daytime television

What daytime television does

DayTime Television is a Dutch-headquartered commercial television and video content production company that produces branded content for small and medium-sized businesses seeking exposure on national television. The company operates as a subsidiary of Silverstone Television, with offices in Rotterdam (headquarters) and Antwerp (regional office for the Belgian market), and has been active in the Dutch and Belgian media landscape for over 20 years.

The company's core product is a portfolio of seven proprietary television formats — Kan ik het ook?, De Branche-Expert, Lifestyle & Wonen, Woontrends, Wooninspiraties, Business Tips, and This Is Tv Series — broadcast through partnerships with RTL Nederland (RTL4, RTL7), SBS6, VTM (Belgium), and Talpa Network. These programs integrate businesses into editorial-style segments, reportages, and expert interviews. Complementing the TV formats, DayTime Television offers five service lines: Branded Content (editorial-style brand integration compliant with media law), Videocontent (full-service production), Multimedia Campaigns (cross-platform TV, social, and web packages), Billboarding (pre/post-program sponsorship with voice-over), and Radio production. The technology stack is centered on broadcast-grade video and audio production rather than software platforms; no API, SDK, or AI capabilities are disclosed.

The business model is professional-services based and sales-led: pricing is not publicly disclosed and each client engagement is quoted on a custom basis via the company's website, phone, or email contact channels. Revenue is generated through project fees for TV segment production, integrated multimedia campaign packages, and sponsorship placements. The customer base skews toward SMBs in the home, living, lifestyle, and design verticals, with named clients including Stoelenexpert.nl, Keurmerkverhuizer.nl, Ital Ceramica, JVS Zonwering, and Keukenstudio Dordrecht, alongside broader access for any business seeking television exposure.

Name

daytime television

Legal name

Daytime Television

Website

https://daytimetelevision.nl

Company type

Private

Operating status

Operating

Short description

DayTime Television is a Dutch-Belgian commercial TV production company that develops proprietary television formats and branded content for small and medium-sized businesses seeking national television exposure across RTL, SBS, VTM, and Talpa Network.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Television content production
• Branded content production
• Multimedia advertising campaigns
• TV format development
• Corporate video production

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. TV Content Production: Production of television content including items, reportages, and full program integrations for businesses wanting to appear on national television networks.
2. Branded Content: Creation of branded content where products or services are integrated seamlessly into video content through storytelling, without traditional advertising blocks.
3. Multimedia Campaigns: Comprehensive campaigns combining weekly TV appearances, regular social media posts, website advertisements, and additional channels depending on client needs and preferences.
4. Billboarding: Sponsor visibility before and after programs and commercial breaks, featuring logos and voice-overs for clients wanting TV presence without full program items.
5. Radio Production: Audio production services including commercials for new products or services, delivered with the same quality standards as television productions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

DayTime Television produces television and video content and develops multimedia campaigns for businesses seeking national television exposure in the Netherlands and Belgium. The company creates proprietary TV formats airing on networks such as RTL, SBS, and VTM, and offers branded content, video production, multimedia campaigns, billboarding, and radio production services to enable businesses to reach mass audiences through editorial-style programming rather than traditional advertising.

Product overview

DayTime Television operates as a multi-platform content production company offering a portfolio of television programs and media services. Their core products consist of seven distinct TV formats—Kan ik het ook?, De Branche-Expert, Lifestyle & Wonen, Woontrends, Wooninspiraties, Business Tips, and This Is Tv Series—which air on Dutch channels (RTL, SBS6, RTL7) and Belgian channel VTM. These programs are designed to inspire and inform viewers while providing businesses with exposure through segments, reportages, and interviews. Complementing the TV formats, the company offers four service lines: Branded Content (seamlessly integrated brand storytelling), Videocontent (full-service video production), Multimedia Campagnes (cross-platform advertising packages), Billboarding (sponsorship segments), and Radio (audio production). The company serves businesses of all sizes seeking national television visibility through non-traditional advertising formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Kan ik het ook?

Quantifiable outcome

• Businesses gain national television exposure through established programs with proven viewership
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• RTL NederlandcoreChannel Partner/ Reseller/ DistributorDayTime Television works closely with RTL Nederland, one of the largest broadcasters in the Netherlands. The company produces content for RTL 4 and RTL 7, including programs like Business Tips and Wooninspiraties. This partnership enables businesses to reach national Dutch television audiences through established RTL channels.
• SBScoreChannel Partner/ Reseller/ DistributorPartnership with SBS6 for broadcasting Woontrends, a home and living program that follows weekly trends for homeowners. This collaboration provides access to SBS viewers interested in home improvement and lifestyle content.
• VTMcoreChannel Partner/ Reseller/ DistributorCollaboration with VTM, a major Belgian television channel. DayTime Television produces and broadcasts programs including 'Kan ik het ook?', 'Wooninspiraties', and 'De Branche-Expert' on VTM, reaching Belgian audiences with home and lifestyle content.
• Talpa NetworkflagshipChannel Partner/ Reseller/ DistributorClose relationships with Talpa Network provide DayTime Television with access to premium media channels and content distribution opportunities. The partnership enables content placement that is normally not accessible to every business, providing a competitive advantage in reaching Dutch television audiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Silverstone Television: Parent company of DayTime Television, also a Dutch commercial TV and media production group. Operates in the same branded-content production space with overlapping broadcast partnerships, making it the closest structural comparable.
• Woestijnvis: Belgian TV production house (part of DPG Media) producing entertainment and lifestyle programs for VTM and other Flemish broadcasters. Comparable as a Belgian peer producing lifestyle and entertainment formats for the same VTM broadcaster DayTime Television works with.

Others

• Talpa Network: Flagship broadcast partner of DayTime Television in the Netherlands. While primarily a broadcaster (not a producer), Talpa is comparable as part of the same value chain - it acquires, distributes, and monetizes the type of editorial lifestyle content DayTime produces.
• DPG Media (VTM parent): Belgian/Dutch media group operating VTM, RTL Netherlands, and other broadcasters. Comparable as both a direct distribution partner (VTM) and a vertically integrated competitor with its own in-house production (Woestijnvis) producing similar lifestyle formats.
• RTL Nederland: Dutch broadcaster and core distribution partner airing multiple DayTime formats (Business Tips, Wooninspiraties). Comparable as part of the same broadcast value chain and as a benchmark for the type of large media organizations DayTime's content competes against for advertiser mindshare.
• SBS Broadcasting: Dutch broadcaster (SBS6) airing DayTime's Woontrends format. Comparable as a distribution partner within the same broadcaster ecosystem where DayTime's lifestyle formats compete for slots and audience.

Broad incumbents

• Endemol Shine Group: Global TV production giant headquartered in Amsterdam that produces entertainment and branded formats for major broadcasters worldwide. Comparable as a much larger incumbent operating in the same commercial TV format space, though with substantially broader international reach.
• Banijay Group: Paris-headquartered global content production and distribution group (now including Endemol Shine). Operates in the same commercial TV format production space, with comparable lifestyle and entertainment format portfolios distributed across European broadcasters.
• Fremantle: Major international TV production and distribution company owned by RTL Group. Produces entertainment, factual, and branded formats for broadcasters globally, comparable to DayTime at a vastly larger scale and with the structural advantage of being vertically integrated with RTL.
• ITV Studios: Global production arm of ITV producing entertainment and lifestyle formats for multiple broadcasters. Comparable in the branded commercial format category, though at materially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daytimetelevision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daytime television