What Muzeum Susch does

Muzeum Susch is a private, non-profit contemporary art museum located in Susch, in the Swiss Engadin Alps, housed in a restored 12th-century monastery complex spanning 3,500 m² (1,500 m² of exhibition space). Founded by Polish entrepreneur and art collector Grażyna Kulczyk and operated by Art Stations Foundation CH (established 2017), the museum opened in January 2019 with a curatorial mission focused on contemporary art with an emphasis on women artists from Central and Eastern Europe. The institution operates as an integrated multi-pillar platform: the main museum (temporary exhibitions and permanent site-specific installations), Musica Susch (six annual chamber music concerts), Acziun Susch (dance/performance residencies), Temporars Susch (writer-in-residence program), Disputaziuns Susch (discourse and publications), and Instituto Susch (archive and research on women artists from former Yugoslavia and the Balkans).

The museum's technology footprint is intentionally light, consisting of a custom iOS/Android mobile application providing location-aware audio guides and navigation, and the ECHOLOT podcast series distributed on Apple Podcasts and Spotify. Revenue is generated through ticketed admission (CHF 25 standard, CHF 20 reduced), guided tours (CHF 175–250), concert and performance tickets (CHF 15–44), group dining at the on-site Muzeum Susch Bistro (CHF 30–45 per person for groups of 8+), private corporate events, and gift cards (CHF 25–100). Primary visitors are cultural tourists and art enthusiasts, chamber music patrons, contemporary dance audiences, school groups, and local community event hosts. The museum earned 22,000–30,000 visitors in its first year and secured the European Cultural Investor of the Year 2019, Swiss Building of the Year 2019, and inclusion in Time Magazine's World's Greatest Places 2019. The institution is not venture-backed and relies on founder endowment for the substantial majority of its operating budget.

Name

Muzeum Susch

Legal name

Art Stations Foundation CH

Website

https://muzeumsusch.ch

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Muzeum Susch is a private, non-profit contemporary art museum in the Swiss Engadin Alps, operating from a restored 12th-century monastery complex. Founded in 2019 by Grażyna Kulczyk, it serves cultural tourists, art enthusiasts, and performing arts audiences through exhibitions, residencies, concerts, and feminist art research.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Contemporary art museum
• Cultural exhibitions
• Artist residency programs
• Chamber music concerts
• Feminist art research

Headquarters

HQ city

Susch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Museum Admission Tickets: Revenue from ticket sales for museum admission, with standard and reduced rates for different visitor categories.
2. Event and Performance Tickets: Tickets sold for concerts, performances, guided tours, and special events including the Musica Susch concert series and dance performances.
3. Bistro Operations: Muzeum Susch Bistro operates as an on-site dining facility serving fresh, regional, and Italian cuisine, hosting private events, receptions, and concerts for up to 100 guests.
4. Gift Cards: Gift cards sold at 25 CHF, 50 CHF, and 100 CHF denominations, valid for 2 years from purchase date.
5. Guided Tours: Revenue from 1-hour and 1.5-hour guided tours of temporary exhibitions, permanent installations, and architecture, priced at 175 CHF and 250 CHF respectively plus admission.
6. Group Dining and Events: Group reservations for bistro dining with pre-set menu options starting at 30-45 CHF per person for groups of 10 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Muzeum Susch operates a contemporary art museum housed in a 12th-century monastery complex in Susch, Switzerland. It offers temporary and permanent site-specific art exhibitions, a chamber music concert series (Musica Susch), artist and writer residencies (Acziun Susch, Temporars Susch), research and discourse programs (Disputaziuns Susch, Instituto Susch), an on-site bistro, guided tours, and a mobile app with audio guides. The museum emphasizes feminist art history with a focus on women artists from Central and Eastern Europe.

Product overview

Muzeum Susch is a multi-disciplinary contemporary art museum complex operated by Art Stations Foundation CH. The institution operates as a unified platform comprising multiple interconnected program components: the main museum with rotating and permanent exhibitions, Musica Susch (chamber concert series), Acziun Susch (performance and residency program), Temporars Susch (writer-in-residence), Disputaziuns Susch (discourse and publication program), and Instituto Susch (archive and research). Supporting infrastructure includes the Muzeum Susch App (mobile application for visitor engagement), ECHOLOT Podcast (digital audio content), Muzeum Bistro (hospitality), and Gift Cards. The museum, located in a 12th-century monastery in the Swiss Engadin, emphasizes feminist art history with a focus on women artists from Central and Eastern Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Susch: Research program focused on women artists from former Yugoslavia and Balkans, including estates, lectures, and annual symposia
• Disputaziuns Susch
• Temporars Susch
• Acziun Susch
• Musica Susch
• Muzeum Susch Bistro
• Muzeum Susch App
• ECHOLOT Podcast

Products and services

• Muzeum Susch (Main Museum Exhibitions) Contemporary art museum offering temporary and permanent site-specific exhibitions focused on women artists from Central and Eastern Europe, feminist art history, and interdisciplinary arts. Located in a 3,500 m² monastery complex with 1,500 m² of exhibition space.
• Musica Susch Chamber Concert Series Chamber music concert series featuring 6 concerts annually, presenting both established and young ensembles in the museum's auditorium. Supported by Art Mentor Foundation Lucerne.
• Acziun Susch Performance and Dance Residency Program Performance and event program featuring artist residencies, dance workshops, performances, and participatory events for contemporary dance and performance art.
• Temporars Susch Writer-in-Residence Program Writer-in-residence program hosting international writers, critics, and curators for research and dialogue (2024-2026 curator: Mareike Dittmer).
• Disputaziuns Susch Discourse Program Research-based discourse program including publications, symposiums, and performances focused on women artists and feminist art history. Includes the Muzeum Susch Magazine series (MS#1 to MS#7).
• Instituto Susch Archive and Research Initiative Archive and research initiative dedicated to women artists from former Yugoslavia, the Balkans, and Eastern Europe, including estates, annual online symposiums, and lectures.
• Muzeum Susch Mobile App Mobile application providing immersive visitor experience with location-based content, audio guides, curator interviews, and museum navigation. Available on iOS and Android.
• ECHOLOT Podcast Series Audio podcast series featuring episodes from Disputaziuns Susch and the Stillness & Motion series, distributed on Apple Podcasts and Spotify.
• Muzeum Susch Bistro On-site bistro offering regional Italian cuisine with seasonal menu, open Wednesday through Sunday. Accommodates private events, receptions, and concerts for up to 100 guests; group dining packages available.
• Gift Cards Gift cards available in denominations of 25 CHF, 50 CHF, and 100 CHF, valid for 2 years from purchase date, redeemable for museum entry and bistro consumption.
• Guided Tours Guided tours of temporary exhibitions, permanent installations, and architecture, priced at 175 CHF for 1-hour tours and 250 CHF for 1.5-hour combined tours, plus admission.

Quantifiable outcome

• 22,000-30,000 visitors in first year of operation (2019)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Art Stations Foundation CHcoreOthersParent foundation established by Grażyna Kulczyk in 2017, operating from Switzerland. Responsible for founding and operating Muzeum Susch as part of its cultural mission. Foundation board includes Carolina Müller-Möhl, Andrzej Przywara, Dr. Andreas Ritter, Dominika Kulczyk, and Sebastian Kulczyk.
• Sutton Comms (London)coreGTM or Marketing PartnerInternational PR agency based in London representing Muzeum Susch for press and media relations. Contact: [email protected]
• Estate of Hannah VilligercoreStrategic or Co-development PartnerFoundation managing the estate of artist Hannah Villiger, collaborating with Muzeum Susch on exhibitions including 'Hannah Villiger: Amaze Me' (2023), providing archival materials and curatorial support.
• Various International Artists and EnsemblescoreStrategic or Co-development PartnerArtists-in-residence program hosting international performers and choreographers including mayfield brooks, Noah Hellwig, Alexandra Bachzetsis, and others. Concert series featuring partnerships with ensembles like the Szymanowski Quartet, Carmina Quartet, Aris Quartet, and Art Stations Foundation.
• Tanzfest SwitzerlandminorGTM or Marketing PartnerAnnual nationwide dance festival in Switzerland where Muzeum Susch participates as a venue host for dance workshops and performances, reaching approximately 95,000 participants across 30+ cities.
• Engadin Art Talks (E.A.T.)minorGTM or Marketing PartnerCollaborative partner for artistic events and post-residency presentations, featuring artists like Lara Dâmaso in dialogue with museum exhibitions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fondation Beyeler: Swiss private art museum near Basel featuring rotating contemporary and modern exhibitions. Comparable as a privately funded, single-site Swiss contemporary art museum with strong international programming and architectural distinction.
• Kunsthaus Zürich: Major Swiss art museum with extensive contemporary art programming. Comparable as a major Swiss institution balancing historical and contemporary art, though larger scale and publicly supported.
• Museion (Bolzano): Contemporary art museum in South Tyrol featuring modern and contemporary art with focus on Alpine region context. Comparable as a contemporary art museum in an Alpine cultural region with similar geographic positioning.
• Museum of Modern Art in Warsaw (MSN): Polish contemporary art museum with strong Eastern European art programming. Comparable given Muzeum Susch's Polish founder and focus on Central/Eastern European women artists.
• Muzeum Sztuki (Łódź): One of the oldest contemporary art museums in the world, located in Łódź, Poland. Comparable given shared Polish art-historical roots and focus on avant-garde and contemporary art from Central Europe.
• Sammlung Boros (Berlin): Private contemporary art collection in a converted Berlin bunker. Comparable as a privately funded, single-site contemporary art space with architectural distinctiveness and curated private programming.
• Kunsthalle Basel: Swiss contemporary art exhibition hall with rotating shows. Comparable as a Swiss contemporary art venue with strong international artist engagement and similar curatorial focus.
• Museo Madre (Naples): Contemporary art museum in Naples with strong programming on women artists (via the Carla Lonzi collection). Comparable given shared curatorial emphasis on women in contemporary art and feminist scholarship.
• Centre d'Art Contemporain Genève: Independent contemporary art center in Geneva focused on exhibitions, residencies, and publications. Comparable as a Swiss institution with multi-disciplinary programming including residencies and discourse.

Broad incumbents

• Haus der Kunst (Munich): Major contemporary art institution in Munich with broad international programming. Comparable as a large-scale contemporary art venue, though significantly larger and publicly supported.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muzeum-susch

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muzeum Susch