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DELICATELA

Full company profile

uuid02mhzf5

Namestring
DELICATELA
Legal namestring
DELICATELA
Websiteurl
delicatela.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

DELICATELA is a Barcelona-based, founder-owned direct-to-consumer e-commerce business that designs and sells embroidery kits, fabrics, needles, and craft supplies. Its catalog spans cross-stitch (punto de cruz) kits, cañamazo (canvas/petit point) kits, Japanese sashiko kits, punch needle materials, and standalone embroidery fabrics in multiple colors and sizes, with unit prices typically between €14.90 and €29.90. A custom kit service allows customers to commission bespoke designs from the in-house design team, and an in-house cutting workshop handles fabric preparation. The company targets DIY crafters and embroidery enthusiasts in Spain, with free shipping on orders over €30 to the Peninsula and the Balearic Islands.

The business runs on a standard Shopify storefront, offering self-serve browsing and checkout, and accepts major cards, Apple Pay, Google Pay, PayPal, Shop Pay, and Klarna buy-now-pay-later. The technology stack is otherwise commodity e-commerce: no proprietary platform, no app, no API, and no integrations beyond payments. Marketing is organic, relying on a blog with tutorials and project ideas, an email newsletter, and a social presence on Instagram, Facebook, and TikTok.

Revenue is generated entirely through one-time product sales with no subscription, licensing, or B2B channels. The company is privately held, bootstrapped, and operated by a single founder, Laura, with no disclosed headcount, revenue, external funding, partnerships, or M&A activity in the source data. Operating status is active, with a functioning website and recently dated content.

Short descriptiontext

DELICATELA is a Barcelona-based, founder-owned e-commerce brand that designs and sells embroidery kits, fabrics, and craft supplies directly to DIY hobbyists in Spain via a Shopify storefront.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersBarcelona, Spain
HQ citystring
Barcelona
HQ countrystring
Spain
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
embroidery supplies, cross-stitch kits, sashiko embroidery, craft materials, textile arts
Industry4 codes
PRIMARYCRALADAE
Needlepoint & Embroidery Shops
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAG
Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons)
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAA
General Fabric & Textile Stores
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAF
Cross-Stitch & Counted Thread Shops
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
NAICS code2 codes
  • Sewing, Needlework, and Piece Goods Retailers459130
  • Sewing, Needlework, and Piece Goods Retailers45913
SIC code1 code
  • Pens, Pencils & Other Artists' Materials3950
Product category
Embroidery & Craft Supplies
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Product Sales
TypeOne Time License
Description

One-time sales of embroidery kits, fabrics, needles, and crafting materials through their e-commerce storefront.

delicatela.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Pricing details1 tier
1Individual product pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products priced individually. Fabric pieces from €14.90, cañamazo kits up to €29.90, punto de cruz kits at €17.90, sashiko kits up to €18.00.

delicatela.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

DELICATELA sells embroidery fabrics, cross-stitch kits, sashiko (Japanese embroidery) kits, punch needle materials, and custom cañamazo (canvas) kits through a Shopify-powered online store based in Barcelona. The company operates an in-house workshop for fabric cutting and designs its own modern embroidery patterns, shipping to Spain (Peninsula and Balearic Islands) with 24/48-hour dispatch.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

DELICATELA is a craft and embroidery supplies company offering a comprehensive range of handcraft products. The core offering consists of embroidery fabrics (Telas), canvas kits (Cañamazo), cross-stitch kits (Punto de Cruz), and Japanese Sashiko embroidery kits. Additional offerings include custom/personalized kits and educational content through their blog. The company operates as a single brand with multiple product categories, all centered around textile arts and hand embroidery techniques. DELICATELA was founded by Laura, an embroidery enthusiast and amateur illustrator based in Barcelona, and emphasizes modern exclusive designs alongside traditional craft techniques.

Product and service1 record
1Telas para Bordado (Embroidery Fabrics)
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat2 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DELICATELA

Embroidery & Craft Suppliesdelicatela.com

DELICATELA is a Barcelona-based, founder-owned e-commerce brand that designs and sells embroidery kits, fabrics, and craft supplies directly to DIY hobbyists in Spain via a Shopify storefront.

What DELICATELA does

DELICATELA is a Barcelona-based, founder-owned direct-to-consumer e-commerce business that designs and sells embroidery kits, fabrics, needles, and craft supplies. Its catalog spans cross-stitch (punto de cruz) kits, cañamazo (canvas/petit point) kits, Japanese sashiko kits, punch needle materials, and standalone embroidery fabrics in multiple colors and sizes, with unit prices typically between €14.90 and €29.90. A custom kit service allows customers to commission bespoke designs from the in-house design team, and an in-house cutting workshop handles fabric preparation. The company targets DIY crafters and embroidery enthusiasts in Spain, with free shipping on orders over €30 to the Peninsula and the Balearic Islands.

The business runs on a standard Shopify storefront, offering self-serve browsing and checkout, and accepts major cards, Apple Pay, Google Pay, PayPal, Shop Pay, and Klarna buy-now-pay-later. The technology stack is otherwise commodity e-commerce: no proprietary platform, no app, no API, and no integrations beyond payments. Marketing is organic, relying on a blog with tutorials and project ideas, an email newsletter, and a social presence on Instagram, Facebook, and TikTok.

Revenue is generated entirely through one-time product sales with no subscription, licensing, or B2B channels. The company is privately held, bootstrapped, and operated by a single founder, Laura, with no disclosed headcount, revenue, external funding, partnerships, or M&A activity in the source data. Operating status is active, with a functioning website and recently dated content.

DELICATELA firmographics

Firmographics
Name
DELICATELA
Legal name
DELICATELA
Website
https://delicatela.com
Company type
Private
Operating status
Operating
Short description
DELICATELA is a Barcelona-based, founder-owned e-commerce brand that designs and sells embroidery kits, fabrics, and craft supplies directly to DIY hobbyists in Spain via a Shopify storefront.
Ownership category
akta.pro rank

DELICATELA industry classification

Industry
Product category
Embroidery & Craft Supplies
NAICS
Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
SIC
Pens, Pencils & Other Artists' Materials (3950)
akta.pro industry
PRIMARYCRALADAE
Needlepoint & Embroidery Shops
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAG
Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons)
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAA
General Fabric & Textile Stores
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
SECONDARYCRALADAF
Cross-Stitch & Counted Thread Shops
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

Keywords

  • Embroidery supplies
  • Cross-stitch kits
  • Sashiko embroidery
  • Craft materials
  • Textile arts

Where DELICATELA is headquartered

Location

Headquarters

HQ city
Barcelona
HQ country
Spain
HQ region
Europe

Markets served

DELICATELA business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

  1. Product Sales: One-time sales of embroidery kits, fabrics, needles, and crafting materials through their e-commerce storefront.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual product pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

DELICATELA product offering

Product offering

Core offering

DELICATELA sells embroidery fabrics, cross-stitch kits, sashiko (Japanese embroidery) kits, punch needle materials, and custom cañamazo (canvas) kits through a Shopify-powered online store based in Barcelona. The company operates an in-house workshop for fabric cutting and designs its own modern embroidery patterns, shipping to Spain (Peninsula and Balearic Islands) with 24/48-hour dispatch.

Product overview

DELICATELA is a craft and embroidery supplies company offering a comprehensive range of handcraft products. The core offering consists of embroidery fabrics (Telas), canvas kits (Cañamazo), cross-stitch kits (Punto de Cruz), and Japanese Sashiko embroidery kits. Additional offerings include custom/personalized kits and educational content through their blog. The company operates as a single brand with multiple product categories, all centered around textile arts and hand embroidery techniques. DELICATELA was founded by Laura, an embroidery enthusiast and amateur illustrator based in Barcelona, and emphasizes modern exclusive designs alongside traditional craft techniques.

Differentiator

Problem solved

Functional benefit

Products and services

  • Telas para Bordado (Embroidery Fabrics)

Companies that use DELICATELA

Customer profile

Segments1 record

Ideal customer profiles1 record

DELICATELA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

DELICATELA partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

DELICATELA competitors and assessment

Company assessment

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

DELICATELA social profiles

Digital presence

DELICATELA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DELICATELA leadership team

Management profile

Number of profiles

Profiles1 record

DELICATELA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DELICATELA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DELICATELA

What does DELICATELA do?

DELICATELA sells embroidery fabrics, cross-stitch kits, sashiko (Japanese embroidery) kits, punch needle materials, and custom cañamazo (canvas) kits through a Shopify-powered online store based in Barcelona. The company operates an in-house workshop for fabric cutting and designs its own modern embroidery patterns, shipping to Spain (Peninsula and Balearic Islands) with 24/48-hour dispatch.

Is DELICATELA a public or private company?

DELICATELA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was DELICATELA founded?

DELICATELA was founded in -1.

Where is DELICATELA based?

DELICATELA is headquartered in Barcelona, Spain, in the Europe region.

How does DELICATELA make money?

One revenue line is on record: product Sales.

Does DELICATELA have an API?

No public API is recorded for DELICATELA.

What industry is DELICATELA in?

DELICATELA's product category is Embroidery & Craft Supplies. Its primary akta.pro industry code is CRALADAE, Needlepoint & Embroidery Shops, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 459130 and its SIC code is 3950.

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