estiq

What estiq does

ESTIQ, LLC is a US-based private medical aesthetics company headquartered in Cottonwood Heights, Utah, that distributes the ONDA body contouring device to aesthetic and medical practices under the brand name bodyESTIQ. The company operates with a headcount of 1-10 employees and serves the domestic US market exclusively, targeting plastic surgery practices, medical spas, and aesthetic clinics through a consultative direct-sales motion. Only one customer, Saltz Plastic Surgery, is publicly identified as a testimonial partner, and the company explicitly frames its 'first 100 providers' recruitment as an early-stage growth program.

The core product is the ONDA device, a non-invasive microwave-based body contouring system that uses proprietary 2.45 GHz Coolwaves technology to deliver heat to subcutaneous fat, fibrous septa, and lax skin. The system is differentiated by an integrated cooling mechanism adjustable to 5°C and claims 80%+ energy absorption in the fat layer with 55-60°C deep heating, enabling 15-20 minute treatments across 10+ body areas with no patient downtime and 3-4 sessions for visible results. Treatment delivery is branded separately as bodyESTIQ, providing the in-practice service identity.

ESTIQ generates revenue through capital equipment sales of the ONDA device, supplemented by bundled clinical training, ongoing education, and post-sales support delivered via its servicing partner General Aesthetic under the Diamond Elite program. Pricing is quote-based and not publicly disclosed, but the company provides an ROI calculator to help practices estimate potential revenue. Marketing spans social media, content marketing, testimonial campaigns, and a provider recognition program, while compliance is anchored to GDPR, CCPA, and HIPAA frameworks.

Name

estiq

Legal name

ESTIQ, LLC

Website

https://estiq.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ESTIQ, LLC is a US private distributor of the ONDA microwave body contouring device, selling directly to aesthetic and medical practices under the bodyESTIQ brand for non-invasive fat and cellulite reduction treatments.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

akta.pro secondary industries

Energy-Based Surgical Devices (Electrosurgery, RF, Ultrasonic, Laser) (HLAHADAC), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Medical aesthetic equipment
• Body contouring devices
• Microwave energy aesthetics
• Non-invasive fat reduction
• Plastic surgery technology

Headquarters

HQ city

Cottonwood Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Medical Device Sales: Sale of ONDA body contouring devices to aesthetic and medical practices. The device is a capital equipment purchase requiring significant upfront investment from providers.
2. Training and Support Services: Comprehensive clinical training, ongoing clinical education, and technical support services bundled with device purchase. Includes manufacturer warranty and General Aesthetic Diamond Elite post-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ESTIQ distributes the ONDA body contouring medical device to aesthetic practices, medical spas, and plastic surgery clinics across the United States. The device uses proprietary 2.45 GHz Coolwaves microwave technology to deliver non-invasive fat reduction, cellulite reduction, and skin tightening across multiple body areas. Revenue is generated through capital equipment sales bundled with clinical training, onboarding, and ongoing technical support.

Product overview

ESTIQ offers a unified product ecosystem centered on the ONDA microwave body contouring device, which delivers treatments through proprietary Onda Coolwaves technology. The ONDA device is the core medical hardware platform that generates 2.45 GHz microwave energy, while bodyESTIQ represents the service/treatment offering that providers deliver using this technology. The system includes an integrated cooling system adjustable to 5°C and is designed for treatments across multiple body areas including arms, abdomen, thighs, back, and buttocks, with 3-4 sessions typically required for visible results.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80%+ of energy absorbed by fat layer during treatment
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• General AestheticcoreImplementation/ SI/ Consulting PartnerGeneral Aesthetic provides device protection and servicing for ESTIQ's ONDA devices through their Diamond Elite post-sales support program. They offer Professional Field Service Engineers (FSEs) who provide 24-48 hour onsite rapid response, OEM parts, and certified repairs. ESTIQ prominently features this partnership on their website as a key support benefit for providers.
• Saltz Plastic SurgeryminorGTM or Marketing PartnerDr. Renato Saltz, a board-certified Utah plastic surgeon, provides testimonial endorsement and video content demonstrating ONDA technology. He has appeared in promotional videos showcasing the business strategy, clinical approach, and live treatment demonstrations. This represents a practitioner testimonial and thought leadership partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BTL Industries: Manufacturer of EmSculpt, EmSculpt Neo, EmTone, and Exilis — non-invasive body contouring and skin tightening devices sold to aesthetic practices. Directly competes with ONDA in the energy-based body shaping category with HIFEM and RF technologies.
• InMode: Markets BodyTite, Evolve, and Morpheus8 — minimally invasive and non-invasive body contouring and skin remodeling platforms sold to plastic surgeons and medspas, directly overlapping ONDA's customer base and use cases.
• Venus Concept: Markets Venus Bliss, Venus Legacy, and other non-invasive body contouring and skin tightening devices to medspas and plastic surgeons, overlapping ONDA's technology category and customer profile.

Broad incumbents

• Allergan Aesthetics (AbbVie): Markets CoolSculpting, the leading non-invasive fat reduction platform (cryolipolysis). As part of AbbVie's aesthetics portfolio, it is the dominant incumbent competing with ONDA in the same provider call points.
• Cynosure (Hologic): Sells energy-based aesthetic and medical devices (laser, RF, body contouring) used by plastic surgeons, dermatologists, and medspas — overlapping with ONDA's provider target and energy-based treatment category.
• Solta Medical: Markets Thermage (RF skin tightening) and other energy-based aesthetic devices. Competes with ONDA for the same practice capital equipment budget and patient demographic.
• Cutera: Sells truSculpt, Secret RF, and other body contouring and skin rejuvenation platforms to aesthetic practices — a direct overlap in the non-invasive body shaping segment served by ONDA.
• Sciton: Sells energy-based aesthetic platforms (BBL, mJOULE, Profractional) to plastic surgeons and dermatologists. Shares the same enterprise aesthetic practice buyer as ONDA and competes for similar capex budgets.

Others

• DEKA (El.En. Group): Italian manufacturer that developed the original ONDA Coolwaves technology and is the upstream supplier of the device ESTIQ distributes. Relevant as the IP/manufacturing source underpinning ESTIQ's product.

Emerging players

• Zimmer MedizinSystems: Markets Z Lipo, Z Wave, and other body contouring and aesthetic devices (cryolipolysis, radial pulse therapy) to practices. Overlaps with ONDA in the non-invasive body shaping space, particularly at the lower end of practice budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bodyestiq
• Instagraminstagram.com/bodyestiq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about estiq