Fellers Food Service Equipment
Fellers Food Service Equipment is a third-generation, family-owned commercial kitchen equipment distributor based in Springfield, Missouri. Founded in 1945, the company supplies restaurants, schools, and foodservice operators with new and used equipment, parts, smallwares, and CAD-based kitchen design services.
- Company typePrivate
- Founded1945
- HeadquartersSpringfield, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Fellers Food Service Equipment does
Fellers Food Service Equipment is a privately held, family-owned B2B foodservice equipment distributor headquartered at 2140 Grand Street in Springfield, Missouri. Founded in 1945 by Howard and Phyllis Fellers as a small operation reconditioning furniture and small appliances, the company pivoted to restaurant equipment early in its history and is now in its third generation of family ownership after Carl Fellers assumed control in 1973. It supplies commercial kitchen equipment, parts, and smallwares to restaurants, pizzerias, schools, and other foodservice operators primarily within the Missouri region, and it has occupied its current Grand Street facility since 1985.
The company's offering pairs hardware distribution with professional design services. Its core technical capability is computer-aided design (CAD) for kitchen equipment layouts, supplemented by Google SketchUp for 3D visualization that allows customers to preview designs before ordering. The catalog spans thousands of SKUs across multiple third-party brands and is supplemented by a proprietary FELLERS sub-brand covering faucets, dispensers, filtration systems, hot wells, induction ranges, hand sinks, hose reel systems, and steam table pans. Distribution runs through a single physical showroom, a digital flip-book catalog, and a direct field-sales motion supported by named representatives (e.g., Rick Spencer). Operational commitments include same-day delivery for orders placed before 11 a.m. and post-sale service support.
Revenue is generated primarily through unit-based hardware sales of new and used equipment, replacement parts, and smallwares, with an additional professional services stream from design and contracting engagements that span initial layout through final installation. Pricing is not publicly disclosed; customers request quotes via phone, showroom visits, or online inquiry. The company positions itself as a full-service partner rather than a transactional vendor — its stated mission explicitly prioritizes customer success over sale velocity — and serves a mix of SMB restaurants (e.g., The Pasta House, DaVinci's Pizza) and institutional accounts (e.g., Independence USD #446 school nutrition program).
Fellers Food Service Equipment firmographics
Firmographics- Name
- Fellers Food Service Equipment
- Legal name
- Fellers Food Service, LLC
- Website
- https://fellersfoodservice.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Short description
- Fellers Food Service Equipment is a third-generation, family-owned commercial kitchen equipment distributor based in Springfield, Missouri. Founded in 1945, the company supplies restaurants, schools, and foodservice operators with new and used equipment, parts, smallwares, and CAD-based kitchen design services.
- Ownership category
- akta.pro rank
Fellers Food Service Equipment industry classification
Industry- Product category
- Commercial Foodservice Equipment Distribution
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)
Keywords
Where Fellers Food Service Equipment is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fellers Food Service Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Foodservice Equipment Sales: Sale of new and used restaurant equipment including cooking equipment, refrigeration, storage, prep equipment, and supplies. Also offers special order products for specific customer requirements.
- Design & Contracting Services: Provides kitchen design services from initial design phase through final delivery and installation, including equipment layout, specifications, and project management.
- Parts & Supplies: Sale of replacement parts, smallwares, and consumable supplies for foodservice operations. Carries thousands of items from various brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing for individual items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fellers Food Service Equipment product offering
Product offeringCore offering
Fellers Food Service Equipment distributes new and used commercial kitchen equipment, smallwares, and parts from multiple brands to restaurants and institutional foodservice operators, and also sells its own proprietary FELLERS-brand products (faucets, dispensers, filtration systems, hot wells, induction ranges, hand sinks, hose reel systems, steam table pans). It complements equipment supply with a Design & Contracting service that uses CAD technology and Google SketchUp to produce precise layout drawings and 3D visualizations for commercial kitchens, supported by a physical showroom, an online catalog, and same-day delivery before 11 am.
Product overview
Fellers Food Service Equipment operates as a foodservice equipment and supply company offering a comprehensive portfolio centered on restaurant kitchen equipment and supplies. The core offering consists of foodservice equipment and supplies from multiple brands, complemented by proprietary FELLERS brand products (including faucets, dispensers, filtration systems, hot wells, induction ranges, hand sinks, hose reel systems, and steam table pans). The Design & Contracting Team provides professional services including CAD technology and Google Sketch Up 3D visualizations for kitchen layout and equipment specifications. Additional services include a showroom, online catalog, and delivery options including same-day delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodservice Equipment & Supplies Comprehensive range of new and used commercial foodservice equipment and consumable supplies — including cooking equipment, refrigeration, storage, prep tools, and kitchen accessories — sourced from multiple brands and stocked for restaurant and institutional buyers.
- Design & Contracting Services Professional kitchen design and contracting service for foodservice operators, covering initial layout design, equipment specifications, CAD drawings, 3D visualizations using Google SketchUp, and project management through delivery and installation.
- FELLERS Brand Products Proprietary FELLERS-brand line of foodservice equipment and supplies including faucets, dispensers, filtration systems, hot wells, induction ranges, hand sinks, hose reel systems, and steam table pans, sold alongside third-party brands.
- Online Product Catalog Digital flip-book product catalog accessible via the Fellers website (heyzine.com/flip-book/7c9829cb6e.html) that showcases the full product inventory and lets customers browse items with part numbers, brands, and pack/size information.
- Same-Day Delivery Service Delivery of products within Fellers' regional service area, with same-day delivery available for orders placed before 11 am.
Quantifiable outcome
- Same day delivery available when ordered before 11 am
Companies that use Fellers Food Service Equipment
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Fellers Food Service Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fellers Food Service Equipment partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fellers Food Service Equipment competitors and assessment
Company assessmentDirect peers
- Central Restaurant Products: Mid-sized foodservice equipment and supplies distributor offering new and used equipment plus smallwares to restaurants and institutions. Directly comparable to Fellers in product breadth, customer type, and distribution model.
- Boelter Companies: Midwest-based commercial foodservice equipment distributor supplying restaurants, schools, and hospitality operators with new equipment, smallwares, and design services. Closely aligned with Fellers on customer mix and project-based sales motion.
- Klover Equipment Company: Family-owned commercial kitchen equipment distributor serving schools, restaurants, and institutions across the central US with equipment, design, and supplies — a near-mirror of Fellers' regional, multi-generational operating model.
- Bargreen Ellensburg Restaurant Equipment: Family-operated foodservice equipment and supply house serving restaurants, schools, and hospitality groups with equipment plus design and consulting services. Comparable on family ownership, institutional customer base, and design-led sales motion.
- KaTom Restaurant Supply: Tennessee-based foodservice equipment and supply distributor serving restaurants, schools, and institutions across the central and southeastern US. Comparable in customer mix and distribution model with strong emphasis on smallwares and replacement parts.
Broad incumbents
- The Wasserstrom Company: Larger, multi-generation foodservice equipment and supply distributor serving national restaurant chains and institutions. Comparable offering to Fellers but with a much broader footprint and enterprise-scale catalog.
- Edward Don & Company: One of the largest US foodservice equipment, supplies, and furniture distributors with national distribution centers. Competes with Fellers on the same product categories but with substantially greater scale and breadth.
- TriMark Foodcraft / TriMark USA: National foodservice equipment, supply, and design firm serving chain restaurants, schools, and healthcare. Overlaps with Fellers' equipment-plus-design positioning but at materially larger scale.
- Restaurant Depot: Membership-based restaurant supply warehouse club selling foodservice equipment, smallwares, and consumables in bulk. Same customer base and product categories as Fellers but with a cash-and-carry, multi-location retail format.
- Clark Associates / The Restaurant Store: Major commercial foodservice equipment and smallwares distributor with showroom, catalog, and online channels serving restaurants and institutions. Overlaps with Fellers in product categories but operates at much larger scale with proprietary private-label brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fellers Food Service Equipment social profiles
Digital presenceFellers Food Service Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fellers Food Service Equipment leadership team
Management profileNumber of profiles
Profiles2 records
Fellers Food Service Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fellers Food Service Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fellers Food Service Equipment
What does Fellers Food Service Equipment do?
Fellers Food Service Equipment distributes new and used commercial kitchen equipment, smallwares, and parts from multiple brands to restaurants and institutional foodservice operators, and also sells its own proprietary FELLERS-brand products (faucets, dispensers, filtration systems, hot wells, induction ranges, hand sinks, hose reel systems, steam table pans). It complements equipment supply with a Design & Contracting service that uses CAD technology and Google SketchUp to produce precise layout drawings and 3D visualizations for commercial kitchens, supported by a physical showroom, an online catalog, and same-day delivery before 11 am.
Is Fellers Food Service Equipment a public or private company?
Fellers Food Service Equipment is a private company. It is classified as family owned and is currently operating.
When was Fellers Food Service Equipment founded?
Fellers Food Service Equipment was founded in 1945.
Where is Fellers Food Service Equipment based?
Fellers Food Service Equipment is headquartered in Springfield, United States, in the North America region.
How does Fellers Food Service Equipment make money?
Three revenue lines are on record. Foodservice Equipment Sales are the primary driver. The others are design & Contracting Services and parts & Supplies.
Who are Fellers Food Service Equipment's main competitors?
Direct peers on record are Central Restaurant Products, Boelter Companies, Klover Equipment Company, Bargreen Ellensburg Restaurant Equipment and KaTom Restaurant Supply. Broad incumbents are The Wasserstrom Company, Edward Don & Company, TriMark Foodcraft / TriMark USA, Restaurant Depot and Clark Associates / The Restaurant Store.
Does Fellers Food Service Equipment have an API?
No public API is recorded for Fellers Food Service Equipment.
What industry is Fellers Food Service Equipment in?
Fellers Food Service Equipment's product category is Commercial Foodservice Equipment Distribution. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 3333 and its SIC code is 5080.