rabbit car network co., ltd.

What rabbit car network co., ltd. does

Rabbit Car Network Co., Ltd. (株式会社ラビット・カーネットワーク) is a Japan-based franchise retail chain that buys, appraises, and sells used passenger vehicles through a nationwide store network spanning all 47 prefectures, from Hokkaido to Okinawa. Incorporated in July 2014 and headquartered in Edogawa-ku, Tokyo, Rabbit operates as a consolidated subsidiary of USS Co., Ltd., Japan's largest used car auction operator, which processes roughly 2.39 million vehicles annually. The company runs a hybrid go-to-market combining directly operated stores with a franchise program, supplemented by an e-commerce site (e-rabbit.jp), dedicated call centers (0120-514-889 / 0120-700-044), and an enterprise motion targeting corporate fleet customers and affinity groups such as the Keishicho Mutual Aid Association KSG.

The core product set is built around the used-car buy/sell spread: free in-store or online appraisals feed acquisition of inventory from individuals, which is then resold via the searchable nationwide catalog with sub-products including Rabbit Direct Sale (auction-sourced vehicles bypassing intermediary dealers), Rabbit My Car Lease, and fixed-rate scrap vehicle disposal priced by engine class from 24,000 to 79,000 yen. Supporting revenue streams include franchise fees from new store operators, referral and commission income on partner-facilitated auto loans and insurance at point of sale, and ancillary content monetization through the Carticle car-lifestyle platform and Rabbit-branded LINE stickers. The technology backbone is an online valuation, search, and inquiry platform integrated with the USS auction network rather than a proprietary AI or algorithmic pricing engine, and the competitive narrative leans on physical inspection quality, brand recognition (anchored by the "Rabby" mascot and TV ambassadors Maple Chogokin and Ayana Kinoshita since January 2025), and the 2025 Oricon Customer Satisfaction No.1 ranking for in-store used car purchasing.

Rabbit's customer base is dominated by individual Japanese consumers transacting single vehicles, with secondary exposure to franchisee operators and a smaller corporate segment; the company does not disclose revenue, headcount, or transaction volume, and its scale is best inferred from nationwide franchise coverage, the USS parent relationship, and a documented run-rate of new store openings (seven between May and August 2026) that signals active unit expansion.

Name

rabbit car network co., ltd.

Legal name

株式会社ラビット・カーネットワーク

Website

https://e-rabbit.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rabbit Car Network Co., Ltd. is a Japan-based franchise chain that buys, appraises, and sells used passenger vehicles through a nationwide retail network spanning all 47 prefectures, operating as a subsidiary of USS Co., Ltd. and serving individual consumers, franchisees, and select corporate customers.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Subscription Fleet Operations & Remarketing Providers (THADACAN)

Keywords

• Used car retail
• Used car appraisal
• Franchise auto sales
• Vehicle purchase services
• Car leasing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Used Car Sales (Direct): Rabbit purchases used vehicles from individual and corporate sellers at its retail locations, then resells those vehicles to buyers. Revenue is generated from the margin between purchase (appraisal) price and selling price. The company also sells vehicles sourced directly from the USS auction network through its Rabbit Direct Sale channel.
2. Used Car Appraisal and Assessment Fees: Free assessment services drive customers into the sales funnel. While the initial appraisal is free, it generates leads that convert to vehicle purchase/sale transactions.
3. Franchise Fee Revenue: The company recruits and supports franchisee stores (フランチャイズチェーン加盟店) under the Rabbit brand. Franchisees pay fees for the right to operate under the Rabbit brand and receive operational guidance and access to the Rabbit inventory/auction network.
4. Financial Services (Auto Loan, Insurance): Rabbit facilitates auto loan financing and insurance products through partner financial institutions at point of sale, earning referral/commission revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rabbit Car Network buys, appraises, and sells used cars through a nationwide store network covering all 47 prefectures of Japan, combining direct stores and franchise operations. The company also offers auction-sourced direct sales (Rabbit Direct Sale), car leasing (Rabbit My Car Lease), scrap vehicle purchasing, and financial product referrals (auto loans and insurance) at the point of sale.

Product overview

Rabbit Car Network Co., Ltd. operates a franchise-based used car (中古車の前身) buying and selling business in Japan. The core offering consists of used car purchasing/appraisal services and used car sales supported by a nationwide store network. Key sub-products include Rabbit Direct Sales (direct auction purchases), Rabbit My Car Lease (leasing), scrap vehicle purchasing, and Carticle, a car lifestyle content platform. The company also recruits franchise partners to expand its store network across all Japanese prefectures.

Differentiator

Problem solved

Functional benefit

Brands

• ラビットダイレクト販売: オークションから直接落札し買付する直販サービス。
• ラビットマイカーリース

Products and services

• Used Car Purchasing and Appraisal (中古車買取・査定) Primary service for purchasing and appraising used vehicles from individual customers. Offers free quick appraisals and high-value purchasing through thorough vehicle inspection. Targets Japanese individual vehicle owners looking to sell.
• Used Car Sales (中古車販売) Sales of used vehicles with nationwide inventory search capabilities across all 47 prefectures. Features filtering by maker, body type, price range, region, year, and mileage. Targets individual car buyers in Japan.
• Rabbit Direct Sale (ラビットダイレクト販売) Direct sales channel where vehicles are purchased directly from USS auctions and sold to customers without intermediary steps, ensuring fresher inventory and competitive pricing. For individual car buyers.
• Rabbit My Car Lease (ラビットマイカーリース) Car leasing service allowing customers to lease vehicles under the Rabbit brand. For individual consumers seeking vehicle leasing arrangements.
• Scrap Vehicle Purchasing (廃車収購) Fixed-price scrap vehicle purchasing service accepting vehicles regardless of inspection status, including expired inspection vehicles and long-stored cars. Flat-rate scrap vehicle purchase prices range from 24,000 yen (kei-cars) to 79,000 yen (2,500cc+), with vehicle inspection and disposal procedures included.
• Franchise Chain Recruitment (フランチャイズチェーン加盟募集) Franchise opportunity for entrepreneurs and small business operators to join the Rabbit used car business network with brand support, operational guidance, and access to the Rabbit inventory/auction network. Targets prospective franchisee operators.
• Store Network (店舗ネットワーク) Nationwide physical store network covering all 47 prefectures of Japan, enabling regional customer service for used car sales, purchasing, inspection, insurance, maintenance, bodywork, financing, and leasing. Each store offers comprehensive in-store services.
• Financial Services (Auto Loan and Insurance Referral) Rabbit facilitates auto loan financing and insurance products through partner financial institutions at point of sale, earning referral/commission revenue. For individual vehicle buyers needing financing or insurance.

Quantifiable outcome

• 2025 Oricon Customer Satisfaction No.1 — Used Car Purchase Company, In-Store Purchase Ranking (持ち込み買取ランキングNo.1)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• KEEN Japan (ケアンジャパン合同会社)minorStrategic or Co-development Partner · 1 July 2019KEEN Japan is the secretariat and sponsor for the Us 4 IRIOMOTE environmental initiative. Rabbit has partnered with KEEN to provide vehicle support for environmental conservation activities on Iriomote Island, including beach cleanup operations and the Leave No Trace Japan campaign. Rabbit donated a light truck (軽トラック) in July 2019 for use in these activities.
• Iriomote Island Eco-Tourism Association (特定非営利活動法人西表島エコツーリズム協会)minorOthers · 1 July 2019NPO receiving Rabbit's donated vehicle support through the Us 4 IRIOMOTE initiative, administered by KEEN Japan. The association conducts beach cleanup activities and environmental preservation work on Iriomote Island, with the Rabbit vehicle (registration 530, signifying 'zero waste') supporting these operations.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• IDOM Inc. (formerly Gulliver): Japan's largest used car retail chain, operating a hybrid corporate-and-franchise model with nationwide physical stores and direct-purchase/appraisal services. Directly comparable to Rabbit in target customers (individual vehicle sellers and buyers), business model (used car purchase + resale + ancillary services), and category positioning.
• BUM Corp. (BIG MOT): Japanese used car retailer with a nationwide store network focused on used car purchase and resale, including integrated inspection and maintenance services. Directly comparable to Rabbit in business model and customer segment, though BUM Corp has faced reputational headwinds.
• Nexus Co., Ltd. Japanese used car retailer operating under multiple brands including 'Nexus' and 'BIG MOT' franchise networks. Directly comparable to Rabbit as a multi-brand franchise used car retailer serving individual buyers and sellers nationwide with integrated purchase and resale services.

Broad incumbents

• USS Co., Ltd. Tokyo Stock Exchange-listed parent company of Rabbit and Japan's largest used car auction operator handling 2.39M vehicles annually. Comparable as a broad incumbent in the same used car value chain, with Rabbit operating the consumer retail layer beneath USS's wholesale auction layer.
• Proto Corporation (Carsensor): Operates Carsensor, one of Japan's largest used car information and listing platforms connecting consumers with dealer inventory nationwide. Comparable as a broader incumbent in the same used car discovery-and-transaction category, though primarily digital rather than physical retail.
• Goo-net (NTT Resonant): Major Japanese used car listings and information platform under the NTT group, providing nationwide dealer inventory search and consumer inquiry tools. Comparable as a broader incumbent in the same used car discovery category, competing indirectly with Rabbit for consumer attention.
• Carview Corporation: Japanese used car listings and enthusiast community platform with dealer inventory search and consumer content. Comparable as a broader incumbent in the same used car information and discovery category, competing for online consumer traffic that might otherwise convert through Rabbit's online catalog.

Emerging players

• Carvana Co. US-based online used car retailer with home delivery model and large inventory hub network. Comparable as an emerging digital-first used car retail model that demonstrates the longer-term threat vector to traditional physical-store used car retailers like Rabbit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rabbit_rcn
• YouTubeyoutube.com/channel/UCAshv-zpFI5szxXQT7I1KXg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rabbit_rcn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rabbit car network co., ltd.