amplify legal solutions pty

Name

amplify legal solutions pty

Legal name

Amplify Legal Solutions Pty Ltd

Website

https://amplifylegalsolutions.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

akta.pro secondary industry

eDiscovery, Litigation Support & Legal Hold (BPAEAPAE)

Keywords

• Commercial legal counsel
• Fractional general counsel
• Legal operations consulting
• Australian contract law
• Legal AI workflows

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fractional GC Retainers: Monthly embedded counsel retainer providing ongoing deals support and day-to-day legal advice with priority turnaround and scale up/scale down flexibility.
2. Legal Ops as a Service: Ongoing ops engagement covering intake, playbooks, metrics, and AI stewardship on a weekly/monthly cadence with leadership reporting.
3. Project Sprints: Fixed-fee projects for major deals, supplier negotiations, paper refresh, or AI/intake workflow implementation including enterprise customer and supplier redlines.
4. Scoped and On-Call Engagements: Clear deliverables with transparent time-based billing for specific needs such as MSA/NDA/contractor packs, equity and governance packs, and one-off negotiations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Amplify Legal Solutions is a principal-led Australian legal practice that provides fractional general counsel, legal operations, and AI workflow services to global SaaS and technology companies needing Australian commercial support. The firm sells embedded counsel retainers, ongoing legal ops engagements, fixed-fee project sprints, and time-based on-call legal services, combining Australian contract expertise with hands-on use of Claude, OpenAI, and Harvey AI platforms.

Product overview

Amplify Legal Solutions is a services-based firm offering a unified portfolio of legal counsel and operations services for global tech companies working with Australian clients. The core offerings are three integrated service lines: Fractional GC (embedded senior Australian counsel for commercial deals), Legal Ops as a Service (fractional operations leadership for intake, playbooks, metrics, and AI stewardship), and AI Legal Workflows (practical workflows built on Claude, OpenAI, and Harvey AI platforms). These are supplemented by service modules covering Australian client contracts, vendor/supplier agreements, corporate governance, and employment matters. The firm is principal-led by former Cisco, Oracle, and Boomi counsel Evana Diep.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional GC Monthly embedded Australian commercial counsel retainer providing senior legal judgment on customer and supplier agreements, commercial risk calls, founder and GTM cadence, and day-to-day legal support with priority turnaround and flexible scale up/scale down.
• Legal Ops as a Service Fractional legal operations leadership covering intake, triage and routing, SLA management and prioritisation, templates, clause banks, playbooks, AI stack selection and rollout, cycle time and backlog reporting, and leadership cadence.
• AI Legal Workflows Practical workflow design, prompt library creation, and ongoing stewardship on Claude, OpenAI, and Harvey AI platforms including NDA and inbound first-pass triage versus playbook comparison, go/no-go triage on approved positions, drafting aids, summaries, deviation flags, and guardrail implementation.
• Sprints (Project-Based Legal Services) Fixed-fee project-based legal services covering enterprise customer and supplier redlines, customer and vendor contract suites, paper refresh, and AI pilot with guardrails.
• Scoped & On-Call Engagements Time-based legal support for specific deliverables including MSA, NDA, and contractor packs, equity and governance packs, and one-off negotiations.

Quantifiable outcome

• Legal enables growth rather than gates it — separates must-haves from nice-to-haves to accelerate critical deals
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• LegalVision: Australian-headquartered legal services firm providing commercial legal support to SMEs and growth-stage companies, including a sizable technology/SaaS book. Directly competes for the same target buyer (overseas or growth-stage tech teams needing Australian commercial counsel outside BigLaw overhead).
• Lawcadia: Australian LegalTech platform automating legal intake, matter management, and workflow for in-house teams. Directly overlaps Amplify's Legal Ops as a Service and AI workflow offerings from a productized-software angle in the same APJ market.
• Hamilton Locke: Australian boutique commercial law firm purpose-built for technology companies and venture-backed startups. Closest direct competitor in the 'tech-specialist commercial counsel' niche Amplify targets.
• Hive Legal: Australian legal operations consultancy offering fractional legal ops leadership and process improvement to in-house teams. Directly comparable to Amplify's Legal Ops as a Service line in geography and buyer.

Broad incumbents

• Allens: Major Australian law firm with a deep technology, media, and telecommunications practice. Broad incumbent alternative for sophisticated Australia commercial work for global tech clients — competes for the upper end of Amplify's segment.
• Gilbert + Tobin:
• Herbert Smith Freehills: Major Australian-headquartered international firm with a strong TMT practice servicing global SaaS and tech clients across APJ — a likely incumbent alternative for Amplify's target buyer when deals reach complex/regulated scope.
• Bird & Bird: International law firm with a flagship tech and comms practice and an active Sydney office. Serves many of the same global SaaS and tech clients that Amplify supports with Australian commercial counsel at the cross-border deal layer.
• Clifford Chance: Global magic-circle firm with a Sydney presence serving major technology and financial clients. Represents a full-service alternative for global tech clients operating in Australia who would otherwise consider a fractional boutique.

Emerging players

• LawVu: New Zealand-originated LegalTech platform for in-house legal teams, expanding across APJ with legal matter intake and workflow tooling. Competes for the same operational tooling and AI workflow budget Amplify targets via its AI Legal Workflows service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amplify legal solutions pty