death saves

What death saves does

Death Saves is a US-based direct-to-consumer streetwear brand that designs and sells fantasy, science-fiction, and heavy-metal themed apparel, jewelry, phone cases, art prints, and accessories. The company operates exclusively through its Shopify-hosted e-commerce storefront at death-saves.com with no physical retail or third-party distribution, shipping globally from a US base. Its product portfolio centers on the Black Label premium jewelry collection — handcrafted Sterling Silver, 18K Gold, and 24K Gold-plated rings and pendants produced in collaboration with master jeweler Geoff Thomas Designs on a made-to-order basis with 4-5 week lead times — alongside lower-priced phone cases (~$35), framed and unframed art prints ($38-$110), and accessories including neck gaiters and beanies.

The business model is one-time unit sales to retail consumers, with no subscription, licensing, or recurring revenue components. Pricing is sharply bifurcated: collectible precious-metal jewelry ranges from $250 (Death Cross Ring Silver) to $3,200 (Death Knight Ring Gold), while accessories and prints anchor a lower price tier. Distribution is single-channel DTC, and customer acquisition is driven by organic social presence on Facebook, Twitter, and Instagram plus an email newsletter. The brand sources its cultural authenticity from founders who describe themselves as 1980s Dungeons & Dragons players, reinforced by collaborations with named illustrators (Mark Riddick, Max Dunbar, Toha Mashudi) and actor Joe Manganiello. The company is privately held as Death Saves, Ltd., appears bootstrapped with no disclosed funding rounds, has no disclosed headcount, and reports no financial figures publicly.

Name

death saves

Legal name

Death Saves, Ltd.

Website

https://death-saves.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Death Saves is a US-based direct-to-consumer streetwear brand selling fantasy, D&D, and heavy-metal-themed jewelry, apparel, phone cases, and art prints via a single Shopify storefront to gaming and metal subculture consumers.

Ownership category

akta.pro rank

Product category

Fantasy and Heavy Metal-Inspired Streetwear and Jewelry

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industries

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fantasy streetwear
• Handcrafted jewelry
• Tabletop gaming merchandise
• Heavy metal apparel
• Fantasy art prints

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales: Direct product sales of jewelry (rings, pendants), phone cases, art prints/posters, and accessories. Custom and made-to-order jewelry items with 2-5 week lead times. One-time purchase model for all physical products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Death Saves designs, brands, and sells fantasy- and heavy-metal-inspired streetwear directly to consumers via its Shopify storefront. Core offerings include a premium handcrafted jewelry line (sterling silver and 18K/24K gold rings and pendants produced in collaboration with master jeweler Geoff Thomas), fantasy and metal art-themed phone cases (iPhone and Samsung), framed and unframed art prints/posters featuring commissioned artwork by artists such as Max Dunbar, Mark Riddick, and Toha Mashudi, and small accessories such as neck gaiters and embroidered beanies.

Product overview

Death Saves is a fantasy and heavy metal inspired streetwear brand offering a diverse product portfolio centered around tabletop gaming and D&D aesthetics. The core offerings include the Black Label premium jewelry collection featuring handcrafted rings and pendants made with precious metals (Sterling Silver, 18K Gold, 24K Gold plating) in collaboration with master jeweler Geoff Thomas, phone cases (iPhone and Samsung) featuring fantasy and metal art designs, art prints and framed posters (24x36 and 18x24 sizes) with artwork by artists like Max Dunbar, Mark Riddick, and Burney, and accessories including neck gaiters and beanies. The brand channels 1980s nostalgia for fantasy, sci-fi, and metal culture through illustration, typography, and subversive streetwear.

Differentiator

Problem solved

Functional benefit

Brands

• Black Label: A premium collection of rare and limited-edition items and jewelry, described as the most exclusive cross-section of the Death Saves hoard, hand-selected and stored in the Vault.

Products and services

• Black Label Premium Jewelry Collection Premium jewelry collection featuring handcrafted rings and pendants made with precious metals (Sterling Silver, 18K Gold, 24K Gold plating), designed in collaboration with master jeweler Geoff Thomas. Targeted at tabletop gaming, D&D, and heavy metal enthusiasts seeking collectible wearable art.
• Death Knight Ring | Gold Custom-made-to-order 18K Gold ring featuring Saint Kargoth The Betrayer. Targeted at fantasy/D&D collectors seeking premium, handcrafted jewelry.
• Death Knight Ring | Duality Custom-made-to-order ring featuring a Sterling Silver base with 18K Gold Plated Crown depicting Saint Kargoth The Betrayer. For D&D and fantasy jewelry collectors.
• Death Knight Ring | Silver Custom-made-to-order Sterling Silver ring featuring Saint Kargoth The Betrayer. For fantasy and D&D jewelry collectors.
• Death Knight Pendant | Silver Sterling Silver pendant featuring Saint Kargoth The Betrayer on a 24 inch chain. For fantasy jewelry collectors.
• Smoking Skull Signet Ring Solid .925 sterling silver signet ring featuring the Death Saves skull. Marketed as everyday-wearable or pinky ring with suits.
• Death Saves Signet Ring | Duality Signet ring featuring the Death Cross inlaid on a textured stonework backdrop with skull fragments, in .925 Sterling Silver with 24K Gold. For brand enthusiasts.
• Death Saves Signet Ring | Silver Signet ring featuring the Death Cross inlaid on a textured stonework backdrop with skull fragments, in .925 Sterling Silver.
• Cursed Skull Of The Dragon Wizard Ring | Duality Handcrafted ring featuring the Cursed Skull of the Dragon Wizard design in blackened .925 Silver with 24K Gold highlights. For fantasy and D&D collectors.
• ARKHAN THE CRUEL™ Pendant Limited Sterling Silver pendant of Joe Manganiello's D&D character Arkhan The Cruel, the Dragon Highlord and Oathbreaker Paladin, with a 24 inch Sterling Silver Cable Chain. For D&D/tabletop fans and collectors of celebrity-gaming memorabilia.
• Death Cross Ring | Silver
• Death Cross Pendant | Silver .925 Sterling Silver pendant featuring the classic Death Saves Cross design on a Sterling Silver chain. For fans of the brand's signature iconography.
• Orc Ring | Silver Sterling Silver ring featuring Gruumsh, the Orc deity of conquest, with hidden enemy skull detail inside the band. For D&D and fantasy fans.
• Orc Pendant | Silver Sterling Silver pendant featuring Gruumsh, the Orc deity of conquest, with hidden enemy skull detail, on a 24 inch chain. For D&D and fantasy fans.
• Cthulhu (Mind Flayer) Ring | Silver .925 Sterling Silver ring featuring Cthulhu, the Great Old One, with Lovecraftian inscription. For horror, dark fantasy, and Lovecraftian collectors.
• Cthulhu (Mind Flayer) Pendant | Silver Sterling Silver pendant featuring Cthulhu, the Great Old One, on a 24 inch chain. For horror and Lovecraftian collectors.
• iPhone Cases Protective phone cases featuring Death Saves fantasy and metal art designs, compatible with multiple iPhone models, wireless charging compatible. For iPhone-owning brand fans.
• Samsung Cases Protective phone cases featuring Death Saves fantasy and metal art designs, compatible with multiple Samsung Galaxy models. For Samsung-owning brand fans.
• Death Saves Neck Gaiter / Multifunctional Headwear Breathable, reusable neck gaiter and multifunctional headwear featuring the Death Saves smoking skull logo pattern. For fans of branded apparel accessories.
• White Death Saves Beanie 100% Turbo Acrylic unisex black beanie with white Death Saves logotype embroidery. For brand fans seeking everyday branded headwear.
• Red Skull Beanie Black beanie embroidered with the white Death Saves skull logo. For brand fans.
• White Skull Beanie Beanie embroidered with the white Death Saves skull logo. For brand fans.
• Arkhan the Ascended Framed Poster [24 x 36] Framed poster featuring Max Dunbar's 'Arkhan the Ascended' artwork and calligraphy by Ellie Heyood, with a matte black wood frame. For fantasy art collectors.
• Arkhan the Ascended Poster [24 x 36] Unframed museum-quality poster featuring Max Dunbar's 'Arkhan the Ascended' artwork on archival matte paper. For fantasy art collectors.
• Knights of Doom Framed Poster [24 x 36] Framed poster featuring Mark Riddick's 'Knights of Doom' illustration of the Death Knights story, with a character roll call on the back. For D&D and heavy metal art collectors.
• War Kult Framed Poster [18 x 24] Framed poster featuring Toha Mashudi's 'War Kult' Vision of Doom artwork with purple/blue gradient and 70s typography. For heavy metal art collectors.
• Death Knight Framed Poster [18 x 24] Framed poster of Mark Riddick's Saint Kargoth The Betrayer illustration, with a matte black frame. For fantasy art collectors.
• Rage Framed Poster [24 x 36] Framed poster featuring Burney's berserker artwork with text by Mindkiller Ink. For heavy metal and dark fantasy art collectors.
• Tabloid Poster Unframed poster paying homage to the era of D&D criticism and book burnings, available in white and black variants. For nostalgic D&D fans and collectors.
• Rage Poster [24 x 36] Unframed museum-quality poster featuring Burney's berserker artwork with text by Mindkiller Ink, printed on archival paper. For heavy metal and dark fantasy art collectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Geoff Thomas DesignscoreStrategic or Co-development PartnerMaster jeweler Geoff Thomas collaborates with Death Saves to create high-end, handcrafted jewelry pieces including rings and pendants. All precious metal jewelry is exclusively produced by Geoff Thomas Designs. The collaboration produces signature pieces like the Death Knight Ring series, Cursed Skull of the Dragon Wizard collection, and the ARKHAN THE CRUEL Pendant. These custom-made-to-order pieces represent the brand's premium product line.
• Joe ManganielloflagshipStrategic or Co-development PartnerActor and D&D enthusiast Joe Manganiello collaborated with Death Saves to create the ARKHAN THE CRUEL Pendant, based on his iconic D&D character. This is the same piece Joe has been seen wearing regularly. The collaboration brought his character into official merchandise, representing a unique intersection of celebrity endorsement and gaming culture.
• Max DunbarcoreStrategic or Co-development PartnerComic book artist Max Dunbar was commissioned to create the 'Arkhan the Ascended' artwork featured on posters, framed posters, and phone cases. This represents Death Saves' approach to collaborating with renowned fantasy artists for exclusive artwork.
• Mark RiddickcoreStrategic or Co-development PartnerRenowned metal artist Mark Riddick created the 'Knights of Doom' artwork depicting the Death Knights story from D&D lore. Riddick is described as a 'famed metal artist' whose detailed work brings the fantasy narrative to life on Death Saves merchandise.
• Toha MashudiminorStrategic or Co-development PartnerIndonesian metal artist Toha Mashudi created the 'War Kult' artwork featured on posters and phone cases. The collaboration merges 'hard edged psychedelia with a lux purple and blue color gradient and throwback 70s typography.'

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alchemy Gothic: UK-based alternative jewelry and apparel brand producing gothic, fantasy, and occult-themed rings, pendants, and accessories. Closest direct comparable to Death Saves in product type (themed precious-metal jewelry) and target customer (gothic/fantasy subculture).

Broad incumbents

• Hot Topic: Large US mall-based alternative-culture retailer selling band merchandise, fantasy, anime, and gaming apparel and accessories. Much broader catalog and scale, but shares the alternative/fantasy customer base Death Saves targets.
• BoxLunch: Pop-culture merchandise retailer carrying licensed apparel, accessories, and collectibles from fandoms including fantasy, gaming, and tabletop. Overlaps with Death Saves on geek/gamer-themed products, though BoxLunch is licensed-first rather than artist-led.
• Forbidden Planet: UK-based pop-culture retailer stocking comics, graphic novels, toys, apparel, and fantasy accessories. Comparable on D&D/tabletop and fantasy merchandise merchandising, with established distribution into the same niche Death Saves serves.
• Spencer Gifts: US retailer of novelty apparel, gifts, and accessories with an edgy/alternative positioning. Comparable on alternative-culture novelty merchandise and accessory gifting, though with a much broader and more mainstream product mix.

Emerging players

• Brimstone & Lace: Handcrafted fantasy and dark-romance jewelry maker producing rings and pendants with mythological and gaming-inspired designs. Comparable on artisan precious-metal fantasy jewelry, though with a different aesthetic (romance/goth) and custom-commission model.
• The Mountain: US graphic apparel brand producing art-driven t-shirts and apparel featuring fantasy, nature, and pop-culture designs. Comparable on artist-illustrated fantasy apparel at premium price points, though The Mountain focuses on tees rather than jewelry.
• Sideshow Collectibles: US collectibles maker and retailer producing high-end licensed statues, art prints, and apparel from sci-fi, fantasy, and gaming franchises. Comparable on premium fantasy/sci-fi collectibles and the artist-licensed production model, though anchored in statues rather than wearables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deathsaves
• Facebookfacebook.com/DeathSavesStreetwear
• Instagraminstagram.com/deathsaves
• LinkedInlinkedin.com/company/death-saves

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about death saves