What sky tours, co,ltd. does

Sky Tours Co., Ltd. (株式会社スカイツアーズ) is a privately held Japanese online travel agency headquartered in Tokyo (Minato-ku, Shimbashi 5-13-5), operating the e-myholiday.com booking platform under the co-brand "ANA Sky Tours." The company sells flight-and-hotel dynamic packages and curated package tours targeting Japanese domestic leisure travelers across all major regions — Okinawa, Hokkaido, Kyushu, Shikoku, Kanto, Kansai, and Tohoku — with ANA Group flights as its primary airline inventory and integrations with regional carriers AIR DO, Solaseed Air, and Star Flyer.

The core technology is a dynamic packaging web platform (e-myholiday.com) that lets customers freely combine flights and hotels, with booking windows from the day before departure up to 355 days in advance. Beyond flight+hotel core products, the platform has been extended into adjacent verticals including car rental (楽旅レンタカー), cycling (ハイサイクリング), travel merchandise (Sky Shopping), travel insurance (CHUBB 国内旅行保険), and activities (Veltra). The site is supported by content marketing (destination guides, tourism articles) and organic social channels (LINE, Instagram, X, YouTube) to drive top-of-funnel demand. Operational hours are 10:00–19:00 with a four-day year-end closure (Dec 30–Jan 3).

The business model is a direct-to-consumer transaction-fee/agency model, where Sky Tours earns commissions on packaged travel sales booked through e-myholiday.com. Pricing is dynamic (varies by route, date, hotel, and advance booking), with structured promotions including 早期割 (60/90-day early booking discounts), 平日に泊まろう (weekday stay campaign), and regional government-subsidized tourism campaigns (e.g., Goto Islands, Miyazaki, Shikoku). The company holds PrivacyMark certification, has a single disclosed senior leader (Representative Director Tanaka Ryuichi), and operates without disclosed external funding, a parent company, or subsidiaries.

Name

sky tours, co,ltd.

Legal name

株式会社スカイツアーズ

Website

https://e-myholiday.com

Company type

Private

Operating status

Operating

Short description

Sky Tours Co., Ltd. is a privately held Japanese online travel agency operating the e-myholiday.com platform under the "ANA Sky Tours" co-brand, selling flight-and-hotel dynamic packages and curated domestic tours to Japanese leisure travelers across all major regions of Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Travel Package Sales: Revenue generated from selling dynamic packages combining ANA flights with hotels, as well as pre-packaged tour products. The company acts as an agency/operator selling travel products to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sky Tours Co., Ltd. operates the e-myholiday.com online travel booking platform (branded ANA Skytours) that sells dynamic flight-plus-hotel packages and curated package tours combining ANA Group flights with affiliated hotels and resorts across Japan. Customers can freely customize flight and hotel combinations, browse themed seasonal campaigns, and add supplementary services such as rental cars (楽旅レンタカー), cycling bookings (ハイサイクリング), and CHUBB domestic travel insurance. Bookings are accepted online 24/7 from the day before departure up to 355 days in advance.

Product overview

Sky Tours Co., Ltd. operates the e-myholiday platform as its primary digital product for flight and hotel travel booking services. The core offering consists of two main booking formats: (1) dynamic packages allowing customers to freely combine ANA-group flights with hotel accommodations, and (2) curated package tours designed by Sky Tours. The company supplements these with themed seasonal campaigns like Summer Travel (夏旅特集), regional special features including Okinawa campaigns and discount programs, early booking discounts (早期割), and integrated services for car rental (楽旅レンタカー), cycling (ハイサイクリング), and travel insurance (CHUBB国内旅行保険). The platform covers domestic Japan travel extensively across regions including Okinawa, Hokkaido, Kyushu, Shikoku, Kanto, Kansai, and international routes.

Differentiator

Problem solved

Functional benefit

Products and services

• e-myholiday Platform Dynamic Packages (ANA-affiliated flight + hotel packages)
• Skytours Package Tours (スカイツアーズ パッケージツアー)
• Rakutabi Rent-a-Car (楽旅レンタカー)
• High Cycling (ハイサイクリング)
• Early Booking Discount (早期割 / Soukiwari)
• Summer Travel Special (夏旅特集)
• Okinawa x HAPPY Clean Campaign (沖縄×HAPPYクリーンキャンペーン)
• Heijitsu Stay Campaign (平日に泊まろうキャンペーン)
• Sky Shopping
• CHUBB Domestic Travel Insurance integration Bundled domestic travel insurance product from CHUBB offered to customers booking through the e-myholiday platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ANA (全日本空輸)coreChannel Partner/ Reseller/ DistributorPrimary airline partner providing flight inventory for the Skytours platform. The website is branded as 'ANA Skytours' (ANAスカイツアーズ) and specializes in ANA Group flights combined with hotels and package tours.
• CHUBB (チューバ)minorGTM or Marketing PartnerDomestic travel insurance partner offering travel insurance products to customers booking through the platform.
• VeltraminorGTM or Marketing PartnerActivity and tour partner providing tours and activities for Okinawa and island destinations, cross-referenced on the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rakuten Travel: Japan's largest OTA by domestic hotel/air bookings, offering dynamic flight+hotel packages and tour products. Directly comparable to Sky Tours in product format, customer base (Japanese leisure travelers), and online booking model.
• Jalan (Recruit): Major Japanese OTA by Recruit offering domestic travel packages, tours and hotel+flight combinations. Closely comparable target market (domestic Japanese leisure) and packaged-travel product mix.
• H.I.S. Large Japanese travel agency with strong online presence selling domestic and outbound package tours and dynamic packages. Comparable product offering and Japanese consumer target customer.
• Ikyu Travel: Japanese OTA focused on premium and luxury hotel + flight packages. Directly comparable in dynamic packaging model and Japanese leisure traveler segment, with overlap on high-end domestic destinations like Okinawa and resort areas.
• Yahoo! Travel: Japanese OTA portal operated by Yahoo Japan offering packaged tours and travel content. Comparable in target audience (Japanese consumers), package-tour product, and content-led SEO/social approach.

Broad incumbents

• JTB: Japan's largest traditional travel agency with a comprehensive online and offline presence across packaged tours, corporate travel and dynamic products. Comparable in serving the same Japanese leisure traveler with package tours, but at much larger scale and broader scope.
• Trip.com: Global OTA with significant Japan presence offering flight, hotel and package bookings. Competes for the same Japanese domestic and inbound traveler, with substantially larger scale and inventory depth.
• Booking.com: Global OTA with strong brand recognition in Japan offering accommodation-led bookings. Comparable in serving Japanese consumers booking domestic travel online, though with a hotel-first rather than flight-first emphasis.

Emerging players

• Klook: Asia-focused activities and experiences platform with growing Japan coverage (Okinawa, Tokyo, Hokkaido tours). Comparable in serving Japanese and inbound travelers on the activities/tour side that Sky Tours supplements via its Veltra partnership.

Regional players

• Traveloka: Leading Southeast Asian OTA offering flights, hotels and packages across Asia. Comparable in online dynamic packaging and Asian leisure travel focus, though primarily serving Southeast Asia rather than Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/e_myHOLIDAY
• YouTubeyoutube.com/@skytours.myholiday
• Instagraminstagram.com/myholiday_magazine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sky tours, co,ltd.