difeel
- Company typePrivate
- Founded-
- HeadquartersOrangeburg, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
difeel firmographics
Firmographics- Name
- difeel
- Legal name
- Difeel
- Website
- https://difeelbeauty.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
difeel industry classification
Industry- Product category
- Personal Care & Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)
- akta.pro secondary industries
- Conditioners & Hair Masks (CRABABAB), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
Keywords
Where difeel is headquartered
LocationHeadquarters
- HQ city
- Orangeburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
difeel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Difeel generates revenue through direct-to-consumer sales of hair care and skin care products via their e-commerce platform. Products are sold at various size tiers (mini, travel, regular, large) allowing for different price points and upsell opportunities. The company offers product bundles and gift sets at premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair oils available in multiple sizes from mini to large |
| Unit Pricing | Pay-as-you-go | Hair care gift sets and multi-packs |
| Unit Pricing | Pay-as-you-go | Leave-in conditioning sprays and treatments |
| Unit Pricing | Pay-as-you-go | Essential oils and single ingredients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
difeel product offering
Product offeringCore offering
Difeel formulates and sells natural hair care, scalp care, skin care, and essential oil products through its own e-commerce storefront. The portfolio spans ingredient-led hair oil collections (Jamaican Black Castor, Biotin Pro-Growth, Castor Pro-Growth, Rosemary & Mint, Vegan Keratin, Rice Water, Ultra Growth with Basil & Castor, Batana, Caffeine and Castor, Pomegranate & Honey), supporting shampoos, conditioners, masks, leave-ins, root stimulators, hot oil treatments and sprays/mists, plus skin care items such as hand creams, lotions, essential oils, body sprays, soaps, and facial treatments, sold in multiple sizes and gift set configurations.
Product overview
Difeel is a natural hair and skincare brand headquartered in Orangeburg, NY, offering a comprehensive portfolio of products centered on natural ingredients like castor oil, biotin, argan oil, and botanical extracts. The product portfolio spans multiple sub-brand lines organized by key ingredients and benefits (Biotin Pro-Growth, Castor Pro-Growth, Ultra Growth with Basil & Castor, Jamaican Black Castor, Rosemary & Mint, Vegan Keratin, Peppermint Scalp Care, and more), core hair care categories (hair oils, shampoos, conditioners, hair masks, leave-in treatments, root stimulators, scalp treatments), and skin care products (hand cream, lotions, essential oils, body sprays, soaps, facial treatments). The company also offers gift sets and multi-packs for gifting and value purchasing. The brand's focus is on strengthening, thickening, and promoting fuller hair through nature-powered formulations, with particular emphasis on textured hair care.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Oils
Companies that use difeel
Customer profileSegments3 records
Ideal customer profiles3 records
difeel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
difeel partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
difeel competitors and assessment
Company assessmentDirect peers
- Mielle Organics: Direct competitor focused on textured and natural hair care with ingredient-led product lines (rosemary, castor, biotin). Recently acquired by Procter & Gamble, giving it distribution scale that Difeel lacks.
- Carol's Daughter: Pioneer textured-hair brand with extensive hair oils, scalp treatments, and curl care lines built on natural ingredients. Comparable assortment and consumer target as Difeel.
- Camille Rose: Natural hair care brand built around oils, butters, and curl definition, with strong textured-hair positioning and DTC plus retail distribution. Closely comparable assortment to Difeel's oil-led portfolio.
- As I Am: Natural ingredient-driven textured-hair brand offering hair oils, scalp treatments, and curl care lines. Comparable product taxonomy and consumer persona to Difeel.
- Pattern Beauty: Celebrity-founded brand dedicated to textured and curly hair with oils, treatments, and styling products. Targets the same primary consumer persona as Difeel and competes for share of voice on social.
- The Mane Choice: Natural hair care brand featuring growth-focused oils, scalp elixirs, and vitamins targeted at textured hair. Direct overlap with Difeel's growth and scalp-care collections.
- Alikay Naturals: Boutique natural hair care brand built around oils and growth products for textured hair. Comparable ingredient-led DTC positioning and assortment depth.
- TGIN (Thank God It's Natural): Natural hair care brand with oils, moisturizers, and scalp treatments targeted at textured hair consumers. Comparable product taxonomy and DTC-plus-retail go-to-market.
Broad incumbents
- SheaMoisture: Mass-market natural hair and body care brand owned by Unilever, with broad retail distribution and overlapping ingredient narratives (castor, baobab, coconut, Jamaican black castor). Competes with Difeel across price tiers.
- Cantu: Mass-market textured hair care brand with broad retail distribution, especially in beauty supply. Competes with Difeel on price-sensitive textured-hair consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
difeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
difeel leadership team
Management profileNumber of profiles
difeel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
difeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about difeel
What does difeel do?
Difeel formulates and sells natural hair care, scalp care, skin care, and essential oil products through its own e-commerce storefront. The portfolio spans ingredient-led hair oil collections (Jamaican Black Castor, Biotin Pro-Growth, Castor Pro-Growth, Rosemary & Mint, Vegan Keratin, Rice Water, Ultra Growth with Basil & Castor, Batana, Caffeine and Castor, Pomegranate & Honey), supporting shampoos, conditioners, masks, leave-ins, root stimulators, hot oil treatments and sprays/mists, plus skin care items such as hand creams, lotions, essential oils, body sprays, soaps, and facial treatments, sold in multiple sizes and gift set configurations.
Is difeel a public or private company?
difeel is a private company. It is classified as unknown and is currently operating.
When was difeel founded?
difeel was founded in -1.
Where is difeel based?
difeel is headquartered in Orangeburg, United States, in the North America region.
How does difeel make money?
One revenue line is on record: direct Product Sales.
Who are difeel's main competitors?
Direct peers on record are Mielle Organics, Carol's Daughter, Camille Rose, As I Am, Pattern Beauty, The Mane Choice, Alikay Naturals and TGIN (Thank God It's Natural). Broad incumbents are SheaMoisture and Cantu.
Does difeel have an API?
No public API is recorded for difeel.
What industry is difeel in?
difeel's product category is Personal Care & Beauty Products. Its primary akta.pro industry code is CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth), with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 456120 and its SIC code is 2844.