Bass Phillip Wines
Bass Phillip Wines is a privately held, family-scale winery in South Gippsland, Victoria, producing ultra-premium biodynamic Pinot Noir and Chardonnay (Reserve up to AUD $835) for HNW collectors and fine dining accounts via direct-to-consumer allocation sales across eight countries, owned by a syndicate led by Burgundian winemaker Jean-Marie Fourrier.
- Company typePrivate
- Founded1979
- HeadquartersLeongatha South, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bass Phillip Wines does
Bass Phillip Wines is a privately held, family-scale winery in South Gippsland, Victoria, Australia, specializing in ultra-premium Pinot Noir and Chardonnay produced through biodynamic (since 2002) and organic (since 1993) viticulture. The estate spans approximately 14 hectares across the original 3.5-hectare Leongatha vineyard (planted 1979), an 8-hectare second site (1996), and a 3.6-hectare Kardella site (acquired October 2020), with annual production capped at approximately 5,000 cases. The portfolio is organized into a Reserve/Premium/Estate hierarchy sourced predominantly from the original vineyard, plus an entry-level 'Since 1979' label, Chardonnays, Gamay, and limited experimental varieties (Nebbiolo, Gewürztraminer, Rosé); wines are handcrafted with no irrigation, pesticides, fertilizers, fining, or filtration, and decanted by gravity.
The business operates a direct-to-consumer, allocation-based sales model through a Public Store and an exclusive Club Member Store on its website, with minimum case-quantity (6-bottle) orders and shipping to Australia, Hong Kong, Singapore, Malaysia, Japan, France, the United States, and the United Kingdom. Pricing spans AUD $53 to AUD $835 per 750ml, making Bass Phillip the most expensive Australian Pinot Noir producer. Revenue is supplemented by Club membership (recurring annual) and gift certificates (AUD $100-$1,000 denominations). Customers are predominantly high-net-worth wine collectors and connoisseurs, with secondary fine dining/hospitality accounts.
Bass Phillip was founded by Phillip Jones in 1979 and sold in April 2020 to a syndicate led by Jean-Marie Fourrier (Domaine Fourrier, Gevrey-Chambertin, Burgundy), with Singapore-based co-investors handling sales and marketing. Day-to-day operations are led by General Manager Adam Francis and Head of Administration & Marketing Dimity Beggs, with Vineyard Manager Mick Kelly (with the estate since 2002) overseeing viticulture. The company has held Langton's Classification 'Exceptional' status for Reserve Pinot Noir and 'Outstanding' for Premium Pinot Noir since 2018, and has produced the first Australian wine ever awarded 99 points by James Halliday (2010 Reserve).
Bass Phillip Wines firmographics
Firmographics- Name
- Bass Phillip Wines
- Legal name
- BP Wines (AU) Pty Ltd
- Website
- https://bassphillip.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Short description
- Bass Phillip Wines is a privately held, family-scale winery in South Gippsland, Victoria, producing ultra-premium biodynamic Pinot Noir and Chardonnay (Reserve up to AUD $835) for HNW collectors and fine dining accounts via direct-to-consumer allocation sales across eight countries, owned by a syndicate led by Burgundian winemaker Jean-Marie Fourrier.
- Ownership category
- akta.pro rank
Bass Phillip Wines industry classification
Industry- Product category
- Premium Wine
- NAICS
- Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Bass Phillip Wines is headquartered
LocationHeadquarters
- HQ city
- Leongatha South
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Bass Phillip Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of premium Pinot Noir, Chardonnay, Gamay and other wines through the company's e-commerce platform. Sales split between Public Store and exclusive Club Member Store. Primary revenue stream.
- Gift Certificates: Gift certificates sold in denominations of $100, $200, $500, and $1,000 with 180-day expiration. Provides ancillary revenue and customer acquisition.
- Club Membership: Annual club membership providing early access to wine releases, exclusive offers, and access to Club Member Store. Creates recurring customer relationship and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Estate Pinot Noir 2021 - AUD $105 per 750ml |
| Unit Pricing | Pay-as-you-go | Premium Pinot Noir 2021 - AUD $260 |
| Unit Pricing | Pay-as-you-go | Reserve Pinot Noir 2021 - AUD $835 |
| Unit Pricing | Pay-as-you-go | 'Since 1979' Pinot Noir - AUD $53 |
| Unit Pricing | Pay-as-you-go | Premium Chardonnay 2021 - AUD $112 |
| Unit Pricing | Pay-as-you-go | Estate Chardonnay 2021 - AUD $85 |
| Unit Pricing | Pay-as-you-go | Gamay 2021 - AUD $67 |
| Unit Pricing | Pay-as-you-go | Gift Certificates - AUD $100, $200, $500, $1,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bass Phillip Wines product offering
Product offeringCore offering
Bass Phillip Wines is a boutique South Gippsland winery that produces ultra-premium, allocation-based Pinot Noir and Chardonnay wines from biodynamically farmed vineyards in Leongatha and Kardella, Victoria. The portfolio spans a three-tier Pinot Noir hierarchy (Reserve, Premium, Estate) plus the entry-level 'Since 1979' label and 17K tier, alongside Premium and Estate Chardonnay, and limited experimental bottlings of Gamay, Nebbiolo, Rosé and Gewürztraminer. All wine is sold direct to consumers through an online Public Store and an exclusive Club Member Store, with international shipping to eight countries and gift certificates available in fixed denominations.
Product overview
Bass Phillip Wines is a South Gippsland, Victoria winery specializing in premium Pinot Noir and Chardonnay wines produced through natural, biodynamic viticulture. The portfolio is organized into three tiers of Pinot Noir (Reserve, Premium, Estate) plus an entry-level 'Since 1979' label, all sourced from the original 1979 Leongatha vineyard and newer Kardella site. Chardonnay offerings include Premium and Estate tiers. Additional products include Gamay, occasional Nebbiolo, Rosé, and Gewürztraminer experiments. The winery sells direct-to-consumer through a Public Store (general public) and Club Member Store (exclusive access), with wines shipped to Australia, Hong Kong, Singapore, Malaysia, Japan, France, United States, and United Kingdom. Founded in 1979 by Phillip Jones and acquired by Burgundy luminary Jean-Marie Fourrier in 2020, the estate produces wines capable of cellaring 20+ years with exceptional texture, complexity, and minerality characteristic of their humid, high-rainfall Gippsland terroir.
Differentiator
Problem solved
Functional benefit
Products and services
- Reserve Pinot Noir The top-tier Pinot Noir from the original 1979 Leongatha Estate vineyard, displaying exceptional texture, complexity, minerality and cellaring potential of 20+ years. Selected from the finest parcels for maximum concentration and depth, priced at AUD $835 for the 2021 vintage (98 points).
- Premium Pinot Noir Second-tier Pinot Noir from the original 1979 Leongatha vineyard, known for charm, perfume, accessible fruit and excellent cellaring potential. Priced at AUD $260 for the 2021 vintage (98 points from Huon Hooke, 38% new oak).
- Estate Pinot Noir Entry-tier Pinot Noir from the original Leongatha vineyard, displaying vibrant fruit, balanced acidity and minerality characteristic of South Gippsland terroir. Priced at AUD $105 for the 2021 vintage (13.9% alcohol, cork closure).
- 'Since 1979' Pinot Noir An entry-level Pinot Noir paying homage to the founding year, offering a more accessible, juicier style at AUD $53 with no new oak, intended to bring the Bass Phillip style to a wider audience.
- 17K Pinot Noir A Pinot Noir named after the original vineyard planting density of 17,000 vines per hectare, positioned as a quality accessible option for new consumers to the Bass Phillip range.
- Premium Chardonnay The top-tier Chardonnay with a more Burgundian, worked style, fermented and aged in 46% new oak with full malolactic conversion. Priced at AUD $112 for the 2021 vintage.
- Estate Chardonnay Second-tier Chardonnay with a more fruit-driven style appealing to Australian palates, fermented and aged in 24% new oak with full malolactic conversion. Priced at AUD $85 for the 2021 vintage.
- Gamay Gamay produced using Pinot Noir-inspired winemaking techniques (destemming and whole-berry fermentation with hand plunging) rather than traditional Beaujolais carbonic maceration, praised as one of Australia's best Gamay examples. Priced at AUD $67 for the 2021 vintage.
- Nebbiolo An experimental red wine variety from the Gippsland vineyard, with promising concentration and ripe, sumptuous character, reflecting Bass Phillip's willingness to trial non-Pinot reds in the South Gippsland terroir.
- Rosé A gently hazy, pale-salmon colored Rosé with rose-hip and spiced cream notes and a long, savoury character, occasionally produced by Bass Phillip and under consideration for deletion from the range.
- Gewürztraminer An aromatic white wine variety occasionally produced by Bass Phillip alongside its core Pinot Noir and Chardonnay portfolio.
- Old World vs. New World 3-Bottle Set A limited side-by-side comparison set pairing Bass Phillip Estate Pinot Noir with Vigne Comte de Chapelle Burgundy wines, designed to showcase Old World vs New World terroir expressions under Jean-Marie Fourrier's winemaking direction.
- Gift Certificates Gift certificates available in denominations of AUD $100, $200, $500 and $1,000, valid for 180 days and emailed to recipients after purchase, supporting gift-giving and customer acquisition.
- Bass Phillip Club Membership An annual club membership providing early access to wine releases, exclusive offers and access to the members-only Club Member Store, creating recurring customer relationships, loyalty and allocation priority.
Quantifiable outcome
- 98-99 points from James Halliday and Huon Hooke for multiple vintages
- +2 more outcomes
Companies that use Bass Phillip Wines
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bass Phillip Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bass Phillip Wines partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights4 records
Bass Phillip Wines competitors and assessment
Company assessmentDirect peers
- Tolpuddle Vineyard: Single-estate Tasmanian producer specializing in ultra-premium Pinot Noir and Chardonnay with strong cult following and high critic scores. Closely comparable to Bass Phillip on small-scale, terroir-driven, cool-climate Pinot Noir positioning and allocation-based demand.
- Bindi Wines: Family-run Macedon Ranges Pinot Noir/Chardonnay producer with ultra-low yields, biodynamic practices, and a cult reputation among collectors. Directly comparable to Bass Phillip on philosophy, scale, scarcity economics, and Pinot Noir specialization.
- By Farr: Boutique Geelong Pinot Noir and Chardonnay producer renowned for low-intervention, terroir-focused wines and a tightly allocated mailing list. Comparable to Bass Phillip on small-volume Burgundy-influenced Australian Pinot Noir with cult pricing.
- Yarra Yering: Historic Yarra Valley estate producing age-worthy, allocation-driven Pinot Noir and Chardonnay with strong critic scores and a collector base. Comparable to Bass Phillip as a benchmark Australian premium Pinot Noir house with established secondary-market demand.
- Moorooduc Estate: Mornington Peninsula estate specializing in single-vineyard Pinot Noir and Chardonnay with biodynamic viticulture and low yields. Directly comparable on cool-climate single-estate Pinot philosophy and premium price positioning.
- Giant Steps: Yarra Valley Pinot Noir and Chardonnay producer with a focus on single-vineyard expression and high critical acclaim. Comparable as a premium Australian Pinot Noir house targeting fine-dining and collector channels.
- Lethbridge Wines: Geelong-based producer of biodynamic Pinot Noir, Chardonnay, and other varietals with a focus on natural winemaking. Comparable on biodynamic philosophy and cool-climate Pinot Noir/Chardonnay production in southern Victoria.
Broad incumbents
- Coldstream Hills: Established Yarra Valley Pinot Noir producer with broader distribution and a wider price ladder than Bass Phillip. Comparable as a premium Australian Pinot Noir brand but at higher volume and lower price points.
- Penfolds: Australia's flagship luxury wine portfolio with Bin and Collection tiers including premium Pinot Noir and Chardonnay. Comparable as a high-prestige Australian wine brand, though much larger, multi-region, and broader than Bass Phillip's specialist focus.
Others
- Domaine Fourrier: Jean-Marie Fourrier's Burgundy estate in Gevrey-Chambertin, which acquired Bass Phillip in 2020. The strategic parent and benchmark for Bass Phillip's Burgundy-influenced winemaking, useful as a Burgundy pricing reference for premium Australian Pinot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bass Phillip Wines social profiles
Digital presenceBass Phillip Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bass Phillip Wines leadership team
Management profileNumber of profiles
Profiles4 records
Bass Phillip Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bass Phillip Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bass Phillip Wines
What does Bass Phillip Wines do?
Bass Phillip Wines is a boutique South Gippsland winery that produces ultra-premium, allocation-based Pinot Noir and Chardonnay wines from biodynamically farmed vineyards in Leongatha and Kardella, Victoria. The portfolio spans a three-tier Pinot Noir hierarchy (Reserve, Premium, Estate) plus the entry-level 'Since 1979' label and 17K tier, alongside Premium and Estate Chardonnay, and limited experimental bottlings of Gamay, Nebbiolo, Rosé and Gewürztraminer. All wine is sold direct to consumers through an online Public Store and an exclusive Club Member Store, with international shipping to eight countries and gift certificates available in fixed denominations.
Is Bass Phillip Wines a public or private company?
Bass Phillip Wines is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bass Phillip Wines founded?
Bass Phillip Wines was founded in 1979.
Where is Bass Phillip Wines based?
Bass Phillip Wines is headquartered in Leongatha South, Australia, in the Oceania region.
How does Bass Phillip Wines make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are gift Certificates and club Membership.
Who are Bass Phillip Wines's main competitors?
Direct peers on record are Tolpuddle Vineyard, Bindi Wines, By Farr, Yarra Yering, Moorooduc Estate, Giant Steps and Lethbridge Wines. Broad incumbents are Coldstream Hills and Penfolds. Domaine Fourrier is listed as an others.
Does Bass Phillip Wines have an API?
No public API is recorded for Bass Phillip Wines.
What industry is Bass Phillip Wines in?
Bass Phillip Wines's product category is Premium Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 31213 and its SIC code is 5180.