falstaff

Wine & Culinary Media Publishingfalstaff.com

Falstaff is a privately held European media company publishing magazines and digital platforms covering wine, food, travel, and lifestyle across the DACH region and other European markets, serving both affluent consumers and hospitality industry professionals.

Company typePrivate
Founded-
HeadquartersZürich, Switzerland
Headcount—
GTM typeB2C
OfferingDigital Commerce or Content

What falstaff does

Falstaff is a privately held European media publishing company headquartered in Zurich, Switzerland, with editorial offices in Vienna (Austria) and Düsseldorf (Germany). The company publishes magazines and operates digital platforms covering wine ratings, restaurant and bar reviews, food and drinks, travel guides, and lifestyle content across multiple regional editions including Austria, Germany, Switzerland, International, Italy, Slovakia, Portugal, and the Nordics. Its product portfolio spans the flagship Falstaff magazine and website, sub-brands Falstaff LIVING (design and interior), Falstaff Happy Life (beauty, nutrition, fitness), Falstaff TRAVEL (luxury travel and hotels), Falstaff PROFI (industry professionals), plus Wein.de and Bühne Magazin. In December 2024, Falstaff extended its platform into mobile via the Falstaff Guide App for iOS and Android, providing ratings-driven discovery of restaurants, wine bars, cafés, and hotels across Europe.

The underlying technology is a multi-region digital media platform built around country-specific websites, a mobile application, and an e-commerce shop, combined with traditional print magazine production. Core platform architecture is a content management and delivery stack with ratings databases, editorial content, and event-listing functionality; no proprietary AI/ML systems, public APIs, or third-party developer integrations are disclosed. Operations are organized across three main offices (Zurich, Vienna, Düsseldorf) and multiple wholly-owned subsidiaries covering each content vertical.

The business model rests on four revenue streams: (1) recurring magazine subscriptions (print and digital, with regional variants and combined packages), (2) digital advertising and sponsored content on owned websites and newsletters, (3) event ticket sales from premium tasting events such as the Falstaff Sparkling Wine Festival in Vienna and Zurich and the Franciacorta & Falstaff Festival, and (4) e-commerce sales of merchandise and specialty products. Pricing is on annual subscription cycles with country-specific tiers. The company serves two primary customer segments: wine, food, and travel enthusiast consumers (B2C) and hospitality industry professionals such as wineries, restaurants, bars, and hotels seeking visibility to an affluent audience (B2B advertisers and Falstaff PROFI subscribers). Legal entities include Falstaff Verlags-Gesellschaft m.b.H. as the primary Austrian publishing company and Falstaff TRAVEL GmbH.

falstaff firmographics

Firmographics

Name: falstaff
Legal name: Falstaff Verlags-Gesellschaft m.b.H.
Website: https://falstaff.com
Company type: Private
Operating status: Operating
Short description: Falstaff is a privately held European media company publishing magazines and digital platforms covering wine, food, travel, and lifestyle across the DACH region and other European markets, serving both affluent consumers and hospitality industry professionals.
Ownership category
akta.pro rank

falstaff industry classification

Industry

Product category: Wine & Culinary Media Publishing
NAICS: Periodical Publishers (51312)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
akta.pro secondary industry: Travel & Outdoors Magazines (MPAJAEAH)

Keywords

Wine ratings
Culinary publishing
Restaurant reviews
Travel guides
Lifestyle magazines

Where falstaff is headquartered

Location

Headquarters

HQ city: Zürich
HQ country: Switzerland
HQ region: Europe

Offices3 records

Markets served

falstaff business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Magazine Subscriptions: Print and digital magazine subscriptions covering wine, food, travel, and lifestyle content across multiple regional editions (Austria, Germany, Switzerland, International).
Digital Advertising: Display advertising on the company's websites and digital platforms, including sponsored content and advertorials.
Events: Hosting premium tasting events such as Falstaff Sparkling Wine Festival in Vienna and Zurich, Franciacorta & Falstaff Festival, and other culinary events with ticket sales.
E-commerce Sales: Online shop selling subscriptions, merchandise including scented candles, and specialty products.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Magazine subscription packages with regional variants

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

falstaff product offering

Product offering

Core offering

Falstaff publishes magazines and operates digital platforms covering wine ratings, restaurant and bar reviews, food and drink content, travel guides, and related lifestyle topics. The company runs multiple regional editions across Austria, Germany, Switzerland, Italy, Slovakia, Portugal, and the Nordic countries, alongside a mobile application for restaurant and hotel discovery. Revenue is generated through print and digital subscriptions, advertising, ticketed tasting events, and an online merchandise shop.

Product overview

Falstaff is a multi-platform media company publishing content focused on wine, food, and travel. The portfolio includes the main Falstaff magazine and website covering wine ratings, restaurant reviews, and travel guides, alongside specialized verticals: Falstaff LIVING (design and interior), Falstaff Happy Life (beauty, nutrition, fitness), and Falstaff TRAVEL (luxury travel and hotels). The company also operates Falstaff PROFI for professional audiences. The Falstaff Guide App serves as a mobile companion for discovering restaurants, wine bars, and hotels across Europe.

Differentiator

Problem solved

Functional benefit

Brands

Falstaff LIVING: Design magazine focusing on interior design, architecture, living culture and real estate for connoisseurs
Falstaff Happy Life
Falstaff PROFI
Wein.de
Bühne Magazin

Products and services

Falstaff Magazine and Platform The primary Falstaff magazine and digital platform providing wine ratings, restaurant reviews, food and drink content, travel guides, and lifestyle editorial for enthusiasts of fine dining and wine across multiple European regions.
Falstaff LIVING A design-focused magazine covering interior design, architecture, living culture, and lifestyle for design-conscious consumers, published as a sub-brand of Falstaff.
Falstaff Happy Life A lifestyle magazine covering beauty, nutrition, fitness, and wellness content for health-conscious readers, published as a sub-brand of Falstaff.
Falstaff TRAVEL A luxury travel platform and publication covering hotel reviews, insider travel tips, destination guides, and travel recommendations for discerning travelers, operated by Falstaff TRAVEL GmbH.
Falstaff PROFI A professional segment of Falstaff targeting industry professionals in the wine, food, and hospitality sectors with specialized content and resources.
Falstaff Guide App A mobile application for iOS and Android enabling users to explore and discover European restaurants, cocktail and wine bars, cafés, and hotels with reviews, ratings, and insider tips.

Companies that use falstaff

Customer profile

Segments2 records

Ideal customer profiles2 records

falstaff technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

falstaff partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

falstaff competitors and assessment

Company assessment

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

falstaff financial estimates

Financial estimate

Revenue estimate

Valuation estimate

falstaff leadership team

Management profile

Number of profiles

Profiles2 records

falstaff subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

falstaff funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

falstaff M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about falstaff

What does falstaff do?

Is falstaff a public or private company?

falstaff is a private company. It is classified as family owned and is currently operating.

When was falstaff founded?

falstaff was founded in -1.

Where is falstaff based?

falstaff is headquartered in Zürich, Switzerland, in the Europe region.

How does falstaff make money?

Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising, events and E-commerce Sales.

Does falstaff have an API?

No public API is recorded for falstaff.

What industry is falstaff in?

falstaff's product category is Wine & Culinary Media Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 51312 and its SIC code is 2721.