ems gmbh

What ems gmbh does

EMS GmbH – Softwareservice & Beratung is a privately held German software vendor founded in January 2007 (re-incorporated as a GmbH in October 2009) and headquartered in Nonnweiler, Saarland. The company develops and operates a modular web-based software suite targeted at the bicycle industry (Fahrradbranche) in the DACH region (Germany, Austria, Switzerland). Its portfolio comprises five integrated products: a CMS-System for website creation, a Präsentationssystem for digital product catalogs, a Shopsystem for B2C e-commerce, a B2B-Bestellsystem for commercial ordering, and the Händlerkreis dealer network for cross-dealer inventory exchange. All products are designed to integrate directly with bicycle-industry Warenwirtschaft (ERP) systems — including integrations with BikeOffice, Ascend, BigShift, CycleVek, HIW, Tridata, Velodata, Veloport, and Doit — to synchronize product data, pricing, and stock levels without duplicate entry.

Underlying the suite is a manufacturer data pipeline that aggregates over 2,000,000 product records from 100+ bicycle brands with automated regular updates, giving customers pre-populated catalogs. EMS sells primarily through direct enterprise sales to manufacturers, wholesalers, and distributors, supplemented by self-serve website lead capture and a channel relationship with Primebike for smaller retailers and clubs. Revenue is generated via subscription/software licensing (monthly billing, quote-based pricing) plus professional services including design customization, consulting, and remote support via TeamViewer. The company holds GDPR/DSGVO compliance disclosures, operates a single headquarters location, has no disclosed institutional investors, and provides no public revenue, headcount, or app-store footprint in the source material.

Name

ems gmbh

Legal name

EMS GmbH

Website

https://ems-softwareservice.de

Company type

Private

Founded year

2009

Operating status

Operating

Short description

EMS GmbH is a privately held German software vendor that builds modular web-based CMS, e-commerce, B2B ordering, and dealer-network solutions for bicycle retailers, wholesalers, manufacturers, and clubs across the DACH region, integrating directly with industry ERP systems.

Ownership category

akta.pro rank

Product category

Bicycle Industry Vertical Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Bicycle retail software
• B2b ordering platform
• Dealer network inventory
• Shop system integration
• Vertical saas ecommerce

Headquarters

HQ city

Nonnweiler

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions/Licensing: Revenue generated from providing modular software solutions (CMS, Präsentationssystem, Shopsystem, B2B-Bestellsystem, Händlerkreis) as subscriptions or licenses to bicycle industry businesses.
2. Professional Services: Full-Service support including design customization based on customer CI/CD, consulting, and implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EMS GmbH develops and sells a modular software suite tailored to the bicycle industry in the DACH region (Germany, Austria, Switzerland). The portfolio covers content management, digital product catalogs, B2C e-commerce, B2B ordering, and a dealer-to-dealer inventory exchange network, all connected to the customer's Warenwirtschaft (ERP) for synchronized product, pricing, and stock data. The company also provides live demonstrations, remote support, and full-service implementation and customization for bicycle retailers, manufacturers, wholesalers, and distributors.

Product overview

EMS GmbH offers a modular software suite of five integrated products for the bicycle industry (Fahrradbranche) in Germany, Austria, and Switzerland. The portfolio is built around a core CMS-System for website creation, extended by the Präsentationssystem for digital product catalogs, the Shopsystem for B2C e-commerce, the B2B-Bestellsystem for B2B ordering with commercial customers, and the Händlerkreis for dealer network inventory sharing. All five products connect to the customer's inventory management system (Warenwirtschaft) to synchronize product data, pricing, and stock levels, eliminating duplicate data entry. The system serves manufacturers, wholesalers, distributors, Fachhändler (specialty dealers), small businesses, and clubs.

Differentiator

Problem solved

Functional benefit

Brands

• CMS-System: Content Management System for creating and managing websites without technical expertise.
• Präsentationssystem
• Shopsystem
• Händlerkreis
• B2B-Bestellsystem

Products and services

• CMS-System
• Präsentationssystem An online product presentation system that showcases articles in a digital product catalog without direct checkout, with Warenwirtschaft integration for stock and pricing synchronization and appointment booking features.
• Shopsystem An e-commerce platform that enables bicycle retailers, small businesses, and clubs to sell products online, with automated manufacturer data import, ERP integration, SEO optimization, multiple payment methods, responsive design, and optional dropshipping.
• B2B-Bestellsystem A B2B ordering solution package for manufacturers, wholesalers, and distributors trading with commercial customers, offering 24/7 ordering, individual pricing, ERP integration, automatic product data synchronization, custom responsive design, and full-service support.
• Händlerkreis A dealer network platform enabling Fachhändler to exchange inventory information with partner dealers, check real-time availability across the network, and submit purchase requests, all powered by connected ERP systems to close availability gaps.

Quantifiable outcome

• Automated data synchronization eliminates manual maintenance and ensures consistency
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bike Manufacturers (Brands)coreTechnology or IntegrationOver 100 bicycle manufacturers and brands provide product data (descriptions, specifications, images, prices) integrated into the EMS platform. Database contains over 2,000,000 product records updated regularly.
• Warenwirtschaft (ERP) PartnerscoreTechnology or IntegrationIntegration partnerships with bicycle industry-specific ERP/inventory management systems including ASCEND, Bigshift, BikeOffice, CycleData, HiW, TriData, Velodata, Veloport, and doit. Enables direct system control without duplicate data entry.
• PrimebikeminorChannel Partner/ Reseller/ DistributorChannel partnership for distribution and resale of EMS solutions in the bicycle industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shopware: Shopware is a German-headquartered e-commerce platform widely used by DACH SMB and mid-market merchants. It directly competes with EMS for the same regional retailer software budgets, though without EMS's vertical bike-industry specialization.
• OXID eSales: OXID eSales is a German e-commerce platform serving SMB and enterprise merchants in the DACH region. Like EMS, it sells modular e-commerce software with ERP integration capabilities into the same target market of mid-sized retailers.
• Plentymarkets: Plentymarkets (plentyONE) is a German cloud e-commerce ERP platform popular with DACH SMB retailers. It competes with EMS in the German online-retail software space and offers multi-channel, marketplace, and ERP-style inventory features.
• Gambio: Gambio is a German-hosted e-commerce SaaS targeted at small and mid-sized merchants in DACH. It is a direct competitor to EMS's Shopsystem offering for the bike Fachhändler and Kleinunternehmen customer segments.
• Spryker: Spryker is a German-headquartered enterprise commerce platform used by manufacturers, wholesalers, and distributors with complex B2B and B2C requirements. It competes with EMS's B2B-Bestellsystem for enterprise customers in the bike industry.

Broad incumbents

• Shopify: Shopify is the dominant global SMB e-commerce platform. While not bike-specific, it is the default alternative for any Fachhändler evaluating an online shop solution and represents the primary horizontal threat to EMS's market.
• Adobe Commerce (Magento): Adobe Commerce is the Magento-based enterprise commerce platform with strong B2B and catalog capabilities. It is an incumbent alternative for larger bike manufacturers and distributors considering a platform replacement.
• BigCommerce: BigCommerce is a global headless commerce SaaS with growing B2B functionality. It is a broad incumbent competing for the same mid-market merchants and wholesalers that EMS serves in the DACH bike industry.
• Lightspeed Commerce: Lightspeed provides retail POS and e-commerce software with strong adoption among specialty retailers globally. Its specialty-retail focus and omnichannel positioning make it a relevant incumbent comparison for bike Fachhändler software buyers.

Regional players

• velobiz: velobiz is a German B2B information and marketplace platform serving the bicycle industry. While primarily a trade media and B2B portal, it overlaps with EMS in serving the same DACH bike-industry ecosystem and could evolve into a software competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ems gmbh