium-based go-to-market through EU research programmes.

Name

Factual Consulting

Legal name

FACTUAL CONSULTING, SL

Website

https://factual-consulting.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Factual Consulting SL is a Barcelona-based mobility-sector consultancy offering strategy, research, R&D innovation management, road safety, Low Emission Zone planning and mobility data spaces advisory to European public administrations, transit operators, automotive firms and research institutions.

Ownership category

akta.pro rank

Product category

Mobility Consulting Services

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Mobility consulting
• Transport research
• Strategic advisory
• Sustainable mobility
• Mobility strategy

Headquarters

HQ city

Sant Cugat del Vallès

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Professional consulting services including mobility research, market expansion analysis, R&D innovation management, corporate mobility plans, road safety audits, and mobility planning (Low Emission Zones). Revenue generated through project-based consulting engagements with public and private sector clients.
2. Professional Training (Factual Academy): The knowledge centre for mobility professionals offering tailor-made courses and online training programs such as MASTERCOM. Revenue from course fees and professional training services.
3. EC-Funded R&D Project Participation: Collaborative innovation through EC-funded projects involving international consortia, contributing to research, cost-benefit analysis, life cycle analysis, and quality assurance in mobility projects.
4. Event Design and Orchestration: Customized events and expert talks for the mobility sector, generating revenue through event services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Factual Consulting is a foresight, innovation and strategy firm that provides consulting, research, and professional training services to the mobility sector. Its core offerings include Mobility Research, Market Expansion & Analysis, Corporate Mobility Plans, R&D Innovation Management (including EC-funded project coordination), Professional Trainings through Factual Academy, Road Safety Audits, Mobility Planning (Low Emission Zones), Design and Orchestration of Events, and Mobility Data Spaces advisory. The firm is supported by its Corporate Venture Builder (keita.mobi) for incubating disruptive mobility products.

Product overview

Factual Consulting is a foresight, innovation and strategy firm specialising in the mobility sector. The company operates as a unified consulting practice structured around five strategic pillars: Research (collaborative innovation in EC-funded projects), Foresight (market insight and strategic advice), Factory (in-house Corporate Venture Builder for disruptive mobility concepts), Knowledge (Factual Academy professional training), and Venturing (start-up scouting and acceleration). The product portfolio comprises nine core consulting services: Mobility Research, Market Expansion & Analysis, Corporate Mobility Plans, R&D Innovation Management, Professional Trainings, Road Safety Audits, Mobility Planning, Design and Orchestration of Events, and Mobility Data Spaces. The Factory and Knowledge pillars are supported by dedicated sub-brands (keita.mobi venture builder and factual-academy.com training platform respectively). The company also participates in large-scale EU-funded projects such as metaCCAZE.

Differentiator

Problem solved

Functional benefit

Brands

• Factual Academy: The knowledge centre for mobility professionals, providing professional training courses.

Products and services

• Mobility Research Personalised research services that provide clients with competitive intelligence and data-driven insights for strategic decision-making in the mobility sector.
• Market Expansion & Analysis Expert guidance services helping clients enter and succeed in new markets through market analysis and strategic planning in the mobility sector.
• Corporate Mobility Plans Consulting services focused on elevating employee well-being and driving positive environmental impact through sustainable mobility solutions for organisations.
• R&D Innovation Management Services to secure funding and manage research and development projects in the mobility sector, including EC-funded project coordination.
• Professional Trainings (Factual Academy) The Factual Academy knowledge centre providing mobility professionals with tailored courses and timely industry updates to remain competitive; includes programmes such as MASTERCOM on Cycle to Work schemes.
• Road Safety Audits Advisory services to improve road and cycle lane safety, helping prevent accidents and enhance infrastructure safety standards.
• Mobility Planning (Low Emission Zones) Guidance services on the design and deployment of Low Emission Zones, supporting cities in sustainable mobility transitions.
• Design and Orchestration of Events Customised events and expert talks services that enable clients to tap into the mobility sector through professional event management.
• Mobility Data Spaces Advisory Services helping clients understand and leverage data ecosystems to enhance their mobility goals, including support for European data space initiatives.
• Factual Academy (training platform) The company's educational sub-brand offering courses such as MASTERCOM for training businesses on sustainable commuting and mobility transformation.
• Corporate Venture Builder (Factory / keita.mobi) In-house incubation programme for conceptualising, developing, and validating disruptive mobility products and services, linked to the keita.mobi venture.

Quantifiable outcome

• Trusted by 300+ organizations across Europe
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• PERTE VEC Project ConsortiumflagshipStrategic or Co-development Partner · 6 February 2024Soluciones Digitales y Datos para una Movilidad Avanzada project under PERTE VEC (Renault Group España initiative). Partners include Applus+ IDIADA, CENTRO ZARAGOZA, NE-MI Mobility Solutions, BILE Comunication, PARKUNLOAD, TECHNICA Electronics Barcelona, Smart Mobility Solutions, KAPS Management Group, Fostering Mobility, CTAG.
• metaCCAZE Consortium (44 Partners)flagshipStrategic or Co-development Partner · 1 January 2024Horizon Europe project managing €1.3M budget over 48 months (Jan 2024 – Dec 2027). Partners include Munich City Council, Technical University of Munich, B4B logistics, and organizations across Amsterdam, Munich, Limassol, Tampere and Follower Cities.
• KEITA Mobility FactorycoreStrategic or Co-development PartnerCorporate Venture Builder entity for conceptualizing, developing, and validating disruptive mobility products and services. Part of Factual's strategic pillars for in-house incubation of new mobility concepts.
• Factual AcademycoreStrategic or Co-development PartnerThe knowledge centre for mobility professionals providing tailor-made courses and training programs. Operates as a separate platform (factual-academy.com) for professional development and skills training.
• NEMI Mobility SolutionscoreStrategic or Co-development PartnerA company within the same group that shares central services and management with Factual. Specializes in DRT (Demand-Responsive Transit) technology solutions and app-based mobility services.
• i2CAT FoundationcoreTechnology or IntegrationResearch partner for mobility data spaces studies, contributing technical expertise on data space architectures and components for Spanish mobility data spaces.
• UITP (International Association of Public Transport)coreStrategic or Co-development PartnerInternational association collaboration for public transport research and knowledge sharing. Co-authors on Galileo for urban mobility papers.
• Fraunhofer IAOcoreStrategic or Co-development PartnerResearch partner in S+LOADZ project (Sustainable Digital Loading and Delivery Zones) along with Université Gustave Eiffel, contributing to urban logistics and cargo bike research.
• Pildo LabscoreTechnology or IntegrationTechnology partner for Galileo/GNSS applications in urban mobility. Co-authors on multiple papers including EGNSS technology white paper and ARIADNA project.
• FAIRTIQcoreTechnology or IntegrationMobile pay-as-you-go ticketing technology provider. Partnership for research and case studies on mobile ticketing transformation in European public transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transport Research Laboratory (TRL): TRL provides transport research, consulting, software, testing, and innovation services to public and private mobility stakeholders. Its research-led transport practice closely matches Factual's strategy, mobility research, data, and R&D project work.
• Steer: Steer advises public and private organizations on transport planning, mobility, infrastructure, and strategic decision-making. Its specialist transport-planning and economics capabilities directly overlap Factual's market analysis, mobility planning, and public-sector advisory work.
• PTV Group: PTV Group provides transport planning software, modeling, data, and consulting for mobility and public transport. It is comparable to Factual's mobility planning, data-space, and strategic mobility work, with a stronger product-software orientation.

Broad incumbents

• Ricardo: Ricardo is a global engineering, technical, and strategic consultancy with substantial transport and mobility expertise. It is comparable through transport strategy, innovation, electrification, and program work, although it operates at a much larger scale.
• SYSTRA: SYSTRA is an international engineering and consulting group focused on transport and public infrastructure. It serves similar public authorities and transport operators through planning, innovation, and large project-delivery capabilities.
• Arup: Arup provides multidisciplinary engineering, planning, and advisory services, including extensive urban and transport mobility work. It overlaps with Factual in transport strategy, sustainable mobility, city planning, and technology-led innovation.
• WSP: WSP is a global professional-services firm with transport planning, infrastructure advisory, and future-mobility capabilities. It addresses the same public and private mobility clients as Factual but offers a substantially broader service portfolio.
• Ramboll: Ramboll is a multinational engineering, design, and consultancy company with transport, urban development, and sustainable-mobility practices. It serves overlapping public-sector and infrastructure clients with broader technical delivery capabilities.

Emerging players

• NEMI Mobility Solutions: NEMI Mobility Solutions specializes in demand-responsive transit technology and app-based on-demand transport services. It is a narrower emerging product peer connected to Factual's mobility innovation and venture-building activities.
• Via Transportation: Via Transportation provides software and operating infrastructure for demand-responsive transit and mobility services. It is comparable to the productized DRT direction represented by Factual's related ecosystem, though it is more software- and operations-focused.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gofactual

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factual Consulting