el mouradi hotels
El Mouradi Hotels is Tunisia's largest privately-held hotel chain, operating 17 properties (16,000 beds) across 3- to 5-star categories in eight Tunisian regions. It serves leisure families, couples, business travelers, and wellness tourists with rooms, all-inclusive packages, thalassotherapy cures, and excursions distributed via its proprietary booking platform and travel-agency partners.
- Company typePrivate
- Founded2004
- HeadquartersEl Kantaoui, Sousse, Tunisia
- Headcount—
- GTM typeB2C
- OfferingServices
What el mouradi hotels does
El Mouradi Hotels (legal name: EL MOURADI Hotels) is a privately-held Tunisian hotel chain founded in 2004 by Néji Mhiri, who serves as Président Directeur Général. The company operates 17 properties with approximately 16,000 beds across eight Tunisian regions, spanning 3-, 4-, and 5-star categories. Its portfolio includes coastal beach resorts (Hammamet, Mahdia, Djerba Menzel, Port El Kantaoui properties), the flagship 5-star El Mouradi Africa in central Tunis (189 rooms, 22 suites) targeting business and conference demand, the 5-star El Mouradi Palace facing a 36-hole golf course, desert gateway hotels in Douz and Tozeur, and a thermal-spa mountain resort at Hammam Bourguiba/Ain Draham. Per its own materials, El Mouradi is the largest hotel chain in Tunisia by bed count and geographic coverage.
The company's commercial operations rest on three revenue streams: (1) room revenue across multiple meal-plan tiers (room-only through all-inclusive), with publicly quoted adult nightly rates from 188 DT at the 3-star Club Selima to 318 DT at the 4-star Djerba Menzel; (2) thalassotherapy and thermal-cure services across at least six properties, with packages starting at 290 DT and specialized programs (Arthro-Rheumatismal, Ayurvedic, Marine Beauty, Post-Natal, Fitness, etc.) of 3–12 days; and (3) excursion packages (desert, oasis, cultural, island tours) sold as ancillary transaction-fee revenue. Distribution runs through two channels: a direct-to-consumer online booking system on elmouradi.com (multi-currency, multi-language, 24/7) and a B2B voucher-based channel for travel agencies and tour operators. The underlying reservation platform, CYBERESA.NET, is proprietary and provides real-time availability, booking, and online check-in across the entire chain.
The customer base spans leisure families (primary segment), couples and honeymooners, business travelers, health/wellness seekers, and special-interest tourists (golf, desert, culture). El Mouradi markets through its website and organic social channels (Facebook, Instagram, Twitter) with no paid-performance or programmatic advertising evidence in the source. The company operates from a single commercial direction headquartered at El Kantaoui (BP 48, 4089 El Kantaoui, Tunisia) under founder ownership; there is no evidence of institutional investors, subsidiaries, M&A activity, or capital raises in the disclosed material.
el mouradi hotels firmographics
Firmographics- Name
- el mouradi hotels
- Legal name
- EL MOURADI Hotels
- Website
- https://elmouradi.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- El Mouradi Hotels is Tunisia's largest privately-held hotel chain, operating 17 properties (16,000 beds) across 3- to 5-star categories in eight Tunisian regions. It serves leisure families, couples, business travelers, and wellness tourists with rooms, all-inclusive packages, thalassotherapy cures, and excursions distributed via its proprietary booking platform and travel-agency partners.
- Ownership category
- akta.pro rank
el mouradi hotels industry classification
Industry- Product category
- Hotel and Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury All-Inclusive Resorts (THAGACAI)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Desert Luxury Resorts (THAGACAC), Wellness-Lifestyle Boutique Hotels (THAGADAF), Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where el mouradi hotels is headquartered
LocationHeadquarters
- HQ city
- El Kantaoui, Sousse
- HQ country
- Tunisia
- HQ region
- Africa
Offices15 records
Markets served
el mouradi hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Room Revenue: Primary revenue from hotel room bookings across 17 properties. Offers multiple accommodation types including standard rooms, suites, bungalows, and villas. Room pricing varies by season, star rating, and meal plan (room only, bed & breakfast, half board, full board, all inclusive).
- Thalassotherapy and Wellness Services: Revenue from spa treatments, thalassotherapy cures, and wellness programs offered at multiple hotels including El Mouradi Palace, Palm Marina, Gammarth, Hammam Bourguiba, Hammamet, and Djerba Menzel. Includes various cure packages ranging from 3-12 days.
- Excursion and Tour Packages: Revenue from organized excursions departing from various hotel locations including desert tours, mountain oases, island tours, and cultural visits to destinations like Tozeur, Djerba, Gabès, Matmata, Tataouine, and Ksar Ghilane.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 3-star hotels (Club Selima) with Soft All Inclusive |
| Subscription | Pay-as-you-go | 4-star hotels with various meal plans |
| Subscription | Pay-as-you-go | 5-star hotel (El Mouradi Africa, Tunis) |
| Subscription | Pay-as-you-go | Thalassotherapy cure packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
el mouradi hotels product offering
Product offeringCore offering
El Mouradi Hotels operates a chain of 17 hotel properties across Tunisia (16,000 beds, 3- to 5-star categories) providing accommodation, all-inclusive packages, thalassotherapy and spa cures, organized excursions, and meeting/event facilities. The chain sells standardized room nights, meal plans (room only, bed & breakfast, half board, full board, all-inclusive), wellness cure packages, and tour packages directly to leisure and business travelers.
Product overview
El Mouradi Hotels is Tunisia's largest hotel chain, operating 17 properties (16,000 beds) across 3, 4, and 5-star categories. The portfolio includes beachfront resorts (Hammamet, Mahdia, Djerba, Port El Kantaoui), city hotels (Tunis), desert properties (Douz, Tozeur), and wellness destinations (Hammam Bourguiba). The chain offers a unified booking platform (CYBERESA.NET) with property-specific websites for each hotel. Additional services include thalassotherapy and spa treatments, organized excursions, and thermal cures. Properties target leisure travelers, families, couples, and business guests with various accommodation types from standard rooms to presidential suites.
Differentiator
Problem solved
Functional benefit
Products and services
- El Mouradi Africa (5*, Tunis) 5-star city hotel in central Tunis with 189 rooms and 22 suites, offering executive floors with lounge, high-speed internet, business center, conference rooms, and multiple meal plans (room only, bed & breakfast, half board, full board).
- El Mouradi Club Kantaoui (4*) 4-star beachfront resort in Port El Kantaoui offering All Inclusive packages, suitable for couples and families, with direct beach access and proximity to golf courses.
- El Mouradi Club Selima (3*) 3-star resort in Port El Kantaoui with multiple leisure activities, entertainment, and sports facilities for families; Soft All Inclusive starting from 188 DT per adult per night.
- El Mouradi Skanes (4*) 4-star hotel in Monastir featuring recently renovated rooms, suites with sea/golf/garden views, and standard amenities including satellite TV and minibar; Soft All Inclusive from 192 DT per adult per night.
- El Mouradi Hammamet (4*) 4-star beachfront hotel in Yasmine Hammamet tourist zone with pool, spa facilities, multiple restaurants, and proximity to Carthage Land entertainment center and golf courses; All Inclusive from 220.8 DT per adult per night.
- El Mouradi Mahdia (4*) 4-star hotel in Mahdia's new tourist zone on the Mediterranean coast with All Inclusive options.
- El Mouradi Djerba Menzel (4*) 4-star family and couple-oriented resort in Midoun, Djerba, featuring outdoor pools with water slides and family attractions; All Inclusive from 318 DT per adult per night.
- Les Villas de Hammam Bourguiba (4*) 4-star thermal spa resort in Ain Draham offering spa treatments with thermal spring waters, villa accommodations, and an on-site thalassotherapy center in northwestern Tunisia's preserved natural mountain forest.
- Thalassotherapy & Thermal Cure Programs 3- to 12-day therapeutic wellness cure programs available at multiple El Mouradi properties (El Mouradi Palace, Palm Marina, Gammarth, Hammam Bourguiba, Hammamet, Djerba Menzel), including Arthro-Rheumatismal, Ayurvedic, Marine Beauty, Tonic Legs, Oriental, Post-Natal, Fitness, Marine Serenity, Female Silhouette, and Special Back packages starting from 290 DT per person for Classic Cures.
- Excursions and Tour Packages Organized day excursions and tour packages departing from hotel locations to destinations including desert tours, mountain oases, island tours, and cultural visits to Tozeur, Djerba, Gabès, Matmata, Tataouine, and Ksar Ghilane.
Quantifiable outcome
- Serves a growing tourism market with over 5 million annual tourists to Tunisia
Companies that use el mouradi hotels
Customer profileSegments5 records
Ideal customer profiles3 records
el mouradi hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
el mouradi hotels partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
el mouradi hotels competitors and assessment
Company assessmentDirect peers
- Magic Hotels: Tunisian hotel chain offering all-inclusive beach resorts in Djerba, Hammamet, and other coastal zones, serving the same leisure/family traveler segment with similar room-and-meal-plan pricing model as El Mouradi.
- Hasdrubal Hotels & Spa: Tunisian hotel group operating4-5 star resort hotels across multiple Tunisian destinations with a strong thalassotherapy and spa offering, directly comparable to El Mouradi's mix of beach resorts and Hammam Bourguiba wellness property.
- Golden Tulip Tunisia: International mid-scale hotel brand with multiple properties in Tunisia (Hammamet, Sousse, Tunis), competing directly with El Mouradi's 4-star properties for the same European leisure and business travelers.
- Marhaba Hotels: Tunisia-based hotel chain operating beachfront resorts in Sousse and Port El Kantaoui, overlapping geographically and segment-wise with El Mouradi's Port El Kantaoui properties.
Broad incumbents
- TUI Blue: International all-inclusive resort brand with properties across North Africa including Tunisia; overlaps with El Mouradi on all-inclusive leisure product targeting European package-tour customers.
- Iberostar Hotels & Resorts: Global resort operator with all-inclusive beachfront hotels in Tunisia; competes with El Mouradi in the same Mediterranean all-inclusive segment but with greater international brand recognition and distribution.
- RIU Hotels & Resorts: Spain-headquartered international all-inclusive resort chain with properties in Tunisia; competes with El Mouradi for European all-inclusive leisure demand at scale.
- Mövenpick Hotels & Resorts: International upscale hotel operator with beach resort and city hotel presence in Tunisia, overlapping with El Mouradi's 5-star city (Tunis) and resort portfolio.
- Steigenberger Hotels & Resorts: European hotel group operating luxury and upper-upscale resorts in North Africa, comparable to El Mouradi's 5-star properties in terms of service level and target guests.
Emerging players
- Sentido Hotels & Resorts: All-inclusive leisure hotel brand operating in Mediterranean destinations including Tunisia, with comparable meal-plan product and family/couple targeting to El Mouradi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
el mouradi hotels social profiles
Digital presenceel mouradi hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
el mouradi hotels leadership team
Management profileNumber of profiles
Profiles1 record
el mouradi hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el mouradi hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el mouradi hotels
What does el mouradi hotels do?
El Mouradi Hotels operates a chain of 17 hotel properties across Tunisia (16,000 beds, 3- to 5-star categories) providing accommodation, all-inclusive packages, thalassotherapy and spa cures, organized excursions, and meeting/event facilities. The chain sells standardized room nights, meal plans (room only, bed & breakfast, half board, full board, all-inclusive), wellness cure packages, and tour packages directly to leisure and business travelers.
Is el mouradi hotels a public or private company?
el mouradi hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el mouradi hotels founded?
el mouradi hotels was founded in 2004.
Where is el mouradi hotels based?
el mouradi hotels is headquartered in El Kantaoui, Sousse, Tunisia, in the Africa region.
How does el mouradi hotels make money?
Three revenue lines are on record. Room Revenue is the primary driver. The others are thalassotherapy and Wellness Services and excursion and Tour Packages.
Who are el mouradi hotels's main competitors?
Direct peers on record are Magic Hotels, Hasdrubal Hotels & Spa, Golden Tulip Tunisia and Marhaba Hotels. Broad incumbents are TUI Blue, Iberostar Hotels & Resorts, RIU Hotels & Resorts, Mövenpick Hotels & Resorts and Steigenberger Hotels & Resorts. Sentido Hotels & Resorts is listed as an emerging player.
Does el mouradi hotels have an API?
No public API is recorded for el mouradi hotels.
What industry is el mouradi hotels in?
el mouradi hotels's product category is Hotel and Resort Hospitality. Its primary akta.pro industry code is THAGACAI, Luxury All-Inclusive Resorts, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.