epic axe throwing club

What epic axe throwing club does

Epic Axe Throwing Club is a privately held, founder-owned experiential entertainment company that operates axe throwing venues and mobile services primarily in North Carolina and Texas. The company, owned by Billy McDaniel, grew from a single mobile enclosed trailer into five fixed brick-and-mortar locations, with the flagship Raleigh site situated inside the Morgan Street Food Hall at 411 West Morgan Street, offering co-located access to 20 food vendors and three bars. Core products are three timed session tiers: a 30-minute session ($19.95 per person, up to four guests), a one-hour session ($29.95 per person, up to 12 guests), and a 1.5-hour tournament-style session ($39.95 per person, up to 36 guests), all of which include a personal coach and equipment for guests aged 12 and older.

The business model is direct-to-consumer and event-driven, with per-session pricing as the primary revenue stream supplemented by beverage sales, on-site apparel merchandise, and private event bookings for corporate team building, birthdays, bachelor and bachelorette parties, and holiday parties. Distribution is omnichannel but lightweight: reservations are captured through the FareHarbor booking platform embedded on a WordPress website, walk-ins are accommodated on a space-available basis, and demand is generated through Instagram, Facebook, Yelp, and Google Reviews. A dedicated corporate inquiry form supports larger group sales.

The underlying technology stack is standard small-business tooling rather than a proprietary platform: WordPress CMS, FareHarbor for booking and payments, Google Analytics for traffic analysis, Google Maps for location display, and Google reCAPTCHA for spam prevention. The one internally developed asset is the T.H.R.O.W. safety methodology (Technique, Hold, Release, Open to Coaching, Wait for the all-clear), a branded operational framework that standardizes coaching and safety across all locations. The company has no external investors, no patent or trademark filings in evidence, no mobile app, and no disclosed headcount or revenue figures.

Name

epic axe throwing club

Legal name

Epic Axe

Website

https://epic-axe.com

Company type

Private

Operating status

Operating

Short description

Epic Axe Throwing Club is a founder-owned experiential entertainment operator running five axe throwing venues in North Carolina and Texas, offering coached sessions, group events, and mobile services for corporate teams, celebrations, and general social guests.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Axe Throwing Session Fees: Per-session fees charged to customers for axe throwing activities. Session durations range from 30 minutes to 1.5 hours with per-person pricing. Includes coaching and equipment use.
2. Beverage Sales: Sale of beer, wine, and bottle shop items at locations. Raleigh location has access to 3 bars within Morgan Street Food Hall. Wake Forest offers bar-style snacks.
3. Merchandise Sales: Sale of branded apparel including t-shirts and other merchandise at each location.
4. Private Event Booking: Revenue from private event reservations including corporate team building, birthday parties, holiday parties, and bachelor/bachelorette events. Optional Epic Axe trophy available for tournament winners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Epic Axe operates physical axe-throwing venues offering coached, timed throwing sessions (30 minutes, 1 hour, and 1.5 hours) priced per person, with sessions including equipment use and a personal coach. The business also delivers private group events for corporate team building, birthdays, bachelor/bachelorette parties, and holiday parties, complemented by a social house offering beer, wine, bottle shop items, and on-site food options at the Raleigh location inside Morgan Street Food Hall.

Product overview

Epic Axe is an Axe Throwing and Social House venue offering a portfolio of axe throwing experiences and social amenities. The core product consists of timed axe throwing sessions (30 minutes, 1 hour, and 1.5 hours) with professional coaching and tournament-style gameplay. Additional offerings include team building events for private groups, gift cards, and apparel merchandise. The social house experience features wine, beer, bottle shop, and food options depending on location. All sessions include a personal axe throwing coach and are designed for guests ages 12 and up.

Differentiator

Problem solved

Functional benefit

Products and services

• 30 Minute Axe Throwing A 30-minute coached axe throwing session for guests ages 12 and up, accommodating up to four people per booking. Price starts at $19.95 per person and includes a personal coach and equipment. Designed as an introductory recreational experience for casual visitors.
• One Hour Axe Throwing A one-hour coached axe throwing session for ages 12 and up, with a minimum of 2 and maximum of 12 people per booking. Price starts at $29.95 per person and includes coaching, equipment, and competitive play. Targeted at groups seeking fun, thrill, and competition.
• 1.5 Hour Axe Throwing An extended 1.5-hour coached session featuring in-depth instruction and tournament-style gameplay for ages 12 and up. Requires a minimum of 6 and supports up to 36 people per booking. Price starts at $39.95 per person and is the primary format for private group events.
• Team Building and Private Group Events Private group event package for corporate team building, birthdays, bachelor/bachelorette parties, and holiday parties. Includes 1.5 hours of throwing, private lounge space, VIP axe throwing room, and an optional Epic Axe trophy for tournament winners. Booked through a dedicated inquiry form for large groups.
• Gift Cards Prepaid gift cards redeemable for axe throwing sessions at Epic Axe locations, purchased through the FareHarbor booking platform.
• Apparel and Merchandise Branded Epic Axe t-shirts and related merchandise sold on-site at each location.
• Social House Experience An on-site social house offering including a wine and beer selection, bottle shop, indoor lounge, and outdoor patio. Food options are provided through co-located vendors, with the Raleigh location offering 20 food vendors and 3 bars inside Morgan Street Food Hall.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the booking and reservation system embedded on Epic Axe's website. Customers book sessions and gift cards through the FareHarbor platform. Handles payment processing and scheduling.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/epicaxe
• Instagraminstagram.com/epicaxeraleigh
• LinkedInlinkedin.com/company/epic-axe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about epic axe throwing club