kruidhof

Name

kruidhof

Legal name

De Botanische Tuin De Kruidhof

Website

https://dekruidhof.nl

Company type

Private

Founded year

1930

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Buitenpost

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission Fees: Visitors pay admission fees to access the botanical gardens and Ice Age Museum. Adults €8.50, children 5-12 €2.50, children 0-4 free with Museumkaart
2. Plant and Garden Product Sales: Sales garden (Verkooptuin) selling plants, herbs, fruit trees, and garden accessories. Museum shop selling gifts, local products, tools, and natural products
3. Workshop Fees: Various workshops offered including botanical drawing (€49.99), ecoprint workshops (€104), writing workshops (€17.50), and eco-creative workshops (€104)
4. Guided Tours: Group tours with guide costing €30 per group (max 15 persons)
5. Restaurant/Eating Garden (Eettuin): Currently closed but was operated by independent entrepreneur on the premises

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

De Kruidhof operates a municipal botanical garden and museum in Buitenpost, Friesland, with 19 themed gardens containing over 2,000 plant species across nearly 4 hectares, plus an on-site Ice Age Museum included with admission. It sells plants and garden accessories through its free-access Verkooptuin, runs a museum gift shop, and offers paid guided group tours and themed workshops (botanical drawing, ecoprint, writing, eco-creative).

Product overview

De Kruidhof is a botanical garden (Hortus van Fryslân) offering admission to its 19 themed gardens across nearly 4 hectares. The garden features the IJstijdenmuseum (Ice Age Museum) with included access. Visitors can purchase plants from the Verkooptuin and browse the museum gift shop. Additional paid offerings include guided group tours and educational workshops. The organization also recruits volunteers and offers internship opportunities in horticultural and customer service roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Botanische Tuinen (19 Themed Gardens) The botanical gardens spanning approximately 4 hectares with 19 themed gardens including Geneeskrachtige Kruidentuin (medicinal herb garden), Keukenkruidentuin (culinary herb garden), Fruithof, Kloostertuin, Bijbelplantentuin, Meditatietuin, Heemtuin, and Verfplantentuin. Included with general admission for visitors.
• IJstijdenmuseum (Ice Age Museum) Ice Age Museum on the grounds telling the story of the last two ice ages and how they shaped the Northern Netherlands landscape, including prehistoric life and hunting displays. Access included with general garden admission; operated by a separate foundation.
• Verkooptuin (Plant Sales Garden)
• Museumwinkel (Museum Gift Shop)
• Groepsbezoek & Rondleidingen (Group Visits & Guided Tours) Group visits and guided tours of the botanical gardens, including company outings, association trips, family days, and children's parties. Guided tours last approximately 75 minutes (5 quarters) and cost €30 per group (max 15 persons).
• Workshops & Evenementen Various paid workshops including botanical drawing (€49.99), ecoprint (€104), eco-creative workshops (€104), writing workshops (€17.50), and seasonal events such as harvest day (Oogstdag) and fruit show. Includes materials, garden access, coffee/tea, and instruction.

Quantifiable outcome

• 2000 plant species maintained across 19 themed gardens on nearly 4 hectares
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Markant FrieslandcoreStrategic or Co-development PartnerCollaboration of 30 museums in Northeast Friesland working to showcase the unique cultural-historical and societal identity of the region.
• Stichting Natuureducatie BuitenpostcoreStrategic or Co-development PartnerFoundation supporting Botanische Tuin De Kruidhof with word and deed, focusing on nature education in the broadest sense at or near the botanical garden.
• Museumfederatie FryslâncoreStrategic or Co-development PartnerCollaboration of over 70 quality museums in Friesland ensuring quality of member museums.
• Stichting MuseumkaartminorGTM or Marketing PartnerProvides free museum entry to cardholders. De Kruidhof accepts Museumkaart and participates in the scheme.
• Nederlandse Vereniging Botanische TuinencoreStrategic or Co-development PartnerUmbrella organization founded in 1998. All member gardens work on preservation of plant biodiversity.
• NME AchtkarselencoreStrategic or Co-development PartnerNature and Environment Education organization providing educational programs and materials for schools in Achtkarselen, including regular excursions at De Kruidhof such as bee lessons.
• Rijksuniversiteit GroningencoreStrategic or Co-development PartnerLong-standing collaboration on growing plant material for scientific research. Historical relationship since the 1950s when the university conducted research on medicinal properties of plants at De Kruidhof.
• Gemeente AchtkarselencoreStrategic or Co-development PartnerOwner of De Kruidhof since the late 1970s. Provides municipal support and follows the privacy policy guidelines of the municipality.
• WaddendelicatessenminorOthersRegional food producer supplying delicacies for the museum shop.
• De WitminorOthersTool manufacturer providing garden tools for the museum shop. Produces a wide range of forged tools including hammers, spades, hoes, and more.
• IJstijdenmuseumcoreStrategic or Co-development PartnerSeparate foundation with own board located on De Kruidhof premises. Provides combined visitor experience and collaborates on joint offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arboretum Poort Bulten: Tree-focused arboretum in the Netherlands offering themed collections and visitor programming. Comparable specialized-plant attraction model.
• Hortus Botanicus Amsterdam: Historic Amsterdam botanical garden operating themed gardens, plant sales, and educational programs. Directly comparable as a Dutch municipal-style botanical garden with admission-based visitation and a heritage collection spanning centuries.
• Hortus Botanicus Leiden: Leiden botanical garden founded in 1590 with themed collections, plant sales, and university affiliations (Leiden University). Closely comparable mix of academic-research partnership, themed garden experience, and visitor-facing retail.
• Botanische Tuinen Utrecht University: Utrecht University's botanical gardens, including the Fort Hoofddijk site, with themed collections and research ties. Direct peer given the university-research angle De Kruidhof shares with Rijksuniversiteit Groningen.
• Belmonte Arboretum Wageningen: Wageningen arboretum with themed plant collections and educational programming. Comparable as a Dutch specialized botanical attraction drawing visitors and school groups.
• Von Gimborn Arboretum: Dutch arboretum in Doorn with extensive plant collections and educational offerings. Comparable themed-garden attraction with public visitation.
• Kasteeltuinen Arcen: Dutch castle gardens offering themed garden experiences, plant retail, and seasonal events. Comparable combination of themed garden visitation, plant sales, and event-driven attendance.

Broad incumbents

• Keukenhof: One of the world's largest flower gardens in Lisse, Netherlands, with massive seasonal visitation. Comparable as a Dutch garden attraction, though much larger in scale and commercially focused on bulb flowers.
• Royal Botanic Gardens Kew: Major UK botanical garden with extensive plant collections, research programs, and tourism. Comparable as a peer botanical institution with conservation mission and plant-focused education, though operating at vastly larger scale.

Regional players

• Botanischer Garten Berlin: Major Berlin botanical garden operated by Freie Universität Berlin with themed collections and research mandate. Comparable mix of botanical display, conservation, and university research, though operating in a different national market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dekruidhof
• Instagraminstagram.com/dekruidhof
• Xx.com/dekruidhof

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kruidhof