DELICATELA
DELICATELA is a Barcelona-based, founder-owned e-commerce brand that designs and sells embroidery kits, fabrics, and craft supplies directly to DIY hobbyists in Spain via a Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What DELICATELA does
DELICATELA is a Barcelona-based, founder-owned direct-to-consumer e-commerce business that designs and sells embroidery kits, fabrics, needles, and craft supplies. Its catalog spans cross-stitch (punto de cruz) kits, cañamazo (canvas/petit point) kits, Japanese sashiko kits, punch needle materials, and standalone embroidery fabrics in multiple colors and sizes, with unit prices typically between €14.90 and €29.90. A custom kit service allows customers to commission bespoke designs from the in-house design team, and an in-house cutting workshop handles fabric preparation. The company targets DIY crafters and embroidery enthusiasts in Spain, with free shipping on orders over €30 to the Peninsula and the Balearic Islands.
The business runs on a standard Shopify storefront, offering self-serve browsing and checkout, and accepts major cards, Apple Pay, Google Pay, PayPal, Shop Pay, and Klarna buy-now-pay-later. The technology stack is otherwise commodity e-commerce: no proprietary platform, no app, no API, and no integrations beyond payments. Marketing is organic, relying on a blog with tutorials and project ideas, an email newsletter, and a social presence on Instagram, Facebook, and TikTok.
Revenue is generated entirely through one-time product sales with no subscription, licensing, or B2B channels. The company is privately held, bootstrapped, and operated by a single founder, Laura, with no disclosed headcount, revenue, external funding, partnerships, or M&A activity in the source data. Operating status is active, with a functioning website and recently dated content.
DELICATELA firmographics
Firmographics- Name
- DELICATELA
- Legal name
- DELICATELA
- Website
- https://delicatela.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DELICATELA is a Barcelona-based, founder-owned e-commerce brand that designs and sells embroidery kits, fabrics, and craft supplies directly to DIY hobbyists in Spain via a Shopify storefront.
- Ownership category
- akta.pro rank
DELICATELA industry classification
Industry- Product category
- Embroidery & Craft Supplies
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro industry
- Needlepoint & Embroidery ShopsConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft RetailNotions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons)Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft RetailGeneral Fabric & Textile StoresConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft RetailCross-Stitch & Counted Thread ShopsConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail
Keywords
Where DELICATELA is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
DELICATELA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of embroidery kits, fabrics, needles, and crafting materials through their e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DELICATELA product offering
Product offeringCore offering
DELICATELA sells embroidery fabrics, cross-stitch kits, sashiko (Japanese embroidery) kits, punch needle materials, and custom cañamazo (canvas) kits through a Shopify-powered online store based in Barcelona. The company operates an in-house workshop for fabric cutting and designs its own modern embroidery patterns, shipping to Spain (Peninsula and Balearic Islands) with 24/48-hour dispatch.
Product overview
DELICATELA is a craft and embroidery supplies company offering a comprehensive range of handcraft products. The core offering consists of embroidery fabrics (Telas), canvas kits (Cañamazo), cross-stitch kits (Punto de Cruz), and Japanese Sashiko embroidery kits. Additional offerings include custom/personalized kits and educational content through their blog. The company operates as a single brand with multiple product categories, all centered around textile arts and hand embroidery techniques. DELICATELA was founded by Laura, an embroidery enthusiast and amateur illustrator based in Barcelona, and emphasizes modern exclusive designs alongside traditional craft techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Telas para Bordado (Embroidery Fabrics)
Companies that use DELICATELA
Customer profileSegments1 record
Ideal customer profiles1 record
DELICATELA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
DELICATELA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
DELICATELA competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights6 records
Customer concentration
DELICATELA social profiles
Digital presenceDELICATELA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DELICATELA leadership team
Management profileNumber of profiles
Profiles1 record
DELICATELA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DELICATELA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DELICATELA
What does DELICATELA do?
DELICATELA sells embroidery fabrics, cross-stitch kits, sashiko (Japanese embroidery) kits, punch needle materials, and custom cañamazo (canvas) kits through a Shopify-powered online store based in Barcelona. The company operates an in-house workshop for fabric cutting and designs its own modern embroidery patterns, shipping to Spain (Peninsula and Balearic Islands) with 24/48-hour dispatch.
Is DELICATELA a public or private company?
DELICATELA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DELICATELA founded?
DELICATELA was founded in -1.
Where is DELICATELA based?
DELICATELA is headquartered in Barcelona, Spain, in the Europe region.
How does DELICATELA make money?
One revenue line is on record: product Sales.
Does DELICATELA have an API?
No public API is recorded for DELICATELA.
What industry is DELICATELA in?
DELICATELA's product category is Embroidery & Craft Supplies. Its primary akta.pro industry code is CRALADAE, Needlepoint & Embroidery Shops, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 459130 and its SIC code is 3950.