enviro masters lawn care

What enviro masters lawn care does

Enviro Masters Lawn Care is a Canadian franchisor of residential lawn care services, founded in 1987 by Martin Fielding in Caledon East, Ontario and acquired in 2023 by Ron and Alma Jane MacLean. The company delivers four core services — fertilization, weed control, pest control, and aeration & seeding — packaged into four tiered programs (Bronze, Silver, Gold, Platinum) plus add-on Mosquito and Tick Shield programs. Service delivery uses Health Canada-approved, eco-friendly products including Fiesta iron-based weed control and biological pest solutions (GrubTerminator, nematodes), differentiated by a pet- and family-safe positioning relevant under the Canadian Cosmetic Pesticide Ban. A mechanical slit-seeding technology is used to achieve 90%+ seed germination versus traditional broadcast methods.

The business operates on a pure franchise model, with approximately 21 owner-operated locations across 8 Canadian provinces (Ontario, Alberta, Saskatchewan, British Columbia, New Brunswick, Nova Scotia, Quebec, Prince Edward Island). Each franchise territory runs 3–5 service vehicles, with disclosed unit economics of $250K–$300K annual revenue per vehicle, 400+ customers per vehicle at $600–$700 average revenue per customer, and ~$4,000 daily route revenue at ~$270 material cost. The franchisor monetizes via a $25,000 initial franchise fee, 5% royalties (stepping to 3% above $500K location revenue), a 2% marketing fee, and a $250/month CRM charge, while customer-side revenue is captured by franchisees under a Continuous Service Agreement auto-renewal model.

The customer base is entirely residential and geographically distributed, with no enterprise accounts. Brand awareness (38 years), a registered trademark, and a deep Canadian franchise footprint constitute the primary defensible assets, while technology investment is limited to a shared CRM and conventional agronomic service delivery rather than proprietary software or AI-driven systems.

Name

enviro masters lawn care

Legal name

Enviro Masters Lawn Care

Website

https://enviromasters.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Enviro Masters Lawn Care is a Canadian franchisor founded in 1987 that delivers residential lawn fertilization, weed control, pest management, and aeration services through approximately 21 owner-operated franchise locations across 8 provinces.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Tick & Flea Yard Treatments (HSAIANAB)

Keywords

• Lawn care services
• Weed control services
• Lawn fertilization programs
• Lawn pest control
• Aeration and seeding

Headquarters

HQ city

Caledon East

HQ country

Canada

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fee of $25,000 plus ongoing royalty fees (5% up to $500K revenue, 3% beyond) and marketing fees (2%). Also includes CRM package at $250/month.
2. Lawn Care Service Revenue: Franchisees generate revenue from providing lawn care services to residential customers. Each vehicle generates $250K-$300K annual revenue with approximately 400+ customers per vehicle.
3. Lawn Care Programs (Bronze, Silver, Gold, Platinum): Recurring seasonal lawn care programs with automatic renewal through Continuous Service Agreement (CSA). Customers pay for comprehensive lawn care packages including fertilization, weed control, aeration, and pest management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Enviro Masters Lawn Care provides professional residential lawn care services through a Canadian franchise network, offering tiered annual programs (Bronze, Silver, Gold, Platinum) that bundle fertilization, weed control, pest control, and aeration & seeding, with additional Mosquito & Tick Shield programs. The company emphasizes eco-friendly, Health Canada-approved products and an owner-operated local service delivery model across 8+ Canadian provinces.

Product overview

Enviro Masters Lawn Care offers a unified lawn care service platform with tiered program packages (Bronze, Silver, Gold, Platinum) that build upon four core services: Lawn Fertilization, Weed Control, Lawn Pest Control, and Aeration & Seeding. The tiered system progresses from basic fertilizer and weed control (Bronze) to comprehensive care including slit-seeding, grub control, and priority support (Platinum), allowing customers to select the level of service that matches their lawn care needs.

Differentiator

Problem solved

Functional benefit

Brands

• Enviro Bronze: Starter lawn care package including 3 slow-release fertilizer applications, 3 targeted weed control treatments, professional insect inspection, and expert care recommendations.
• Enviro Silver
• Enviro Gold
• Enviro Platinum
• Enviro Mosquito Shield
• Tick Shield

Products and services

• Enviro Bronze Lawn Care Program Entry-level recurring annual lawn care program for residential customers combining core fertilization and weed control treatments delivered by a local Enviro Masters franchise.
• Enviro Silver Lawn Care Program Mid-tier recurring annual lawn care program that builds on the Bronze offering with additional fertilization and weed control treatments for residential lawns.
• Enviro Gold Lawn Care Program Upper-tier recurring annual lawn care program that expands on the Silver tier with more comprehensive fertilization and weed control treatments for residential customers.
• Enviro Platinum Lawn Care Program Top-tier recurring annual lawn care program that bundles full fertilization, weed control, pest control, and aeration & seeding into a comprehensive residential lawn care package.
• Lawn Fertilization Service Scheduled fertilization treatments applied to residential lawns to promote thick, healthy turf growth using Health Canada-approved products.
• Weed Control Service Targeted weed control treatments applied to residential lawns, leveraging Fiesta iron-based weed control and other Health Canada-approved products.
• Lawn Pest Control Service Residential lawn pest control treatments using biological and low-risk products approved by Health Canada to manage turf-damaging insects.
• Aeration & Seeding Service Mechanical slit-seeding combined with core aeration to relieve compaction and thicken thin or patchy residential lawns.
• Mosquito & Tick Shield Program Seasonal residential mosquito and tick control program applied to the property to reduce biting-insect pressure during the warmer months, sold as an add-on to lawn care programs.

Quantifiable outcome

• 90%+ seed germination with mechanical slit-seeding vs traditional broadcast spreading
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/enviromasters
• Facebookfacebook.com/enviromasterscanada
• LinkedInlinkedin.com/company/enviro-masters-lawn-care-canada

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enviro masters lawn care