fairever - artisanal gold

What fairever - artisanal gold does

Fairever GmbH is a Leipzig, Germany-based e-commerce supplier of certified ethical precious metals, founded in 2015 (originally as TRAID GmbH). The company sells Fairtrade Gold, Fairmined Gold and Silver, Single Mine Origin (SMO) Gold, recycled post-consumer metals, AgAIN Silver, and LBMA Good Delivery gold bars and coins, alongside a full range of semi-finished jewelry products (wire, sheet, grain, chain, findings, and rings) targeted at professional goldsmiths, jewelry brands, and ethical investors. Its core technology is a 100% traceable supply chain verified by independent auditors under Fairtrade and Fairmined standards, with direct sourcing from a small global pool of only 11-15 Fairtrade and 14+ Fairmined certified mines located in Colombia, Peru, Mongolia, and Austria.

The business model is a hybrid B2B/B2C direct-sales e-commerce operation, supplemented by trade show presence at INHORGENTA Munich, World Money Fair Berlin, and the BGR Responsible Gold conference. Revenue is generated primarily through one-time sales of physical precious metals priced at a premium over spot (e.g., approximately $5,136 per 1 oz Fairtrade Gold bar), a buyback program offering 100% of spot price plus a $2/gram Fairtrade premium, and a secondary impact line of Fairmined Credits sold at USD 5 each. Products are shipped globally via insured UPS/FedEx with multi-currency support (EUR, USD, GBP, CAD), and the company restricts certain markets (some small international islands) and offers dedicated business-customer sales for wholesale volume. Fairever is founder/management-controlled, with no disclosed external venture or private equity investors, two Managing Directors (Desirée Binternagel and Charles Betts), and a team of approximately 2-10 employees.

Name

fairever - artisanal gold

Legal name

Fairever GmbH

Website

https://fairever.gold

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Fairever GmbH is a Leipzig-based e-commerce supplier of Fairtrade-, Fairmined-, and SMO-certified gold and silver, plus recycled precious metals, serving jewelry makers, jewelry brands, and ethical investors worldwide with fully traceable, third-party-audited supply chains.

Ownership category

akta.pro rank

Product category

Ethical Precious Metals Supply

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Fine Jewelry Wholesale & Trading (CRAKAAAL), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)

Keywords

• Certified precious metals
• Fairtrade gold supply
• Artisanal gold sourcing
• Ethical jewelry materials
• Traceable silver products

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Gold and Silver Product Sales: Direct sales of certified precious metals including Fairtrade Gold bars, Fairmined Gold bars, SMO Gold bars, and jewelry products (grain, wire, sheet, chains, findings). Products are sold to jewelry makers, brands, and investors.
2. Gold Buyback Service: Buyback of previously sold certified gold at 100% of spot price plus $2/gram premium. Customers must have purchased directly from Fairever and products must be in original condition.
3. Fairmined Credits: Fairmined Credits sold at $5 each, where $4 supports Corazones de Oro project, $0.70 goes to Alliance for Responsible Mining, and $0.30 covers administrative costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fairever GmbH supplies certified, fully traceable gold and silver for jewelry production and investment. Its catalog includes Fairtrade Gold bars and coins, Fairmined Gold, Fairmined Eco Gold, Single Mine Origin (SMO) Gold, recycled precious metals, AgAIN Silver, Fairever ASM Silver, and jewelry semi-finished products such as sheets, wires, granulates and solders, alongside Fairmined Credits for responsible-sourcing compliance.

Product overview

Fairever is a B2B/B2C e-commerce platform specializing in ethically sourced and certified precious metals. The product portfolio centers on three main categories: (1) Gold Bars & Coins for investors, including Fairtrade Gold Bars, Fairtrade Gold Coins, and LBMA Good Delivery bars; (2) Jewelry Semi-Finished Products (Halbzeuge) including wire, sheet, grain, findings, chain, and rings for jewelry makers; and (3) Precious Metals Sourcing by Certification including Fairmined Gold, Fairmined Eco Gold, Single Mine Origin Gold, Recycled Precious Metals, AgAIN Silver, and Fairever ASM Silver. The company also offers Fairmined Credits as an impact product supporting mining communities. Products are certified by Fairtrade and Fairmined standards, with full traceability from mine to market.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairtrade Gold Bars

Quantifiable outcome

• 100% transparent and traceable supply chains
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FairminedcoreStrategic or Co-development PartnerFairever is an authorized supplier of Fairmined Gold and Silver. Fairmined certification ensures gold has been fairly mined and traded with full traceability at all production stages.
• Fairtrade InternationalcoreStrategic or Co-development PartnerFairever is a Fairtrade certified supplier of Fairtrade Gold and Silver. Fairtrade certification provides independent verification of fair trading conditions, social change, and environmental protection.
• European Partnership for Responsible Minerals (EPRM)coreStrategic or Co-development PartnerFairever joined the EPRM network, a significant milestone for sustainable and ethical gold supply chain collaboration with industry leaders.
• Alliance for Responsible Mining (ARM)coreStrategic or Co-development PartnerARM develops standards for responsible mining and receives $0.70 from each $5 Fairmined Credit sold. ARM is behind the Fairmined standard.
• Bundesanstalt für Geowissenschaften und Rohstoffe (BGR)minorStrategic or Co-development PartnerGerman Federal Institute for Geosciences and Natural Resources hosting the Responsible Gold conference where Fairever participates in industry discussions.
• Fair Trade Minerals & GemsminorStrategic or Co-development PartnerMember organization working for fair trade in minerals and gems sector.
• SMO GoldcoreStrategic or Co-development PartnerSingle Mine Origin Gold partnership providing fully traceable gold from responsible large-scale mining operations with ESG credentials.
• The Betts GroupminorStrategic or Co-development PartnerUK-based company working on responsible gold standards. Co-presented at INHORGENTA Munich 2026 on 'Trust but Verify: How Standards Add Value'.
• Bellevue Gold (Australia)coreStrategic or Co-development PartnerSMO Gold source mine achieving Net Zero Scope 1 & 2 emissions in 2025, described as a world first in gold mining.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoover & Strong: US-based precious metals refiner and distributor offering recycled gold (Re-Cast) and Fairtrade Gold, plus custom alloys and findings. Directly comparable as a competing ethical precious metals supplier serving jewelers with traceable, certified materials.
• Single Mine Origin (SMO Gold): Single Mine Origin is a partnership-based origin-traceability standard for gold from named responsible mines. Overlaps directly with Fairever's SMO Gold offering and competes for ESG-conscious jewelry brands seeking single-source transparency.

Emerging players

• CRED Jewellery: UK ethical jewelry brand using exclusively Fairtrade Gold. Comparable as a downstream user and promoter of Fairtrade-certified precious metals, sharing Fairever's customer base and certification-driven value proposition.
• Ingle & Rhode: UK ethical fine jeweler specializing in Fairtrade Gold engagement and wedding rings. Comparable as a downstream channel for Fairtrade-certified gold and shares the same ethical-sourcing positioning as Fairever's jewelry-maker customers.
• Lebrusan Studio: UK ethical fine jeweler using certified Fairtrade Gold for bespoke and bridal jewelry. Comparable as a small, mission-driven downstream user of Fairtrade-certified metals with strong storytelling and brand alignment.

Broad incumbents

• Heimerle + Meule: One of Germany's largest precious metals refiners with 180+ year history, offering gold, silver, and platinum products to jewelers and industry. Comparable as a broader German incumbent with overlapping jewelry-supply customer base, though without Fairever's ethical-certification specialization.
• Metalor Technologies: Swiss-based global precious metals refiner serving jewelry, industrial, and financial customers with LBMA Good Delivery products. Comparable as a broad incumbent in the precious metals distribution space where Fairever competes for the LBMA/jewelry customer segment.
• Argor-Heraeus: Swiss precious metals refiner owned by Heraeus, producing LBMA Good Delivery bars and serving jewelry/financial markets globally. Comparable as a broad incumbent whose LBMA-certified bullion overlaps with Fairever's LBMA Good Delivery gold offering.

Regional players

• Baird & Co: UK-based precious metals dealer and refiner selling investment-grade gold and silver bars/coins to private investors. Comparable as a regional precious metals investment retailer overlapping with Fairever's ethical investor segment, though without the certification-led positioning.
• Sharps Pixley: UK precious metals dealer specializing in investment gold bars and coins for retail and institutional clients. Comparable as a regional bullion retailer with overlapping ethical-investor customer base in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairevergold
• Facebookfacebook.com/fairevergold
• LinkedInlinkedin.com/company/fairever
• Instagraminstagram.com/fairevergold

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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