Fest-i&Co JAPAN Inc,

What Fest-i&Co JAPAN Inc, does

Fest-i&Co JAPAN Inc is a privately held Japanese corporation (kabushiki kaisha) founded in 2015 that operates the Calian Boutique dress rental service from its showroom in Sendagaya, Shibuya-ku, Tokyo. The company rents formal dresses and coordinated accessories — including bags, boleros, stoles, necklaces, and shoes — for weddings, receptions, second parties (二次会), coming-of-age ceremonies (成人式), and thank-you parties (謝恩会), serving individual consumers across Japan through a dual-channel model combining nationwide e-commerce delivery and physical in-store fittings. Its core catalog is organized around 3-piece coordinated sets (dress + bag + necklace) priced at ¥11,500 and 4-piece sets (dress + outerwear + bag + necklace) at ¥12,900, with single dress rentals starting around ¥8,900, and a standard 3-night/4-day rental period with shipping via Yamato Transport.

The business model is transaction-based rental with ancillary fee streams: dress rental fees, ¥1,000 cleaning fees per dress, ¥5,000-per-day late return penalties, and a ¥30,000 purchase-trigger if unreturned within 5 days of due date. Customer segments include wedding and party guests, family/relatives of brides and grooms, ceremony attendees, plus-size customers (LL through 6L), and maternity/mother customers. The underlying technology is a standard e-commerce platform with online rental ordering, inventory management, and logistics integration, with Amazon Pay integrated for checkout. Marketing is content-driven, leveraging an extensive SEO-organized library of dress rankings, styling guides, and prefecture-level content (20 prefectures and major urban areas) plus Instagram and customer testimonial content.

The company has not disclosed revenue, headcount, or external funding. It appears independently owned with no parent company or known venture capital backing, and operates exclusively within the Japanese domestic market. Recent operational milestones include a June 2023 website relaunch, a September 2023 store relocation with new reservation systems, and progressive content/category expansion through 2024 into plus-size, maternity, and 50代 relatives segments.

Name

Fest-i&Co JAPAN Inc,

Legal name

Fest-i&Co JAPAN Inc

Website

https://dress-rental.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Fest-i&Co JAPAN Inc operates the Calian Boutique dress rental service in Tokyo, renting formal dresses and coordinated accessories to Japanese consumers for weddings, receptions, coming-of-age ceremonies, and parties via a nationwide e-commerce platform and Shibuya showroom.

Ownership category

akta.pro rank

Product category

Formal Dress Rental Services

NAICS

Formal Wear and Costume Rental (532281)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Dress rental
• Formal wear rental
• Party dress rental
• Wedding guest attire
• Occasion wear

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dress Rental: Core business model renting formal dresses (wedding guest attire, party dresses) for 3-night 4-day periods. Offers single dresses, 3-piece coordinated sets (dress + bag + necklace), and 4-piece sets (dress + shawl/stole + bag + necklace).
2. Cleaning Fee: Additional cleaning fee charged per dress rental (¥1,000 per dress). Boleros and stoles do not incur cleaning fees.
3. Late Return Fee: Penalty fees for late returns (¥5,000 per day). If dress is not returned within 5 days, purchase price of ¥30,000 is charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fest-i&Co JAPAN rents formal and party dresses with coordinated accessories such as bags, necklaces, boleros/stoles, and shoes for weddings, receptions, second parties, coming-of-age ceremonies, and thank-you parties. The service runs through both an e-commerce website with nationwide delivery (3-night 4-day rental) and a physical showroom in Shibuya, Tokyo offering appointment-based fittings. Sizes range from 3S to 7L with specialized plus-size and maternity selections.

Product overview

Fest-i&Co JAPAN Inc operates Calian BOUTIQUE, a wedding and party dress rental service based in Tokyo Shibuya. The service offers a comprehensive portfolio of dress rental products centered around two main coordinated set offerings: 3-piece sets (dress + bag + necklace) and 4-piece sets (dress + outerwear + bag + necklace), with additional individual items including boleros/stoles, bags, accessories, and shoes available separately. The company serves multiple occasions including weddings, receptions, second parties (二次会), coming-of-age ceremonies (成人式), and thank-you parties (謝恩会). Products are available in an extensive size range from 3S to 7L, with specialized large-size options (LL to 6L) and maternity/mom-friendly selections. The company operates both an online rental platform with home delivery and an in-store fitting service at their Shibuya location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dress Rental Service (ドレスレンタルサービス) Wedding and party dress rental service offering dresses for weddings, receptions, second parties, coming-of-age ceremonies, and thank-you parties. Available in sizes 3S to 7L with both online ordering and in-store fitting options. Standard rental period is 3 nights 4 days.
• 3-Piece Set (3点セット) Pre-coordinated dress set including dress, bag, and necklace. Starting at ¥11,500 (tax included). Designed for various occasions including weddings, parties, and ceremonies.
• 4-Piece Set (4点セット) Full coordinated set including dress, outerwear (bolero/stole), bag, and necklace for complete outfit solution. Priced at ¥12,900 (tax included).
• Bolero/Stole (ボレロ・ストール) Outerwear accessories including lace shrugs, sheer boleros, and decorative stoles to complement dresses. No cleaning fee applies to these items.
• Bags (バッグ) Party bags and clutches in various styles including metallic, pleated, organza lace, and stone-buckle designs.
• Accessories (アクセサリー) Necklaces and jewelry including pearl, crystal, and lace designs to accessorize dress outfits.
• Shoes (シューズ) Shoes available for rental to complete the formal dress outfit.
• Large Size Dresses (大きいサイズドレス) Extended size dresses available in LL to 6L sizes for plus-size customers, including coordinated sets. Example plus-size lace dress priced at ¥8,900.
• In-Store Fitting Service (来店試着サービス) In-store fitting service at Shibuya location with one-hour reserved appointments and staff assistance, allowing customers to try before renting.

Quantifiable outcome

• 96% of customers satisfied with dress quality

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Carites (カリテス): Japan's leading formal dress rental service, operating under KDX Inc., serving wedding guests and ceremony attendees with a similar e-commerce plus showroom model. Directly comparable in product category, customer segment, and rental business model to Fest-i&Co JAPAN.
• Rcawaii (ルカワイ): A major Japanese formal dress rental brand targeting wedding guests and party attendees. Operates with a similar online rental model plus accessories/coordinated sets, directly overlapping with Calian Boutique's core offering.
• Luccica: Sister-brand to Rcawaii under the same parent operator, specializing in fashion-forward formal dress rentals. Comparable on customer segment, rental period length, and coordinated-outfit merchandising approach.

Broad incumbents

• Rent the Runway: US-based leader in apparel rental, including formal/occasion wear. Operates a subscription and single-rental model at significantly larger scale. Broad incumbent offering overlapping rental-category business model but serving a different geographic market.
• DAVID'S BRIDAL: Largest US specialty bridal and occasion-wear retailer, now offering dress rentals alongside purchase. Broad incumbent with overlapping occasion-wear category but primarily purchase-based rather than rental-focused.
• Ann Taylor: US women's apparel retailer specializing in workwear and occasion wear. Offers comparable dress categories (formal, wedding-guest, ceremonial) but through retail purchase rather than rental, making it a broad incumbent with overlapping customer demographics.
• Macy's: Large US department store with extensive women's formalwear and occasion-wear assortments. Overlaps with Fest-i&Co JAPAN on occasion-wear product category serving similar demographics, though primarily purchase-based and operating at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fest-i&Co JAPAN Inc,